Chief of Staff @ Fulfil (eCommerce ERP) 🤝 | Claude Code 🤖 | Coaching and speaking about all things personal branding, AI, and entrepreneurship 🗣️ | 4x Founder 🧩 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin Meet me at Shoptalk

Had a blast visiting our Bangalore office for 2wks. 🇮🇳

Was amazing seeing our engineers hacking away in person, launching:

-Vibe coding micro apps with Fulfil

-The ability to create and edit Fulfil records from Claude with our MCP

-Our Numeral integration

And so much more.

I only got grilled twice about my Claude Code setup 😅

Was also pretty cool to see our support team working so collaboratively with each other IRL, shipping fast to support the DTC merchants using Fulfil as their ERP.

If you want to join a team that:
-Eats meals together
-Encourages you to take PTO 
-And gives you the autonomy and ownership to have a real impact:

We’re growing our team in Toronto, Miami and Bangalore across support, engineering, implementation, sales and success - head over to our careers page to learn more!

Matt Parkin

No alternative text description for this image

Toronto sales crew - we're hiring Account Executives at Fulfil.

Our sales team is AI-forward, so you’ll benefit from:

- Internal AI tooling to get you quick answers to technical questions
- Access to Claude for creating Claude Artifacts instead of legacy slide decks
- Frequent product releases (every few weeks), so you can position Fulfil as being at the forefront of the industry

If you've ever lost a deal because you couldn't get the right resource fast enough, that won't be your problem here.
- Need the CEO on a demo? They'll show up. 
- Want the COO to grab coffee with a prospect? Done. 
- Spot a need for a new feature or integration? Engineering is a Slack away.
- Need a case study built around a specific use case? Marketing turns it around. 

You're not selling software that lives in a tab someone opens once a week. 

Fulfil is how our merchants run their business every day — every order, every shipment, every financial close. 

When you close a deal here, you feel it.

If that sounds like the kind of work you want to do, head over to the Fulfil careers page to apply: https://lnkd.in/eGXd5nni

Compensation: $110–130K base / $220–260K OTE

DMs are open if you have any questions.

10 companies hiring in the eComm tech space - check them out: 

Fulfil
- ERP Implementation Consultant (Miami, FL)
- ERP Implementation Associate (Toronto, ON & Miami, FL)
- SDE-I, SDE-II, Senior Engineer, Lead Engineer, Engineering Manager (Bangalore, India)

Numeral
- Account Executive (US - Remote)

Loop
- Product Marketing Manager (US - Remote)

Passport
- Customer Success Manager (US - Remote)

Flexport
- Director, Marketing & Communications (Chicago, IL)

Ramp
- Enterprise Channel Partner Manager | Accounting (Canada - Remote)

Shopify
- Product Partnerships Lead (NAMER - Remote)

Faire
- Sr. Technical Program Manager, Engineering (Kitchener, ON)

Parabola
- GTM Engineer (SF, CA)

Gorgias
- VP Marketing (Toronto, ON)

Looking for a new role or growing your team? Introduce yourself in the comments! 

Let's help our network out 🤝

Looking forward to speaking about AI in Partnerships at Partnership Leaders Catalyst Summit Toronto on April 7th.

You can learn more about the half-day event and save your free spot to attend here: https://lnkd.in/eh6_fCtu

Claude Code, Claude Skills and MCP have entered the imsg group chat with friends. I know it can feel overwhelming to get started - here are a few quick ways to get comfortable if you're just starting out with AI:

1. Start by connecting any existing tools you're already using to Claude (e.g. Google Drive, Google Calendar, GMail, Slack, Canva, Fulfil, etc.).

2. Ask questions, analyze data and build reports based on your connected data sources. 

3. Start asking software providers you use or are considering using if they have an MCP (this is the USB port equivalent that lets LLMs like ChatGPT and Claude connect with other software).

4. Research the concept of Claude Skills and identify a task that you or your team frequently performs where you'd like a standardized output. 

If you're looking for some ideas, head over to the Fulfil website and check out some example Claude Skills for a free shipping threshold analysis and a fulfillment optimization analysis: https://lnkd.in/eHZAUS5D 

I'm the definition of a non-technical person, and it's been mindblowing what I can do now with AI - hopefully this is a helpful starting point for those just getting started!

Western University Housing

• Acted as a mentor, support system, and community leader for a tight-knit community of 79 students by providing the appropriate campus resources for diverse mental health, inclusivity, and academic concerns 
• Fostered a safe and welcoming community for students by hosting educational floor meetings, leading mediations between floormates, performing duty rounds, and setting an example of effective community behaviour
• Coordinated residence programming events to address student needs, positively impacting 150+ attendees

Residence Don

Kraft Heinz

• Identified gaps in advertising campaigns based on factors such as search terms, ad type, product popularity, and category competitiveness, ultimately identifying nuances to optimize ad spending for innovative products
• Proposed 26 virtual bundles based on Amazon's Market Basket Data to solve the fundamental problem of small basket sizes that have historically reduced share in several key categories 
• Showcased key brands by revamping Kraft Dinner’s brand store and generating six million impressions for Mio at Amazon Camp

E-Commerce Intern

Jobby

• Managed lead generation using Apollo Sales Intelligence to source and engage with 300+ C-Suite executives and founders; compiled a list of 500+ leads and facilitated tailored outreach using LinkedIn Sales Navigator 
• Assisted with other sales projects alongside a team of 4 interns, contributing to the start-up’s steady growth in publishing 15 interviews with industry leaders monthly, including companies such as RBC, CGI, and Korn Ferry
• Innovated outreach methods using AI to personalize messaging, leading to a 16% increase in response rate

Business Development Intern

pointA

• Identified 40+ potential clients for commuting consulting services such as emissions reporting, remote work support, and achieving the newly established “Best Workplaces for Commuters” certification
• Analyzed KPIs in sales by establishing a Monday.com sales dashboard and identified points of improvement in workplace satisfaction through a survey report, highlighting key insights to help visualize points of growth
• Extended outreach by compiling a list of opportunities, including 8 sustainability events and 8 LinkedIn groups

Statistics Canada

• Classified 1500+ companies using the NAICS 2022 classification system, CCS, and BRS, cleaning the data for the quadrennial wholesale trade industry report, accounting for $100 billion of Canada's GDP
• Worked alongside 4 student interns selected from an applicant pool of 50,000 students and researched a list of 500 companies within 16 days, exceeding expectations by 15%
• Flagged common issues in the data cleaning process to manager and interns for a more efficient procedure

Student Economist

TutorOcean

• Taught students, ranging from kids and to adults, elementary music theory and piano through weekly lessons, providing a foundational understanding of music in 4 months.
• Explained musical concepts such as scales and chords by relating the material with examples tailored towards the student and creating a comfortable environment for students to ask questions and curiously explore.
• Prepared weekly lesson plans, sheet music, and answered messages on a daily basis.

Music Tutor

Shoppers Drug Mart

• Managed transactions with customers, including coupons, returns, refunds, and lottery.
• Resolved customer complaints, guided them and provided relevant information.
• Handled store inventory by pulling items from storage and stocking shelves.

Cashier

Econ UWO '25 | LEAP Co President | Residence Don

I'm a people person at heart, so let's connect! 🙂

taplio

The Battle

Matt Parkin Meet me at Shoptalk

Eric Wei

Followers

Posts

Engagements

Likes

Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Parkin Meet me at Shoptalk

Eric Wei

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Parkin Meet me at Shoptalk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance