Harvest Chocolate

Harvest Chocolate, is a bean-to-bar chocolate company that handcrafts seasonal chocolate bars and Snacking Chocolate for everyday moments. We use simple, organic ingredients, source fresh cacao seasonally, using local fruits from the season to add unique flavors to our chocolate.  

We make chocolate that anyone could enjoy, regardless of allergies or dietary restrictions and support farmers locally and abroad by using only the season's best harvest—from cacao beans to local fruits.

Co-Founder and Head Dishwasher

Pros & Content Community

Community Manager

Knotch

Leading the social strategy as part of the growth team at Knotch, an early-growth customer journey intelligence software. Including strategic planning for the go-to-market, account-based marketing, paid media, email marketing, and sales development.

Growth Marketing - Social and Community

Verint

As a Customer Experience Manager with Verint, it is my responsibility to help our clients research, develop, and execute a customer experience program that will result in customer satisfaction and loyalty, insights that can be shared organization-wide, and omni channel experience strategy and measurement.

Verint as a whole has more than two decades of experience helping more than 10,000 organizations worldwide create lasting value. A global leader in customer engagement, Verint helps businesses evolve and modernize the entire customer engagement operation while protecting legacy investments.

We are built on five core values that shape the way we do business with our customers, partners, and each other: 

⇢ INTEGRITY to do what’s right
⇢ INNOVATION to create leading solutions for real-world challenges
⇢ TRANSPARENCY that fuels mutual trust and productive, collaborative working relationships
⇢ HUMILITY to view our successes as milestones in our journey and our mistakes as opportunities for improvement
⇢ PASSION for making our customers and partners successful.

Associate Account Executive

ForeSee

As a Business Development Representative, I developed and executed an account-based marketing strategy to increase sales efficiency and accelerate new business acquisition for an integrated CX intelligence platform, which helped companies prioritize CX decisions and profit from customer feedback.

⇢ Produced an accurate and high-quality sales pipeline by researching prospective customer accounts using insight tools, creating customized outreach strategies, prospecting calls through multiple channels, and conducting exploratory calls with inbound leads, leading to $3M in pipeline growth to-date.

⇢ Partnered with the marketing team to understand the campaigns and activities with the highest response rate for validation of marketing optimization efforts.

Business Development

First Federal Bank of the Midwest

Financial Sales Manager

As a Relationship Banker, I worked with individual and small business clients to complete an assessment of financial needs and consultatively sell a full range of products such as deposit accounts, loans, and credit cards to support the overall banking center sales objectives.

⇢ Secured at least $45k of new loans each month (vs. target of $25k/month), 10 customer referrals to partners (commercial loans, insurance, merchant services and wealth management), and cross-sold  50 new products per month to existing customers.

Relationship Banker

As an Account Representative, I served as a trusted advisor to small business and personal banking clients by understanding their needs and promoting the appropriate products and services. I also identified cross-selling opportunities, surpassing a personal sales goal of referring 20 new customers per month.

Account Representative

Self-Employed

As a restaurant operations consultant, I provided an operational evaluation of an emerging restaurant and streamlined the restaurant’s ordering process, reduced food cost by negotiating with suppliers, and worked with their team to create premier events to attract top-spending clients.

Freelance Restaurant Consultant

SCM Hospitality

As a Corporate Sous Chef, I provided culinary leadership, support and expertise at celebrity chef Scott Conant’s six restaurants and corporate partnerships across North America by creating dishes featured in publications under the SCM Hospitality brand. I also mentored staff at each of the restaurants on sales techniques, menu design, and marketing strategies.

Corporate Sous Chef

Torc

As a Sous Chef with Torc, I oversaw the kitchen staff while developing and maintaining relationships with vendors to acquire high-quality products. I also served as the opening management team and contributed to the restaurant’s first-year sales goal of $2MM through enforcing quality control measures, maintaining relationships with top-spending clients, and implementing daily menu changes.

Sous Chef

Quince Restaurant

As a Sous Chef with Quince Restaurant, I managed 20 kitchen staff employees in daily production, ordering, cost control and quality assurance at a 2 Michelin Star restaurant featuring California contemporary cuisine.

MattGPT™: AI + Content = Growth

Matt Cross 🍫 🤖

JFrog

•  Managed a $100k budget to execute demand generation for JFrog’s marque event, the swampUP user conference.
•  Strategized with sales, creative/design, partnerships, business development, and product marketing to ensure events and supporting assets aligned with business goals.

Demand Generation Manager, Events

Avaya

•  Managed a $1mm budget for the Avaya Spaces solution across Search Engine Marketing, Social, and Display.
•  Strategized with global partners, local business units, vendors, and agencies to generate new business and drive adoption with the current customer base, which led to closed Spaces deals for FY22 at 77% against the global target goal. 
•  Proactively collaborated with NA Sr. Field Marketing to create a virtual mixology event that generated $2.6M in a marketing-driven pipeline for the current customer base. 
•  Created email marketing campaigns targeting decision-making unit personas and current customer base to meet pipeline goals, including end-to-end quarterly media planning, budgeting, and lead and pipeline forecasts.

Sr. Integrated Campaign Manager

ServiceNow

•	Managed $12mm budget across Search Engine Marketing and Programmatic Display; strategized with global partners. local business units, vendors, and agencies to generate new business across digital paid media channels
•	Contributed to strategic digital marketing programs for key initiatives to engage the consumer and drive sell through, including creating and executing programs that grew Marketing Driven Pipeline by 36%
•	Worked with internal creative team to create ads, used Eloqua to create tracking/mapping and ultimately converting to searchable cloud
•	Coordinated with Finance to reconcile and process monthly billing for vendors across channels and agencies to ensure on-time payments; worked with Adobe, Google, and others 
•	Extracted, analyzed, and translated marketing data from variety of different sources such as core metrics, channel partner tracking, CRM, social platforms, etc. for go-to market decisions and post-campaign strategic reviews

Paid Media Marketing Manager

realtor.com

•	Tasked with directly managing $20mm budget across Search Engine Marketing, Affiliates, and Programmatic Display to fulfill traffic objectives and achieve revenue goals
•	Successfully on-boarded affiliate partner and implemented various marketing strategies through expanded keyword lists and creative testing that exceeded the cost per lead goal by 65%
•	Managed, set-up, executed, and analyze the portfolio of paid media campaigns with the goal of driving cost-effective, high quality results while managing to a budget and KPI
•	Led internal experiment with Facebook ads to utilize “Dynamic Ads for Real Estate” which resulted in the ability to scale nationally and decreased overall Cost Per Lead by 21%

Performace Marketing Manager

Adobe

•	Coordinated with account managers and senior management to develop cross-channel media strategies (Programatic Display, Social, PPC) and recommendations to achieve and exceed client’s business objectives within display; drove 30% revenue increase in accounts through effective campaign management and optimization
•	Analyzed target audiences, adjusted specific features, provided data collection and regression analysis, and data modeling reporting
•	Presented and Trained top tier clients to transition from AMO to Ad Cloud; presented and trained on nuances of the new, cloud-based platform

Sr. Campaign Manager

Oracle

•	Successfully managed strategy, implementation, ad ops, targeting, bid optimizations, reporting, and analytics across entire portfolio of Responsys/Oracle customers
•	Managed complete lifecycle of the overall campaign's delivery and provided high-profile clients with day-to-day management of display programs including oversight of targeting recommendations, execution details, pricing and budgeting information, delivery pacing, and user conversion reporting
•	Administrated real time bidding platform for displaying advertising inventory, and performed campaign optimization to maximize reach and frequency to client's known users
•	Generated complex reports for client review including oversight of implementation, bid optimizations, reporting and analytics across the portfolio of prestigious corporate accounts; working with international brands like New Balance, Redbox, and Lenovo
•	Developed analysis that lead to optimization recommendations: pacing, performance, delivery content, and reported best optimization tactics to move forward

 Sr. Program Manager, Display

Brand.net

•	Primary point-of-contact for client accounts, led day-to-day management and optimization of Fortune 500 display campaigns
•	Acted as the primary point-of-contact for client accounts; overseeing day-to-day management/optimization for Fortune 500 ad display campaigns and researching, planning, and executing campaigns with online and offline data
•	Developed hands-on management of client business processes including ad exchange operations, analytics, pricing/yield management, and creative management; identified growth opportunities for new business

Account Manager

Yahoo

•	Directly managed the execution of successful campaigns lasting from months to years in length; overseeing all delivery objectives and ensuring client satisfaction for Major Accounts ($50mm+)
•	Acted as the primary operational contact and managed the full campaign life-cycle from contract signing, submission of creative materials, to launch and recap of advertising campaigns
•	Managed Ad Ops procedures such as trafficking, scheduling, and QA for Yahoo!’s largest accounts: Honda, Acura, Bank of America, Charles Schwab, Wells Fargo, CBS, Universal Pictures, Paramount Pictures, and Summit Entertainment

Media Delivery Coordinator

CordeValle

•	Successfully managed 200+ corporate events with 150+ attendees
•	Up sold food and beverage year over year to increase revenue for all corporate groups
•	Up sold golf and spa functions year over year to contribute to increased revenue for that department to all corporate groups
•	Responsible for Weekly/Monthly budget review for annual revenue and adjust forecast for the year
•	20 Cold calls per week to book day group business with an average of 10 confirmed bookings per month
•	Yearly budget review and planning to set goals for the following year

Catering Mananger

Ascendent Systems

•	Executed company wide kick off / offsite 
•	Executed planning and tasks associated with VoiceCon Fall 05 Trade show 
•	Built lead generation list each month for the sales staff
•	Managed all company conference calls through companies software capabilities
•	With diligence, attention to detail and high organization skills, assisted in the coordination of round three fund raising which, lead to the company’s acquisition by Research In Motion
•	Daily data entry of lead data into Siebel CRM Marketing database which lead to future sales

Office Manager

Engagement & results-driven marketing leader with experience creating, implementing, and managing cutting-edge digital marketing campaigns that generated leads (CPL), increased ROI, CPA, CPC, and CPM. Strategic thought leader with strong communication skills with internal/external stakeholders, able to lead and execute large marketing programs on a global scale with an impactful ROI. Led cross-functional teams to strategize campaign creation to meet corporate initiatives with attention to detail and proven results from conception through completion.

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The Battle

Matt Cross 🍫 🤖

Kim Stevens

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