Baseline

A mobile app for individuals with bipolar disorder, offering an AI-powered chat for daily companionship, predictive insights from biometric data for better self-management, and personalized tools to empower friends and family in providing effective support.

Co-Founder

COA AI studio

We're revolutionizing business efficiency and customer engagement with our advanced AI solutions tailored for various industries. In just 4 weeks, we've helped multiple clients streamline their operations, cutting costs by up to 25% and reducing repetitive tasks by 16 hours a week. Our vision is to integrate intelligent, custom AI agents into businesses, enabling them to operate on autopilot while achieving better results and lower costs. With a passionate team of seasoned experts, we're poised to drive impactful change and innovation in your industry. Let's connect to discuss how we're leading the future of business automation and customer satisfaction with AI.

Partner

Techstars

Empower emerging entrepreneurs with the tools, insights, and strategies they need to succeed in the competitive world of technology startups. Leveraging my extensive experience in the tech industry, I offer personalized mentorship, helping young companies navigate the complexities of business development, tech innovation, and market strategies to turn their ambitious visions into successful realities.

Startup Mentor

Popup

When we started Popup back in October 2021, we knew we wanted to create something unique—a no-code platform that would give entrepreneurs and merchants more control over the customer journey. 

Our vision was to empower anyone, anywhere in the world, to build and run their online Popup Stores with ease and flexibility.

Raised 3.5m from Accel and Seedcamp to bring our vision forward.

Looking back at my time with Popup, it was an amazing journey filled with growth, learning, and collaboration.

Co-Founder and CMO

Viceroy Group

From September 2018 to November 2021, I was deeply involved in Viceroy Group, an exceptional e-commerce portfolio of 7 direct-to-consumer brands and an agency that builds brands for creators. Our ambitious mission was to become a billion-dollar company by positively impacting the lives of one billion people.

As a Co-Founder, I played a crucial role in shaping the vision and direction of our company. I firmly believed that our brands should represent more than just products; they should provide solutions and improve the lives and well-being of our customers. I was passionate about creating brands that not only met the needs of our customers but also contributed to making the world a better place.

Our motivation for starting Viceroy Group was rooted in the belief that businesses can and should drive positive change. We were dedicated to making a difference in areas like sustainability, charity, raising the minimum wage, education, and health. It was this passion for making a positive impact that propelled our company forward and fueled our success.

During my time at Viceroy Group, I had the privilege of working with an incredibly talented team of individuals who shared my vision for using e-commerce as a force for good. Together, we built brands that resonated with our customers and stayed true to our mission of changing lives.

Co-Founder and CMO (Exited)

Shopify Plus

I had the fantastic opportunity to work as an EMEA Strategic Merchant Success Manager at Shopify Plus, and I'd love to share a bit about my time there.

Based in the beautiful city of Galway, Ireland, I was responsible for managing a diverse portfolio of some of the biggest e-commerce brands in Europe and the Middle East. As an EMEA Strategic MSM, my role was to support and guide our clients through their e-commerce journey and help them reach new heights.

Working at Shopify Plus was an incredible experience that allowed me to connect with talented entrepreneurs and business owners from all over the region. I was able to learn from their successes and challenges, and in turn, provide them with the tools, strategies, and support they needed to grow and thrive.

During my time at Shopify Plus, I witnessed first-hand the power of e-commerce to transform businesses and create new opportunities. I was inspired by the stories of brands that started from scratch and grew to become household names, thanks to the power of Shopify's robust platform.

Being an EMEA Strategic MSM at Shopify Plus also taught me the importance of understanding the unique needs and preferences of different markets across Europe and the Middle East. I gained valuable insights into how to tailor e-commerce solutions to cater to diverse audiences and make a meaningful impact on their lives.

EMEA Strategic MSM

Church & Dwight Co., Inc.

From April 2008 to January 2013, I was based in Ireland and had the exciting challenge of coordinating and implementing marketing activities for the Viviscal brand in four different countries: the Netherlands, Italy, Portugal, and Spain. Each country had its unique market dynamics and consumer preferences, so I had to constantly adapt and fine-tune our marketing strategies to achieve the best possible results.

My role as an International Marketing Manager allowed me to travel extensively, immersing myself in the diverse cultures and business environments of these countries. I had the pleasure of collaborating with local teams, understanding their perspectives, and tailoring our marketing approach to resonate with the local audiences.

One of the key aspects of my role was recruiting PR agencies and negotiating deals with publishing companies for events, TV, and print ads. This required me to develop strong relationships with various stakeholders and ensure that our brand message was communicated effectively across all channels.

International Marketing Manager

Lumen

As a Brand Strategist at Lumen, I had the fantastic opportunity to work with the corporate and consumer identity division, helping to define brand guidelines, tone of voice, and identity for some of the biggest companies out there, including Ferrero, Alfa Romeo, AC Milan, and Smirnoff Vodka.

Working with such iconic brands was truly an exciting and rewarding experience. I got to dive deep into the essence of each brand, understanding their unique values, goals, and target audiences. My role was to help them develop a clear and consistent brand identity that would resonate with their customers and set them apart from the competition.

Collaborating with a diverse team of creatives and professionals at Lumen, we tackled various challenges and developed innovative solutions to elevate each brand's presence and impact. Being part of this multicultural environment allowed me to learn from my colleagues' different perspectives and broaden my own understanding of branding strategies and global markets.

Working in the vibrant city of Milan, the fashion and design capital of the world, was truly inspiring. The city's creative energy and dynamic atmosphere fueled my passion for branding and design and further enriched my professional growth.

Brand Strategist

Dad.
Breakdancer
Occasional Entrepreneur


80's kid moved to New York as a pro-breakdance. Escaped to Australia to avoid deportation and picked up gigs as a fire-dancer in a travelling circus.

Moved back to europe into the corporate world. Climbed up in a Fortune 500 company, overseeing teams in 7 countries. Made quick money and spent them faster. First burnout and depression hit. 

Music was the next chapter. Produced 4 albums, toured 10 countries. It was intense, it was a blur.

Then came the startups. Launched a few. Some crashed, others soared – one hit £12M in 8 months, another £16M in revenue in one year. 

Ventured into venture capital. Raised £3.5 million from the big players. 
Not all went as planned, but that’s the game of venture. 

Now? I’m using my experience to mentor startups while building and AI for the future for mental illness.

Matteo Grassi

Two weeks of airports, overpriced coffee, and name tags.
Dublin to San Diego, San Diego to  Düsseldorf.

Two different universes.
San Diego at BHT2025 was mostly AI talk everyone pitching the future with a technology that has not proven much so far.

Düsseldorf at Medica was hardware, sensors, and machines.
85,000 people building the physical side of care.

And somewhere between the two, I realized something:
this trip felt different because Hana was different.

Before I left, we’d already made the call.
We stopped trying to be a platform.
Stopped trying to “own” the patient.
We stripped everything down to what was actually working: the rails. 

The part everyone needs but no one wants to build.
Voice-first engagement.
Straight into any system.
Plug-and-play instead of “please adopt our beautiful product.”

And the minute we did that?
Every conversation on the road suddenly clicked.

No more “great product but…”
Just: “Can we plug this into what we already have?”

Yes. You can. That’s literally the point.
And while I was wandering between conference halls:

We integrated into 2 platforms with 100K users
We started powering 4 clinics across 3 continents
We moved fully onto our own model
We published research
We pre-filed a patent

Our pipeline basically doubled because now we fit anywhere.
This is what happens when you stop trying to be the show and start being the power outlet.

Everyone’s building the appliances.
Not many are  building the grid.
So we are.

If you’re building in healthcare and need the rails underneath the part that actually keeps patients connected let’s talk.

3X Founder | Building the Voice That Keeps Patients in Care | Psychologist | My mum says I am special

I've been building companies for twenty years.
There are two types of founders. 
Only one survives what's coming.

Ok lets start with type 1. Sprinters.
Raise big. Scale fast. Exit clean.
Everything optimized for velocity and valuation.
When markets cooperate, these founders become legends. Press tours. Conference keynotes. The works.
Then capital tightens.
Layoffs. Down rounds. Desperate pivots to stay alive.
I've watched this happen across sectors (healthcare, fintech, SaaS, you name it). The architecture was never designed for adversity. It was designed to sprint in good weather.

The second type builds different.
Driven by co-creation. They're building ecosystems where everyone plays a part customers, employees, partners. Wealth generation is distributed. Success is collective. They don't feel entitled to all the glory just because they initiated it.
They're asking: what needs to be true for this to exist in 50 years?
They grow slower initially. 
But they don't collapse when the founder leaves or funding freezes.

This is not a choosing your type Linkedin post. 
Which type are you etc etc
You can use Type 1 fuel to build Type 2 durability.
But you have to architect it from the beginning.

Before you raise serious money, decide what's non-negotiable. 
Actually write it down.
Because once you're in the fundraising machine those incentives rewrite your brain. The pressure to optimize for the next round doesn't ask permission.

I tell founders to run two scoreboards.
Metrics VCs understand (ARR, growth, unit economics).
And metrics that actually predict survival (employee wealth creation, leadership depth, operational resilience without you).

Most companies only track one.
Distribute wealth early. Not as retirement theater.
Employee ownership means nothing if you wait until Series D when dilution makes it symbolic.

In AI right now, I'm watching this split happen in real time.
Founders optimizing purely for exits are raising faster. 
Getting more press.

Founders building actual infrastructure the kind of clients trust across years, not quarters they're moving quieter but deeper.

The question isn't which type is "better."
The question is: which game are you actually playing?
And which game do you want the world to start rewarding?

Because I think we're at an inflection point.
The companies that win the next decade won't be the ones that scaled fastest.
They'll be the ones that built something worth keeping.

What type of founder do you think gets funded more easily?
And what type do you think should?

Copy Virtuoso

Get high in demand without stretching yourself thin on Social Media or relying in inconsistent referrals.

Handy services:
→ Messaging strategy
→ Full website copywriting & strategy 
→ Website copy audit

Conversion Website Copywriter & Messaging Strategist

SEO Copywriting Agency

As a lead copywriter and SEO strategist, I worked on diverse projects for Greek and international household companies in different niches. 

Sotheby’s Greece, Freskoulis, Pharmnet, ITviec and Santorini Experts are only a few of the clients I had the privilege of serving in various ways.

From crafting SEO-friendly web copy and converting landing pages to conducting SEO content audits, keyword research and blogging strategies, I played a pivotal role in the organic success of many brands.

Here’s the entire outline of the tasks I did both for clients and our internal operations:

Copywriting
- Web pages
- Landing pages
- Blog posts
- Product descriptions
- Emails 

SEO
- SEO content audit
- SEO strategy
- Keyword research
- Competitors analysis
- Blogging strategy
- On-page optimization

Other tasks
- Proofreading & editing
- Project management
- Copywriting training for clients
- Translations from ENG to GR and vice versa
- SOP creation
- Email strategy

Lead copywriter & SEO strategist

Mid-level copywriter

Full-funnel copywriting services for e-commerce brands

Copywriter & Founder

Porto Zante Villas & Spa

•	Welcoming guests upon arrival and leading them to their villa, where all information needed is being explained
•	Handling the Check-In and Check-Out procedures
•	Engaging in conversations with the guests
•	Providing information about all the available activities and cruises they  can do on the island
•	Making reservations for activities, restaurants and spa treatments
•	Handling complaints in an efficient way in collaboration with the Manager

Guest Relations Officer

18-24 Travel

•	Greeting guests
•	Escorting them throughout the journey to their trip destination
•	Assisting them to settle in their hotel
•	Providing information and booking activities
•	Group leader during guests’ activities

Trip Escort

Photo Dream Team

•	Photoshooting various events in hotels and venues
•	Selling photos

Photographer

Helping Hands Healthcare

Home care for people with disabilities and elderly to reassure and maintain their good quality of living and functionality in their own place.

Carer

ICAP, group of companies

•	Going through the applicants’ CVs and choosing the best of them that meet the criteria required for the assigned job positions
•	Booking interviews with the chosen applicants
•	Conducting some interviews
•	Work on emails

Human Resources Assistant

Ergani, Supporting Center of Employment and Entrepreneurship of Wome

Organising and applying lifelong learning and entrepreneurship programs for women

Assistant in Lifelong Learning Programs

👋 Hey there, I'm Chrysanthi - yup, just like the flower (Greek names are weird, huh?!). 

Conversion copywriter and messaging strategist with a passion for helping premium service providers like you turn their expertise into words that sell authentically.

But enough about me…

This section is all about how YOU can get high in demand without relying on inconsistent referrals or Social Media algorithm.

Now, does any of the following sound familiar?… 

Your website's:

❌ collecting dust instead of leads
❌ ranking nowhere on Google
❌ blending in with every other business
❌ sitting pretty but not converting
❌ making you cringe every time you send your URL

And the worst part? 

𝐏𝐞𝐫𝐟𝐞𝐜𝐭-𝐟𝐢𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐥𝐢𝐜𝐤 𝐚𝐰𝐚𝐲 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐧 𝐡𝐢𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐩𝐚𝐠𝐞. 😫

Here's the good news, though!

I'm here to help you fix that - because you deserve a website that aligns with your expert-level rates!

How?

Well, I write conversion-focused, SEO-friendly and UX-optimized website copy that helps you

✔️ showcase your brilliance
✔️ rank high on Google
✔️ attract more qualified prospects
✔️ book more fantastic projects
✔️ make more money

Sounds like a dream?

Maybe it is for now. But you can make this your reality (like, for real) in just 4-5 weeks by booking my premium website copywriting service.

Even though words are the final result you'll see, they're just one teeny-tiny step in my work process.

Because my secret sauce lies in the strategic part, aka:

🤠 deep-dive customer research (goodbye guesswork)
🤠 SEO keyword strategy so you can show up when prospects search for solutions like yours on Google
🤠 messaging strategy that feels genuinely human

Cool?

Oh, and remember that you've got one more option.

If you wanna skip the copywriter's fee but still be confident your DIY website drives revenue...

Through my in-depth audit, you can always get fast, actionable feedback on your existing copy, SEO, and UX elements.  

Interested?

Reach out to see if we're a good fit:
🔹 DM me over here (simplest way) OR
🔹 Email me ➡ chrys@copyvirtuoso.com

Chrysanthi Stamou

This past month alone, I had 2 inquiries from business owners unhappy with their SEO agencies.

The reasons?

Lack of:

❌ Reporting: For more than six months, they had no idea what was going on behind the scenes and only got a report because THEY asked for it.

❌ Personalized strategy: They were getting cookie-cutter solutions instead of ones tailored to their goals.

❌ Sales increase: Instead of optimizing the money-making pages first, the agencies were busy creating “how-to” blogs that brought almost no conversions.

And the worst part? 

These business owners started to lose trust in SEO altogether.

So, if you’ve been burned by a bad experience before, I get it.

But please don’t let that stop you from giving it another shot.

Just do it with the right team this time.

Someone who’ll take the time to:

✅ understand your brand and business goals and
✅ build a bespoke strategy that prioritizes revenue-driving pages, not vanity metrics

Because when done right, SEO still works!

Freelance copywriter & content strategist | Get more website sales with strategic copy that ranks high | Words rooted in behavioral psychology, deep user research and best SEO & CRO practices

taplio

The Battle

Matteo Grassi

Chrysanthi Stamou

Followers

Posts

Engagements

Likes

Performance ScoreMatteo Grassi's LinkedIn Performance

Performance ScoreChrysanthi Stamou's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matteo Grassi

Chrysanthi Stamou

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matteo Grassi's LinkedIn Performance

Performance ScoreChrysanthi Stamou's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatteo Grassi's LinkedIn Performance