🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

Gabriel Padva

RevX Global DBA Active Funnel

As a specialized consulting firm, we partner with B2B technology founders to drive sales growth and optimize their businesses. Our team of experienced advisors provides strategic guidance across sales, marketing, operations, and leadership. We work closely with founders to develop and execute tailored growth strategies, build high-performing sales teams, and navigate the path to targeted investments or acquisitions. With a proven track record in the B2B tech space, we help ambitious entrepreneurs scale their businesses and achieve their full potential.

Founder & Consultant

Revenue Accelerator

Worked with over 100 high-growth B2B companies to drive $200M in sales opportunities from over 10,000 qualified sales meetings.  Built an industry-leading analytics platform to measure outbound sales performance.  Grew a 20-person overseas team in India and the Philippines to manage the entire process that would outperform the industry average 5:1.  Focus on sales process optimization, message development, and performance-based lead generation. Our mission is to help companies with great products and services connect with their ideal customer in a consistent, confident, and scalable way.

Founder & CEO

CAKE Corporation

Participated in the implementation a new virtual sales model at CAKE (formerly Leapset) which resulted in 600% improvement in sales efficiency in less than 1 year.  Oversaw development of an inside sales team in Silicon Valley which included revitalization of Salesforce.com instance, implementation of InsideSales.com, inside sales best practices, recruitment, training, on boarding, script development, and overall system improvements.

Sales Advisor

30,000 FT Strategies Inc.

In this role, I successfully assisted over 60 companies to increase their revenue and improve their sales and marketing systems. Specializing in sales messaging, sales process specialization, inside sales deployment and marketing, and innovative technology solutions. In several cases, I was brought into a company as a VP of Sales and Marketing to build or turn around an existing sales and marketing team. Below is a snapshot of highlights from various clients:

* Built several high-conversion websites and landing pages. 
* Increased sales and marketing activities by 300% for a software company.
* Achieved a 44% increase in YOY revenues for a financial services firm.
* Identified and created $700,000 in pipeline growth in 7 months for an oil and gas services company.
* Recruited, trained, and managed sales and marketing teams (local and international) for several software companies.
* Trained large groups (100+) on sales process and technical implementation for an OEM company.
* Created partnerships with Predictable Revenue, InsideSales.com, and Salesforce.com.

Founder & Principal Consultant

Entrepreneurs' Organization

EO Accelerator, part of the Entreprenuers Organization, helps organizations grow from $250,000 in revenue to over a million. The four key areas of development are People, Strategy, Finance, and Sales and Marketing.

Board Member, EO Accelerator

Evolve Investment Group Inc.

Evolve Investment Group was a high performing investment firm, focused on acquiring and improving residential investment properties ranging from single-family homes to multi-unit apartment buildings.  Highlights include:

* Created the entire brand, marketing materials, website, trade show deployment, and direct mail campaigns. 
* Built an innovative inside sales marketing and appointment setting system. 
* Responsible for raising over $15,000,000 of investment capital.
* Acquired 54 Investment properties over 36 months in Alberta.
* Created a Limited Partnership Fund focused on multi-family dwellings and raised over $1,000,000 before selling it to another investment firm.
* Recruited, trained and managed a team of 10 real estate professionals located in 3 offices throughout Canada.
* Created and managed a property management division.
* Featured in the Wall Street Journal, Western Investor, and Global TV in Vancouver for the work and contributions we were making to the local business community.

Co-Founder & CEO

Municipal Software

Responsible for sales and marketing initiatives, strategic partnerships and the launch of the new CityView web 2.0 business automation platform. Position involved working closely with Microsoft, ESRI, and Salesforce.

* Worked as an inside sales marketing professional. 
* Attended tradeshows and marketing events. 
* Established marketing and lead generation programs. 
* Provided feedback on website and online marketing initiatives.

Inside Sales & Strategic Partnership Manager

A top-performing executive with more than 15 years of experience in creating wildly successful sales and marketing strategies. Expertise in strategic planning, execution, problem-solving, and strategic follow-through. Exceptional understanding of sales and marketing processes. Experienced in recruitment, training, development, and change management. Successful consultant to over 150 companies in various industries such as technology, professional services, technical services, real estate, and energy. Published author on a 400-page sales playbook for high-growth B2B companies.

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The Battle

Matt Cretzman

Gabriel Padva

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The Battle

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Gabriel Padva

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Cretzman's LinkedIn Performance

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