🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

Running the largest 1:1 Meetings event in B2B Software

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Cretzman's LinkedIn Performance

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