Marketing | Ecommerce | Google & YouTube Ads

Follow me if you want to be part of what I'm learning this year. Stuff like...

- What marketing REALLY drives growth, not just what gets credit on reports
- How to measure ToF/Awareness based campaigns
- How to plan the right media mix (not just splitting budget equally among Meta, Google, Linkedin, etc)

How I'm going to (keep) doing this
- Books/media/articles that top marketers recommend
- Follow and interpret people THEY recommend learning from
- Distilling different approaches on figuring out attribution, but in easy-to-understand ways

In Arnold Schwarzenegger voice... "Come with me if you want to liv--, er, learn!"

Matt Rubinstein

The longer I'm in marketing, and the more I learn, the more I see brands wasting opportunity for insane ROI.

Things like Reddit, YouTube (organic + ads), TikTok... 

Brand owners/clients say "I don't know if I should do this" or "We don't really know if it's worth it"

My dudes. In the time spent on your last call you could have answered 3 Reddit posts that are squarely in your market, making people aware that you exist without ANY further effort, probably for another 2-3 years (as more content outranks it).

TikTok: I personally follow 2 people whose videos were served to me on TT, that I did not search for. They're both absolute pros in their fields and no Google Analytics will ever show I found them on TT.

YouTube (organic): the next frontier of content that just keeps putting you in front of your buyers (if you do it w/ SEO etc).

You don't have to be a master in these to get started, and there are TONS of people on this platform who'll teach you for free or for $$$ and get you results.

You have to put ALL your core knowledge/beliefs as a brand onto ALL these channels. THAT'S how you lower CAC, because you're getting more traffic with organic traffic (stuff that ranks on these search engines) vs ads.

The days of seeing SEO as Google only are over. Other channels have ads but the core of their experiences are serving organic (non-ad) content. You can and should get on this because you're not paying for placement with $, you're paying with a few minutes of your time/effort.

Still do ads. But supplement that sh-- with organic channels OUTSIDE of Google.

Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

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The Battle

Matt Rubinstein

Adeel Imrani

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The Battle

Matt Rubinstein

Adeel Imrani

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Rubinstein's LinkedIn Performance

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