Business Development Lead 🤝 | LinkedIn Consulting for CEOs ✍️ | Top Marketing & HR Voice 📣 | Speaker 🗣️ | 4x Founder 🧩 | Career Coach & GTM Advisor 📈 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin, CAPM®

Canadian Tire Corporation

• Assisted with the Financial Statement Risk Assessment to determine inherent risks, significant GL accounts, financial transaction cycles, financial statement assertions, and mapped relevant key controls in-scope for the fiscal year.
• Administered the Certification tool (Workiva) that facilitates the quarterly Management control self-assessment and disclosure questionnaire processes supporting NI 52-109 compliance.
• Communicated with Finance and Operations teams to update internal control characteristics and mapping within Workiva.
• Analysed and validated metrics outlined in the first-ever ESG Report published by Canadian Tire in collaboration with Internal Audit. 
• Executed Design & Operating Effectiveness testing, tracking, and reporting of internal controls across all Business Units.
• Prepared quarterly Certification Steering Committee, Disclosure Committee, Audit Committee, and Board reports. 
• Prepared 52-109 certificates for the CEO and CFO of CTC and CT REIT, respectively; and monitored publishing onto SEDAR. 
• Collaborated with Deloitte auditors to coordinate external financial statement audit requirements.

CEO/CFO Certification Consultant

Results Fitness Lifestyle

• Administered and managed registrations for all amenities and updated patron profiles as needed.
• Established and maintained strong relationships with patrons and team members; providing space for open discussions and feedback. 
• Developed and implemented policies, procedures, and workflows related to all recreation divisions.
• Trained and onboarded new recreation staff employees; and trained security guards as per recreation center guidelines. 
• Managed all communication outlets; responding to inquiries and requests as applicable.
• Organized recreational fitness classes suitable for each demographic. 
• Solved and escalated concerns by collaborating with executive management and team members.
• Strategized to improve recreation services, and held weekly meetings with management to advocate for recreation needs.
• Created and distributed class schedules, memos, and program packets, while regularly updating attendance trackers and feedback forums.
• Assisted with daily equipment and building maintenance such as pool cleanings, full drain/refill of the whirlpool, performance testing, inspections, etc.
• Submitted repair and maintenance requests; and monitored execution by technicians and contractors. 
• Maintained an internal documentation system consisting of patron profiles, incident reports, facility repairs, etc. 
• Oversaw events and functions hosted within the recreation center; and directed staff and security teams as applicable.

Recreation Coordinator

Desa Contracting

• Created and delivered project proposals and subsequent invoices to clients. 
• Managed project budgets and sourced quality materials from various vendors.
• Performed monthly accounting reconciliations for all company cards and accounts; investigated flagged transactions as required. 
• Conducted interviews, hired office staff, and administered training tailored to each role. 
• Scheduled site visits and assigned crew members to various jobs including renovations, demolitions, waterproofings, electrical and plumbing work. 
• Scheduled staff ensuring adequate coverage as per office requirements; revised as needed.
• Tracked employee hours/overtime and administered bi-weekly payroll.
• Maintained positive working relationships with Management companies and individual property managers. 
• Monitored group mailbox ensuring inquiries and complaints were timely and appropriately dealt with. 
• Published a Weekly newsletter summarizing potential issues our clients may face during each season and how to protect their properties. 
• Tracked inventory of office supplies and reordered supplies when required. 
• Maintained an internal filing system consisting of client portfolios, invoices, work orders, purchase orders, etc.

Office Administrator

Western University

• Assisted residents with transitioning into a new living environment and acted as additional academic support for students in the building. 
• Strategized to improve resident care, support, and satisfaction; and held weekly meetings with managers to advocate for resident needs.
• Solved grievances and complaints by collaborating with residents.
• Prepared reports by collecting, analyzing, and summarizing information for management teams. 
• Developed and maintained positive student relations and coordinated with team members to ensure questions and requests were handled appropriately.

Residence Advisor

Reena

• Provided one-to-one support to individuals with disabilities; tailored services to each client. 
• Created and delivered programs focused on physical education, life skills, and beneficial social interactions. 
• Handled customer complaints leading to quick and effective solutions. 
• Fulfilled administrative duties such as program creation, client intake, medication logs, and incident reports.
• Held weekly meetings with direct reports to track participant progress and areas for improvement.
• Collaborated with Management and PSWs to redesign existing programs in order to better support program participants.

Program Coordinator

Ivey Business School at Western University

• Supervised and managed the conduct and behavior of participants, including counseling and encouraging participants as needed.
• Assisted students with their academic coursework such as case competitions and classroom content.
• Facilitated workshops involving content from Western's Computer Science and Non-Business related courses.
• Collaborated with Program Director, Associate Director, and faculty to create a positive classroom environment, extracurricular and field trip experience; and other such duties.
• Met daily with Program Director and Associate Director to report on program and participant activities and issues.

Program Assistant

AAA Home Services

• Supervised client accounts to identify unresolved debts.
• Developed effective repayment plans suitable for each client.
• Managed customer service issues and problem-solved with team members in order to fulfill the company's customer satisfaction policy.
• Presented account summaries and corresponding action plans to management on a weekly basis. 
• Fulfilled administrative duties which consisted of payment collection, client complaints, scheduling, writing memos, and proofreading documents.

Collections Officer

My family always told me to turn my passion into a career, so I did!

Ever since I could remember, I have loved playing sports and staying active. Physical activity, especially outdoors, allows me to focus on the present and enjoy the company of those around me. I've always loved sharing my passion for sports with other people so now I do it full-time. 

As a recreation coordinator, I am able to manage and improve other people's recreational pursuits and I love setting them up for success. I take care of everything behind the scenes to ensure they always have access to barrier-free facilities and programming. I love creating a welcoming environment where everyone feels heard and included. My biggest strength is my ability to connect with people! I love meeting new people and learning their stories and, in turn, finding ways to improve processes and programming based on their lived experiences.

Beyond my professional achievements, I enjoy pursuing philanthropic efforts in collaboration with Habitat for Humanity and Special Olympics Canada that allow me to give back to the community I love.  In my free time, you might find me: playing volleyball, bingeing the latest Netflix series, volunteering with a non-profit, or enjoying a cottage weekend!
 
Let's connect :)

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The Battle

Matt Parkin, CAPM®

Alisha Razavi

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