Circle Beverage

Circle Beverage's mission is to provide enriching careers for our people, to uplift our partners, and to benefit society through our products and services.  

We are a turnkey contract manufacturer that specializes in complex canned beverage products for high-potential brands and retailers. 

We employ a meticulous, full-circle method of vetting clients and products, then onboarding and integrating them into our manufacturing infrastructure which enables us to act as their integrated manufacturing department.

We have helped to launch and grow some of the industry's most innovative products & brands by adding value through manufacturing services and our adjacent expertise in R&D, product commercialization, regulatory compliance & certifications, go-to-market strategy, distribution, and fulfillment.  Circle's certifications include: SQF (GFSI-recognized), FDA-registered, TTB Distilled Spirits Producer, USDA Organic, and B-Corporation.

Co-Founder and CEO

The Leather Book Library (exited 2021)

The Leather Book Library was founded to be the premier global service for custom book binding (www.theleatherbooklibrary.com).  The company established an international supply chain of suppliers and manufacturing partners, one of which acquired the company in 2021.

Founder

Indiana University Health

As the leader of the IU Health Plans Project Management Office, key responsibilities included:

(1) Developing a world-class Project Management organization with a staff of business and IT Project Managers
(2) Overseeing the Supply Chain function for the business unit: strategy, process, and people. ~$85 M in annual supply chain spend.
(3) Serving as a Customer Experience Champion to transform the IU Health Customer Experience.
(4) Driving multiple strategic initiatives to deliver a step change in performance and capabilities.

Manager, Project Management Office

Rolls-Royce

As the Supply Chain Projects Manager of the US Defense Aerospace business, key responsibilities included leading a staff of Project Managers and Supply Chain Designers, 25-50 project team members, and project budgets of up to $5M. Core accountability resided in setting supply chain strategies for the business unit and executing major change programs. Accomplishments included:

(1) Building an organization from scratch by attracting and developing top talent from internal and external sources.
(2) Decommissioning a manufacturing facility in Bristol, UK and implementing a new facility in Indianapolis, Indiana.
(3) Executing a program to transition R-R logistics work to various third party companies, equating to $5 M in annualized cost savings.
(4) Overseeing a Vendor Managed Inventory program for the Business Unit.
(5) Leader of the 'idea generation' pipeline for the business unit. Oversight of major change programs from inception to final delivery.

Supply Chain Projects Manager

Leader in the Global Logistics function which manages logistics services (transportation, warehousing, packaging, in-factory logistics) for Rolls-Royce across 50+ sites in North and South America. Key accomplishments included:

(1) Aligning Logistics strategies across all business sectors (Civil Aerospace, Defense Aerospace, Marine, Energy).
(2) Managing project teams of up to 10 team members and capital project budgets of up to $1 M.
(3) Led an inventory improvement program on behalf of the Chief Operating Officer (COO). This program was focused on improving the business unit’s cash position.
(4) Governing Third Party Logistics (3PL) provider relationships to manage Logistics operations for the business

Global Logistics Manager

Rotational Leadership Development Program

The Coca-Cola Company

Supply Chain Associate

Beverage Manufacturing & Co-Packing | Business as a Force for Good @ Circle Beverage

I help teams to achieve unreasonable outcomes by serving and coaching them with relentless dedication.  

I am grateful for each of the world-class teams that I have had the opportunity to serve.

Manufacturing is my home. I love the daily collision of workmanship, engineering, and old-fashioned work ethic that is necessary to succeed in this industry.

My entire career has been spent in highly regulated sectors (healthcare, aerospace, food/bev manufacturing). I enjoy the chaos that these industries offer and to have the opportunity to bring clarity to that chaos.

I’m the father of 4 young children. Type 1 Diabetic since 1991. Lifelong health and wellness fanatic. Brazilian Jiu-Jitsu competitor.

LinkedIn is a place where I speak about the topics that I love. Manufacturing, leadership, and business as a force for good.  I hope you find my content of benefit.

I value hustle and integrity over any other human traits.

Matt Whiteside

Behavioral Health Services North (BHSN)

I've always believed that every brand has a story waiting to be told. 

My career has been a 15-year journey of helping brands find their voice and make a real difference, from global powerhouses like Ford, Microsoft, and Jollibee to impactful organizations here in New York. 

Now, I'm honored to bring that passion for storytelling to Behavioral Health Services North, where we're crafting narratives that connect our mental health and behavioral programs with the communities we serve. 

My approach isn't only focused on strategy, but beyond the press release and finding the human truth in our work. I specialize in:

💙 Telling Human-Centered Stories: 

Developing and executing strategic communications campaigns to drive business objectives, because a great story is the most powerful tool for connection. I'm focused on challenging norms and capitalizing on brand storytelling opportunities to highlight the incredible work happening across our diverse communities.

💙 Translating Data into Impact: 

Using my expertise in digital and social media to manage campaigns, all while letting the data guide the narrative. My goal is to transform performance metrics and analytics into actionable insights that amplify our brand visibility and engagement.

💙 Building a Visual Identity: 

Leading creative production for our Queensbury location, from photography to videography. My focus is on ensuring our visual assets tell a cohesive and compelling story that aligns with our brand's unique voice.

💙 Fostering Collaborative Narratives: 

As a strong collaborator, I work across departments to build relationships and ensure our organizational story is consistent and powerful. My experience as a Co-Founder and Director has taught me the importance of a unified team in achieving a shared vision.

I'm excited to continue this work, helping a brand with a mission find its narrative and share it with the world.

Assistant Director of Marketing and Communications

The Narrative Kitchen

Storyteller. Strategist. Growth Catalyst. 

I'm passionate about helping brands find their voice and make a difference. As your marketing & communications consultant, I blend storytelling with strategic thinking to create impactful campaigns that drive results.

I aim to help brands unlock their narratives and captivate audiences, driving results across marketing & communication. 

Let's craft your success story.

Clients include: The Outlier Project, Outlier Magazine, CarriereHR, Corvus Empowerment Solutions, Alpha Medical Equipment of New York, MissionForward LLC, Christine A. Fowle Presentation Designs, M Bakery, Northway Veterinary Hospital, Tinapayan Festival, Diner Fifty-Five, BigPat Development, Knights Build Organization, Rodolfo Pizzeria, and WeClean, among others.

Communications Consultant

Outlier Magazine

Tired of the same old, same old? Us too.

Outlier Magazine is your antidote.

We celebrate the renegade souls who shatter the mold and color outside the lines.

Forget the vanilla mainstream - here, you'll find bold individuals who are redefining what's possible.

Best of all you can get this beautiful quarterly magazine and it’s exclusive, inspirational content delivered to your inbox for FREE!

Are you an outlier?

Content and Art Director

StartUp Mindset

Passionate about marketing, communications, and entrepreneurship, I wear many hats: writer, researcher, and knowledge-sharer. I craft articles brimming with both practical tips and real-world stories, hoping to inspire and equip readers, startup founders, and entrepreneurs to navigate the exciting world of business.

Contributing Writer

The Outlier Project

The Outlier Project is the leading private membership community for anyone who believes people are a company’s greatest asset. We are a community for people who believe that anyone can be ordinary, but we all have the power to choose to be extraordinary.

Member

The Vineyard

Direct Reports: Senior Account Executive, Design Artist, Media Relations Consultant, Copywriter, Community Manager, HR Consultant, Interns 

We offer customized brand development services from brand strategy, product positioning, brand identity and packaging design, website development, and social media marketing. 

We help companies strategically differentiate themselves and build brands that can establish consumer loyalty and increase customer lifetime value. 

• Implement efficient workflows and ensure smooth business operations. 
• Develop growth-oriented communication strategies for clients. 
• Create engaging editorial pieces and content materials. 
• Generated 7.3B media impressions for East-West Seed Philippines in just 8 months via a strategic PR campaign. 
• Achieved record-breaking 3.7B media impressions for M Bakery.

Co-Founder and COO

Walling Veterinary Technology, Inc.

• Achieved remarkable results for Northway Veterinary Hospital by directing social media campaigns, boosting reach by 164% and engagement by 220%. 
• Built and scaled the company's social presence, ensuring visibility across all client touchpoints while consistently creating compelling content. 
• Lead branding and marketing initiatives and provide expert support to the president on various projects requiring my expertise.

Ogilvy

• Managed Epson as a social media client, ensuring alignment with overall strategy through content editing and message review. 
• Presented monthly reports on social media metrics and performance marketing results to the senior management committee. 
• Developed streamlined workflows for a new client, fostering effective collaboration among the entire team (Accounts, Social Media, Performance Marketing).

Consultant

Direct reports: Senior Account Manager, 2 Account Managers, 1 Media Relations Manager. 

• Spearheaded successful new business development, delivering impactful results for clients' strategic brand campaigns. 
• Secured and retained retainer clients with a total value of $300K to $400K annually. 
• Achieved revenue targets by expanding existing client relationships and acquiring new business. 
• Oversaw account management, team operations, and client strategy implementation.

Associate Business Director

Direct Reports: Senior Account Manager, Account Manager, Media Relations Manager 

• Led a Corporate Branding team, managing corporate and consumer brands with strong communication programs while consistently meeting budget and timeline goals. 
• Managed 8 clients simultaneously, delivering insights, strategies, analysis, reports, and improvement recommendations. 
• Notable clients included Ford, Spotify, Epson, Sony, Nestle, Microsoft, TELUS International Philippines, Castrol, Wyeth, Jollibee Foods Corporation, ZALORA, PLDT Enterprise, Carmudi, Globe Telecom, Tonik Bank, Dusit Hospitality Management College, Gawad Kalinga, and Carrier. 
• Led the opening of Rick Bayless Tortazo in Chicago, collaborating with The Door, a Chicago-based agency, as part of the Jollibee Foods Corporation project. 
• Managed editorial tasks, speeches, executive briefings, and client engagements.

Account Director

Direct Reports: 1 Account Manager and 1 Media Relations Manager 

• Developed and implemented communication plans and programs for consumer and lifestyle accounts. 
• Exceeded team revenue target for the year during Q1 of 2015. 
• Led the largest PR account, Ford Philippines, delivering exceptional results

Senior Account Manager

The Cravings Group

• Oversaw comprehensive marketing, PR, and advertising campaigns for Cravings Restaurant and The Coffee Beanery. 
• Developed and implemented impactful marketing strategies for C2 Classic Cuisine, Lombardi’s, Lab Gastropub, Lucia Ristorante, Oceana, and Wicked. 
• Successfully orchestrated the momentous 25th Anniversary celebration of The Cravings, managing PR, marketing, and advertising initiatives.

Brand Marketing Manager

Perceptions, Inc.

• Employee of the Quarter in Q3 2010, Q2 2011, and Q4 2012. 
• Expertly managed multiple accounts concurrently, effectively handling crises for prominent corporations while maintaining a monthly revenue of over $20K for clients. 
• Developed and implemented PR plans and marketing programs. 
• Led business and feature writing/editing for press releases, speeches, briefings, and case studies. 
• Coordinated events, media briefings, and press conferences.

PR Manager

Department of Tourism (2010 – 2013): 
⸰ Won the Award of Excellence, Anvil Awards PRSP 
⸰ Conceptualized and executed the Department of Tourism’s Pilipinas, Tara Na! Domestic Tourism Advocacy Campaign

PR Executive

• Managed deliverables for Turner Kids’ Entertainment, Discovery Network Asia-Pacific, MTV EXIT, Amway Philippines, Airbus, Microsoft Philippines, Yahoo! Philippines, Siemens, Inc. Philippines, Tourism Malaysia, and others.

PR Staff Assistant

Communications Director | 13-year track record of leadership success in communication | Client experience across APAC, Europe, Australia, US | Brand Comms for Better-for-You CPGs

Do you feel like your message is lost in a burnt pot of content? 

I get it.

Many businesses struggle to whip up a clear and compelling story that resonates with their ideal customers.

Imagine:

🥪 Having a clear message that resonates with your ideal customer.
🥪 Standing out from the sea of competition with a brand story that sticks.
🥪 Building genuine connections that drive results and turn leads into loyal fans.

That's the power of storytelling.

Storytelling is often overlooked, but it's a critical ingredient for success in any business. 

Yet, crafting the right narrative can feel overwhelming.
It can feel like following a recipe with missing ingredients. 

That's where I come in.

I'm not just a consultant, I'm a storytelling strategist with over 15 years of experience. 

I help entrepreneurs and organizations like YOU unleash the power of narrative for tangible results.

Here's how I work:

🎂 We start with understanding your unique vision, target audience, and brand voice. It's like gathering the freshest ingredients for your brand story.

🎂 Together, we simmer down a compelling narrative that resonates with your audience and builds lasting relationships. Think of it as crafting a slow-cooked dish that warms the soul (and keeps people coming back).

🎂 We stay ahead of the curve. I constantly explore new strategies to ensure your brand story remains impactful in a changing landscape.

Think of me as your storytelling whisperer and chef, whisking up a storm alongside you.

Together, we'll:

🥘 Challenge the status quo: Fresh ideas are my specialty.
🥘 Unearth hidden gems: Your brand story has untapped potential.
🥘 Embrace the power of connection: Building relationships leads to success.
🥘 Navigate the ever-changing landscape: Let me worry about the trends, so you don't have to.

Ready to turn your brand story into a recipe for success?

Let's chat! 

📧 Shoot me an email at victoria@thenarrativekitchen.com

P.S.  Lifelong learner here too!  Connect and share your communication triumphs. I love a good conversation!

Let's get cooking! 💙

taplio

The Battle

Matt Whiteside

Victoria Walling

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