Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

CHEQ

Senior Customer Marketing Manager

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Member

Jitterbit

Head of Customer and Partner Marketing, North America

Onshape, a PTC Technology

Highlight: Organized executive leaders and internal stakeholders to deliver a strategic customer event that produced > 25:1 ROI 
- Partnered with Sales, Customer Success, and Marketing to globally source and deliver customer-centric content.
- Developed and managed customer advocacy programs, including testimonials, events, webinars, videos, and case studies to increase customer engagement, loyalty, retention, and ultimately, accelerate revenue growth within our strategic accounts
- Implemented a formal customer advocacy platform to boost reference and content pipeline at scale.

Head Of Customer Marketing

- Develop and execute marketing strategy for Experience Management business line, overseeing a marketing team responsible for content strategy, lead acquisition and nurture, design, and customer marketing
- Create comprehensive marketing campaigns and drive content development, lead generation, customer marketing, advertising, and events, though leadership, research reports 
- Support sales team in lead generation and earned media coverage
- Scale marketing through in-sourcing and out-sourcing resources as appropriate

Director of Marketing

- Created and executed a customer-focused marketing strategy to drive increased client engagement and advocacy, doubling client participation in case studies and engaging directly with sales leadership and account teams to increase number of named client case studies and press releases
- Managed 15-person customer advisory board
- Supported marketing leadership in special projects, quarterly reporting, and strategic planning

Marketing, Strategic Programs, Customer Marketing

ForeSee (acquired by Verint)

- Source, program, and develop content for annual ForeSee Summit
- Engage directly with clients to secure participation in case studies, webinars, events, press releases, and interviews
- Tapped to lead a cross-functional “Tiger Team” focused on driving increased customer retention and expansion.

Senior Manager, Customer Marketing

- Led the development, execution and measurement of integrated marketing programs aligned with overall strategic goals and designed to drive business growth. 
- Guide alignment of multiple marketing touch points (digital advertising, web, social) to form cohesive, effective programs and campaigns in line with strategic organizational goals.
- Managed annual client summit program, including attendee acquisition and pre and post interactions, growing the event attendance by two-fold from 65 attendees to over 300,  consistently on budget and with a demonstrated ROI at $16/$1
- Directed event communications and onsite logistics, consistently received customer satisfaction scores above 90
- Developed, managed, and analyzed comprehensive webinar programs, targeting both existing clients and new business opportunities

Integrated Marketing Manager

- As the 65th employee of the company, launched and executed annual client events, including ForeSee Summit, and annual federal government events.
- Executed 30+ trade shows per year
- Managed budget, provided recommendations for and development of annual event plan.
- Maximized event impact via coordinated sales and marketing pre-event and post-event campaigns.

Senior Marketing Event Specialist 

Event Management Corporation

- Responsible for Michelin Media Center at North American International Auto Show (NAIAS). Worked with client, vendors and show staff to create appropriate layout, event plan and to solicit and retain key vendors. Developed plan and budget for mutual benefit of the event, Michelin and the attending media. Coordinated all logistical details with vendors, location staff and union personnel. Communicated and coordinated efforts with NAIAS staff, security and public relations. 
- Provided event management for Michelin Challenge Design Student Competition. Researched and retained new venue. Provided cost savings while increasing quality and renewing interest in event. 
- Organized selection process, participation, transportation, and press relations of 20 military families for resort grand opening event. 
- Drafted press materials, including press releases, pitch letters, and media alerts. 
- Developed web content for company web site 
- Researched and reported opportunities in trade publications, general media and enthusiast publications

Account Executive

I am passionate about creating opportunities for organizations to connect and build relationships with customers and prospective customers in meaningful ways. 

I have a strong background in customer advocacy, field marketing, program development and I enjoy leveraging data and insights to optimize campaigns and programs. Ask me about Detroit garage rock in the 2000's, movies from the 1930's, and whether CSAT, NPS, or CES is more important (trick question).

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The Battle

Matt Cross 🍫 🤖

Cecilia Wainio

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