Business Development Lead 🤝 | LinkedIn Consulting for CEOs ✍️ | Top Marketing & HR Voice 📣 | Speaker 🗣️ | 4x Founder 🧩 | Career Coach & GTM Advisor 📈 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin, CAPM®

Western University Housing

• Acted as a mentor, support system, and community leader for a tight-knit community of 79 students by providing the appropriate campus resources for diverse mental health, inclusivity, and academic concerns 
• Fostered a safe and welcoming community for students by hosting educational floor meetings, leading mediations between floormates, performing duty rounds, and setting an example of effective community behaviour
• Coordinated residence programming events to address student needs, positively impacting 150+ attendees

Residence Don

Kraft Heinz

• Identified gaps in advertising campaigns based on factors such as search terms, ad type, product popularity, and category competitiveness, ultimately identifying nuances to optimize ad spending for innovative products
• Proposed 26 virtual bundles based on Amazon's Market Basket Data to solve the fundamental problem of small basket sizes that have historically reduced share in several key categories 
• Showcased key brands by revamping Kraft Dinner’s brand store and generating six million impressions for Mio at Amazon Camp

E-Commerce Intern

Jobby

• Managed lead generation using Apollo Sales Intelligence to source and engage with 300+ C-Suite executives and founders; compiled a list of 500+ leads and facilitated tailored outreach using LinkedIn Sales Navigator 
• Assisted with other sales projects alongside a team of 4 interns, contributing to the start-up’s steady growth in publishing 15 interviews with industry leaders monthly, including companies such as RBC, CGI, and Korn Ferry
• Innovated outreach methods using AI to personalize messaging, leading to a 16% increase in response rate

Business Development Intern

pointA

• Identified 40+ potential clients for commuting consulting services such as emissions reporting, remote work support, and achieving the newly established “Best Workplaces for Commuters” certification
• Analyzed KPIs in sales by establishing a Monday.com sales dashboard and identified points of improvement in workplace satisfaction through a survey report, highlighting key insights to help visualize points of growth
• Extended outreach by compiling a list of opportunities, including 8 sustainability events and 8 LinkedIn groups

Statistics Canada

• Classified 1500+ companies using the NAICS 2022 classification system, CCS, and BRS, cleaning the data for the quadrennial wholesale trade industry report, accounting for $100 billion of Canada's GDP
• Worked alongside 4 student interns selected from an applicant pool of 50,000 students and researched a list of 500 companies within 16 days, exceeding expectations by 15%
• Flagged common issues in the data cleaning process to manager and interns for a more efficient procedure

Student Economist

TutorOcean

• Taught students, ranging from kids and to adults, elementary music theory and piano through weekly lessons, providing a foundational understanding of music in 4 months.
• Explained musical concepts such as scales and chords by relating the material with examples tailored towards the student and creating a comfortable environment for students to ask questions and curiously explore.
• Prepared weekly lesson plans, sheet music, and answered messages on a daily basis.

Music Tutor

Shoppers Drug Mart

• Managed transactions with customers, including coupons, returns, refunds, and lottery.
• Resolved customer complaints, guided them and provided relevant information.
• Handled store inventory by pulling items from storage and stocking shelves.

Cashier

Econ UWO '25 | LEAP Co President | Residence Don

I'm a people person at heart, so let's connect! 🙂

taplio

The Battle

Matt Parkin, CAPM®

Eric Wei

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