Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

A first-generation Latina looking to make a positive change in the world. One voice at-a-time. One story at-a-time. One connection at-at-time.  Based in Houston, Raquel has dedicated herself to healthcare advocacy and healthcare education for the last 12 years. 

Having a multi-lingual background, she has been able to expand her reach by educating different neighborhood groups around the Houston area. Through her efforts, many members of the communities who otherwise would go without proper health care have benefitted from her advocacy and received health services.  Her efforts have decreased the high percentage of members who go without basic health needs. 

She works directly with state, city, county, and other local officials to educate communities on important health topics. Raquel is also involved in active research in partnership with various entities such as her world-renowned alma mater Texas A&M University, BakerRipley, and the City of Houston.  This active research aims to identify the external environmental factors which may cause physical stressors on the elderly when participating in physical activities within their communities. Based on the results of the research, enhancements will be made to improve the neighborhood surroundings to be more age-friendly. 

Raquel possesses excellent leadership skills and is looking forward to building a coachable team that will increase the reach potential thus expanding the efforts of her "Mission with a vision". She looks forward to empowering women and contribute globally to spread her message of love and kindness to the world.

Raquel has called Houston her home for the last 30 years. She is a sports enthusiast and labels herself "gung-ho" about all things "Aggies".  Avid salsa dancer. Foodie. Lives with her furbabies and children. Enjoys the beach and quality time exploring the city and seeking adventures. Raquel is currently working on publishing her book and looks forward to sharing her life journey through speaking engagements.

Raquel "Raqi" Flores

Turning Authenticity into Influence | Houston Sports Gal | Fierce Mental Health Advocate| | "LIVE, LOVE, LEAD" | OWN Your Essence | | Encouraging humanity to "Educate, Empower, and Uplift".

As a Social Media Director at Brilliant Beam Media, my days are fueled by crafting strategies that not only captivate but also drive results for both B2B and B2C ventures. Fluent in Spanish-speaking and Spanish to English translation, I've had the privilege of bridging cultural gaps and amplifying brand voices across diverse audiences.

Beyond the boardroom, I wear the badges of a Walking Tall Movement Ambassador and a proud member of The Outlier Project with immense pride. These roles aren't just titles; they're opportunities to pay it forward. My heart beats for empowering fellow Latino entrepreneurs, especially the resilient women who navigate through cultural and personal barriers with grace and grit.

Through the intimate avenues of my podcast, coaching sessions, and the pages of my soon-to-be-released book, "Culture Clash," I don't just share stories—I share journeys. My own journey from the tumultuous streets of El Salvador to the corridors of opportunity in the United States serves as a beacon of hope. But more importantly, it's a roadmap for those who dare to dream, guiding them from the realm of possibility to the realm of action.

My mission is simple yet profound: to give voice to the voiceless, to provide platforms for the overlooked, and to equip aspiring entrepreneurs with the tools they need to thrive. And as we continue on this transformative journey together, let's not forget the power of community. On LinkedIn, I've cultivated not just connections but a family—a tribe of diverse souls united by shared dreams and mutual support.

Join me, not just as a spectator, but as a fellow architect of change. Together, let's shatter barriers, rewrite narratives, and pave the way for a future where every dream is not just realized but celebrated.

FOUNDER/CEO

Healthcare consultant and healthcare advocate. Raquel Ideal Care LLC specializes in guiding clients through the health system in order to get access to quality healthcare for them or their loved ones. We pay special focus to members in underserved populations such as the elderly/disabled.

𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐰𝐞 𝐬𝐭𝐨𝐩 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐫𝐮𝐥𝐞𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐢𝐭𝐬𝐞𝐥𝐟. 𝐓𝐡𝐢𝐬 𝐚𝐫𝐭𝐢𝐬𝐭 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐲 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭! #creativity

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The Battle

Mat Lehnhoff

Raquel "Raqi" Flores

Followers

Posts

Engagements

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Performance ScoreMat Lehnhoff's LinkedIn Performance

Performance ScoreRaquel "Raqi" Flores's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mat Lehnhoff

Raquel "Raqi" Flores

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Performance ScoreRaquel "Raqi" Flores's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMat Lehnhoff's LinkedIn Performance