Inscaler

Boutique Fractional Sales Leadership agency for early-stage startups <5M ARR.

We help founders with limited sales experience sell more and better through up-to-date and tailored B2B revenue processes that scale and grow sustainably.

How It Works ⭐

➡︎ Get in touch with us via our website or Linkedin.
➡︎ We will send you a Sales Assessment to fill out.
➡︎ We will run a discovery call of 30 minutes together where we try to understand if we are a fit.
➡︎ Send and discuss the proposal.
➡︎ Kick off.

Start today!

Founder

Pavilion

Executive Member

ShippyPro

Advisor to CEO and co-founder on sales strategy and GTM.
I moved to Full-time later in October

VP of Sales

BOOM

Responsible for Sales GTM, globally. I lead >15 strong reps who are responsible to grow Boom. 

Results:

• Growing revenue by multiple X each year
• Started and led the transition from marketplace to SaaS leading to multiple X growth in MRR YoY 
• Grew headcount from 0 to 15 reps
• Developed a complete outbound sales strategy, and built Sales Dev, Customer Success, and Sales Ops organizations.
• Worked extensively with Marketing to align on inbound
• Worked hand by hand with Head of Product and Co-founders on the product roadmap.
• Evaluated, purchased, and implemented a full sales stack with tools including Salesforce, Outreach, Lusha, Gong, Sales Navigator, Aircall.

Head Of Global Sales

Cloudbeds

Cloudbeds is a #remotefirst travel industry startup that works to make the world a more welcome place. 

Main responsibilities:

• I'm responsible for new biz acquisition in Europe managing a team of +15 talented AEs; 
• Hiring, coaching, and performance management; 
• Working closely with marketing to ensure enough and quality level of leads;
• Working closely with sales ops and leaderships to increase win rate, conversion rate and improve sales excellence;

Results:

• Grew team from 7 to 15 people
• 150K ACV monthly revenue on avg 
• Went from last performing region worldwide to 1st in 4 months
• Doubled win rate conversion

Regional Sales Manager | Europe

Rebrandly

Rebrandly is the industry-leading link management platform to brand, track and share short URLs using a custom domain name.

Reporting to CEO & Founder, I built and scaled the global sales organization, managing an incredible and talented team of account executives, account managers and SDRs. Main market US.

Main responsibilities:

• Built from the ground - up a B2B sales organisation;
• Hiring, Coaching and Mentoring a team of AEs, AMs and SDRs;
• Acquired tools like CRM, video conferencing, prospecting and implemented playbooks;
• Work closely with the Marketing team on lead generation and inbound strategy;
• Developed and created outbound sales strategies;
• Worked with CEO on growth & strategic goals;

Achievements:

• Successfully built inside Sales Org from scratch
• YoY MRR growth 8X
• YoY ASP growth  10X
• YoY Headcount growth 4X
• FY Churn rate existing business <5%

Head of Sales | Global

LinkedIn

Promoted in the role:

• Reporting to Senior Management on forecast and attainment of team
• Conducting Interviews
• Onboarding of new hires
• Lead internal project on selected business priorities

Senior Relationship Manager - Sales Solutions

I was fortunate enough to be the 1st Italian Relationship Manager hired in the LSS business.

I invest the majority of my time on:

• Managing a Mid-Market book of accounts within Italy and EMEA; I'm responsible for renewal and upselling. (ratio of 60/40).
• I was Enterprise Relationship Manager ad interim for the FY16 managing Key and strategic accounts;
• I run and lead training +300 people on LinkedIn Sales Solutions in order to have higher engagement and better ROI;
• Mentoring and coaching new hires within the team;

Relationship Manager - Sales Solutions

FaxBox

Europe’s fax and SMS Cloud solutions startup, Firstway  provides organisations high quality, value-added communication services. (recently acquired by J2 Global Inc.).

In my role, I was the first international Sales Lead to open the markets outside of France (core market).

Main responsibilities:

• Lead, train and coaching a multilingual team of Sales Reps;
• Identify, prospect, negotiate and implement commercial agreements with strategic partners;
• Working with the Marketing department in order to implement successful marketing campaigns;
• Providing coaching and feedback to the team;
• Training groups up to +100 on IT topics

Manager, Channel and Direct Sales Italy, Spain & Benelux

Ryanair - Europe's Favourite Airline

This was my first job experience in Ireland. 

Ryanair is Europe’s biggest low fares airline and 1st airline in Italy.

In my role, as Sales & Marketing Manager for Italy, Greece & Croatia, I was responsible for sales & marketing activities across the markets.

The job had a 360 degrees scope, from sales to marketing, communication and media. I was basically acting as a 'country manager' for the sales & marketing activities of Ryanair in those markets. 

Main tasks & responsibilities:

• Leading & coaching a team of Sales Executives;
• New business development with tourist boards & relevant Government departments;
• Dealing with almost 40 airports;
• Planning marketing and strategic activities;
• Reviewing and issuing press releases;
• Dealing with media across the markets through 1-2-1’ interview or PR’s activities;

Manager, Sales & Marketing Italy, Greece and Croatia

Cisalpina Tours / Uniglobe Travel

Worked as Account Executive at Cisalpina Tours one of the biggest travel management companies in Italy. I was selling business travel services to small and medium companies in south of Italy.

After 2,5 years I went to Uniglobe Travel in Roma, doing the same thing and selling business travel services to large organisations in Italy.

Account Executive

Build and Scale your 1st Sales Team with me 🪄 | Build your Own Fractional Business with the Fractional School 📕 | Follow me on Instagram @matteopapaluca

If you don't know how to build your first sales playbook, team and processes, you are on the right profile.

Matteo Papaluca ⚡️

My first job as a sales leader was at an early-stage startup.

It paid more than 30% less than my previous role - with almost no benefits.

I was leaving Linkedin glory for a 20-people startup. In 2018.

On a personal level wasn't easier either.
We’d just had our first baby. My wife thought I was crazy. 

But those years were transformational.

I learned more about building teams, hiring, and selling than any MBA or big-company gig could teach.

Inscaler was born there.

If you’re an ambitious sales person dreaming of leadership - don’t chase the biggest pay-check.

Don't chase security. Don't chase the shiny offices.

Chase the steepest learning curve.

Chase the grind.

The money will catch up. 

The experience never leaves.

Matteo Papaluca

Your Sales Co-Pilot | Founder at Inscaler.com

3 biggest mistakes I see from early-stage founders

x-hoppers

x-hoppers | Transforming In-Store Communication for Maximum Revenue Impact

At x-hoppers, we’re redefining the way retailers connect, communicate, and convert—directly from the shop floor. As Chief Revenue Officer, I lead the charge of helping retailers and tech partners unlock new revenue streams by eliminating outdated communication barriers in stores.

Struggling with lost revenue due to poor in-store communication? Our innovative solutions help you:

- Eliminate missed sales opportunities with faster, clearer team collaboration.
- Maximize operational efficiency through seamless tech integration.
- Enhance customer experience by empowering staff with real-time support.

💡 If you're ready to turn communication into profit, let’s talk.

At x-hoppers, we’re not just innovating. We’re leading the charge to redefine how retail works.

Chief Revenue Officer

Wildix

Driving Wildix’s Global Sales Organization, whose mission is to support its 1000+ Business Partners worldwide in reaching key business objectives and scale globally. 

Wildix is a multinational company that develops and provides browser-based Unified Communication solutions and VoIP products. The company relies on its "blue ecosystem", a network of Certified Business Partners who install, integrate and implement Wildix systems and solutions all over the world.

Wildix is for businesses that need to provide their employees and stakeholders with an efficient Unified Communications & Collaboration solutions that is browser-based, secure by design and mobile first.

Chief Sales Officer

Gartner

Senior Account Executive

I closely work with C-Level executives of Tech service providers enterprises in helping them to achieve their business objectives by maximizing the use of Gartner resources.
I work with ambitious and fast growing companies that aim to significantly impact the market they belong.

By leveraging the expertise of our world-renowned analyst community, we act as trusted CEOs' advisors by supporting their key initiatives and strategic decisions, helping them achieve their growth objectives, every day.

Account Executive - High Technology Enterprises 

Relationship Manager specialized in Sales Solutions, escalating Social Selling Projects.

My primary focus is to help our customers build pipeline and increase sales through social selling using warm leads and introductions. 

Social selling with LinkedIn is about leveraging your professional brand to fill your pipeline and generate leads with the right people, insights, and relationships.

Relationship Manager - LinkedIn Sales Solutions

At LinkedIn Sales Solutions we help our clients to build meaningful connections with the people and companies they want to reach. Also finding more prospects, relate with relevant insights and ultimately engage more effectively.

Main tasks:

- Managing part of the SMB Italian market within assigned territory, arranging calls and meetings with key decision makers for LinkedIn Sales Solutions;
- Building relationships and conduct on-boarding meetings and quarterly business reviews, maximizing my clients’ investments and ROI analysis according to success metrics and KPIs;
- Negotiate renewals by addressing pricing, margin, upsells, churn mitigation;
- Social Selling Coach and product adoption;

Social Selling Coach

• Consulting Marketing and Recruitment executives as well as Managing Directors on the most suitable methods to position their company on our professional network in order to attract, engage and communicate at best with LinkedIn members
• Presenting and articulating Talent Solutions features and benefits to the customers in a close cooperation with Account Executive Sales in order to generate sales pipeline and revenue
• Specialized in finding and contacting C-Level Executives, outbound lead generation, phone prospecting and qualification, Sandler Sales process, social recruitment, hiring solutions, on-line employer branding strategies
• Build and leverage customer intelligence through deep account prospecting and investigation, in order to find the key-decision makers and address the proper message.

Senior Sales Development Specialist - Talent Solutions - Italy, Middle East and North Africa

Sales Development Specialist - Talent Solutions - Italian market

Oracle

• Demand generation for Oracle Database, Middleware and Business Intelligence products through social selling, inbound calls and chat, outbound prospecting, marketing campaigns and marketing event follow-ups.
• Contributing individually to the team targets, achieving a high level of customer satisfaction and quality lead generation.
• Achieving a high level of collaboration with in-country Marketing and Sales teams by developing and delivering against the joint strategy with the Field Representatives.
• Performances and Forecast Reports Responsible for the Italian, Spanish and Portuguese team.

Business Development Consultant

• Gathering customer information through outbound campaigns for the Italian market, as well as researching and understanding companies’ structures and business lines.
• Enhancing customer experience and building trust by providing the customer with insights on Oracle solutions tailored on their needs.
• Building relationship and achieving a high level of collaboration with Business Development Consultants by developing and delivering against a joint sales strategy.

Customer Intelligence Representative

Tata Consultancy Services

• Analyzing financial information to produce forecasts of business, industry, and economic conditions for use in making investment decisions. Elaborating end examining product and market segmentation.
• Determining Revenue, Cost Analysis process by establishing and enforcing policies and procedures; providing trends and forecasts; explaining processes and techniques; recommending actions.

Financial Analyst

MW World Group S.r.l.

Sales for a Web and Communication Agency (internship).

• Developing company’s business and managing a large number of clients, B2B and B2C Cold Calls, customer needs assessment.
• Prospect identifications and pipeline creation, recognizing cross-selling and up-selling opportunities.
• Supporting the commercial negotiations when on-boarding new partners.

Account Manager

Angeli Pierre

Angeli Pierre - Public Relations firm leader in events organization and entertainment in the Adriatic Riviera.

Evening and night events PR for University students, young people and tourists from all over the world.

• Collaborating in creating and organizing events
• Developing and managing personal contacts who attract guests to each event
• Welcoming personal contacts and following their requests throughout the events

Public Relations Manager

Self-Employed

• Organizing and executing entertainment events and concerts for thousands of clubbers among the biggest clubs in the Naples area.
• Maintaining primary day-to-day client relations by communicating to key events in the area while building and nurturing these relationships
• Managing and updating information and engaging with users on social media sites such as Twitter and Facebook, building the brand/event awareness as well
• Supervising the Sponsor's Channel, the P.R./Communication teams and the relations with the art guests such as DJs, speakers, singers and bands

** If you are connecting while I do not know you, please send some kind of introduction. I appreciate some context. **

alberto.benigno@wildix.com

Driving Wildix’s global sales organization, delivering support to over 1,000 business partners in reaching key business objectives and scaling globally. 

Wildix is a multinational company that develops and provides browser-based unified communication solutions and VoIP products. The company relies on its Blue Ecosystem, a network of certified business partners who install, integrate and implement Wildix systems and solutions all over the world.

As the CSO for Wildix, I deliver business improvements across the company, driving sales teams to achieve more. Key to this has been moving our sales teams from a multifaceted approach to a more focused hunter-farmer separation of responsibilities, adding in the BDR role. Partner sales staff now seek out new partners, and our partner development managers help drive MRR, all under the supervision of our country managers. BDRs sift the initial data, determining the suitability of leads.

I’ve also introduced a new sales program across Wildix to focus our sales teams on establishing core values for prospective partners, and we’ve extended the same training to our MSPs. The result is a company ethos that shows it invests in its business partners, enhancing the value proposition of Wildix. We’ve joined the Gartner Magic Quadrant, as well. 

The Wildix Blue Ecosystem now produces tens of millions of dollars in annual recurrent revenue, compared to a couple of million in 2020. This delivers business stability, ensuring we remain bootstrapped and can grow sustainably. 


Feel free to connect and start a discussion. If there is something I can help you with, I’m happy to do it. 

Keywords: UC&C, UCaaS, unified communication and collaboration IT, B2B sales, technology, business, advice, advisory, research, mid-sized enterprise, critical priority, critical initiative, cloud, sales, partners, channel.

Alberto Carlos Benigno

National Retail Federation is not for tourists.



It’s where retail gets serious.

The x-hoppers team will be there.
So will I.

Because the retailers who still treat their stores like static showrooms?

They won’t survive 2026.

We’re showing up to meet the in-store leaders who get it:

- Salesfloor visibility in real time
- Empowered staff who sell, not just smile
- Audio tech that turns chaos into coordination

Retail isn’t “dying.” 

It’s transforming. And fast.

Come find me at NRF.

I’ll show you what modern retail execution actually looks like.

NRF veterans: what booth should we not miss this year?

CRO at x-hoppers and Wildix | Helping customers & partners achieve measurable success

🎧 How one store made communication its competitive edge.

In retail, timing and teamwork make all the difference. That’s why Barr’s ACE Hardware moved to a connected communication system — and turned speed into service.

⬇️ With one upgrade, the team:

• Cut response times on the shop floor
• Boosted staff efficiency
• Delivered smoother customer experiences

“We can easily talk to another teammate or use the #AI feature to find a product and look up the price and information on it. Everyone is using the headsets.”
— David Hedrick, Owner, Barr’s ACE Hardware

Ready to see it in action?

Heading to NRF 2026 → reserve your spot at booth 2219 and discover how #xhoppers keeps stores connected, organized and ahead.

https://lnkd.in/dx7ghevt

National Retail Federation  
ACE Hardware

taplio

The Battle

Matteo Papaluca ⚡️

Alberto Carlos Benigno

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Performance ScoreMatteo Papaluca ⚡️'s LinkedIn Performance

Performance ScoreAlberto Carlos Benigno's LinkedIn Performance

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taplio

The Battle

Matteo Papaluca ⚡️

Alberto Carlos Benigno

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matteo Papaluca ⚡️'s LinkedIn Performance

Performance ScoreAlberto Carlos Benigno's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatteo Papaluca ⚡️'s LinkedIn Performance