Matt Swain

LinkedIn for Founders & Execs

I’ve built my career as a creator, thought-leader, author and entrepreneur who helps executives and founders evolve their online presence into genuine influence. I’ve had the privilege of working with global icons such as Wim Hof, Steven Bartlett and Arthur Brooks, and collaborated directly with LinkedIn to shape the conversation around digital content, executive-led brands and how social influence can drive commercial growth.

At the start of 2024, I founded Triangle Branding, an exclusive B2B thought leadership agency built for category-leading founders and CEOs who want to turn their ideas into influence. We help them build human-led digital reputations by using their own personal voice to drive commercial impact through LinkedIn-first content, strategic storytelling and demand-generation systems. 

Over the last 18 months, we’ve helped clients raise over $100M, land deals with companies such as Sony, Nvidia and Virgin, had 100 million eyeballs on clients’ content and generate meaningful inbound opportunities by building executive-led brands that people trust.

--

We've generated 1,000,000+ views in the first 6 months with four C-Suite Execs at a 150M ARR leading B2B SaaS platform. 

We've generated 5,000,000 impressions and 40,000 engagements on a leading Harvard professor - with them becoming a LinkedIn Top Voice.

We've helped an energy leader book qualified conversations with SVP's at Walgreens, Starbucks, Mars, GSK and Lidl. 

We've helped agency owners generate organic engagement & MQLs from leaders at THG, Uber, Heineken, Estée Lauder, Samsung, Lavazza, L'Oréal, Tony's Chocolonely and more. 


www.triangle-branding.com

Founder of SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

I was invited by LinkedIn to attend B2Believe, and the message was clear:

B2B is shifting faster than most teams realise. Creativity, buyer confidence, and human connection are becoming the new growth levers.

Here are my 7 core takeaways (share & save this!) 

1. Creativity is becoming the language of B2B

Creative that grabs and holds attention multiplies leads by 3x. But while 92% say consistent creative matters – only 12% deliver it. 

49% B2B decision-makers say they’re more likely to explore a company if its advertising is creative

40% B2B decision-makers say they’d be more likely to consider a purchase if the ad is seen as “creative”


2. Millennials + Gen Z now make up 71% of B2B buyers 

You need to engage them differently – they respond to: Cultural references; human stories; faces, not logos. 

87% of B2B buyers now prefer content from trusted industry influencers over brand-authored content.


3. Buyability: the new model for growth

B2B buying is slow because buyers don’t feel safe with 64% of marketers saying decisions now take longer. 

The top job-to-be-done is: “Can I defend this decision if it goes wrong?”

Buyers don’t need more information — they need more confidence.


4. Your network is a marketing asset — not a distribution channel

When employees from your target accounts follow your company, you generate 2.4x more leads.

And when senior decision-makers at those target accounts are connected to your employees, that jumps to 2.2x more leads.

You are more than 20x more likely to be bought when everyone in the Buyer Group knows you on Day One. Build brand, trust & authority with the right people. 


5. Video is non-negotiable

Jonathon Palmer said it well: Sound, movement, and visual cues trigger far stronger memory formation than static content ever can.

It generates 1.4x more engagement, meaning more people stop, watch, and interact.

And most importantly: viewers retain 95% of the message when it’s delivered via video.

+20% more leads are driven with video

Attention is scarce and recall is even scarcer. Video gives you the highest chance of being remembered — and being acted on.


6. Employee content > corporate content

B2B is shifting from logos to faces; from corporate statements to human voices.

Even when only 3% of employees post regularly, companies drive 20% more leads.

So bring your team to the forefront. 


7. Brand and demand are no longer separate

Everything now all comes down to trust, Tunji Akintokun put it: “In B2B, trust is the ultimate growth metric that closes deals.”

The era of “brand OR performance” is finished. Full-funnel integration is now a growth multiplier with always-on brand activity showing +10% conversion lift. 


In summary: 

The brands that win in 2025 won’t be the ones who look good in reports — they’ll be the ones who move buyer groups to act.

In partnership with LinkedIn for Marketing #Ad

Simon Cowell and the “Netflix-izing” of TV: 

Simon’s cultural dominance was built on linear television, yet The X Factor format was clearly losing momentum. Viewership had fallen, slipping to around 6 million by its final run (from 20 million at its peak), and the show ultimately wasn’t recommissioned after 2018. 

So he went to the streaming platforms. 

His new show, The Next Act – a behind-the-scenes talent series following the formation, development, and launch of a pop boy band – came out on Netflix last month. A younger, Gen-Z audience showed up, and the series debuted in Netflix’s top three.

While it’s been reported that the show is a “rehashing of The X Factor for the billionth time” it misses the point that more & more linear TV shows will attempt to ‘Netflix-ize.’  Simon is a divisive, well-known figure with a pre-built brand. The show concept has worked for several decades across both sides of the Atlantic. All this gets leveraged & transferred, with some new packaging alongside being formatted in a bespoke way for how audiences today consume content. It makes perfect sense. 

We’re going to see more traditionally proven linear TV concepts, combined with some creative adaptation, become relevant again as they find their way onto streaming platforms. Sport, news, comedy panels, breakfast shows, live cooking, award ceremonies, and chat shows will all follow the same path.

The data shows it: The creator economy is becoming the new Hollywood. 

Individuals are becoming content power-houses commanding attention & cultural relevance that now rivals traditional media. What was once reserved for studios with large-scale productions and billion-dollar balance sheets is available for everyone. 

Media influence is moving from institutions to individuals who understand attention and audience trust – and the gap between “creator” and “studio” is disappearing.

For the last 50 years, TV shows were commissioned around an idea or existing IP. Then the right host or star was cast to fit the format.

That model is flipping.

Now, the individual comes first – and the idea is built around them.

Netflix has just announced one of its first podcast originals, built around Pete Davidson. 

Last month, it was announced that Claudia Winkleman is getting her own chat show on the BBC.

For the last decade, this has been the default in self-owned distribution – podcasts, YouTube channels, newsletters. The creator and individual were very much the IP.

But now traditional media is catching up. 

Individuals are becoming the centre point of mainstream shows.

In 2026 your content is about judgment, taste, lived experience, and the ability to articulate why you think the way you do. The bar has shifted from “can you create?” to “can you create something only you could create?” In a world of AI-generated content, context, specificity, depth, scars, perspective and belief are what cut through – and that’s where the next wave of real creators will win.

Are you focused on producing more content… or better ideas, clearer thinking, and standing for something? 

Image credit: Adam Mosseri

Over the weekend, I watched an interesting TikTok that explained how red carpets are now full of influencers instead of experienced reporters. These influencers' sole intention is to fish for viral moments – anything that might spike views on Instagram – with zero expectation that they’ve engaged in the film, researched or prepared compelling questions. What’s more, the people in charge are perfectly happy with this setup – as long as the short-form clips generate superficial numbers. 

We’re prioritizing attention over trust.  
We’re overly rewarding views. 

But why? 

Podcasts are the same – instead of being built around thoughtful, critical conversations – where you pressure-test ideas and interrogate evidence – shows are increasingly engineered backwards from viral moments on Instagram and TikTok. Resulting in soundbites that lack evidence, and contain deliberately polarizing takes to spark a reaction. 

I see leaders and well-known entrepreneurs on LinkedIn play the same game – optimizing for clicks, feel-good content and mass engagement. Taking their impressive multi-decade career and compressing it into recycled frameworks and carousel templates that “perform well.”  At Triangle, we do the opposite. Our focus is on turning leaders into subject matter experts with the intention to build long-term authority with the people who buy, hire, invest, or partner. Because, in a world of people high-jacking your attention and surface-level commentary – depth, context & detail are now the way to stand out. And our data shows this leads to significantly better commercial outcomes. 

We’ve lost sight of the point of content. We’ve blurred the lines between being visible and being credible. As a culture, we’ve become so blinded by attention that we’ve lost sight of our true goals. 

What's your take?

I sat down with Jae Oh, who leads LinkedIn’s ads measurement, formats, and experimentation teams. We talked about:

1. Why ROI is the right metric. But not CPMs, or clicks. Real ROI answers one question: how did marketing dollars translate into growth?

2. The easiest metrics are often the least useful: Cheap impressions look good on slides, but they collapse the moment you’re asked: “How much revenue did this drive?”

3. Marketers lose budget because they speak the wrong language: CFOs don’t think in campaigns and sales leaders don’t think in reach. They think in pipeline, accounts, and revenue – and marketing has to translate into that world.

4. Authority starts with trust – and trust starts with value: People give attention to brands that help them make better decisions. That attention compounds into influence.

5. ‘Brand vs demand’ is a false divide: Buyers don’t experience two journeys; they experience one continuous one. There should be one system. 

6. B2B buying journeys are long (≈211 days): Which means your first message has to remain true all the way to purchase. Consistency builds credibility. 

7. Vanity metrics create false confidence: Great reach, great CPMs, zero impact – if you’re talking to the wrong accounts.

8. The biggest performance unlock is alignment: Brand teams and demand teams chasing different account lists guarantees inefficiency. Focus on shared targets, shared narrative, and shared accountability.

9. Most “measurement problems” are actually organisational ones: When teams don’t sit in the same room, they optimise for different outcomes.

10. Incrementality is what secures budgets: Not activity or scale. Instead, proof that marketing moved the business forward.


If you’re a B2B marketer – this video is for you! 

(Save this and share it with your team)

New York is booked 🇺🇸

Feb 28 – March 4.

As Triangle continues to grow in the US – I’m spending more time out meeting clients, running mini content shoots, and lots of coffees with CEO’s who want to communicate their mission & story with the world in a way that generates demand! 

Here’s what’s on the agenda: 

– visiting LinkedIn HQ 

– in-person shoot with a healthtech client that's reshaping access to care in America 

– and in a series of conversations with teams selling into US enterprise buyers

Between those, I'm carving out time for a handful of informal conversations.

If you're in NYC and building something ambitious – founder, exec, creator, leader – reach out. I'll share what we're learning from working with 30+ clients: what's driving their pipeline and what's cutting through on LinkedIn right now.

If you're around, let’s meet! Drop me a message or email matt@mattswain.com

3 principles for CEO content we're taken into 2026: 

1. Originality 

When people are consuming content, they’re now rightly asking “could this have been generated by an LLM.” Most content still starts externally: GPT search, topics, trends, formats – and tries to bolt a perspective on top. At Triangle, we do the reverse. We start with raw thought: half-formed beliefs, internal tensions, difficult decisions, and patterns noticed over years of experience. That shifts the challenge from writing to ‘extraction’ – and then translating scattered ideas into language and compressing lived experience into a few hundred words. It’s hard work, which is exactly why most people default to the easy option.

2. Editorial writing > social copywriting 

Everyone focuses on proven hooks, algorithm tricks and ‘easy-to-read’ overly optimized formatting. We’re doing the opposite. Moving towards highly researched content pieces backed with data that are journalist-quality – meaning opinionated, genuinely interesting pieces on culturally relevant topics. Our goal is to create truly engaging content, as we know the distribution will take care of itself. High-quality writing preserves the depth and nuance of your ideas, and positions you as someone who’s credible and thinks deeply.

3. Specifics

Linked to both points above, we’re going deeper into specifics. That means naming real trade-offs, important commercial constraints, the options rejected, and the second-order consequences that weren’t obvious at the time. It means zooming into moments – the meeting where the call changed, the data point that broke the narrative, the uncomfortable tension, the reasoning. Specifics signal lived experience and raise the stakes of the insight. The more precise the content, the more uncopyable it becomes – and that’s where trust is built.


What are you focusing on with your content in 2026?

A thought about AI & talent:

The conversation around AI and automation often assumes a blanket condition that all people are the same. In reality, the top 10% performers in every industry operate in a different tier and should never worry about finding a role. 

The world will continue to automate away the average. But businesses will continue to pay a high premium to work with the very best talent. In an AI world, A-players will become increasingly in-demand and sought-after as they become highly leveraged by AI.

Meaning if you’re an A-player who deeply thinks about their work, uses “human compute,” and operates as a critical and strategic thinker, you’ll have greater opportunities in your working life over the next 10 years - not less. Because winners want to work with other winners and understand the energetic connection and momentum that comes from working alongside exceptional people.

Avatar is a perfect example of what content can be in 2026: 

The franchise is all about experience, immersion, bringing audiences into a universe that they’re invested in and want to keep returning to. 

We’re living in a TikTok-obsessed world, optimized for speed, novelty, and constant refresh. Attention is fragmented, patience supposedly gone. And yet Avatar sits at the opposite extreme: three films, the third running 3.5 hours, released years apart – and still drawing global audiences in the hundreds of millions. A timely reminder that when something is genuinely world-class, people will go to great lengths to engage with it.

In the marketing landscape today, everyone is concentrated on quick wins and cheap attention. But the winners know the real game is stickiness; world-building; defining your IP; building an ecosystem; universe expansion; repeatable engagement. 

It’s about building something people want to return to, invest in, and feel part of. Something that rewards attention rather than demands it. 

A reminder for all of us who work in social, content & marketing – focus on creating something amazing that people want to come back to, over & over again.

January has been a busy start to 2026 for Triangle: 

– Over the past month, our partnership content with LinkedIn reached 1,000,000 people – including my takeaways from B2Believe and a conversation with Jae Oh, Head of Ads at LinkedIn.

– We signed 4 new clients – from health-tech, digital printing, CTO advisor with 30+ years of experience in tech and procurement AI company – all with the same underlying goal: using LinkedIn to open senior-level buyer conversations.

– Yesterday, I spent the afternoon with Andrew Monu at LinkedIn HQ, sharing more about the work we’re doing to build thought leadership in complex industries. 

– We expanded the team – bringing on an incredible LinkedIn copyeditor, executive advisor with 30+ years of experience running marketing agencies, and have x2 Content Manager roles we’re interviewing for. 

– Finishing the month with record-breaking revenue – a sign we’re moving in the right direction! 

– Our New York presence continues to grow – with 2 new clients based there kicking off this month and an in-person trip planned to spend time with clients and partners.

– A few client wins worth calling out: One of our Harvard professor clients generated 723,280 views; I caught up with a client this week who said he had $500k in new pipeline from our work – testament to our LinkedIn ecosystem approach. 

None of this came easily.

January was long days, five-hour stretches of back-to-back calls, thousands of Slack messages, kick-offs, iterations, and decisions. But ending the first month of the year on a high!

For the first time, a bi-partisan bill is recognizing creators as workers, small business owners who are “building the culture and economy we rely on” – not just 'creating content.'

What Khanna’s doing isn’t just “protecting creators.” It’s the government publicly admitting that creators are no longer a side-hustle category – they’re a meaningful economic contributor and an increasingly important source of information. Especially given that more than 10 million Americans now identify as creators.

The creator economy is growing up — and institutions are starting to catch up!

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

Last year, I made the most revenue in my life. 

But the biggest payout wasn't money. 
It was the connections I built along the way.

I went from zoom calls from my small room in Mexico
To standing on stage next fo top 1% entrepreneurs.

And every week I see at least one of them in London.

Oh and I still do small zoom calls even after having 300k!

Last year alone, I met:

Iman Gadhzi
Shan Hanif
Simon Squibb
Dan Priestley

People who had changed my life online, I got to thank them offline and even get to be part of their world.

Your network IS your net worth.

And you can build both, on LinkedIn. (I did).

They say “Your network is your net worth”. 100% true.

(Repost this if you’d like to meet me in 2026)

PS: Who is 1 person you want to meet in 2026? (Don't say Jasmin Alic please! I KNOW).

Btw, I'm hosting a free LIVE LinkedIn Class on the 22nd! (for free!) Join here: https://lnkd.in/eC5sm4cP

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

This is a very special moment for me.

To my female and immigrant followers, this is for you too.

I just spoke at one of the biggest events in the UK.
Next to legendary and legacy names, everyone knows.

And for some reason, I made it into the list too.

Even with a stutter and an accent.
Even with crazy imposter syndrome.
Even without being a Forbes 30u30...

When I started this journey, I felt like all odds were stacked against me. 

I got rejected 100s of times because of my grades.
I didn't get taken seriously enough because I was a girl.
I had to work twice as hard to get seen and heard too.

But I never let that stop me. I ignored it instead.

This moment right here is proof that ANYONE can win. 

All you need to do is to stop waiting to be chosen.

Choose yourself. The right people will choose you too.

And open doors you never thought you'd get to open.

Repost ♻️ this to inspire others so we can win together!

Catch the LIVE replay here: https://lnkd.in/eGBM3Puw

PS: This was all because I built a personal brand, and I just put together the exact blueprint I followed.

Grab it for free here: https://lnkd.in/eKqAcXZB

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

pov: you stopped spending 10+ hrs writing content and started building $1M+ businesses with content. 

not long ago, 90% of my time was spent writing content. 

scrolling through my feed looking for ideas.
stressing about the hook, re-hook and content. 
trying to find the most popular format for 2025...

today i spend 10% on content and 90% on business.

built the best strategy to drive engagement to my content, but also manage different teams daily.

mastered growth content to get new followers.
mastered lead gen content to convert them into clients.

and if you're tired of feeling like you're stuck.
or if you're tired of rushing to write today's post. 

i spent the last week dissecting exactly how i did it. 

created a 200+ page long masterclass i'll deliver live. 

documented every step of the process for you to use.

join 4,000+ entrepreneurs and catch me tomorrow at 7pm LIVE: https://lnkd.in/eC5sm4cP

ps: what is the most time-consuming part of your content creation process? writing? ideas? engagement?

pov: inside my London flat during launch week...

3 time zones, 47 different problems, 1 shot at winning.

i've never felt pressure like this ever.
was shaking 2 minutes before we went live.

hours spent on calls. thousands of dollars invested.

everything felt like it was at stake. 

and somehow, along all of the stress...

it all came together, our small tech-startup is live. 

reminded me so much of how perfection is overrated.

speed is what truly determines growth. 

speed in fixing bugs and updating the product.
speed in releasing our website without optimising.
speed in launching to the public without a full team.

you don't need to wait until things are perfect. 
because if you do, it will be too late. 

grateful for this journey, forces me to embrace chaos.

a note for any entrepreneur working on their business:

done today beats perfect someday.
build fast, ship faster and win sooner. 

ps: massive thank you to every single new kleo user - i love you and appreciate the patience and support.

this is just the beginning. 

kleo is now live forever, join 1,000+ using it here: https://lnkd.in/e738hmpQ

In November, my small business hit 200k/mo. 
If I had to start all over again from 0, here's what I'd do:

For content I'd focus on:

1. Educational content that is highly applicable 
2. Storytelling content that is highly relatable 

Too many people here just do one, but it isn't enough. 

You need to get attention by storytelling.
You need to get trust via specific breakdowns. 

Two hooks you can steal for each.

"9-Step SEO Content Strategy (Steal my 1M strategy)"
"pov: i just quit my 9-5 tech job to build a business"

For conversion, i'd focus on:

1. Building an email list as fast as possible
2. Sending weekly emails to my readers. 

Having attention is not enough if you don't convert it.

Post 4x a week. 1 lead magnet to move people to email.

This simple strategy is worth $1M. But no one does it.
It's boring, I know... but it works. 

Look, my friends... 

"Giving value" is no longer enough to grow your business or personal brand. 

The millionaires on this platform are shifting to email.
But getting traffic from LinkedIn. 

Build your brand, sell out your business.

Masterclass, over 🫳🏼🎤... wait not really. 

Jan 22nd, we're revealing exactly how you can do it too.

From content to lead magnets to conversion, I'll show you everything I've ever done live so you can use it this year.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

pov: you're about to launch a tech startup in London with friends in your 20s (bts of a $1M biz).

there's something so surreal about this business. 

it wouldn't even be a reality without linkedin.

jake and i met on linkedin.
broke into the top 0.1% in less than a year.

we built businesses all through organic content.
made millions of dollars along the way. 

today we're running the same playbook for our startup. 

getting leads without spending a single dollar on ads. 
converting customers through our personal brands.
getting insane opportunities because we do it publicly. 

most people overcomplicate growth - we didn’t.

to build a profitable business you need 3 things:

1. a single platform (linkedin)
2. a skill you're good at
3. writing outstanding content daily (with kleo).

we're revealing exactly how we do it step by step in 2 weeks. 

the entire content to lead gen strategy we've used for our 3 businesses over the last 2 years to hit $1M+.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

This is my no.1 tip to fix your low engagement (fast)

I've been using it for 3 years now!

Around 40% of LinkedIn posts fail to gain traction and engagement not because they're bad or poorly written.

They're missing a visual hook. Let me explain:

A text-hook is necessary. 8 words. Specific. Direct.

But a hack for it to work every time? A good visual.

• Your audience doesn't "read" they "scan". 
• Your visual increases the likelihood of them staying.

This is the psychological reason why infographics work.

It has nothing to do with "the algorithm" and everything to do with people and how our brains work today. 

So in reality, this would look like:

1. Hook→ "We just closed our biggest client yet"
2. Visual → A photo of you outside their offices

Instant context = better reach (+ more engagement)

I'll drop some good/bad examples in the comments!

PS: Do you think this visual hook was good? ;) 

Repost ♻️ so everyone posts better content! 

I'm running a small private call on the 31st on exactly this (for free), sign up here: https://lnkd.in/ePwVNTJk

3 lessons you need to hear to win this year.

1. If you never quit, you'll never fail (keep going)
2. Nothing happens, then everything happens 
3. You already have what it takes (so start)

Stop doubting yourself.

Don't spend 2026 doing the same things.

pov: you're in your 20s, building a business people love

(people traveled across the world to tell us this!)

today, Kleo has helped people gain over 1,233,394 views. 

• landed our exec clients 5/6 fig deals through linkedin. 
• helped many get new sponsors for their businesses.
• got them dms filled with speaking opps! 

i've always said that linkedin changed my life.
but it feels 10x better seeing it happen for others. 

this is your reminder that perfection is overrated. 

messy, consistent and public action is better.

and honestly you never know... your next post could change your entire career. it happens every day here. 

we're in the golden era of linkedin.

who's in? 

to celebrate, come to my free live class on the 22nd: https://lnkd.in/eC5sm4cP

we're giving away FREE access to Literally Academy to people who join kleo during launch week too...

(don't tell my team please)

PS: repost ♻️ this to get a FREE gift from me, with love.

I went on my dream podcast, but nearly canceled it.

Felt like an imposter the entire day; I was nervous.
Self-doubt was loud in my head, and I was scared. 

Almost as though I hadn't built anything ever. 

But going on a podcast with 754k subscribers is something I've never done before. What if I failed?

Imposter syndrome doesn't pick favorites, I guess.
But you can always decide how much it affects you.

And I didn't let it. I showed up (nervous, but showed up).

No matter how many followers I have or businesses I build, sometimes all I see are failures and rejections. 

If you relate, let me leave you with my favorite lesson:

You're not bad at things, just new at them. 

From LinkedIn, to work, to a stage... keep going. 

Watch the full interview here: https://lnkd.in/e_Er4XCq

PS: What podcast would YOU love to be on?

I'm putting together a FREE class showing you exactly how we built an organic content engine that brings us opportunities like these! 

If you're ready to make 2026 your best year ever...

RSVP your spot on January 22nd at 7PM GMT. 

Comment "CLASS" and we'll send you the link. 

or just click here: https://lnkd.in/eC5sm4cP

This is the exact lead gen strategy I'm using in 2026.

It made me over $1M in 2025, so I'm using it again:

Ready? (Like + repost ♻️ to help others)

The 10-Step Strategy (copy me):

 1. Storytelling content to reach new audiences fast
 2. Highly tactical content to nurture them weekly
 3. Using tactical CTA's at the end of EVERY post
 4. Posting 1-2 lead magnets weekly to grow email
 5. Sending 1 weekly email to that same list to nurture
 6. Launching 1 NEW offer every quarter to my audience
 7. Selling it primarily via daily emails for around 10 days
 8. Funnel warm buyers to a webinar to 3x conversions
 9. Build a 10/10 product/offer and overdeliver for them
10. Use steps 1-9 to create new offer and more content

The entire lead generation playbook is right there. 

Want me to implement it with you? Let's do it.

On January 22nd I'll be going LIVE for 2 hours breaking down exactly how you can use this for your business. 

Grab your spot here: https://lnkd.in/eC5sm4cP

I'll be covering every step in excruciating detail. 
My team and I have been working on this for 1 month.

No old stuff, no old tactics, no algo hacks.

Actual real strategies that are proven to work even if your business is "boring". 

PS: Which 1 out the 10 is the HARDEST for you?

pov: you locked yourself in a room until your new tech business made $100,000 (without vc funding or ads).

but before i tell you what happened my room.

let me remind you of 1 thing. 

ideas mean nothing without execution. 

stop planning.
stop going to events.
stop trying to find investors.

do the thing first, fill the gaps later.

hope this inspires you to take imperfect action.

watch the full video here: https://lnkd.in/emZvizBi

ps: kleo is indeed, live forever. try it today https://lnkd.in/eY7cPYSn

I just built my co-founder's LinkedIn Strategy LIVE.

Results so far? 213,833 impressions in 30 days.
392 sign-ups for our software in under 10 days.

This is the copy-paste strategy every founder can use. 

I included 3 key elements no one talks about. 

1. How to stand out from day 1
2. The 4-3-2-1 Content Framework I built
3. How to use AI to write better content, faster 
4. Turning ideas into highly educational content
5. Turning stories into engaging viral pieces 

If you've been looking for a high-level strategy. This is it. 

Most people pay me $2k/hr for this.
Today you get it for FREE. 

Watch the full video here: https://lnkd.in/eTX2Qtrk

But whatever you do, don't share this.
I might get in trouble for giving so much away for free..

Shoutout Cam Trew for locking in so hard... 

PS: I want to do more of these LIVE, if you're a founder/creator in London, comment below and maybe you can be next! Repost ♻️ so we find you faster:)

The best entrepreneurs I know don't believe in work-life balance. This advice is flawed in many ways. 

Most spent YEARS in seasons of imbalance.

Which is what helps them have balance today. 

Personally, I don't have work-life balance. 
It's not that I don't believe in balance. It’s just unrealistic.

What I DO believe in is knowing that it is a privilege to be tired in the pursuit of challenge of your own choosing.

Pressure is a privilege, which I remind myself of daily.

Shoutout to the tired entrepreneurs building right now, I see you and root for you ♥️.

If I had to build my personal brand from 0 in 2026... 

I'd follow this exact playbook (It's FREE)

This is exclusive content I give my clients only.
So I'm deleting it in 42hrs, forever. 

See, content creation is a non-negotiable right now.

Business owners are making millions because of it. 
And honestly, I'm tired of seeing people sleep on this. 

I filmed a 30min breaking how to create content.

Even if you're a founder or CEO THIS is for you.

I covered:

1. The 3 Strategies you need to position yourself FAST.
2. How to build a brand without having anything to sell
3. How to build a brand while you have a service to sell
4. How to create content that ACTUALLY works in 2026 
5. 3 Examples of content that gets LEADS everytime
6. How to build a cult-like audience not just followers

And honestly, a behind-the-scenes look at how I view content in 2026 (after maintaining growth for 3 years).

So my friend, if you want 2026 to be THE year...

Let's get started, shall we?

Repost ♻️ this so it reaches EVERYONE. 

PPS: What is everyone doing for NYE???!!!

taplio

The Battle

Matt Swain

Lara Acosta

Followers

Posts

Engagements

Likes

Performance ScoreMatt Swain's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Swain

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Swain's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Swain's LinkedIn Performance