Matt El mouktafi

CTO & cofondateur de Senthor.io.

L’IA change la manière dont le web se lit — mais les créateurs perdent le contrôle.
Senthor permet aux éditeurs de voir, comprendre et décider ce que les LLMs lisent de leur contenu.

Ancien CTO chez Lempire (valorisation 150M$) et fondateur de 20+ SaaS, je me consacre aujourd’hui à rendre le web plus équitable et transparent face aux IA.

⚡ Prêt à reprendre le contrôle (et la valeur) de ton trafic ? Essaye Senthor.io

Lead Software Engineer

Matt mouktafi

Senior product manager

Leading the development of 4 products : 
- One Mobile App (BtoC) : Native iOS & Android / 500 000 monthly active users. 
- Three Web App (BtoB) 

Collaborating with two squad globally 20 personnes, organized in Scrum and Kanban frameworks.

Responsabilities : 
- Structuring & driving product team / 2 Product Owner
- Implementation of Product Led Growth strategy
- Develop & share product strategy
- Management of product operations
- Helping team develop autonomy and ownership
- Stakeholder management internal & external
- Cross-functional leadership 
- User Discovery BtoC & BtoB
- Collaborate with UX/UI team to develop the design of products 
- Definition of the Roadmap for each of the products 
- Prioritization of the features who will be developed (Effort/User Value/Business Value)
- Redaction of EPIC, UserStories & Enabler 
- Technical refinement of User Stories
- Integration of other small projects
- Leading analytics implementation strategy on the 4 products

Product Manager

Niji

Niji is more than a consulting firm, it is the armed wing of digital transformation because we support all our clients from ideas to reality with all the necessary trades within our teams.

Mission in progress: Product Manager Mobile App & Web App at EDF SEI

- Business developement of AI tools developed by Niji
- Development of school partnership for hiring motivated & talented people 
- Member of Niji recrutment team 
- Leading workshop to prepare other consultant for Scrum & PSPO I Certification

Senior Product Consultant

Qkare

Qkare is a modern brand of electronic medical devices, accessible to all and respectful of the environment.
Our products are distributed in pharmacies and on specialized health e-commerce sites.

- Market study on electronic medical devices (France and Europe)
- Creation of the brand and development of its identity: logo, products and packaging.
- Creation and implementation of the physical and digital commercial strategy.
- Implementation of all sales and purchasing processes.
- Construction of a business plan to prepare a fundraiser and presentation of the project to potential investors (Business Angels, VC, etc ...).

Co-Founder Operations & Product

Polybase plastics

PBP France is an agile company that operates in the environmental field, specializing in the distribution of recycled plastics and the development of tomorrow's recycling industries (Automotive/BTP/Food/Agriculture/Medical... etc.).

My missions :

- Management of sales and purchases on the European and International Markets
- Prospection of new customers understanding their needs and shape the offer
- Development of a strong European supplier network (Spain, Portugal, United Kingdom, Italy, Germany, Netherlands, Austria) 15 - 20 suppliers with a monthly potential value of supplier portfolio 250k€
- Development of an international supplier network (China, India, Indonesia, Canada) 5 suppliers with a monthly potential value of supplier portfolio 100k€.
- Supplier risk management and supplier quality control (respect of material-technical specification, conditioning quality and production time planning)
- Logistics management and partnership development for freight by truck, boat, and air.
- Creation and implementation of internal processes (software, sales and purchasing pipelines, etc.)
- Presence [buyer] at international trade fairs (PRS Europe Amsterdam, Fakuma, K, etc...)

Co-Founder Operations & Product 

Lumiplan

Lumiplan is the leader in communication solutions between citizens and French town halls. I had the chance to work in the smartphone app division to develop the sales of applications for French municipalities.

My missions :

- Commercial prospecting of French town halls (35,000 municipalities in France)
- Presentation of the Lumiplan smartphone app solution, the definition of customer needs, updating of the Salesforce database
- Sales meetings (physical or video)
- Presence on the Lumiplan stand at the Salon Des Maires in Paris

New Business Developer

ICONCEPT

My missions:

- Customer reception, definition of needs, and offers of Apple products in BtoC and BtoB adapted
- Start-up, settings, and system customization of machines
- After-sales service: support and troubleshooting of products according to Apple procedures
- Customer training on the Apple universe (products, systems, applications)

iConcept - Apple Premium Reseller & Apple Authorized Service Center

New Business Developer Technique

Polybase Plastics

I had the opportunity to work at Polybase Plastics who is engaged in developping recycling plastics channels over Europe by auditing recycling companies and linking sellers and buyers. 

My missions :

- Prospecting campaigns on new markets United Kingdom, Italy, Germany, Portugal.
- Develop the customer and supplier portfolio.
- Develop new logistic partnerships
- Create a quality control process.

Business development

Sundance Spas

I had the opportunity to represent Sundance Spas, the world's leading high quality spa company. 

My missions :

- Reception and discovery of customer needs.
- Sales and negotiation.  
- Promotion of the brand. 
- After-sales service management.

Junior Salesman

During my 14 years as a Rugby Player, I seized the opportunity to play for the (Mount Marlins) in New Zealand. 

During this time discovering a new culture, and improving my English I had the privilege to assist a sports teacher in this every day educating young minds.

It has been a beautiful experience that forged who I am today

Rugby Player & Language stay 

Senior Product Manager | Mobile First | UX-Led • Data-Driven • Entrepreneurial

I’m a trilingual Product Manager with 7+ years of turning real user pains into simple, useful digital products on mobile and web.

I’ve worked on B2B and B2C products from scratch, always starting with one question: what’s the real problem we’re solving here? I care about impact not just shipping fast, but building things that actually make life better for users.

Over the years, I’ve become a bit obsessed with mobile: I love crafting clean, intuitive experiences that fit in your pocket and feel just right. That said, I started on the web, co-founded two startups, and led the international growth of one taking our product to new markets and learning a lot along the way.

Today, I’m leading squads at Niji for EDF, navigating big challenges in a high-stakes, regulated world. Whether it’s building something new or making the old stuff better, I’m all about deep user understanding, smart collaboration, and building products we’re proud to ship.

Outside of work, I recharge through sports, cooking, and meeting curious people with bold ideas.

Into product, tech or just up for a chat? Let’s connect 🙂

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Matt mouktafi

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