Daily Content & LinkedIn Insights • Founder at I.Am.U Media • Content and LinkedIn Consulting for Founders & CEOs

Before joining The 216, most of our clients were struggling with:

→ No clear offer (or an offer nobody understood)
→ An inconsistent way to generate qualified leads 
→ No process to have sales conversations with confidence

Many felt like impostors when talking about their business.
Others seriously considered going back to their 9-5 jobs.

And in general, they were constantly worried about when they would sign their next client.

After joining The 216, they all walked out with clear frameworks around:

1️⃣ Niching and Positioning: Explaining their business in a way that people instantly “get”.
2️⃣ Offer Creation: Building a premium, outcome-driven offer built around real client pain.
3️⃣ Repeatable Outreach System: Having a simple process anyone can follow to start conversations every week using only LinkedIn.
4️⃣ Natural Sales Process: A sales process that feels natural, easy, and with improving close rates. 

It’s the same system that helped:

📌 Adina Samuels (Manuscript Ghostwriter): From corporate job → $200k solo business
📌 Christian Mather (Wealth & Exit Planner): 4× monthly income to $23k in under 10 weeks
📌 Matthew Mercer (Recruitment Coach): Consistent £10k–£15k months
📌 Allison Paley (CS Consultant): From self-doubt → landed a $36,000 client
📌 Efe Buyuk (Data Systems Designer): Made 6× the program fee in under 12 weeks
📌 Priscilla Leigh (Psychoaudiologist): First high-ticket client in 21 days
📌 Chris Corridore (Brand Strategist): First $15k month and best year ever

These are all real people. You can find their profiles in my Featured Section. 

I invite you to message them and ask what their experience was like. 

And if you're ready, and you want a business that runs with clarity, control, and clients you can count on, send me a DM and I’ll share how The 216 works.

—

Mat Lehnhoff

If you're sending connection requests and getting less than 20% acceptance rate, something's broken. Here's what to check:

1. Your profile picture is doing you dirty.

Make sure you're showing your face. Zoom in. And smile.

It sounds wild, but people will literally judge if you're worth connecting with based on this.


2. You're connecting with the wrong people.

The secret is to be as specific as possible. "Coaches & consultants" doesn't cut it.

Use specific job titles. Use specific locations. Pay for LinkedIn Sales Navigator.

Some audiences simply aren't active on LinkedIn. 
But you have to test it.


3. Your headline shows zero value.

The first 10 words of your headline are what matter most.

They need to show how you can help your ideal client.

Or at minimum, create some intrigue.

Don't waste that precious real estate writing something like "Loving father". 

Show what's in it for THEM.


Here's what nobody tells you:

Having less than 20% acceptance rate means you'll be able to send fewer connection requests.

Because it signals to LinkedIn that people don't want to connect with you.

Which means fewer opportunities to grow your network and generate leads.

No bueno.

But it's easily fixed if you pay attention to these 3.


PS: If you consistently have 20-30% acceptance rate, you should be able to send 200 requests/week.

—

Grow to $15,000 months with LinkedIn alone • Learn how at The 216

A client was overthinking their LinkedIn outreach, so I reminded them:

LinkedIn has 1.2 billion users 

And you don't need to reach ALL of them.

Not even close.
You just need to reach a handful.

For example:

You could have 10 clients at $1500/month to create a $180k/year business.

That's it. Ten people.

You can run that solo, keep 95% profit margins, and design the lifestyle you actually want.

So you basically can get ignored by a billion people on this platform and STILL WIN.

You can fail 99% of the time, and STILL WIN.

How cool is that?

Here's the punchline:

Stop worrying about reaching everyone.

Start focusing on finding those "ten" clients who need what you offer.

That's all you need.

(And you can always grow from there).

I help digital agencies unlock profit through smart delivery, systemised sales, and future-proofed workflows. Most of my clients come to me when:
• They've got a team, but cashflow is still fragile
• They're over-reliant on founders to sell
• They're unsure if their pricing actually works

I work alongside your team to fix delivery leaks, set up lead gen that sticks, and bring clarity to what growth should really look like.

Get free insights and updates on what working within agencies to fuel their growh by joining my Substack: Field Notes For The Creative Operator (https://creativeoperatorfieldnotes.substack.com/)

Agency Ops Partner 

Data Hive

Role Focus: Providing services and support to Digital Agencies across digital strategy, data insights, consultancy, digital marketing and business development.

Digital Business Growth Consultant

Mind Field Advertising & Marketing

Head Of Digital

Twinkl Educational Publishing

Head of Emerging Technology

Head of Digital

Johnston Press

Head of Digital Analytics and Marketing Data

Digital Analytics Manager

Utility Exchange Online

Conversion Rate Optimisation Manager

Merck Millipore - Merck KGAa

Interactive Designer

merck chemicals

Marketing Associate (Graphic Design & Emarketing Specialist)

07 productions

Freelance Creative Design Services

Helping creative operators escape the chaos and find their Agency’s flow. With simple systems that show them what to work on, and how to fix it.

Every agency has its own size, shape and rhythm. 

And I should know. 

I’ve worked in, and on, multiple agencies for the past 10 years. Both in building other people’s agencies, and my own.  

Which is why I’ll often say I’m NOT your typcial consultant! 

I’m not here to drop a 50-slide deck and disappear.

I’m not here to give you my standard checklist of what an agency should do.  

Instead, I’m here to facilitate change from within. 

Helping you and your team untangle the blockers and turn ideas into real business growth.

To understand your shape and your size. 

To help you find your rhythm again. 

The best way to do this? 

1. Reduce your overwhelm
2. Unblock your growth
3. Build your momentum

Without dumping 100's new tasks on top everyone’s heads and workloads!

Hands on, I’m here to work alongside you and your team. 

Together, we’ll spot what’s blocking growth so we can facilitate real, lasting impact for your agency.

So ... If your agency feels stuck, stretched, or is challenged trying to scale (but can’t quite make it click), I can help you clear the fog and move you forward.

Here’s 2 ways to get things moving:

First. Sign up for my bi-weekly Substack: ‘Field Notes for the Creative Operator’ https://creativeoperatorfieldnotes.substack.com


Next, Let’s chat! Book a free call to talk about your agency’s challenges and ambitions. 
https://calendar.app.google/PQveTFpEvtiNxdoo7

Robin Williams

I think analog will be a bigger focus for me and my family in 2026.

(which is a weird thing for me to admit too as I love all things digital)

8-years ago I got rid of the last of my DVD's. The ones that had been lingering in the back of the TV drawers. Alongside the very dusty DVD player we'd not used for years. 

This Christmas though, my daughter started collecting DVDs of some of her favourite films (she has a top 20 list - which is filled with cool films). 

We'd dropped into a charity shop, and she spotted the '3-for-£2' section where the DVD's and CD's were. Had some money on her card - so started her impromptu collection (6 in total from that one shopping spree). 

However, it really irked me that I'd not still got any of the technology for her to play these on when we got home. 

I used to have. 

But at some point 8-10 years ago I felt like DVD players and CD players were outdated, and superfluous to the requirements of our modern living. 

For me, media formats like that have felt obsolete for nearly a decade. I grew up with cassettes, saw CD's blossom, felt MP3's dominate, and realised that streaming services replaced my need for owning collections of 'stuff'. 

It felt nice to have the space back in the house (I used to hoard loads of this stuff). 

But, on seeing my daughter's enjoyment at the physical holding and ownership of media is making me really nostalgic.

And I don't think it's just a one-off things she's experiencing too. 

There's a steady build up of sales across records and CDs again across all my kids, their friends and their year groups. My eldest is 19 - and got into our CD collection about 4 years ago. Now has his own collection building nicely. My youngest (12) has got the CD music bug this December too. 

One thing I am pleased about is that I was a DJ for around 6-years back in the early 2000's. But, I never got rid of the folders and folders of CDs. Or the bunch of vinyl records I've owned since my teens. 

Even though we haven't had a record player for 10-years, I always wanted to hold on to something physical so that I could share my passion for media with my kids as they grew up. 

It feels like this year (2026), it's really taking shape in their lives. 

And the move away from streaming and monthly ownership through subscriptions seems like a novel experience for them. 

Ironically, it was deemed a novel experience to NOT HAVE to own libraries of DVDs and music for us. 

So yeah - It's January, and right now I'm now looking to purchase a new CD and Tape player. Which is something I'd not thought about owing for many, many years. 

It all feels a bit full circle, and slightly surreal. 

Like waking up from a futuristic dream, and getting back into the everyday life of putting on an album. 

It'll be odd not to hear any adverts between the tracks. 

Though, more bizarre that ads are the normal experience when listening to music. 

Which one are you ....  a subscriber or owner?

Thinking out loud about business, music & family.

taplio

The Battle

Mat Lehnhoff

Robin Williams

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taplio

The Battle

Mat Lehnhoff

Robin Williams

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mat Lehnhoff's LinkedIn Performance

Performance ScoreRobin Williams's LinkedIn Performance

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Performance ScoreMat Lehnhoff's LinkedIn Performance