🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

Building founder-led brands that attract the right clients and inbound sales.

For brand partnerships / speaking:  hello@beatricevladut.com

Most founders have a great business
but a weak personal brand.

Their message is unclear.
Their audience doesn’t know what they stand for.

And when people don’t know you, they don’t trust you.
And when they don’t trust you, they don’t buy from you.

Today, visibility is a growth multiplier.
People follow founders, not logos.

A founder without a visible voice loses attention, trust, and deals to someone louder — not someone better.

Your story, your POV, your values, your process — these are your competitive advantages.
But if they’re not communicated clearly and consistently, your ideal clients never see them.

This leads to:

• Slower sales cycles
• Weak differentiation
• Unqualified inbound
• Missed opportunities you should be winning

You don’t need more content.
You need clarity, consistency, and a system that turns your expertise into trust — automatically.

I help founders build high-trust personal brands on LinkedIn using a done-for-you system that turns their voice, insights, and experience into weekly content that drives inbound business.

I did it myself from zero in 2 years:

• 0 → 60,000 followers
• 6-figure inbound revenue
• Speaking gigs, top podcasts, global brand partnerships

Hand helped 100+ people do the same.

With a system that compounds.

How working together looks like:

1) Clear, premium positioning

A simple niche, a sharp promise, and a founder POV that makes you the obvious choice.

2) A done-for-you content engine

You show up 45 minutes/week.
We turn your insights into strategic content that builds demand.

3) Authority that compounds weekly

Your insights, wins, and story → credibility, trust, and better clients.

You go from--

“A great business no one sees” → “A trusted founder whose content attracts the right buyers.”

If you want a founder-led brand that builds trust and drives consistent inbound

DM me “FOUNDER GROWTH”

Or apply to work together: https://www.foundergrowth.io/

Beatrice Vladut

How I use storytelling to get more clients

Most people use storytelling but don't understand what actually makes a story work.

The most common mistakes?

No end.
No point.
No tension.
No transformation.

Here's exactly how I do it differently.

I used to post content that was purely educational. 

Useful? Yes. 
But it wasn't converting.

The moment I started leading with stories, I saw more people interested in my services,

Real stories, from my own journey and my clients' results.

A story that generates leads has 5 elements:

1. A powerful opening that stops the scroll
   
2. Specificity in the hook
   "I gained 10k followers in 3 months" beats "I grew my audience" every time
   
3. A clear transformation — before and after. 
   Where you started, where you ended up
   
4. Tension 
   Something that almost derailed the outcome, and how you pushed through
   
5. A lesson at the end — this is what makes it valuable, not just entertaining
   
Throughout every story, I blend in my services, my work, my client outcomes.

Not as a pitch. 
As receipts.

This builds pattern recognition over time...

People start associating you with results, and start trusting you before they ever reach out.

That's what turns readers into buyers.

What's stopping you from using your own story to attract clients right now?

Beatrice  Vladut

Grow your founder brand and win clients. Done-for-you LinkedIn content that doesn’t sound like AI. | Entrepreneur | Creator | Speaker

Bad data is the most expensive thing in outbound. 

More than the tools. 
More than the copy.

But most founders never even look at it.

Here's what it looks like:

→ Sequences going out 
→ Open rates looking fine 
→ But replies? 

Silence.

So they tweak the copy. 
Change the subject line. 
Try a new framework.

Still nothing.

And the real issue was never the message.
It was the list.

Bounced emails. 
Outdated contacts. 
People who left the company 6 months ago.

They're optimizing the wrong thing.
The copy wasn't the problem. 
The offer wasn't the problem. 

They're sending gold to the wrong address.

I've seen people 10x their reply rates overnight. 

Same message. 
Same offer. 
Different list.

That's when I started using Prospeo.

→ Triple-verified emails (98% deliverability) 
→ Direct mobiles that actually connect (up to 30% pickup) 
→ Signals like hiring activity and funding so you reach people at the right moment

Fix the input, and the output fixes itself.

What's the biggest thing you've changed in your outreach process recently?

Your voice is your biggest asset as a founder.

Not just what you say, but how you say it.

Your tone, your nuance, the way you write emails, voice notes, even prompts.

That’s what builds trust.
That’s what people remember.

That’s what makes your content feel real, not AI-generated.

So when I started using voice tools and AI to move faster, I had a problem:

Things got quicker.
But my tone got lost.

Then I found Wispr Flow
And it made everything easier.

It’s a smart voice-to-text tool that actually gets me:

– Learns how I write
– Spells names + brands right
– Works across all tools (Slack, Notion, WhatsApp, ChatGPT)

And even more:
– Picks up corrections in real time
– Punctuates + formats like a human
– Works on desktop and iPhone

I use it to:

→ Write faster without losing tone
→ Save content ideas on the go
→ Send updates to my team
→ Reply to messages while walking

It’s like your writing voice, just faster.

If you care about tone but don’t want to waste time rewriting...
Wispr Flow is for you. 

Try it free here → https://lnkd.in/gDg5cW9m 

#WisprFlowPartner

My greatest achievement?

It’s not a car. 
It’s not a house. 
It’s not money in the bank.

I don’t own a house. 
I don’t even own a car.

But I own my time. 
I own my choices. 
I own my life.

And that’s the kind of wealth I never knew I was chasing.

My business gave me that. 
Not because it made me rich. 
But because it gave me freedom.

The freedom to pick a spot on the map, shut my laptop, and take off.

The freedom to take my family on a holiday—on a random Tuesday. 
To treat my friends. 
To create memories. 

To say yes, whenever I want.
To say no, whenever I want.

That’s what success looks like to me.

Not the things I have. 
But the life I get to live.

This is my biggest achievement.

What's yours?

10 years ago, personal branding was for celebrities.
 
Today every founder, executive and entrepreneur knows they need one.
 
But most are still getting it wrong.
 
Here's what I've learned building a 6-figure agency helping founders grow their personal brand on LinkedIn.
 
The demand has never been higher.
 
Founders want visibility. 
Executives want authority. 
Business owners want inbound leads without paying for ads.
 
And they're all starting to realise the same thing — your personal brand is your most valuable business asset.
 
But here's where most go wrong.
 
They think personal branding means posting AI-generated content and calling it a day.
 
It doesn't work like that.
 
Building a personal brand that actually converts takes a real system.

→ Client interview — extracting what makes you unique. 
Your frameworks, experiences, opinions. 
This becomes the foundation everything is built on.

→ Positioning & messaging — so your content has a clear point of view and speaks directly to the right people.

→ Profile optimisation — so when the right person lands on your page, they immediately understand what you do and who you help.

→ Tailored content strategy — not a generic posting schedule, but a plan built around your specific goals and audience.

→ Engagement strategy — showing up consistently in the right conversations to build visibility and trust beyond just your own content.

→ Performance analytics — tracking what's working, cutting what isn't, and doubling down on what drives results.

You see...
 
The founders I work with aren't short on insights.

They're short on time and the ability to translate what they know into content that lands.
 
That's the gap. 
 
And the gap is only getting bigger as more people flood the space with generic content.
 
Which means if you're willing to show up with something real, you'll stand out more now than ever before.
 
Your competitors are posting. 
The question is whether anyone actually cares what they're saying.
 
 If you want to build your personal brand but don't have the time or the right system —

I have 2 spots left for done-for-you LinkedIn growth.

I'm looking for founders who are ready to use their personal brand as leverage.

DM me to see how I can help.

At 22, I had no audience. 
At 23, I started posting about content. 
At 25, I built a 6-figure business.

People don’t follow information. 
They follow perspective.

So I built a system around it:

1. I picked 3–4 personal transformations
2. I picked 3–4 industry topics
3. And I started blending the two
   
Not industry tips. 
Not hacks. 

But stories that teach.

This is the system I still use today: 
– I talk about how I started from zero 
– I talk about how I learned to write persuasively 
– I talk about how building a brand changed my life 
– I talk about the mindset shifts I had to make

And I connect each one to content, community, and credibility.

That’s how you stay relevant—no matter the algorithm. 

Because when the trends change, your story doesn’t. 
And when your story is clear, your brand grows with you.

If you don’t have a content system, you’ll always be chasing. 

Trends change, algorithms shift
And you’ll get stuck reacting. 

That’s how you become an employee in your own business. 

Build a system once, and your brand keeps working even when you’re not.

Here’s what I’ve learned:

→ People don’t remember your “tips” 
→ They remember how you made them feel 
→ And if you helped them make sense of something in their life

If you’re building a brand—start there. 

Not with a logo. 
Not with a “niche.” 
But with your own story.

PS: What’s one transformation you’ve had that could teach someone else something?

If I worked in corporate marketing…

I’d ban “quick deck” requests on Fridays.

Because, let's be honest...
There's nothing quick about them.

• Sales needs a client presentation.
• Finance needs a one-pager.
• HR wants a “small” slide update for all-hands.

They all come to marketing.

And somehow, by the time those decks go out…

• Wrong logo version.
• Old brand colors.
• A font that definitely wasn’t approved.
• A template someone saved to their desktop in 2021.

So Friday becomes brand clean-up day.

But the fix isn’t chasing people down.
It’s not more reminders.
It’s not another email saying “please use the latest template.”

The fix is making the right versionthe only version people can access.

That’s the part Templafy solves.

All your brand assets — templates, logos, approved copy blocks- live in one centralised library.

Embedded directly inside PowerPoint and Word.

So when someone opens a new presentation,they’re already starting from the right place.

The current version.
The approved one.

No more “Can you send me the latest deck?” Slack message.
No more last-minute spot-checks before a client call.

The brand work you spent months building actually holds.

Every time someone opens a document.
Not just when you’re watching.

If I were running brand at a company of any size
This is how I’d protect it.

Try it here: h͟t͟t͟p͟s͟:͟/͟/͟l͟i͟n͟k͟.͟o͟m͟a͟n͟e͟.͟m͟e͟d͟i͟a͟/͟b͟e͟a͟t͟r͟i͟c͟e͟-͟v͟l͟a͟d͟u͟t͟ 

 #TemplafyPartner

I'm obsessed with systems that talk to each other.

The problem with tools alone is this: 

They sit in separate tabs waiting for you to connect them manually.

Systems do the connecting for you.

That's why this new Gamma update caught my attention.

Gamma now lives inside Claude as a connector.

Here's exactly what that looks like in practice:

 → You open Claude.  
→ Connect your Notion workspace.  
→ Claude reads your docs, strategies, meeting notes and whatever lives there.  
→ You think through it, refine it, push it further — all inside Claude.  
→ Then you ask Gamma to build a deck from that conversation.

A structured, designed, shareable presentation. 

Without opening a new tab. 
Without copying a single line. 
Without rebuilding anything from scratch.

Your Notion brain → your Claude thinking → your Gamma output. 

One conversation. One system.

This is what I mean when I say build systems, not workflows.

A workflow is a sequence you follow. 
A system is infrastructure that runs while you think.

Claude thinks with you. 
Notion feeds it. 
Gamma shows it.

The gap between insight and output just got a lot smaller.

→ Try Gamma inside Claude:  https://lnkd.in/giAUNiAG

taplio

The Battle

Matt Cretzman

Beatrice Vladut

Followers

Posts

Engagements

Likes

Performance ScoreMatt Cretzman's LinkedIn Performance

Performance ScoreBeatrice Vladut's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Cretzman

Beatrice Vladut

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Cretzman's LinkedIn Performance

Performance ScoreBeatrice Vladut's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Cretzman's LinkedIn Performance