Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

Helios Marketing LLC

Great marketing will never be easy, but it can be simple. Learn how Helios can help you build your unique story into a marketing engine that brings in new clients and business, drives up retention and makes your organization a place where people are proud to work.

Services and pricing are available at www.heliosmarketingllc.com

Founder

DHI Group, Inc.

At DHI Group, I led brand strategy and execution, product marketing and content marketing for DHI Group, Inc. (DHX: NYSE). My talented team and I helped to craft, refine and deliver the Dice brand and product story to all of our most important stakeholders. 

At Dice, our vision is to empower people to transform the world through technology, and our mission is to be the trusted partner for every technologist throughout their career, and for the organizations who rely on them, by providing unparalleled access to meaningful opportunities, connections and information. The Brand, Product Marketing and Content Marketing team, which includes Brand Strategy, Product Marketing Strategy, Content Marketing Strategy, Go-To-Market, Sales Enablement, Thought Leadership, B2B and B2C Content, Media Relations, Social Media, Design and Community Management, strives to convey who we are, what we do and why we do it in every interaction, and to show up in the same way (the right way) consistently; we aim to be empathetic, optimistic, inclusive, empowering and engaging, and to be the type of brand and product that people fall in love with.

Vice President, Brand, Product and Content Marketing

As Senior Director, I led the organization's content strategy for our client (recruiters and employers) and consumer/user (tech professional) audiences. I also led our media relations and social media programs, supporting our amazing resources in both positions (both are one-woman shows, and do a fantastic job not only keeping the lights on, but continually evolving). Our team also built Dice's community management program - we've hired a Community Manager, created a cross-functional strategy, and launched our pilot program in the span of just a few months - and created a successful influencer pilot program in 2021.

Senior Director, Content and Public Relations

Financial Planning Association (FPA)

As Head of Marketing and Membership, I was responsible for the development and execution of the association's marketing and membership strategies. I oversaw marketing and communications strategy and execution for large signature events. 

Additionally, I led brand and content strategy, as well as the organization's messaging strategy. Further, I managed communication distribution mechanisms, such as email, digital advertising, social media, and other recruitment and retention strategies. 

I also spearheaded organizational process management, as well as collaborate with other senior management team members in developing and executing website and digital strategy. Finally, I served as an expert contributor to the Practice Management Blog and the Journal of Financial Planning.

Five key accomplishments I’ve had in this role include:

★ Served as the board liaison for membership, marketing, website and brand initiatives.
★ Led an organization-wide rebranding strategy and full-scale website overhaul, incorporating FPA's first association-wide content strategy.
★ Designed content for and launched the organization's first app, the FPA Next Generation Planner, surpassing 800+ downloads in its first month.
★ Developed and executed the launch of the Join FPA microsite, the FPA "First-Year Member Experience" and a new member onboarding program.
★ Achieved social media following growth of 25% across all of the organization's platforms.

Head of Marketing and Membership

Jackson

As the Director of Digital Communications and Strategy, I led the organization's brand strategy, research, digital communications, social media and content marketing programs and initiatives. I oversaw the development of electronic and web-based communications, such as websites, email and social media. Moreover, I maintained responsibility for strategic planning, material creation and execution of the Center for Financial Insight investor education website, in addition to development of presentations and speeches for executive management.

In this role, I had 5 notable achievements:

★ Participated as a Featured Speaker at 2016 Content Roundtable at Facebook Headquarters (Menlo Park), and on Digital Branding at Prudential plc Communications Conference 2015 in London.
★ Received a Content Marketing Award from the Content Marketing Institute in 2016.
★ 2014 PR News “Rising Star of PR 30 and Under.”
★ Designed and executed the company's website strategy, tone-of-voice and messaging guidelines, in addition to communications and content style guide.
★ Received six writing awards at the 2015 Communicator Awards, including a Gold Award of Excellence, and a Grand Award at the 2015 APEX Awards of Excellence.

Director, Digital Communications & Strategy

National Planning Corporation (NPC)

In my last position at the National Planning Corporation, I headed the creative direction for the organization's marketing materials and communications, campaign management, social media and analytics.

One accomplishment I had in this role is:

★ Developed the organization's first social media and content strategy, and launched the brand on three social platforms.

Director of Marketing and Communications

Jackson National Life

Associate Production Manager

University of Denver

Editor-In-Chief

I help business owners, founders, CEOs and CMOs attract and retain their ideal clients by identifying, crafting and telling better stories.

I've talked to so many leaders who feel like their marketing programs are stuck. Their stories aren't propelling them forward, and they might even be holding them back. They don't feel like they have a solid foundation, so everything they try feels shaky and unstable.

If you're feeling like this, and your stories and your messaging are not driving engagement, leads and revenue, let's talk! 

Here's what I offer my clients:

- Content strategy development, refinement and execution
- Strategic narrative and core story development and refinement
- Corporate and crisis communications strategy, plan development, messaging support and support
- Public and media relations strategy, development and execution
- Social media growth strategy and execution
- Website content and UX glow-ups
- And my personal favorite: Hire me as your go-to marketing and communications advisor on a contract basis, and I'll help you with all of the above!

Why go with me over all of the other services out there? I'm so glad you asked:

- Empathy and Experience: I've probably been in your shoes before and know what it's like to try to solve the stickiest problems within your organizations. I bring almost two decades of experience as a marketing and communications leader, and that includes time spent at large enterprises, small and mid-size firms, public companies and associations. I haven't seen it all, but I've seen a heck of a lot!

- Business Acumen and Stractical Skill: If your marketing program isn't tied directly to your business goals, it's just a fun hobby. I understand the necessity of making a business impact and every part of your strategy will point that direction. I also bring a unique combination of strategic guidance and roll-up-my-sleeves tactical skill; it's more fun that way and a lot more effective.

- Knowledge Across Industries and Disciplines: I've held roles in finance, tech and human resources. Within those companies, I did the work and led teams in disciplines across content marketing and strategy, brand strategy, creative direction and management, product marketing, media and public relations and executive communications. You need a partner that brings both breadth and depth, and that's me.

- I'm Really Cool: OK, I haven't been cool since 2007 (and even then, it's debatable). I am fun to work with, and I promise to make you laugh and smile while we're working hard together. In my book, that counts for something!

Dan Martin

Remember eye contact?

That feeling when you'd sit down across from someone, and they would look you in the eye(s) as a way to show they were listening and that they actually cared about what you were saying?

Those were the days.

I had a wonderful catch up with Elizabeth Kosar yesterday, and she is a master of the lost art of eye contact. It made me realize how it's fast becoming more of a rarity these days, and I hope we can turn that trend around!

If you have kids, you're a teacher/mentor, or you're managing folks newer to the workforce, teach them about the importance and value of respectful eye contact.

Being engaged and interested is still the most effective communications hack there is.

(I also realize that this is a "get off my lawn" take and am confirming here that I don't care)

Marketing, Communications and Strategy Consultant I Simply Great Newsletter I Founder and Owner @ Helios Marketing

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Matt Cross 🍫 🤖

Dan Martin

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