Chief of Staff @ Fulfil (eCommerce ERP) 🤝 | Claude Code 🤖 | Coaching and speaking about all things personal branding, AI, and entrepreneurship 🗣️ | 4x Founder 🧩 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin Meet me at Shoptalk

Had a blast visiting our Bangalore office for 2wks. 🇮🇳

Was amazing seeing our engineers hacking away in person, launching:

-Vibe coding micro apps with Fulfil

-The ability to create and edit Fulfil records from Claude with our MCP

-Our Numeral integration

And so much more.

I only got grilled twice about my Claude Code setup 😅

Was also pretty cool to see our support team working so collaboratively with each other IRL, shipping fast to support the DTC merchants using Fulfil as their ERP.

If you want to join a team that:
-Eats meals together
-Encourages you to take PTO 
-And gives you the autonomy and ownership to have a real impact:

We’re growing our team in Toronto, Miami and Bangalore across support, engineering, implementation, sales and success - head over to our careers page to learn more!

Matt Parkin

No alternative text description for this image

Toronto sales crew - we're hiring Account Executives at Fulfil.

Our sales team is AI-forward, so you’ll benefit from:

- Internal AI tooling to get you quick answers to technical questions
- Access to Claude for creating Claude Artifacts instead of legacy slide decks
- Frequent product releases (every few weeks), so you can position Fulfil as being at the forefront of the industry

If you've ever lost a deal because you couldn't get the right resource fast enough, that won't be your problem here.
- Need the CEO on a demo? They'll show up. 
- Want the COO to grab coffee with a prospect? Done. 
- Spot a need for a new feature or integration? Engineering is a Slack away.
- Need a case study built around a specific use case? Marketing turns it around. 

You're not selling software that lives in a tab someone opens once a week. 

Fulfil is how our merchants run their business every day — every order, every shipment, every financial close. 

When you close a deal here, you feel it.

If that sounds like the kind of work you want to do, head over to the Fulfil careers page to apply: https://lnkd.in/eGXd5nni

Compensation: $110–130K base / $220–260K OTE

DMs are open if you have any questions.

10 companies hiring in the eComm tech space - check them out: 

Fulfil
- ERP Implementation Consultant (Miami, FL)
- ERP Implementation Associate (Toronto, ON & Miami, FL)
- SDE-I, SDE-II, Senior Engineer, Lead Engineer, Engineering Manager (Bangalore, India)

Numeral
- Account Executive (US - Remote)

Loop
- Product Marketing Manager (US - Remote)

Passport
- Customer Success Manager (US - Remote)

Flexport
- Director, Marketing & Communications (Chicago, IL)

Ramp
- Enterprise Channel Partner Manager | Accounting (Canada - Remote)

Shopify
- Product Partnerships Lead (NAMER - Remote)

Faire
- Sr. Technical Program Manager, Engineering (Kitchener, ON)

Parabola
- GTM Engineer (SF, CA)

Gorgias
- VP Marketing (Toronto, ON)

Looking for a new role or growing your team? Introduce yourself in the comments! 

Let's help our network out 🤝

Looking forward to speaking about AI in Partnerships at Partnership Leaders Catalyst Summit Toronto on April 7th.

You can learn more about the half-day event and save your free spot to attend here: https://lnkd.in/eh6_fCtu

Claude Code, Claude Skills and MCP have entered the imsg group chat with friends. I know it can feel overwhelming to get started - here are a few quick ways to get comfortable if you're just starting out with AI:

1. Start by connecting any existing tools you're already using to Claude (e.g. Google Drive, Google Calendar, GMail, Slack, Canva, Fulfil, etc.).

2. Ask questions, analyze data and build reports based on your connected data sources. 

3. Start asking software providers you use or are considering using if they have an MCP (this is the USB port equivalent that lets LLMs like ChatGPT and Claude connect with other software).

4. Research the concept of Claude Skills and identify a task that you or your team frequently performs where you'd like a standardized output. 

If you're looking for some ideas, head over to the Fulfil website and check out some example Claude Skills for a free shipping threshold analysis and a fulfillment optimization analysis: https://lnkd.in/eHZAUS5D 

I'm the definition of a non-technical person, and it's been mindblowing what I can do now with AI - hopefully this is a helpful starting point for those just getting started!

Documenting My Journey To Build a Unicorn 🦄 (Billion $ Startup) | Or Watch Me Fail | 25,000+ Users | Featured on CBC & Toronto Star 🎥 | William F Bell Entrepreneur of The Year 🏆

Founders, I've got an offer for you.My CFO hates it:For 1 month, I'll write LinkedIn content that books you calls.YOU name the price.Founders only.Let's weigh the pros and cons.Worst case:→ You waste 1 hour→ You pay me nothing→ You delete the contentBest case:→ You turn your LinkedIn into a booked calls machine→ You finally reach your ideal clients on here→ You buy a yacht and sail into the sunsetHow it works:1) Show up to a 1 hour monthly interview.2) We turn your answers into posts that sound like you.3) We handle end-to-end logistics.My most recent client: → 1M+ impressions/year.→ Added $15k/month in profit.Want to get booked calls from LinkedIn in March? DM me today!

Alex Ryzer

My genius intern just saved THOUSANDS of $$... in 2 days.

Rishi is an 18 year-old-student at University of Waterloo.

We needed a system that takes a list of prospects from LinkedIn and spits out their phone numbers, for us to cold call.

1 week ago, this process took someone THREE hours to do by hand - every single day!

So Rishi got creative and built an automated workflow using Claude and few other tools.

I tested it today.

I pressed a button and waited a few minutes.

And boom - the automation generated hundreds of phone numbers from our ideal clients.

Now, the bottleneck isn't finding phone numbers to call.

It's if we can get people interested when they pick up.

Stay tuned to see what happens next!

--------

P.S. I'm documenting my journey to build Content Hero from $0 to $1M in revenue by end of 2026. Follow me Alex Ryzer so you don't miss it!

I guarantee founders booked calls from LinkedIn, in 1 hour/month | Most recent client added $15K/mo in profit.

Most people could make $10k/mo from LinkedIn. 

They just don’t know what to say in DMs.

Here's the problem: 

- You're posting consistently
- Getting engagement
- People are liking and commenting

But when it comes to DMs? 

Crickets. 

Or worse, awkward conversations that go nowhere. 

I just created a step-by-step breakdown on the Inbound DM System that converts engagement into booked calls. 

Inside this guide: 

→ How to structure content that invites DMs (not just likes) 
→ The exact automation stack for managing inbound at scale 
→ DM scripts that transition from conversation to call 
→ How to track and optimize every stage of the funnel 
→ Real metrics from clients using this exact system 

No cold outreach or paid ads. 

Just strategic content + a DM system that actually works. 

Want the full guide? 

1. Connect with me 
2. Comment "INBOUND" 

And I’ll send it to you directly.

There are LinkedIn profiles booking 30+ calls a month.

(Here’s how to become one of them)

Most people treat their LinkedIn profile like a resume.

That's why they get zero inbound.

Because your profile isn't supposed to be a CV.

It's a landing page.

I just created a complete LinkedIn Profile Setup Guide that walks through exactly how to position your profile to generate calls.

Inside, you'll learn:

→ Why your profile picture is a credibility signal 
→ How to write a headline that positions you instantly 
→ The About section formula that works like a mini sales page 
→ How to use your Featured section as a proof layer 
→ What buyers subconsciously scan for before they DM you

You'll also get a scorecard to see exactly where your profile is leaking traffic right now.

Your content drives traffic. But your profile converts it.

This guide shows you the gap.

Want the full Profile Setup Guide?

1. Connect with me
2. Comment "PROFILE"

And I’ll send it over.

P.S - Repost this to get it early!

6,800,000,000 humans have never used AI.

Isn't that crazy?

We talk about it like everyone's already on board, like the whole world shifted overnight.

But in reality, we still haven't even scratched the surface of the AI age.

Yet you'd never know that if you get all your info from LinkedIn and Twitter.

Are you surprised to see this?

taplio

The Battle

Matt Parkin Meet me at Shoptalk

Alex Ryzer

Followers

Posts

Engagements

Likes

Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance

Performance ScoreAlex Ryzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Parkin Meet me at Shoptalk

Alex Ryzer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Parkin Meet me at Shoptalk's LinkedIn Performance

Performance ScoreAlex Ryzer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance