LeavePlus

- Steering internal communications at CoINVEST, a pioneer in portable entitlement schemes
- Craft engaging, strategic narratives that resonate across the organisation
- Propel mission-aligned campaigns that spark staff engagement and foster a unified culture
- Champion organisational effectiveness by transforming data into actionable insights
- Shape relationships with internal stakeholders, driving collaborative success
- Continually outperform KPIs, turning strategy into operational wins
- Leverage digital platforms to ensure everyone stays informed and inspired
- Celebrate victories through compelling stories of our shared achievements

Internal Communications Lead

The Improv Conspiracy Theatre - Melbourne

Nominated for Best Teacher by community of 1000+ alumni, 2021

Teacher

Ensemble Coach

First Page

- Project managing content requests from internal and the clients 
 - Managing workload of in-house and freelance digital content writers
 - Editing and proofing content to ensure high-quality delivery for websites, press releases, and blogs with a strong focus on SEO and ensuring SLA is hit
 - Creating punchy ad copy for a variety of marketing campaigns.
 - Developing content strategies to enhance some of Australia’s and the world’s largest brands.
 - Collaborating with our global network of content-producing legends.

Head Of Content

Reform Digital

Content Team Lead

- Continuously reviewing and improving Content Marketing Strategy and tracking
performance of overall communication strategy.
- Crafting engaging copy and content for assets across critical digital channels including
blog, newsletter, campaign content, email, company websites and social media.
- Developing engaging tender documents and reward submissions.
- Making decisions about specific content in conjunction with SEO Lead for client
campaigns.
- Reviewing and editing copy for accuracy of content and making sure it all aligns with
Reform Digital's content philosophy.

Copywriter

Space on Earth

Developed copy for instructor-focussed pitch deck designed to attract future employees.

Avenue Bookstore

Bookseller

Alyoop

Provided full-site UX copywriting for clients such as HitIQ and Dezine by Mauro.
Independently oversaw copywriting responsibilities for Alyoop website overhaul. 
Met remotely with management to discuss brief and intended voice.
Brainstormed numerous ideas and adjusted them based on management feedback.
Modified copy until client was satisfied.
Edited and proofread all copy.
Developed competency in Figma software.

Teach For Australia

Performed bulk assessments on 500+ Wordpress posts and ranked them in terms of engagement metrics.
Archived underperforming posts and copyedited the remainder, optimising for SEO and readability.
Unearthed authors of unattributed posts by mining historical Wordpress data.

Copyeditor

The Currajong School

Teaching Assistant

TutorBright Australia

Tutor-Mentor

I'm an Internal Communications Lead at LeavePlus, a pioneer in portable entitlement schemes. With a knack for crafting engaging, strategic narratives, I steer internal communications across the organisation, propelling mission-aligned campaigns that spark staff engagement and foster a unified culture. I also champion organisational effectiveness by transforming data into actionable insights, shaping relationships with internal stakeholders, and continually outperforming KPIs.

My journey has been a vibrant mix of digital content strategy, copywriting, and even teaching improv, infusing a unique creativity into my approach to communications. As a former Head of Content at First Page and Content Team Lead at Reform Digital, I developed content strategies for some of the world's largest brands, creating punchy ad copy and high-quality web content. As an improv teacher at The Improv Conspiracy Theatre, I fostered team-building and educational leadership, earning a nomination for Best Teacher by a community of over 1000 alumni. I hold a Bachelor of Arts in Creative Writing from RMIT University, graduating with distinction and a place on the Vice-Chancellor’s List for Academic Excellence in 2020. I'm also a lifelong learner, holding multiple certifications in topics such as Emotional Intelligence, Cultural Differences and Similarities, and Freelancing Fundamentals. With a reputation for intelligence, focus, and an unmatched wit, I'm known for my diligent, supportive nature and an unwavering commitment to achieving excellence. Colleagues regard me as a trusted source of knowledge and guidance, and I'm always ready to help others succeed.

Matt Young

Crunchlab

Crunchlab helps agencies and small businesses do less and get more done. We offer a unique blend of tech and accounting services. All our services are designed to help you cut out the busywork so you have more time to do the work you love.

Founder

University of Melbourne

Enhancing the educational journey by bridging practical accounting skills with digital proficiency. Key responsibilities include: providing Xero training and mentoring, delivering online accounting video training and facilitating small business immersion internships for students.

Learning Designer

Working with the Faculty of Business and Economics to help Accounting educators integrate the Xero software package within the student curriculum. Responsibilities include: training tutors, consulting with students and providing online tutoring.

Accounting Tutor

Rahma Health

Board member and Treasurer of registered charity ‘Rahma Health’, a resource designed to help Arabic speaking expecting parents in Australia on their pregnancy journey.

Treasurer

LUNA

Handled the accounting for start-ups and small businesses in LUNA's "Launch" unit. Leveraged cloud accounting expertise to streamline clients' financial operations processes.

Accountant

RMIT Online

Industry mentor and lecturer presenter, delivering online business educational content for: "Finance for Business Leaders" and "Project Management for Professionals".

Sessional Lecturer

380co

Co-founder of co-working space (not-for-profit) located in Collingwood. Operated by creatives, for creatives with profits being reinvested back into the space. Also run as a gallery and events space.

Godiva Chocolatier

Acting Finance Manager, fill in for annual leave. Managed daily sales reports, inventory accounting and prepared reports for Japan's head office.

Finance Manager

Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information.  I worked as a lead (XML Language) developer for a proprietary Thomson Reuters financial reporting software product, and helped develop the reporting capability in Arabic in order to expand into the Middle Eastern market.

Content Developer

La Belle Miette

La Belle Miette is a specialist macaron and chocolate patisserie with four stores located around Melbourne. I worked as a freelance finance manager for La Belle Miette and lead their digital accounting transformation.

General Assembly

GA was the first place I started running educational workshops. I wrote and delivered workshops in: market research, LinkedIn personal branding and persuasion techniques in business.

Workshop Instructor

Since my early years, I've been intrigued by two things: business and computers.

Naturally, I became an accountant.

Just as I started my career in 2013, the accounting industry was propelled into a cloud computing revolution.

Now, I use cutting-edge cloud accounting tools to help my clients run and grow their businesses in real-time.

As the founder and director of Crunchlab, a forward-thinking accounting agency, my goal is to mix tech, accounting, and business guidance to help entrepreneurs focus on doing what they love.

It's all about being more efficient. Cloud accounting makes that possible.

I collaborate with clients ranging from creatives to e-commerce sellers, especially those excited about technology.

The founders I work with aspire to create a business that not only thrives but also allows them to enjoy their personal lives and achieve a fulfilling work-life balance.

I can help you:

1. Manage your finances with ease.
2. Streamline your processes using innovative technology.
3. Make informed decisions with cash flow forecasting and strategic planning.

If you're a business owner looking to uncomplicate your life, focus on the work you love, and achieve more work-life balance, reach out to me at hani@crunchlab.com.au.

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The Battle

Matt Young

Hani El-Rafei

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