LeavePlus

- Steering internal communications at CoINVEST, a pioneer in portable entitlement schemes
- Craft engaging, strategic narratives that resonate across the organisation
- Propel mission-aligned campaigns that spark staff engagement and foster a unified culture
- Champion organisational effectiveness by transforming data into actionable insights
- Shape relationships with internal stakeholders, driving collaborative success
- Continually outperform KPIs, turning strategy into operational wins
- Leverage digital platforms to ensure everyone stays informed and inspired
- Celebrate victories through compelling stories of our shared achievements

Internal Communications Lead

The Improv Conspiracy Theatre - Melbourne

Nominated for Best Teacher by community of 1000+ alumni, 2021

Teacher

Ensemble Coach

First Page

- Project managing content requests from internal and the clients 
 - Managing workload of in-house and freelance digital content writers
 - Editing and proofing content to ensure high-quality delivery for websites, press releases, and blogs with a strong focus on SEO and ensuring SLA is hit
 - Creating punchy ad copy for a variety of marketing campaigns.
 - Developing content strategies to enhance some of Australia’s and the world’s largest brands.
 - Collaborating with our global network of content-producing legends.

Head Of Content

Reform Digital

Content Team Lead

- Continuously reviewing and improving Content Marketing Strategy and tracking
performance of overall communication strategy.
- Crafting engaging copy and content for assets across critical digital channels including
blog, newsletter, campaign content, email, company websites and social media.
- Developing engaging tender documents and reward submissions.
- Making decisions about specific content in conjunction with SEO Lead for client
campaigns.
- Reviewing and editing copy for accuracy of content and making sure it all aligns with
Reform Digital's content philosophy.

Copywriter

Space on Earth

Developed copy for instructor-focussed pitch deck designed to attract future employees.

Avenue Bookstore

Bookseller

Alyoop

Provided full-site UX copywriting for clients such as HitIQ and Dezine by Mauro.
Independently oversaw copywriting responsibilities for Alyoop website overhaul. 
Met remotely with management to discuss brief and intended voice.
Brainstormed numerous ideas and adjusted them based on management feedback.
Modified copy until client was satisfied.
Edited and proofread all copy.
Developed competency in Figma software.

Teach For Australia

Performed bulk assessments on 500+ Wordpress posts and ranked them in terms of engagement metrics.
Archived underperforming posts and copyedited the remainder, optimising for SEO and readability.
Unearthed authors of unattributed posts by mining historical Wordpress data.

Copyeditor

The Currajong School

Teaching Assistant

TutorBright Australia

Tutor-Mentor

I'm an Internal Communications Lead at LeavePlus, a pioneer in portable entitlement schemes. With a knack for crafting engaging, strategic narratives, I steer internal communications across the organisation, propelling mission-aligned campaigns that spark staff engagement and foster a unified culture. I also champion organisational effectiveness by transforming data into actionable insights, shaping relationships with internal stakeholders, and continually outperforming KPIs.

My journey has been a vibrant mix of digital content strategy, copywriting, and even teaching improv, infusing a unique creativity into my approach to communications. As a former Head of Content at First Page and Content Team Lead at Reform Digital, I developed content strategies for some of the world's largest brands, creating punchy ad copy and high-quality web content. As an improv teacher at The Improv Conspiracy Theatre, I fostered team-building and educational leadership, earning a nomination for Best Teacher by a community of over 1000 alumni. I hold a Bachelor of Arts in Creative Writing from RMIT University, graduating with distinction and a place on the Vice-Chancellor’s List for Academic Excellence in 2020. I'm also a lifelong learner, holding multiple certifications in topics such as Emotional Intelligence, Cultural Differences and Similarities, and Freelancing Fundamentals. With a reputation for intelligence, focus, and an unmatched wit, I'm known for my diligent, supportive nature and an unwavering commitment to achieving excellence. Colleagues regard me as a trusted source of knowledge and guidance, and I'm always ready to help others succeed.

Matt Young

Honest Fox

Experience Designer (Contract)

JTB Studios

Prophet

Alejandro Mejias

Freelance Experience Designer

7-Eleven

7-Eleven is one of the most iconic retailers worldwide and Australia's go-to convenience store. 

Brief:
Lead design initiatives for Pay&Go, a feature of the My 7-Eleven app that enables customers to pay for their shopping and fuel directly from their phone.

Engagement: 3 months

Approach:
– Collaborate closely with key stakeholders to ensure alignment and clear objectives every sprint.
– Help implement discovery research as a regular practice within the team.
– Help implement design changes and improvements to the user experience.

Oakland Studio

Fingertip.com

Fingertip.com is a start-up reimagining the concept of websites and how they are created. With a variety of ready-made widgets, anyone can create a personalised site without coding or design skills required. You simply pick a widget, stack it on your page and customise it with your style. Each widget is unique letting you share contact details, show photos, get bookings, or even sell products.

Brief: Design a library of widgets and improve the UI of existing ones.

Engagement: 3 weeks  

Approach:
– Work closely with the founder and team to ensure cohesive design.
– Audit and identify areas for improving existing widgets.
– Implement UI guidelines and rigour for widget consistency.
– Design the new widgets following the suggested guidelines.
– Design and iterate fast.
– Design for flexibility and scalability so users can customise widgets.
– Work closely with the engineering team to improve existing widgets and deploy new ones.

Uncommonstudio

Uncommon was founded to help brands create memorable digital experiences. 

During my two-year journey as a co-founder, I achieved several milestones, including working with international clients like Roblox, creating and producing a podcast on design, and growing the business without any external investment.

Although Uncommon was an exciting experience, I exited the business to refocus, get back to the craft of design, and plan the next venture.

Co-founder & Design Director (Exited)

Exo Digital | UX Design + Innovation

EXO is a digital-native agency that builds and develops innovative digital solutions.

Brief: Design a custom mobile app for their client, ECLAT, a premium workspace in Melbourne.

Engagement: 3 months 

Approach:
– Work closely with the client to align with their vision and needs.
– Define the app's creative direction, inspired by the brand ethos and physical space.
– Design according to technical requirements, user flows and desired features.
– Create and maintain a design system for all UI components.
– Design for mobile app best practices and accessibility.
– Work closely with the engineering team to deploy and QA design.

Winner of a Good Design Award in 2023.

OFX is a global foreign exchange and payments company.

Brief: Ideate the future of OFX's online experience for corporate customers.

Engagement: 6 months

Approach:
– Leverage the previously conducted research.
– In-depth analysis of the product and its regional nuances.
– Create interactive prototypes to replicate the new user flow and conduct usability testing.
– Iterate designs and user flows based on user feedback.
– Design UI components following best practices and accessibility standards.

Experience Designer & Creative

Award-winning experience designer and creative partnering with brands to create captivating digital solutions.

- Blending UI, Interaction, UX, and brand.
- 10 years of in-house and agency experience.
- 8 years of freelancing and contracting.
- 2023 / 2024 Good Design Award winner.

Top clients include Coors Beer, Prezzee, AKQA, Roblox, Bunnings, Crown, Special Group, OFX, Myki, AGL, Engie Energy, ECLAT and Fingertip.com.

My approach when designing:
- Understand client needs and align with a clear objective.
- Identify user needs and opportunities for delight.
- Maintain the design process transparent and collaborative.
- Designs must be purposeful, practical, and engaging.

taplio

The Battle

Matt Young

Alejandro Mejias

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