For over 15 years, I’ve built high-performing sales teams and coached individuals at every career stage, closing over $100M in software sales. Now, I help sellers accelerate their growth, leaders build resilient teams, and founders scale revenue engines through proven GTM processes.

My clients describe me as process-oriented, an excellent communicator, and someone who helps them unlock their potential.

If you’re a seller, leader or founder seeking guidance to accelerate your outcomes, let’s schedule a call via the featured section below!

Mats Uddenfeldt

Executive Leader | Team Builder | Mentor | Strategic Advisor | Force Multiplier | Profit Hunter

Senior Sales Leader and entrepreneur with 20 years of successful B2B and B2C sales and business leadership across Industrial, Manufacturing, Automation, Aerospace and Tech sectors, delivering $100M+ in new revenue, building high performing teams and developing customers into strategic partners.

20+ years of experience helping orgs ranging from Start-Ups to SMBs doing $10-$30 million and looking to scale to $50-$100 million in revenue develop and execute effective Sales and Partnering initiatives across various industries, including aerospace, defense, healthcare, manufacturing, industrial automation, SaaS, and consulting. I consistently drive revenue growth & profitability through market expansion, effective GTM strategies, developing effective sales programs/processes, working cross functionally with manufacturing, QA, purchasing, shipping and customer service to ensure that we consistently deliver the best products/services we can on time and on budget. Strive to build partnerships with customers to move from a transactional relationship to a trusted advisor and partner committed to helping them succeed which leads to our success.

As Director of Sales at JETSEAL, Inc, (an aerospace manufacturer) successfully converted a key customer to a strategic partner with a focus on relationships and helping them achieve substantial growth. Resulted in enhanced deal and product flow for several of our key product lines driving millions in new revenue. Sourced and secured key new customers in developing markets, such as space, hypersonics, and hydrogen powered aerospace, achieving 2x sales in 18 months and over 20% growth in net new logo business. 

I leverage my experience and relational skills to consistently negotiate and close complex deals, provide strategic insights and direction on business strategy, branding, go-to-market, pricing, and product positioning. 

“Shad finds and develops relationships with customers, partners, and suppliers. His project requirements are fully defined and clarified prior to design meetings. He ensures that all required regulatory forms and reporting are completed and distributed on time which enables Engineering to efficiently complete more projects. “ 
Steve Hudlet – Engineering Manager JETSEAL

“I have been working with Shad for many years on various projects, he has always been 100% professional, has the knowledge needed to accomplish many different tasks, and has been a pleasure to work with!” Chris Brooks-Owner/Director Brooks Marketing Group

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Mats Uddenfeldt

Shad Wheeler JD MBA

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