For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

If you want to break into the top tier of software sales in 2026, you don’t need more theory. You need mindset, skills, and a toolkit that works right now.

That’s why I’ve enjoyed spending time with the EliteGTM Academy over the last few months.

What stood out to me wasn’t hype or polished soundbites.

It was how practical and current the thinking is.

Grounded in how deals are actually getting done today.

I kept catching myself thinking: I could have used this.

Not just as an IC, but during that messy middle phase… when you’re expected to produce, coach, and think strategically at the same time, often without much support.

The Academy makes it easy to establish a stable foundation for your org and team.

What also matters is who you’re learning alongside.

The Academy taps into the wider EliteGTM network and hundreds of operators who’ve been in the seat and are still in the game.

That shows up in the conversations, the examples, and the way problems are tackled.

Less theory. More signal.

If you’re serious about sharpening your craft, this is the kind of environment that actually moves the needle.

Happy to share a sneak peek if you’re curious.

Driving GTM Excellence for Sellers, Leaders & Founders.

GitLab

Sr. Strategic Account Executive

Datadog

Strategic Account Executive, TOLA

Works closely with State and Local governments to provide Datadog's performance monitoring tool for hybrid and cloud IT. Enabling our government to visualize, correlate and alert on all critical metric, trace and log data in a single and unified platform.

Enterprise Account Executive, Central US

AlienVault

In my role, I work with AlienVault's most strategic SLED accounts. Responsible for acquiring, growing and managing. From state run IT entities, large universities and large K-12 customers.   

AlienVault combines multiple essential security monitoring capabilities for cloud, on-premises, and hybrid environments, all in a unified platform for centralized threat detection, incident response, and compliance management.

Strategic Account Executive, SLED (Acquired by AT&T)

AT&T Cybersecurity

As a field overlay I strategically support 3 AVPs, 15 managers and 230 AT&T Business sellers to drive Cybersecurity sales for AT&T Business. This includes market planning, positioning and deploying AT&T security consulting and managed services powered by AlienVault, Palo Alto, Proofpoint and ZScaler, among other partnerships.

Strategic Account Executive - Public Sector (SLED)

Planview, Inc.

Enterprise Account Executive

Spiceworks

Managed/led team with a focus of prospecting, acquiring and growing accounts.

Sales Team Lead

Dedicated focus of managing , retaining and growing enterprise accounts.

Enterprise Account Director

More than 10 million IT professionals use Spiceworks to manage their networks, connect with peers, and learn about the latest IT products and services.

Account Executive

The Coca-Cola Company

•	Executed corporate partnerships and sold in promotional programs into relevant outlets
•	Managed both large account and small account formats 
•	Sold and ordered product into existing accounts; driving profits & revenues for both Coca-Cola         and customer 
•	Maintained appropriate inventory levels, maintained company assets and point of sale and ensured accounts met company merchandising standards

Account Manager

Journal Broadcast Group

•	Pursued and developed new business 
•	Presented new accounts with avails, presentations, promotions, and analytical research to support proposals and marketing campaigns
•	Managed online advertising campaigns and assisted in pioneering local digital media initiatives
•	Grew account portfolio by 75% and increased revenues by over 125%
•	Conceptualized and communicated creative ideas

Wells Fargo

•	Provided broad base of financial and credit services to new and existing customers
•	Sold retail banking products and services, managed customers’ portfolios
•	Serviced relationships and utilized solution based sales to cross sell all products and services 
•	Used profiling analysis tools to identify cross sale opportunities and made outbound sales calls to increase product per customer ratio

Personal Banker

Perfspot.com

•	Managed online advertising campaigns through geographic, statistical and demographic analysis 
•	Managed multiple projects and campaigns while maintaining strict attention to detail for each account 
•	International media sales in industries ranging from education to online gaming
•	Increased sales 30% through new untapped markets alone
•	Majority of sales work was communicated through e-mail or by telephone

Enterprise sales professional with a passion for value-based problem solving. I work to understand my client’s needs and requirements, and take a prescriptive approach to offering a solution... Outside of helping customers I enjoy spending time with my lovely wife and kids. 

Let me know how I can be of assistance, always happy to help.

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The Battle

Mats Uddenfeldt

Rafael Reyes

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taplio

The Battle

Mats Uddenfeldt

Rafael Reyes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mats Uddenfeldt's LinkedIn Performance

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