LeavePlus

- Steering internal communications at CoINVEST, a pioneer in portable entitlement schemes
- Craft engaging, strategic narratives that resonate across the organisation
- Propel mission-aligned campaigns that spark staff engagement and foster a unified culture
- Champion organisational effectiveness by transforming data into actionable insights
- Shape relationships with internal stakeholders, driving collaborative success
- Continually outperform KPIs, turning strategy into operational wins
- Leverage digital platforms to ensure everyone stays informed and inspired
- Celebrate victories through compelling stories of our shared achievements

Internal Communications Lead

The Improv Conspiracy Theatre - Melbourne

Nominated for Best Teacher by community of 1000+ alumni, 2021

Teacher

Ensemble Coach

First Page

- Project managing content requests from internal and the clients 
 - Managing workload of in-house and freelance digital content writers
 - Editing and proofing content to ensure high-quality delivery for websites, press releases, and blogs with a strong focus on SEO and ensuring SLA is hit
 - Creating punchy ad copy for a variety of marketing campaigns.
 - Developing content strategies to enhance some of Australia’s and the world’s largest brands.
 - Collaborating with our global network of content-producing legends.

Head Of Content

Reform Digital

Content Team Lead

- Continuously reviewing and improving Content Marketing Strategy and tracking
performance of overall communication strategy.
- Crafting engaging copy and content for assets across critical digital channels including
blog, newsletter, campaign content, email, company websites and social media.
- Developing engaging tender documents and reward submissions.
- Making decisions about specific content in conjunction with SEO Lead for client
campaigns.
- Reviewing and editing copy for accuracy of content and making sure it all aligns with
Reform Digital's content philosophy.

Copywriter

Space on Earth

Developed copy for instructor-focussed pitch deck designed to attract future employees.

Avenue Bookstore

Bookseller

Alyoop

Provided full-site UX copywriting for clients such as HitIQ and Dezine by Mauro.
Independently oversaw copywriting responsibilities for Alyoop website overhaul. 
Met remotely with management to discuss brief and intended voice.
Brainstormed numerous ideas and adjusted them based on management feedback.
Modified copy until client was satisfied.
Edited and proofread all copy.
Developed competency in Figma software.

Teach For Australia

Performed bulk assessments on 500+ Wordpress posts and ranked them in terms of engagement metrics.
Archived underperforming posts and copyedited the remainder, optimising for SEO and readability.
Unearthed authors of unattributed posts by mining historical Wordpress data.

Copyeditor

The Currajong School

Teaching Assistant

TutorBright Australia

Tutor-Mentor

I'm an Internal Communications Lead at LeavePlus, a pioneer in portable entitlement schemes. With a knack for crafting engaging, strategic narratives, I steer internal communications across the organisation, propelling mission-aligned campaigns that spark staff engagement and foster a unified culture. I also champion organisational effectiveness by transforming data into actionable insights, shaping relationships with internal stakeholders, and continually outperforming KPIs.

My journey has been a vibrant mix of digital content strategy, copywriting, and even teaching improv, infusing a unique creativity into my approach to communications. As a former Head of Content at First Page and Content Team Lead at Reform Digital, I developed content strategies for some of the world's largest brands, creating punchy ad copy and high-quality web content. As an improv teacher at The Improv Conspiracy Theatre, I fostered team-building and educational leadership, earning a nomination for Best Teacher by a community of over 1000 alumni. I hold a Bachelor of Arts in Creative Writing from RMIT University, graduating with distinction and a place on the Vice-Chancellor’s List for Academic Excellence in 2020. I'm also a lifelong learner, holding multiple certifications in topics such as Emotional Intelligence, Cultural Differences and Similarities, and Freelancing Fundamentals. With a reputation for intelligence, focus, and an unmatched wit, I'm known for my diligent, supportive nature and an unwavering commitment to achieving excellence. Colleagues regard me as a trusted source of knowledge and guidance, and I'm always ready to help others succeed.

Matt Young

Beyond Blue

As Beyond Blue's Experience Design and Capability Lead, I drive human-centred design (HCD) capability building and lead end-to-end Experience Design initiatives. I embed HCD practices into organisational culture while delivering innovative, community-centred solutions that align with Beyond Blue's mission to make mental health support accessible and impactful.
Key Responsibilities and Achievements
Leadership and Capability Building:
Coaching cross-functional teams and leaders to embed HCD principles into daily operations and transformation projects, fostering sustained capability growth and strategic alignment.
Research and Co-Design:
Developing participatory frameworks that amplify underrepresented voices, ensuring lived experience shapes impactful mental health solutions.
Tool and Process Development:
Creating toolkits, moderation guides, and digital resources that streamline research processes, enhance participant engagement, and ensure safe, effective user testing.
Strategic Delivery:
Driving measurable outcomes by aligning high-impact design projects with organisational priorities and addressing diverse stakeholder needs.
Community Engagement:
Building reciprocal partnerships with community organisations to promote co-design, enhance mental health awareness, and strengthen community connections.
Thought Leadership:
Mentoring professionals and fostering a vibrant design community through ongoing HCD learning, expertise and innovative problem-solving.

I deliver scalable, human-centred solutions that bridge organisational goals and community needs through these efforts, advancing Beyond Blue's commitment to inclusive and proactive mental health support.

Experience Design and Capability Lead

HCD Capability and Practice Lead (acting)

Human Centred Design Capabilities Coach

Spark Green + Yoke

As Head of Strategy, I'm responsible for developing and leading Spark Green + Yoke's evolving human-centred design, consumer research and brand experience capability.  
As a skilled design thinker, strategist, creative facilitator, and design mentor possessing corporate and agency experience, I help design teams and clients navigate and negotiate successful outcomes amongst the often competing forces of business ambitions, advocacy for customer rights or user experience and overall project profitability.

Head Of Strategy at SG+Y 

General Manager / Head of Strategy (Yoke)

Established over a decade ago, Yoke has grown  from a graphic design studio into a fully independent, integrated creative agency. With client partners from a diverse range of verticals and industries, including Government,  arts and culture, FMCG, retail, and not-for-profit, we’ve produced work that delivers results from brand positioning, brand strategy, visual identity, and national campaigns through to design rollout, digital strategy and content creation for businesses  at all stages of maturity - both online and off. 

Yoke remains a digital leader with an award-winning team of designers, developers, and producers specializing in UX and UI, responsive web development, EDMs, site optimization overhauls all the way through to complex web applications, custom App builds and development of full eCommerce sites. 

Our range of in-house expertise across multiple disciplines lets us approach each project, brief, campaign, or brand challenge with clarity  and confidence. We communicate without barriers or hierarchy and get to the heart of the problem – whether it’s a rebrand, launch campaign, digital strategy or anything in between.

Director of Client Development and Engagement (Yoke)

Landor

Executive Director, Client Service 

Senior Client Director

WPP AUNZ

Proud to be part of the WPP AUNZ Wellbeing Ambassador program.

WPP Wellbeing Ambassador 

Designworks Ltd

Marque Brand Consultants

Client Service Lead for all Grocery, Non-grocery, Health & Beauty and General Merchandise categories. A specialist in new brand creation, I partner with internal Woolworths internal marketing, brand and consumer experience teams to develop, launch and grow their Own-brand retail portfolio. 

Expert in brand development and management, consumer experience, design strategy, retail/channel marketing and integrated marketing strategy. Strong commercialization, financial management and delivery experience. Reporting directly to GM. Manager to a four, full-time client service team and member of the Marque Senior Leadership team.

Account Director

Johnson & Johnson

Founding member of the Studio Strategy Group within Johnson & Johnson’s in-house Global Strategic Design Office (GSDO), a strategic human-centred design, consumer and patient insights studio established and constructed from the ground up by Chief Design Officer, Christopher Hacker in 2006. 

As part of senior studio management for this high volume 80+ person creative studio, I lead a team of six responsible for embedding core systems, processes and strategic organisational operations that tackled recruitment, budget tracking and spend allocation, reporting and metrics, culture improvement, facilities, supplier relations, procurement liaison with corporate J&J, training and facilitation, data security and legal trademarking. Ensured timely delivery of all projects to internal clients and led all outside suppliers, freelance design and advertising agency relationships ensuring strategic goals and business objectives were being met. Reported to Chief Design Officer

> Specialist in global and emerging market consumer health/FMCG category brand management, design research methodologies and design strategy 

> Partnered with internal and regional marketing teams to develop tiered consumer insights and strategic design programs to reach incremental sales and volume targets.

> Responsible for managing and tracking the combined studio's annual $20.5M operational and project budget including end of year filing and accruals.

> Revised the internal design workflow, finance and resource systems in the Los Angeles design studio avoiding a $1.2M overspend

> For over three years, worked closely with a newly formed Medical Device and Diagnostic design team embedding HCD practices and user-centred design methodologies (ethnographic probe kits, co-design, journey mapping, digital prototyping) into corporate marketing teams to improve the patient experience across Diabetes (Animas), Vision (Acuvue) and Innovation Product Design (R&D)

Senior Studio Strategy Manager

Tank Design NY

Head of project and client relationship management for the NY satellite design studio. Responsible for creating growth opportunities and revenue streams with existing clients as well as new business development. Reported directly to Tank Partners in Cambridge, MA. 

Clients: Cindy Crawford, Hulu.com, Boars Head Brand, Harvard Medical, Cole Haan, Mt. Sinai Medical, Bergmeyer Architects

Account Director/Lead

Catapult Thinking

Lead client engagement director for this mid-size brand, consumer research and product design studio. 


Clients: Ansell, iRobot, D’Addario Guitars, Marine Polymer Technologies, Quantum Data Protection

Zimmerman Partners Advertising

Managed day-to day account service responsibilities for the Mid-Atlantic Nissan Automotive region with a focus on 17 spot markets.

Client: Nissan Motors North America

Senior Account Manager

With over 15 years of experience in design research, service and systems design, experience design, brand strategy, and innovation leadership, I am passionate about removing barriers to accessing the services and information people need to live healthier, more fulfilling lives.

As the Experience Design Capability Lead at Beyond Blue, I champion the integration of human-centred design (HCD) practices across the organisation. I lead efforts to develop and implement scalable HCD methodologies while overseeing high-impact CX initiatives across strategic insights, digital and data innovation, service delivery, and new product development. My work ensures that our solutions are co-created with, informed by, and reflective of the needs of diverse communities.

I have a proven track record of leading and coaching cross-functional teams to uncover growth opportunities through customer research, journey mapping, lean business models, proposition design, service blueprints, and prototyping. I specialise in developing and advancing in-house Human-Centered Design (HCD) capabilities. This involves establishing comprehensive learning and development programs, design coaching and mentoring for professionals at all levels, and implementing key practice principles and trauma-informed protocols. Additionally, I prioritise creating safe and inclusive governance practices to facilitate community engagement, co-design, and data privacy protection.

My professional certifications include Design Thinking Facilitation (ExperiencePoint), Systems Design (IDEO), Behaviour Change (AimForBehaviour), and advanced training in trauma-informed practice, sensory processing sensitivity, and mental health first aid. I hold a B.S. in Mass Communication from Boston University and actively contribute to inclusive practices as a member of the Diversity Council of Australia and as a board member of Rawcus, a multi-award-winning inclusive arts organisation.

I am deeply committed to advancing inclusive design, innovation, and community-centred solutions, ensuring that every project I lead reflects empathy, equity, and meaningful impact.

taplio

The Battle

Matt Young

David Evans (he/him)

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