For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

I wish someone had told me this in my first year of sales:

(It would’ve saved me a lot of stress and a few bad habits. )

1. Don’t take it so seriously.

Sales isn’t life or death. The pressure can be intense, but remember to breathe and keep perspective. At the end of the day, it’s just a job.


2. Show up to help, not just sell.

Sometimes the best move is to qualify out or even recommend a competitor. The trust you build with honesty will pay off later. Often in ways you can’t predict.


A seller I coach asked me about this recently.
It reminded me that the lessons you learn early shape how you sell for life.

If you could go back to year one, what would you tell yourself?

Driving GTM Excellence for Sellers, Leaders & Founders.

Chasing big goals isn’t supposed to feel great all the time.

At yesterday’s EliteGTM exec session with Luca Lazzaron on Scaling Culture Without Losing Control, one insight stood out:

The rule of thirds for performance:
- A third of the time, you’ll feel great.
- A third, just okay.
- And a third, absolutely terrible.

That last part doesn’t mean you’re failing.
It means you’re in the middle of something hard.

Most people panic in that tough third.
They second-guess, look for shortcuts, or quit too soon.

But if you expect the ups and downs, you don’t overreact.
You keep going.

And when you’re leading teams, the same rule applies.
Your job is to normalize the tough third. Not fix it.

A coach helps you see where you are in that cycle, and how to move forward when it feels rough.

Who helps you push through your tough thirds?

Most deal reviews stay internal.
Next week, EliteGTM is breaking that rule.

They’re launching the first Global Deal Review Hour where sellers bring real deal challenges to a global community of 600+ tenured GTM leaders.

In one hour:
- Stalled deals move.
- Dead deals revive.
- Sellers level up.

No deep dives or customer names.
Just quick, actionable reviews.

And for this first session, it’s free.

Want to join? Comment or drop me a note.

The best sellers don’t sound like sellers.

They sound like:
- Experts
- Problem solvers
- Someone worth trusting

That comes from unselling.
Leaning back instead of pushing to close.

My instinct was always to listen first.
To diagnose. To give real advice.
Not pitch. Not push.

But some orgs still ran the old playbook:
- “Overcome objections.”
- “Control the call.”
- “Push the close.”

So I forced it. And it killed my edge.

The moment I stopped trying to sound like a seller, and went back to sounding like myself, my numbers took off again.

3 ways you can start unselling today:


1. Don’t rush the close. Test urgency.

→ “Why not wait until next quarter?”

Their answer tells you everything.


2. Challenge the status quo.

→ “What’s working well today? Why even change?”

Uncover a critical reason to act now.


3. Invite criticism.

→ “If any part of this doesn’t fit how you work, tell me.”

Honesty builds trust faster than pitching ever will.


Unselling isn’t passive. It’s powerful.

Because when you create space, buyers lean in.

Or you can qualify out.

3 ways you can start unselling today:

Most sellers answer too fast.

“Do you offer discounts?”
→ “Of course!”

“Can you integrate with X?”
→ “Yes, we can!”

“How are you different from X?”
→ “Our USP is…”

You think you’re being helpful.
But when you jump to answer, you miss an opportunity.

Before you respond, find out why they’re asking:

“Do you offer discounts?”
→ “Happy to explore. What’s driving that question?”

“Can you integrate with X?”
→ “It depends. How are you planning to use it?”

“How are you different from X?”
→ “Good question. What outcome are you looking for?”

That’s how you get closer to the truth.
And often, it changes your answer completely.

From top performer to novice manager to trusted leader:

Early in my career I had a sprinter’s mindset. I was motivated to get ahead by outworking others and having an impact autonomously.

This made me super successful as an IC.

But in my first leadership role, it was obvious that this approach didn’t work.

The problem? My sprinter’s mindset left little room for others to learn or grow.

Later I learned to make a major mindset shift.

Instead of operating as a sprinter, I thought of myself as a long distance coach.

I needed to be able to pace myself so I could have sustained impact over a long time, empowering my team to do the same.

Here are 3 ways you can start making that shift:

(I’m still working on 3)

1. Go slow to go far
Don’t just sell your vision, enroll your team and bring them along for the ride. 

Start with why.
Delegate with context.
Ensure everyone’s on board. 

You may need to move a bit slower, but it will help you go further.


2. Set a sustainable pace

Enable your team to do their work at a sustainable pace.

They will take cues from you: when you send emails, how you balance your work/life, and how you delegate during PTO.

If you want a peak performing team, make room for rest and recovery.


3. Ask questions instead of giving answers

This is a big shift if you used to thrive as an IC by quickly solving problems autonomously.

As a leader, your role isn’t to give answers.
It’s to help your team figure it out.

Partner to discover solutions instead of giving directives.
Prompt them to think critically and your team will build confidence and have even more impact.


What mindset shift has had the biggest impact on your career?

I've never met a top 1% sales rep who doesn't prospect religiously.

I mean the very best. The ones at the top every quarter.

You're never too senior to build your own pipeline.

Here's why:

1) Ownership and control

Taking charge of prospecting gives you full pipeline control. You can quickly adapt, seize opportunities, and build stronger client relationships.


2) Unpredictable changes

BDRs/SDRs might get promoted or leave, creating pipeline gaps if you rely solely on them.


3) Consistent pipeline

Consistent prospecting ensures a steady flow of deals, reducing the risk of pipeline gaps from market changes or slow inbound leads.


4) Skill development

Regular prospecting hones your skills, keeps you sharp, and aligns you with market dynamics and customer needs.


5) Inbound flow

Inbound leads might go to someone else. Also, outbound deals are typically 4x larger, as you shape requirements rather than just fulfill requirements.


Top performers know prospecting is a mindset.

Stay proactive. Stay at the top.


How do you invest in your pipeline?

Why you're never too senior to build your own pipeline:

Delayed rewards are often the most meaningful ones.

Because the best work pays off on its own timeline, not yours.

A month after running my half marathon, the medal and shirt finally arrived.

A good reminder: important stuff rarely pays off instantly.

Not in sales.
Not in your habits.
Not in anything that matters.

You put in the work now.
You collect the payoff later.

And some fights demand that mindset even more.

Ukraine’s fight isn’t about quick wins.
It’s about staying committed long after the world stops paying attention.

Because the best results rarely come fast.

In business. In life.
And in the fight for freedom.

#SlavaUkraini

Numentum

Numentum is a buyer experience consultancy that helps B2B organizations go to market faster, bigger, and more effectively without needing an expensive and time-consuming overhaul of existing processes and systems. We partner with CEOs, CMOs, CROs, and CHROs to develop customized training programs that integrate brand, sales, and marketing to deliver accelerated revenue momentum. By focusing on the buying experience, we advance the skills, information, and interactions sales professionals must deploy to effectively engage with today’s hyper-informed buyers. Our approach aligns sales with marketing to maximize the utility of brand investments, content, and digital channels – dramatically improving pipelines, shortening buying cycles, and increasing conversion rates.

Chief Marketing Officer

WOMEN IN TECH ® Global Movement

Women in Tech® is an international organization on a mission to close the gender gap and to help women embrace technology. We promote girls’ and women’s empowerment around the world, with a focus on Sustainable Development Goal 5b: harnessing technologies. With our Head Office in Paris, we are a Global Movement with chapters in 6 continents, counting over 200.000 members.

The aim is to educate, equip and empower women and girls with the necessary skills, confidence and opportunities to succeed in STEM career fields.

We are the only organization for women in tech with programs for every stage of a woman’s career lifecycle–from the classroom to the boardroom.
Because when women rise, we all rise.

Marketing Director | Japan Chapter

Forbes Communications Council

Forbes gives people the knowledge, resources, inspiration, and connections they need to achieve success. Forbes Communications Council Is An Invitation-Only Organization For Senior-Level PR And Communications Executives.

Council Member

Chief

Chief was founded to drive women forward into positions of power — and keep them there.
At the current rate of change, it will take over 200 years for women to reach parity in business. We’re not waiting eight generations.

Founding Member

F-Secure Corporation

Nobody has better visibility into real-life cyber attacks than F-Secure. They're closing the gap between detection and response, utilizing the unmatched threat intelligence of hundreds of the security industry’s best technical consultants, millions of devices running their award-winning software, and ceaseless innovations in artificial intelligence. Top banks, airlines, and enterprises trust their commitment to beating the world’s most potent threats. Together with their network of the top channel partners and over 200 service providers, F-Secure are on a mission to make sure everyone has the enterprise-grade cyber security we all need.

Head of Enterprise & Channel Marketing | North America

Sprinklr

Sprinklr is the world’s first Unified Front Office for Modern Channels, helping brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across the organization. Sprinklr is headquartered in New York City, with 24 offices in 16 countries. 

www.sprinklr.com
@sprinklr

Senior Field Marketing Manager | Americas East & Central, UK

Analyst Relations & Strategic Alliances Manager

Sprinklr Japan opened its doors in the Sprinklr of 2015 to help global and local Japanese brands create better experiences for their customers.

Japan Country Marketing & Operations Manager

Ripco Real Estate Corp.

Ripco Real Estate Corp. was formed in 1991 to provide retailers, landlords and developers with high-quality, customized service in Manhattan, the Outer Boroughs, Long Island, New Jersey and Connecticut retail real estate.

I was fortunate to work on marketing campaigns with some of the world’s largest brands including Christian Louboutin, ZARA, Target, Drybar, and many others, including Inditex’s record-breaking $280 million purchase of a SoHo retail condo.

Marketing & Operations Manager | HR Manager | Network Administrator

Sharingss/Sharingss Global Contributions

Sharingss was a system development firm in Tokyo, Japan, specializing in custom-built supply chain management (SCM) systems for SMBs. Its subsidiary, Sharingss Global Contributions, was a contracting firm that helped place Japanese engineers at U.S.-based Japanese firms.

Roles & Responsibilities Included:
sales, relationship management, research and development, budget management, project management, go-to-market strategy, graphic design, recruiting/placement, demand generation, contract negotiation, database management, brand management, payroll

U.S. Sales and Marketing Representative

Over the years, I've had the privilege of working with some of the world's best-known brands through my roles at Sprinklr, F-Secure, and Numentum (formerly Empire Selling) to help them build, grow, and scale their business operations and market presence across the globe. Having launched global initiatives in every major region, I'm a firm believer that the power of a network cannot be overstated.

Numentum is a buyer experience consultancy built for the digital era. We partner with growth-oriented organizations to advance the effectiveness of their buying experience and deliver the revenue momentum their leaders need to confidently achieve their goals in today’s challenging business environment. Numentum has helped leading global enterprises like Vodafone Business, SAP, Broadcom, and RELX equip and inspire their go-to-market teams to be successful in the new digital buying environment.

I live by the mantra "be kind, be specific, and be helpful." I'm passionate about developing talent and helping people meet the best version of themselves. I continue my passion for development outside of my day job by helping individuals and small businesses craft authentic, professional brands. Although I was born in the U.S., I count Japan as my second home and enjoy traveling to and fro with my husband while our two cats (Potato and Goma) guard the house.

If I can ever be of service, please don't hesitate to reach out.

📨 rebecca.takada@numentum.com
🔗 www.numentum.com

Rebecca Takada

Today's the day! We're counting down the final couple of hours before we get serious about the realities of doing business in the U.S.—from market entry to funding. And because I like events where I walk away with something, I'm going to end the session with some steps folks can take right now to elevate their brand and mission. 💪✨

Founder @ Outfoxr 🦊 | Go-To-Market Strategist | Author of Quite Ready | CHIEF

⭐ Interrupting your feed of grifty AI slop to let you know that the jingle when Super Mario gets a superstar and temporarily turns invincible is a sped up version of "What's the Buzz" from Jesus Christ Superstar.

Just like how in B2B enterprise sales...--nah, just joking!

taplio

The Battle

Mats Uddenfeldt

Rebecca Takada

Followers

Posts

Engagements

Likes

Performance ScoreMats Uddenfeldt's LinkedIn Performance

Performance ScoreRebecca Takada's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mats Uddenfeldt

Rebecca Takada

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mats Uddenfeldt's LinkedIn Performance

Performance ScoreRebecca Takada's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMats Uddenfeldt's LinkedIn Performance