Matt Gray

Founder & CEO, Founder OS | Proven systems to grow a profitable audience with organic content.

Over the last decade, I’ve built 4 successful companies and a community of over 14 million people.

My mission is to inspire 100 million founders to live their dreams through proven systems.

I help entrepreneurs remove themselves from operations, grow on autopilot with content and an engaged audience, and automate core systems.

I’m the founder of Founder OS, Gray Enterprises, and Bitmaker (acq. General Assembly).

My portfolio:

→ I'm the founder & CEO of Founder OS, a community of 650 entrepreneurs
→ I’m the founder & CEO of Gray Enterprises with a community of over 14 million people
→ I teach the Founder OS Program to help entrepreneurs scale their online businesses to $1M+ revenue
→ I coach entrepreneurs that need help with marketing, sales, systems, community, and growth
→ I advise early-stage companies in AI, Education, Creator Economy, and SaaS verticals

My results:

→ 14M+ people community
→ 2.5M+ people following Founder OS
→ 2B content impressions annually 
→ 0 advertisements
→ 80%+ margins

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Founder & CEO

Founder OS helps you build a predictable lead engine with organic content & make $1M+ online.

33 habits that (quietly) changed my life forever: 

1. Protect The First 4 Hours Of The Day

Your morning hours are sacred. Guard them like your life depends on it.

2. Write Before The World Wakes

Clarity comes in silence. Write first, react later.

3. Break A Sweat Daily, Energy Is Everything

Movement isn't optional. It's the foundation of everything.

4. Watch The Sunrise Often

Nature resets your nervous system better than any app.

5. Say "No" With Love

Protect your time without burning bridges.

6. Ask: "What's The One Domino That Knocks The Rest?"

Focus beats volume every single time.

7. Operate From Systems, Not Moods

Systems eliminate the need for motivation.

8. Journal My Fears Until They Dissolve

Writing exposes irrational thoughts.

9. Automate One Task Every Week

Compound small automations to leverage.

10. Build Once, Distribute Forever

Create assets that work while you sleep.

11. Re-Read My 10 Year Vision Weekly

Clarity fades without repetition.

12. Ask "Who Not How" Every Day

Delegation beats doing it yourself.

13. Leave One Day Plan-Free

Spontaneity feeds creativity.

14. Call My Parents Unprompted

Connection matters more than productivity.

15. Give Credit Publicly, Often

Generosity compounds faster than hoarding.

16. Build A Brand I Actually Admire

Don't build what you think will work. Build what you respect.

17. Return To Nature Every Week

Disconnect to reconnect.

18. Practice: Slow Is Smooth And Smooth Is Fast

Rush kills quality. Patience wins.

19. End Showers Cold

Discomfort training builds mental resilience.

20. Carry A Pocket Notebook Everywhere

Ideas don't wait for you.

21. Sketch Ideas Instead Of Typing Them

Visual thinking unlocks solutions.

22. Meditate On Impermanence

Everything ends. That makes today matter more.

23. Leave My Phone Outside The Bedroom

You before notifications.

24. Let Go Of One Grudge

Carrying resentment only punishes you.

25. Sing Alone In The Car, Loudly

Joy doesn't require an audience.

26. End The Day With Gratitude

What you focus on expands.

27. Eat Until I'm 80% Full

Discipline at the table creates discipline.

28. Eat The Same Lunch Every Day

Decision fatigue is real. Eliminate unnecessary choices.

29. Invest Automatically Monthly

Wealth is built through systems, not impulses.

30. Edit My Possessions Every 90 Days

Clutter in your space creates clutter in your mind.

31. Block One Full Week Per Quarter Fully Off-Grid

Deep rest creates deep work.

32. Sleep Without An Alarm

Your body knows what it needs.

33. Replace "I Have To" With "I Get To."

Language shapes reality. Choose empowering words.

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Matt Gray 

How to set a company strategy you'll actually use:

PURPOSE (Start Here)

1. Our One Sentence Mission

Strip it down until a 10-year-old could repeat it.

If you need a paragraph to explain your mission, you don't understand it yet.

2. Why The World Needs Us

This isn't about you, it's about the problem you're solving.

If the world wouldn't notice you disappeared, dig deeper.

3. What Would Break If We Disappeared

The answer reveals your true purpose.

UNIQUE ADVANTAGE (Your Moat)

4. The "Secret" We Believe That Others Don't

Every successful company operates on a contrarian belief.

5. What Makes Us Hard To Copy

Real competitive advantages take years to build.

If a competitor can replicate it in 90 days, it's not your moat.

6. Core Moat

Is it your brand? Your tech? Your network? Your execution speed?

Name it specifically. Own it completely.

7. Where We're Already Winning Disproportionately

Double down on what's already working before you chase what's not.

8. 10X Better Than Status Quo

Being 10% better doesn't change behavior.

You need to be dramatically superior to make people switch.

THE MARKET (Who You Serve)

9. Who Our Dream Customer Is

"Everyone" is not a strategy.

10. Their Biggest Pain / Unmet Job

What problem would they pay anything to solve?

11. Market We Dominate First

Win a niche beachhead before you try to conquer the world.

STRATEGIC CHOICES (Your Discipline)

12. What We Will ALWAYS Do

These are your non-negotiables.

The principles you'll protect even when it hurts.

13. What We Will NEVER Do

This is harder than it sounds.

Saying no defines your strategy more than saying yes.

14. Our #1 Priority This Year

Not three priorities. Not five. One.

Everything else is secondary or shouldn't exist.

15. Our Constraint / Bottleneck Right Now

What's actually holding you back?

Name it specifically or you'll never fix it.

16. How We'll Remove That Bottleneck

Talk is cheap. What's the actual plan?

EXECUTION SYSTEM (Making It Real)

17. Quarterly Targets (3 Max)

Pick three metrics that matter most.

Everything else is noise.

18. Monthly Milestones

Break quarters into months so you can adjust faster.

19. Who Owns Each Metric

One owner per metric. No committees.

STRATEGIC STORY (Your Narrative)

20. The Narrative We Want Team / Customers To Repeat

What do you want people saying about you when you're not around?

That's your strategic story.

21. Sticky Phrase For This Strategy

Mine is "We win because ______"

If you can't fill in that blank in five words, you're not clear yet.

The best strategy isn't the most sophisticated one.

It's the one your team can remember and execute on Monday morning.

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Notebooks are the new operating systems.

I know that sounds surprising, but hear me out.

Most founders have 17 half-filled notebooks scattered across their desk, car, and backpack.

Each one started with good intentions. Each one abandoned by week two.

Last year, I threw out every productivity app and went back to paper.

I built what I call "The Daily OS" a one-page framework that actually works.

Here's how to organize a notebook you'll actually use:

1. Theme Of The Day 

Start every day by naming what it's about.

Not a to-do list. An intention.

"Today is about deep creative work."
"Today is about strategic planning."
"Today is about connecting with my team."

This single sentence filters every decision you make.

2. Top 7 Priorities

Not 20 tasks. 
Not 50 emails. 
Seven priorities.

If you can't pick seven, you don't have clarity yet.

List them by impact, not urgency.

3. Meetings / Leverage Calls 

Here's the filter: Does this meeting create leverage or consume time?

If it doesn't compound, decline it or delegate it.

Only write down the calls that actually move needles.

4. Notes / Insights

Throughout the day, capture insights immediately.

Don't trust your memory. 

Write it down in the moment.

This section becomes your second brain.

5. The Scoreboard

Track three metrics daily:

• Gratitude (1 thing you're grateful for)
• Energy (1-10 scale, where 10 = you feel unbelievable)
• Revenue (1-10 scale, where 10 = you made significant progress)

Numbers don't lie. 

This scoreboard reveals patterns you'd otherwise miss.

6. End Of Day Reflection

Ask yourself 3 questions every evening:

What worked?
What didn't?
What will I accomplish tomorrow?

This 2-minute practice compounds into massive clarity over time.

The entire system fits on one page.

No apps. 
No syncing. 
No notifications.

Just a notebook and a pen.

Why does this work when digital tools fail?

• Because writing activates your brain differently than typing
• Because paper doesn't have notifications competing for your attention
• Because you can't optimize what you don't track, and this forces you to track what matters

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I'm finishing 2025 with less.

Not more goals. 
Not more hustle. 
Not more complexity.

Less.

Founders usually enter a new year by adding more projects, more meetings, more commitments.

Then they wonder why they're overwhelmed by March.

I spent the last week doing the opposite.

Deleting everything that doesn't move the needle.

Here's what I'm ruthlessly removing before 2026:

1. Instagram Before 9am

Your brain's sharpest in the morning, don't waste it scrolling.

I used to grab my phone before my feet hit the floor. 

Now I protect those first hours like they're sacred. 

Because they are.

2. Meetings That Don't Move The Needle

If it doesn't produce revenue, a decision, or a deliverable, cancel it.

I audited my calendar last week. 

Half my meetings existed just to "stay connected." Those are gone.

3. Software You're Not Actually Using

Check your subscriptions, cancel anything you haven't opened in 30 days.

I found $847/month in tools I forgot I was paying for. That's over $10,000 a year on digital clutter.

4. Your Lowest-Paying Client

They take 60% of your time for 10% of your revenue.

You know exactly who I'm talking about. 

Fire them. 

Your business will thank you.

5. Slack Notifications After 6pm

Your team will survive; you need to recharge.

I turned off after-hours notifications six months ago. 

Not a single emergency. 

Plenty of sanity gained.

6. The Project You Haven't Touched In 3 Months

It's not "on hold", it's dead.

Archive it. Stop pretending you'll get back to it. 

That mental weight is costing you more than you realize.

7. Coffee Meetings With No Agenda

"Pick your brain" equals wasting your time.

If someone can't send a clear agenda beforehand, they don't respect your calendar enough to deserve a spot on it.

8. Your 47-Item To-Do List

Write down 3 things that actually matter, do those.

Long to-do lists are productivity theater. 

They make you feel busy while keeping you from what's important.

9. The Need For Perfection

Ship the draft you've been sitting on for 2 weeks.

Done beats perfect every single time. 

Perfectionism isn't excellence, it's fear wearing a fancy mask.

10. Saying "Let Me Think About It"

You already know, decide now.

Indecision is a decision to stay stuck. 

Trust your gut and move forward.

Every "yes" to something meaningless is a "no" to something that could transform your business.

I'm entering 2026 lighter.

Fewer commitments. 
Fewer distractions. 
Fewer things competing for my attention.

More focus. 
More energy. 
More impact.

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10 Things To Delete Before 2026

10 phrases every founder should read:

1. "Revenue is vanity. Profit is sanity. Cash is reality."

2. "Your business should work without you, or it's not a business—it's a job."

3. "Systems run the business. People run the systems."

4. "Charge what you're worth, then double it."

5. "Problems are just undiscovered profit centers."

6. "You don't get what you deserve. You get what you negotiate."

7. "Focus is saying no to 1,000 good ideas."

8. "Your network is your net worth, but only if you give before you receive."

9. "Perfectionism is procrastination in disguise."

10. "The market doesn't care about your feelings."

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10 Phrases Every Founder Should Read

I read 112 books in a year, here's which ones you should read:

1. Deep Work By Cal Newport

In a world of constant distractions, focus is a priceless asset.

Newport teaches you:

• The value of deep vs shallow work
• How to avoid the trap of 'busyness' 
• How to create rituals and routines for focus

Conquer distractions with this book.

2. Zero To One By Peter Thiel And Blake Masters

This book redefines the startup landscape.

You'll learn to:

• Challenge conventional business thinking
• Grasp the philosophy of true innovation
• Learn how to build a monopoly 

Don't iterate.

Innovate.

3. Scaling Up By Verne Harnish

Grow your business smartly with Harnish's insights.

He talks about:

• Recognizing the barriers to scaling up
• Mastering the four major decisions in business
• Implementing actionable tools and techniques 

Scale with strategy, not just size.

4. The Power Of Now By Eckhart Tolle

Awaken your mind to the present moment.

Tolle guides you through:

• Achieving personal liberation 
• The profound concept of the 'Present Moment'
• Recognizing patterns of self-created suffering

Live now. 

Everything else is a dream.

5. Shoe Dog By Phil Knight

Learn about Nike's extraordinary journey.

Knight shares:

• The evolution of a global brand 
• The raw hustle of entrepreneurship
• The risks and rewards of his venture

Every empire starts with a single step.

This book makes this clear.

6. Built To Last By Jim Collins And Jerry I. Porras

Discover what makes visionary companies thrive.

Collins and Porras reveal:

• Timeless management principles
• The habits of successful companies
• The 'Preserve the Core/Stimulate Progress' concept

7. Rework By Jason Fried And David Heinemeier Hansson

Redefine the way you perceive business.

Fried and Hansson advocate:

• Challenging the norms of the corporate world
• Embracing a simpler way of working
• Less is more

Revamp your strategy. 

Less fuss, more clarity.

8. The Lean Machine By Dantar Oosterwal

Embark on a journey of streamlined processes.

Oosterwal presents:

• Harley-Davidson's remarkable transformation 
• How operational excellence can fuel success 
• The guiding principles of lean thinking 

Efficiency is precision.

9. The CEO Within 

Recognize and unleash the inner leader in you.

Dive into:

• Building trust and fostering team unity 
• Harnessing innate leadership qualities 
• Navigating corporate politics with finesse 

You can be the leader you've been looking for.

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How to monetize your expertise (without selling your soul):

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Knowledge without systems is just expensive hobbies.

1. My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month 

2024: Founder OS generates $464,000/month

Same expertise. Different systems.

2. The $100K/Month Math

$100,000 per month breaks down to:

• $3,333 per day
• 28 customers at $3,571 each
• 10 customers at $10,000 each
• 5 customers at $20,000 each

The higher your price, the fewer customers you need.

3. The Attract → Nurture → Monetize Formula

Most experts skip straight to monetization.

Big mistake.

My 3-step system:

• Attract strangers with valuable content
• Nurture them into believers
• Monetize believers into customers

Each step must be systematic, not random.

Step 1: The Expertise Amplification System

Your expertise is worthless if nobody knows about it.

My content strategy:

• Tell case studies (proof of expertise)
• Give contrarian takes (attention grabbers)
• Break down processes (step-by-step value)
• Share frameworks (your intellectual property)

Goal: Position yourself as THE authority in your niche.

Step 2: The Trust Acceleration Engine

Most experts think content is enough.

It's not.

You need a systematic nurture process:

Week 1: Welcome + immediate value delivery 
Week 2: Personal story + credibility building
Week 3: Case study + social proof 
Week 4: Soft introduction to your offers

Trust before transactions. Always.

Step 3: The High-Value Monetization Model

Here's where most experts mess up:

They sell their time, not their systems.

Wrong: $200/hour consulting 

Right: $20,000 systematic transformation

Scale your expertise, not your hours.

4. The Expertise Authority Stack

Layer 1: Valuable free content (builds awareness) 

Layer 2: Lead magnets (captures emails) 

Layer 3: Email sequences (builds trust)

Layer 4: Case studies (proves results) 

Layer 5: Premium offers (monetizes expertise)

Each layer feeds the next.

5. The Expertise Scaling System

Month 1-3: Document your methodology 

Month 4-6: Test with 5 pilot customers

Month 7-9: Systematize delivery process

Month 10-12: Build content machine 

Year 2: Scale to $100K/month

Systems first. Scale second.

Remember, your expertise is worth millions.

But only if you systematize it.

Most experts die with their knowledge.

Smart experts build systems that scale their impact.

Don't take your expertise to the grave.

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Founders are terrified AI will replace them.

I had the opposite realization.

I built an AI team that works while I sleep.

Here's how I built my AI team:

Step 1: Upload Your Universe

Feed it everything that makes you, you.

PDFs, books, posts, transcripts, brand guidelines, every piece of content that represents your voice and vision.

This becomes its knowledge base.

The more context you give it, the better it thinks like you.

Step 2: Train On Your Tone

Teach it to write like you. Think like you.

Upload examples of your best writing and tell it: "This is how I communicate."

The AI learns your patterns, your voice, your style.

Now it can draft emails that sound exactly like you wrote them.

Step 3: Connect Your Stack

Integrate it with the tools you already use:

• Slack → Daily syncs
• Notion → Task boards
• Figma → Visual output
• Google Drive → Summaries

Your AI team now lives inside your workflow, not outside it.

Step 4: Assign Roles

I created four distinct AI assistants:

• Writer GPT - drafts content in my voice
• Designer GPT - creates visual assets
• Analyst GPT - pulls insights from data
• Chief of Staff GPT - manages my calendar and priorities

Each one has a specific job. 

Each one operates independently.

Step 5: Chain Them Together

Here's where it gets powerful:

These AI assistants update dashboards, draft reports, and sync information without me.

They work while I sleep.

They hand off tasks to each other like a real team.

Step 6: Test + Tune

Feedback loops = faster learning.

The more you correct and refine, the smarter the system gets.

I spend 30 minutes per week tuning my AI team.

They save me 20+ hours per week in return.

You now run a company with 4 AI employees.

Founders are still treating AI like a search engine.

They ask it one-off questions and wonder why it's not useful.

But AI becomes transformative when you treat it like a team member.

Assign it roles. 
Give it context. 
Connect it to your systems.

That's when magic happens.

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I spent 3 years working 16-hour days and almost broke myself.

Now I have built successful companies while maintaining work-life balance.

The difference isn't more effort. 

It's systems.

Your hustle got you to $20K per month, but it won't get you to $100K. 

I learned this lesson the hard way so you don't have to.

Here's what transformed everything for me:

1. Content Creation Systems

The right systems turn strangers into buyers automatically. 

Not through endless hustling, but through systematized content that works while you sleep.

2. Team Operating Systems

Most founders stay trapped because they can't remove themselves from operations. 

Systems let you build teams that operate beautifully without your constant involvement.

3. Offer Scaling Systems

Breaking free from the 1:1 model requires systematic approaches to scale what you offer. 

This is how you create exponential rather than linear growth.

4. Consistency Over Hustle

Money loves systems, but wealth loves consistency. 

The entrepreneurs who build real wealth aren't working 80-hour weeks – they're consistently applying systems that compound over time.

5. Freedom Through Design

Poverty loves hustle. It keeps you spinning your wheels. 

True freedom comes through intentionally designed systems that eliminate the need for constant grinding.

Stop building your business like it's 1995. 

The old approach of outworking everyone else is the slowest path to growth.

Your freedom is literally one system away.

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Your Hustle Got You To 20K Per Month

I analyzed 10,000 sales calls and discovered something shocking.

The highest-converting calls had zero pitching.

Just stories.

Here's the systemized approach I use to sell without selling:

1. The Discovery

Stories activate mirror neurons in your brain. 

When I tell you about my transformation, you don't just hear it, you experience it. 

They literally feel your results.

2. The 4-Part Story Architecture

Every conversion story needs these elements:

Catalyst → (what changed)
Contrast → (before vs after)
Conflict → (what you overcame)
Conquest → (where you are now)

Example: "I was working 80-hour weeks, burned out and barely profitable. 

Then I discovered that 97% of success is systems. 

This insight changed everything, but I had to systematize every aspect of my business first. 

Now I work 4 hours per day while helping 14 million founders achieve freedom."

The gap between before and after = their desired transformation.

3. The Advanced Technique

Start story A, interrupt with story B, finish story B, then complete story A.

This creates hypnotic attention because the brain craves closure.

4. The Psychology Loop

Stories create emotion.

Emotion creates logic.

Logic creates action.

When you master this, you're not selling products - you're selling transformations.

The founder experience is everything. 

When founders hear your story, they see their future.

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How I Use My Story To Sell

Steve Jobs once said:

"Deciding what not to do is as important as deciding what to do."

11 more golden nuggets on decision-making from the founder of the first trillion-dollar company:

1. Efficiency

Jobs believed in making decisions fast, valuing efficiency over collaboration.

“When you innovate, you make mistakes. It's best to admit them quickly and get on with improving other innovations.”

2. Clear priorities

Knowing what matters most to you makes all decision-making far easier. 

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”

3. Trusting intuition

Don't fear the unknown.

"You can't connect dots looking forward; you can only connect them looking backward. 
 
You have to trust that the dots will somehow connect in your future. 

4. Cutting corners

Jobs knew excellence was a habit.

"When you're a carpenter making a chest of drawers, you're not going to use plywood on the back, even though nobody will see it. 

5. Get rid of your ego

We often cling to a viewpoint in fear of admitting we were wrong. But shedding your ego leads to the most growth.

“I’ll admit that I’m wrong a lot. It doesn’t really matter to me. What matters to me is that we do the right thing.”

6. First principles

Never blindly accept anything you're told. Always ask why.

The answer you invariably get is ‘That’s just the way it’s done.’ 

Nobody knows why they do what they do. Nobody thinks about things very deeply in business. 

7. The shortness of life

Whenever you're scared to take a big leap, recall death.

"Remembering that you're going to die is the best way to avoid the trap of thinking you have something to lose. 

8. Simplicity

In a world of noise and distractions, the ability to concentrate on a few things that truly matter is a huge advantage.

One of my mantras is focus and simplicity. "Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple."

9. The power of collaboration

Interdependence, not independence, is key to success.

My business model is The Beatles: They were four guys who kept each other’s negative tendencies in check; they balanced each other. 

And the total was greater than the sum of the parts.

10. Just do you

It's easy for your dreams to be muted by the armchair criticism of others. 

Your time is limited, so don't waste it living someone else's life and don't let the noise of others' opinions drown out your inner voice.

11. The Genius Effect

Sometimes, if you have unwavering conviction and no one's on your side, persist. You might just change the world.

While some see them as the crazy ones, we see genius. 

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Most people are stuck in the same place they were 5 years ago.

Same habits. 
Same routines. 
Same results.

Then they wonder why nothing changes.

I used to be one of them.

So here's how to get ahead of 99% of people:

1. Lifestyle: Morning Routine

Your morning makes or breaks your entire day.

Take control by shutting out inputs, no emails, texts, or social media first thing. Kickstart your body with exercise before your mind gets cluttered. 

Schedule deep work when your energy peaks, not when meetings demand it.

Your morning isn't negotiable. Protect it like your business depends on it, because it does.

2. Lifestyle: Evening Routine

A supercharged morning starts the night before.

Write down your 5 needle-moving tasks for tomorrow so you wake up with clarity, not confusion. 

Ease into sleep with reading or meditation instead of scrolling.

Sleep is the ultimate performance enhancer. Treat it that way.

3. Upskilling: Storytelling

Sales, hiring, marketing, it's all storytelling.

There's no soft skill that'll benefit you more.  

Master these and you'll close more deals, attract better talent, and build stronger brands.

Facts tell, but stories sell.

4. Upskilling: Negotiation

The crux of negotiation is empathy and understanding.

By learning negotiation, you become a better listener, communicator, and persuader. 

Everything is a negotiation. Learn the game.

5. Upskilling: Learning to Learn

To succeed at something fast, you'll have to constantly pick up skills.

That's why you need a robust system for learning: learn by doing, with a purpose, and with accountability. 

Speed of learning determines speed of earning.

6. Monetization: Passion

To find what'll make you wealthy without sacrificing your sanity, you need to introspect.

What are you good at? 
What do you love to do? 
What does the world need? 

Passion without profit is a hobby. Profit without passion is prison.

7. Monetization: Sales

Sales is 20% selling and 80% prospecting.

Get good at finding and feeding the starving crowd, and you'll never worry about revenue again.

8. Monetization: Offer

If sales are full of friction, you're doing it wrong.

Great offers sell themselves. List out perceived roadblocks, identify an outcome, then package solutions to roadblocks into an offer. 

Don't sell a product, sell a transformation that eliminates their pain and delivers their dream.

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How To Get Ahead Of 99% Of People

I stopped treating Monday like the hardest day and started treating it like my competitive advantage.

While everyone else is dragging through Monday morning fog, I'm three steps ahead.

Not because I'm more disciplined, but because I have a system.

I call it the "Weekly Reboot Template".

So here's how to make Monday the best day of your week:

1. Reset Your Energy

Morning Rule: Sunlight + Silence + Sweat before phone.

No exceptions.

Get outside for 10 minutes. 

Sit in silence for 5. 

Move your body before you check a single notification.

This one habit sets the tone for your entire week.

2. Set The Intention

Answer two questions:

• This week I want to feel...
• My single word for the week...

Not goals. 
Not tasks. 
Feelings and focus.

"This week I want to feel productive and present."

"My word is 'clarity.'"

Everything you do filters through this lens.

3. Top 3 Priorities (In Order)

Not 10 priorities. Not 20 tasks. Three.

Write them in order of impact.

If you only accomplish these three things this week, would you consider it successful?

If no, rewrite them.

4. Delete What Doesn't Matter

Two questions:

• I'm saying "no" to...
• I'll automate or delegate...

Subtraction creates space for what actually moves needles.

Name what you're eliminating before you start adding.

5. Schedule Your Power Blocks

Block your calendar in three categories:

• Meetings
• Deep work
• Creative play

Don't hope you'll find time. 

Design time.

Protect your deep work blocks like they're investor meetings.

6. Design Your Environment

Two questions:

Where will I work from today?
What can I remove from my space?

Environment shapes behavior.

A cluttered space creates a cluttered mind.

Remove distractions before you need willpower to resist them.

7. End With Gratitude

Close your Monday with two reflections:

• One thing I'm proud of...
• One way I'll reward myself tonight...

Gratitude compounds momentum.

Celebrate the win before chasing the next one.

This entire template takes 15 minutes on Monday morning.

But it saves you 10+ hours of wasted time, scattered focus, and decision fatigue throughout the week.

Monday isn't the problem.

Starting Monday without a system is the problem.

I've used this exact template for the past year.

Every single Monday.

And Mondays went from my most dreaded day to my most productive day.

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Most founders are addicted to being needed.

The traditional business playbook says "hustle harder" and "be indispensable."

But I built a successful business while prioritizing time freedom.

Here's how to build a business that runs without you:

1. AED Implementation 

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.

2. Document Everything 

If you do it twice, write it down.

Write down:

• Screenshots or videos
• Tips and best practices
• Step-by-step instructions
• Common mistakes to avoid

Thousands of hours can be saved with a single document.

3. Your Team = Your Leverage

Most founders hire too late, too cheap, and without systems.

Here's your first three game-changing hires:

• Executive Assistant (buys back 20+ hours weekly)
• Content Manager (builds your audience while you sleep)
• Operations Manager (runs your systems when you're gone)

Hire for systems, not tasks.

The ROI on great people with great systems is infinite.

4. Freedom Architecture 

Design businesses around your ideal lifestyle rather than sacrificing life for business growth. 

• Control WHEN you work (time autonomy)
• Choose WHERE you live (location freedom)
• Decide WHO you serve (customer selection)
• Own WHAT you create (intellectual property)

Each "W" you surrender costs you.

This isn't just a business. It's about owning your life.

5. Strategic Deep Work 

Dedicate the first few hours of your day to deep, focused work on your needle-moving work.

No phone, no social media, no distractions.

This is when your mind is freshest and most creative.

Protect this time at all costs.

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Here's How To Build A Business 

My business was growing, but I was falling apart.

Then I realized the problem wasn't my circumstances.

It was my daily operating system.

Most founders optimize their business systems but ignore the system running their life.

9 habits I used to unf*ck myself: 

1. Say No by Default

Your time is the most precious asset you'll ever own.

Stop giving it to people who don't deserve it, especially energy vampires who drain you dry. 

My rule: if it's not a hell yes, it's a no. 

Conquer FOMO and put yourself first.

2. Get Addicted to Learning

I put time aside daily before bed to read.

At first, staying consistent was brutal, but the more I did it, the more the effects compounded. 

Your information diet is just like your actual diet: if you eat crap, you'll feel like crap.

3. Prioritize Nature

A study of 20,000 people in the UK found that just 120 minutes per week in nature improved health and well-being.

It's the planet's greatest healer. 

Whenever I'm in a rut, nature's always the spark that returns color to the gray.

4. Morning Routine

Your routine doesn't need to be 4 hours long or involve a cold plunge.

Just nail the basics: no phone first thing, a small win early like light exercise, and prime your mind for deep work through journaling. 

Your morning is the stretching before the sprint.

5. Embrace Loneliness

Twice a month, I do something normally "social" alone.

I'll eat dinner, go to the park, or attend a movie by myself. 

Solitude is an essential pillar to truly knowing yourself; it's the secret garden where self-discovery can bloom.

6. Choose Writing Over Complaining

Complaining isn't attractive; it repels ambitious people and fosters a negative mindset.

Write down your thoughts instead: you're forced to think slowly and deeply so your irrationality loses its edge. 

It's the therapy your therapist uses.

7. Pay it Forward

Random acts of kindness boost well-being in ways most people don't realize.

Hold the door for someone. Pick up trash outside. Give a compliment. 

The world's a closed system: if you send waves of positivity out, they'll find their way back to you.

8. Maintain Relationships

Human connections are the fabric of life, but you need to be intentional with them amidst life's chaos.

Schedule time weekly for thoughtful texts and calls to those you've neglected. 

It's a couple of minutes with an ROI you'll measure in years.

9. Focus on Your Health

I'm convinced most mental health problems are actually physical health problems.

Everyone I know who eats well, exercises daily, and drinks enough water has a Teflon mind that repels all negativity. 

Your body and mind aren't separate; they're the same system.

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(99+) Post | LinkedIn

9 Habits I Used To Unf*ck Myself

Kaci M.

9 ways to rewire your brain (based on science):

1. Cold Therapy  

Exposure to cold increases norepinephrine levels by up to 500%.

Norepinephrine enables brain plasticity and cell metabolism.

It can help you enhance:

• Mood
• Focus
• Attention
• Vigilance

A 3-minute cold shower provides huge returns.

2. Practice Breathwork 

Go through guided exercise on: 

• Diaphragmatic breathing 
• Coherent breathing 
• 4-7-8 breathing 

Find the techniques that help you: 

• Reduce stress 
• Improve mood 
• Battle anxiety

3. HIIT Workouts 

Exercise supports the brain on multiple levels.

• Increases gray matter
• Improves blood flow to the brain
• Regulates neurotransmitter levels
• Activates molecules that drive cellular adaptation

HIIT exercises maximize value/time.

4. Improve Your Sleep 

Sleep is essential for learning and memory.

Invest in your sleep by: 

• Using mouth tape 
• Buying blackout curtains 
• Getting a thermoregulated mattress
• Getting 0 screen time 2 hours before bed

5. Meditation 

Chronic stress reduces brain activity.

Use meditation to combat stress: 

• Maintain focus 
• Build emotional control 
• Center yourself during hectic times 

Building a consistent meditation practice will do wonders for your brain.

6. Learn Something New

The action of learning is plasticity.

When you learn something new, your brain physically changes.

• Pick up a new instrument 
• Study a foreign language 
• Learn a new skill

Learning something new every day keeps different parts of your brain active.

7. Eat Clean

A diet high in saturated fats and refined sugars:

• Impairs memory
• Raises stress levels
• Reduces learning capacity

But a diet with complex carbs and healthy fats:

• Improves mood
• Enhances memory
• Supports brain functioning

8. Ditch Positive Affirmations 

Affirmations do nothing to change our brains.

But asking ourselves questions does. 

• Who do I want to be? 
• What do I need to achieve to be that person? 

The process of searching for answers rewires our brain to think in a "can-do" manner.

9. Build Positive Habits 

40% of our daily actions are unconscious habits.

Employ the Habit Loop to build positive habits and cut negative ones. 

• Identify your cues 
• Control your cravings 
• Tailor your responses 
• Maximize your rewards

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Most founders burn out by Sunday night.

I used to be one of them.

I'd work all week, then fill my weekends with more work and by Monday morning, I felt more exhausted than I did on Friday.

Here's how to plan your weekend effectively:

1. Theme

What do I want to feel?

Start here, not with a to-do list.

Peace? 
Aliveness? 
Connection? 

Name the feeling first. Everything else follows from this.

2. Intention

This weekend is about...

Fill in the blank with one sentence.

"This weekend is about deep rest."
"This weekend is about creative exploration."
"This weekend is about quality time with family."

One intention. That's it.

3. Energy Reset

What will recharge me the most?

Not what you think you should do, what actually fills your tank.

For me, it's nature, movement, and solitude.

For you, it might be completely different.

4. One Domino

The one thing that makes everything easier.

What's the single action that would make the rest of your weekend flow?

Meal prep? 
A tough conversation? 
Organizing your workspace?

Do this first. 

Everything else becomes unnecessary or easier.

5. No-List

What will I do not do this weekend?

This is more important than your to-do list.

No email. 
No social media before noon. 
No saying yes to obligations that drain you.

Protect your weekend like you protect your bank account.

6. Adventure

One New Experience.

Create a story worth telling on Monday.

It doesn't have to be grand. 

Just something that breaks the pattern.

7. Connection

Who do I want deep time with?

Not surface-level hangouts. Deep, quality time.

Name the person. Schedule it. Protect it.

8. Creation 

One small act of art.

Journal. 
Sketch. 
Cook something new. 
Build something with your hands.

Creation is medicine for the soul.

9. Body

How will I move my body?

Hike, lift, swim, stretch, your body needs movement to process the week.

10. Mind

What am I reading or listening to?

Feed your mind something nourishing, not just entertaining.

11. Systems Reset

What do I want organized by Monday?

Clean workspace. 
Meal prep done. 
Calendar reviewed.

Set yourself up to win the week.

12. Sunday Reset

Three Questions:

What worked last week?
What drained me last week?
What is my intention this week?

The difference between founders who scale and founders who burn out?

They design their weekends intentionally instead of letting them happen accidentally.

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How to remove yourself from operations (and scale 10x faster):

1. Track Your Time on 15-Minute Intervals 

Free up time to focus on high-impact work. 

To track your tasks: 

• Use a timer 
• Review the list 
• Identify tasks to outsource 

2. Mark Tasks That Can Be Delegated

Delegating frees up time and boosts productivity.

Ask yourself:

• Do I like doing this?
• Is it repeatable?
• Can it be delegated?

3. Value Your Time at $2k/Hour

Setting a high hourly rate will make it easier to filter tasks to outsource.

Delegate tasks that are valued lower than this hourly rate.

4. Hire a VA to Scale Your Workflow

Delegate tasks to VAs who can do them 80% as well as you.

They won't have: 

• Efficiency
• Full context
• Years of experience

And they don't need to.

5. The Quality VA Criteria

During your search, filter for: 

• $10k+ earned
• High approval rating
• Native English speaker
• Great training services

Your VA must meet these requirements to be a solid hire.

6. Onboard Your VA

Effective communication = smooth operations.

Onboard your VA to discuss:

• How often you meet
• How you communicate (Slack, Asana etc...)
• How they should track and update you on completed tasks

Set expectations early to minimize unexpected challenges.

7. Create Systems for Each Task

Your VA won't know the full context of what they're working on and why.

Create documents and videos for each step:

• Create how-to's
• Draft best practices
• Record Loom videos

Clear and concise systems will 10x your VAs output quality.

8. Review Systems and Performance Weekly

With your VA, learn to track unexpected challenges that you're not prepared for.

• Create a new process
• Create new templates
• Change an existing process

Build these with your VA to optimize your working relationship with your VA.

9. Spend Quality 1-1 Time

Working together 1-1 for up to a month to help them learn the ropes.

• Meet often
• Give detailed and direct feedback
• Listen to their suggestions

Experienced VAs can 10x the efficiency of your processes.

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How To Remove Yourself From Operations

Tony Robbins once said:

"Clarity is power. The more clear you are about exactly what it is you want, the more your brain knows how to get there."

Here’s how to cut the noise and find your true clarity:

1. Clarity Helps You Understand What Truly Matters To You

Without clarity, you may spend years pursuing goals that don't matter to you, leading to unfulfillment.

But how do you find clarity in a world full of distractions?

The answer lies in the concept of Ikigai.

2. Ikigai Is A Japanese Word That Translates To "Reason For Being"

It's the intersection of four elements:

• What you love
• What you're good at
• What the world needs
• What you can be paid for

It's a powerful framework for discovering your reason for being, your "why."

3. Ikigai Is The First Step On The Journey To Clarity

It's the compass that guides you towards work that aligns with your values.

When you have a clear Ikigai, you can make better decisions and take action toward creating the life you want.

4. Finding Your Ikigai:

• Identify the four elements of Ikigai
• Journal daily about your passion and your 10-year vision
• Reflect on what gets you out of bed in the morning and fills you with energy and excitement

Discovering your Ikigai is a process of self-exploration.

5. Implement These 5 Golden Rules Of Ikigai

• Give thanks
• Follow your Ikigai
• Reconnect with nature
• Surround yourself with positivity
• Take it slow and enjoy the journey

6. Align Your Life & Work With It

This is where the real magic happens.

When you pursue what brings you joy and aligns with your values, your energy becomes electric.

Clarity fuels you to take massive action towards your goals.

When I aligned my life and work with my Ikigai, everything changed.

My content resonated deeply with my audience, and my reach exploded:

• Twitter grew to 214K
• LinkedIn grew to 266K
• Newsletter subscribers grew to 68K 

Clarity is the rocket fuel that propels you.

7. Use Your Ikigai As A Roadmap For Designing A Life You Love

• Build a team that shares your values
• Craft a business that supports your dreams
• Create content that lights you up and inspires others

With clarity as your guide, you can architect a life that truly serves you.

Clarity is not a one-time destination but a lifelong journey of growth & self-discovery.

Don't buy into the myth that success requires sacrificing your health and happiness.

You can have it all: a wildly profitable business and a deeply fulfilling life. 

Unlock your potential, and master the art of working when, where, and how you choose.

Clarity is the key.

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The best habit you can develop is building systems.

 Systems are your clone.

They encode your decisions. 
They scale your expertise. 
They multiply your time.

These 3 systems transformed my business from needing me to running without me:

1. Decision Systems = Your Brain in a Doc

When this happens, do that.

If client asks X, respond with Y. 

Your judgment becomes their execution.

I documented every decision pattern I was making repeatedly. 

Client onboarding. 
Pricing negotiations. 
Scope changes. 
Refund requests.

Now my team acts like me - even when I'm not there.

2. Content Systems = Your Voice on Repeat

Bank 60 ideas in advance. 
Batch create in a few hours. 
Post 7 days without thinking.

I stopped creating content daily and started creating content strategically.

One focused session gives me weeks of consistent output. 

My brand grows while I sleep.

3. Delivery Systems = Excellence on Autopilot

Client onboarding? Templated. 
Weekly check-ins? Scheduled. 
Results delivery? Systematized.

Every touchpoint in my client experience runs on rails. Consistency without chaos. Quality without constant oversight.

I installed these systems over 6 months.

Now my business runs while I travel 47 countries. 

Same revenue. 
Zero daily fires.

It feels slow at first.

Documenting processes takes time. 
Creating templates requires thought. 

Building SOPs feels like busy work when you could be "doing the real work."

But that's exactly backwards.

The "real work" is building the machine that does the work.

Everything else is just trading hours for dollars with a fancy title.

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The Best Habit You can Develop

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

After 10+ years building 15+ award-winning brands, and fueling 8-figure exits, I realized I was playing too small..

I craved a bigger impact.

So I launched Brain Apes to serve visionary founders and execs who want real traction and more influence, without endless trial and error.

What we do:

→ We blend real-world business development and social media expertise, no “copy/paste” course nonsense here.

→ We live in the trenches, delivering presence, strategy, and results that speak for themselves:

🥇 Scaled an org to 200+ employees
🥇 Got a franchise acquired for 8 figures
🥇 Built 37 award-winning brands in 2024
🥇 Added 1M+ followers to clients in 2024 alone
🥇 Fundraised $300K+ in wellness tech pre-seed
🥇 Built a portfolio of award-winning cannabis brands
🥇 Elevated 20+ coaches to 4-5-figure offers that sell
🥇 Managed and monetized 6, 7 and 8-figure audiences
🥇 Helped a local biz win 85+ awards (most in the state)
🥇 Scaled multiple retail & service-based businesses to 7/8+ figures and win awards 

What clients say:

“Working with you in 2024 was so helpful for account growth for my co-founder and me. In total, we added over 40,000 followers and generated millions of impressions. It also helped us raise funds for Prescribe Life—we’re over halfway through our $500K pre-seed raise. You and your team were awesome!”
– Oli J., Co-Founder of Prescribe Health

“Thanks to the offer stack you helped me build, I’ve been closing $20K offers. Also, I can’t believe how quickly you grew my LinkedIn: 0 to 8K in just a few months! You seriously delivered.”
– XK, Founder & Master Coach

“One of THE BEST decisions for my business and life! It’s only been seven days and my LinkedIn is exploding: at least 10X reach, more high-quality interactions, and tons more calls booked for my publishing services!”
– Ben Gioa, Founder of Leadership Awake LLC

Our formula:

1. Nail your positioning and offer
2. Boost content performance
3. Go on offense and get attention

You could spend 120+ hours a week to figure it all out…

Or let us handle everything for you.

(Our Strategy + Your Expertise) x Our Team = Audience Growth & Revenue.

→ We don’t work with everyone.
→ We always have a waitlist.
→ We’re not cheap, but we deliver on our promises (and then some).

Ready for massive results and unstoppable growth?

Book a free executive strategy call with me. 
I’ll give you clarity, no punches pulled.. 

And if we’re a good fit, we’ll craft an offer to work together.

Ready to see what’s possible for your brand in the next 90 days?

Claim your spot here:
brainapes.com/strategy

Jordan Murphy 🧠🦍

He Doesn't Know Every Detail. He Knows the Next Step.

A kid builds a trick shot.

But he's not planning the whole thing upfront.

He sets up one piece. Tests it. Watches what happens.

Then uses that information to set up the next piece guiding toward the end goal.

Each attempt tells him what to do next.

He's not guessing. He's building step by step.

This is how you actually build something.

Not with a perfect plan.

Not with a five-year roadmap that accounts for every variable.

Not by figuring out the entire thing before you start.

You build by knowing the next step.

Most founders waste months (at best) trying to see the whole path.

They want to know exactly how the product will scale before they build v1.

They want to map out year three before they've closed their first customer.

They want certainty about the end before they're willing to start.

And while they're planning, someone else is testing.

Someone else is setting up the first piece, watching what happens, and adjusting.

Someone else is building step by step.

And by the time the planners are ready to start, the builders are already three steps ahead.

Here's what that kid understands that most people don't:

You can't know the end until you start.

The trick shot reveals itself as you build it.

Each attempt gives you information you didn't have before.

The path forward only becomes clear when you take the step.

This is iterative strategy.

You don't need to see the whole staircase. You just need to see the next step.

You don't need perfect information. You need enough information to move forward.

You don't need certainty about the outcome. You need clarity about the next move.

And then you move.

You test. You learn. You adjust. You build the next piece based on what the last piece taught you.

The best companies I know were built this way.

They didn't start with the master plan.

They started with a hypothesis and a first step.

They shipped. They watched. They learned.

And then they built the next step based on what they learned.

The strategy emerged through building, not before it.

Because what you learn is:

The market will teach you things no amount of planning can predict.

Your customers will show you paths you never saw coming.

Your product will evolve in ways you didn't expect.

You can't plan for that. You can only respond to it.

And the only way to respond is to be in motion.

To be testing. To be building. To be learning from each step.

So here's the question:

What are you waiting to have figured out before you start?

What's the next step you already know, but you're not taking because you can't see the whole path?

Because you don't need to know the end.

You just need to know the next step.

And then take it.

What's one thing you're overplanning that you could just start testing?

📹 littlebroslegit
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シ

He Built the Momentum Before Anyone Got On

A man built a wooden swing in his backyard.

Seats 4 people. Wraps around a pool. Suspended by rope.

But here's the part most people miss:

Before anyone gets on, he spins it. Over and over. Coiling the rope upward.

Building tension. Storing energy. Creating momentum.

Then everyone loads on. Gets in their seats.

And when they release it, the swing descends as it uncoils.

Spinning faster and faster.

The fun part only works because of what he did first.

This is how you actually build something.

Everyone sees the spin. The speed. The results.

They see the team celebrating. The customers flooding in. The revenue growing.

They see the momentum.

But they don't see the coiling.

They don't see the months you spent building the product before anyone cared.

They don't see the systems you put in place before you had a team to run them.

They don't see the audience you built before you had something to sell.

They don't see you spinning the rope, alone, building the momentum before anyone got on.

Most founders want the results without the setup.

They want the swing to spin without doing the coiling.

They want momentum without building it first.

They want the team, the customers, the growth, but they skip the part where you're alone in the backyard winding the rope.

And then they wonder why nothing takes off.

Here's what that guy understands:

The descent is automatic. The coiling takes effort.

Once the system is built, once the momentum is there, the results feel effortless.

People get on. The swing spins. Everyone has a great time.

But that only happens because someone did the work first.

The best businesses I know were built this way.

The founder spent months, sometimes years, coiling.

Building the product. Testing the market. Refining the message. Creating the systems.

Alone. Unglamorous. Invisible.

And then, when the momentum was ready, they let people on.

And it looked effortless.

It looked like an overnight success.

It looked like they just got lucky.

But the momentum was built long before anyone was watching.

So here's the question:

Are you trying to spin without coiling?

Are you expecting momentum without building it first?

Are you waiting for people to get on before you've done the work to create the ride?

Because the swing only spins if you wind it up first.

The business only scales, the audience only grows if you build the foundation.

The team only thrives if you create the systems.

You have to build the momentum before anyone gets on.

What's one thing you're building right now that no one sees yet?

📹 justinflom
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シ

He Let Go Mid-Air and Trusted the Timing

A guy sends it off a massive ramp.

Goes up. Flips his bike mid-air. Lets it go.

The bike flips faster than he's flipping.

He's front-flipping through the air. The bike's doing its own thing.

Then he catches the handlebars. Perfectly.

Pulls the bike back into control. Whips it into another front flip.

Lands it.

The bike flipped twice. He flipped once. Perfect timing.

He let go mid-air and trusted the timing.

This is the hardest thing for leaders to learn.

Letting go.

Not at the comfortable moment. Not when everything's stable.

Mid-air. When you're already committed. When it feels like the worst possible time.

But sometimes that's exactly when you have to let go.

Most leaders hold on too tight.

They try to control everything. Micromanage every detail. Keep their hands on the handlebars at all times.

And they wonder why they can't pull off the bigger moves.

Because some tricks require release.

Some outcomes only happen when you let go and trust the timing.

Here's what that guy on the bike understands:

You can't flip the bike twice while holding on the whole time.

To land the trick, you have to let go.

Not recklessly. Not without preparation.

But at the exact right moment, you release control.

And you trust that the timing will bring it back together.

The best leaders I know have learned this.

They let go of decisions their team can make.

They let go of control over processes that don't need their hands on them.

They let go of micromanaging outcomes and trust the people they hired.

Not because they don't care. Because they know the trick requires it.

You can't scale while holding onto everything.
You can't grow while controlling every detail.
You can't pull off the bigger moves while gripping the handlebars.

But here's the part most people miss:

Letting go isn't the same as giving up.

That guy didn't just throw the bike away and hope for the best.

He let go with timing.

He knew when to release. He knew when to catch. He knew the rhythm.

And that's what made it work.

Strategic release requires:

Knowing what to let go of.
Knowing when to let go.

Trusting the timing of when it comes back together.

And then catching it at exactly the right moment.

Most founders fail at one of these:

They let go of the wrong things.
They let go at the wrong time.

They don't trust the timing and try to grab back too early.

Or they let go and never catch it again.

But the ones who master it? They scale.

They pull off moves no one else can.
They land tricks that look impossible.

Because they learned to let go mid-air and trust the timing.

So here's the question:

What are you holding onto that you need to let go of?

What would become possible if you released control and trusted the timing?

What's one thing you let go of that felt terrifying but ended up working?

📹 rwilly
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シ

He Wasn't Playing Pool. He Was Playing Him.

Two guys playing pool.

One guy takes his shot. Sinks a ball.

While the other guy watches the ball go in, he grabs another ball with his mouth. Pops it in the pocket.

Fake chalks his cue with another ball. Slides another into a pocket.

Walks around. Lines up the eight ball. Game winner.

Sinks it.

Game over.

The other guy never saw it coming.

He wasn't playing pool. He was playing him.

This is what happens when you don't realize what game you're actually in.

You think you're competing on skill.

They're competing on something else entirely.

And by the time you figure it out, the game's already over.

I see this in business all the time.

You're focused on building the best product.

Your competitor's focused on controlling distribution.

You're optimizing features.

They're locking up partnerships.

You're playing product. They're playing access.

And they win before you realize you were in different games.

Or:

You're competing on price.
They're competing on brand.

You're racing to the bottom trying to be cheaper.
They're building a moat where price doesn't matter.

You're playing pool. They're playing you.

Here's the thing about meta-games:

They're invisible until it's too late.

You don't see the moves because you're watching the wrong thing.

You're focused on the ball going in the pocket.

You're not watching what's happening while you're distracted.

And that's exactly when they make their move.

The best competitors understand this.

They know the stated game isn't always the real game.

They know that while you're focused on one dimension, they can win on another.

They know that misdirection is a strategy.

And they use it.

So here's the question:

What game do you think you're playing?

And are you sure your competitors are playing the same one?

Because if you're optimizing for the wrong game, you've already lost.

If you're focused on product while they're focused on distribution, you lose.

If you're focused on features while they're focused on network effects, you lose.

If you're focused on price while they're focused on brand, you lose.

Not because you're bad at your game. Because you're playing the wrong one.

The smartest move?

Step back and ask: what game is actually being played here?

Not the obvious one. Not the one everyone says they're playing.

The real one.

The one where balls are being pocketed while you're watching somewhere else.

The one where the game's over before you realize it started.

And if you're the one being played:

Pay attention to what's happening when you're distracted.

Question what looks smooth and confident.

Ask yourself: are they playing pool, or playing me?

Because the game you think you're in might not be the game you're actually losing.

What's one time you realized too late that someone was playing a different game than you?

📹 thepointerbrothers
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シ

He Never Had the Lead. He Never Lost His Composure.

Two guys. Head to head. Pop all the balloons first.

Multiple obstacles. Different tools. Pure competition.

The guy on the right has the lead the entire time.

Faster. Ahead. Winning.

The guy on the left? Behind. The whole way.

But he never panics. Stays focused. Never loses his composure.

And at the very end, he wins.

This is what separates the leaders who last from the ones who burn out.

Not speed. Not being ahead. Not having the early lead.

Composure.

The ability to stay calm when you're behind.

The ability to execute when the pressure's on.

The ability to keep moving forward when everyone else is ahead of you.

Most founders panic when they're not winning.

They see a competitor raise more. They panic and overspend.

They see someone else launch first. They panic and rush their product.

They see slower growth than expected. They panic and pivot too early.

The panic costs them more than being behind ever did.

Here's what that guy on the left understood:
Being behind doesn't mean you're losing.

It just means you're behind. Right now.

And right now doesn't determine the outcome.

Your composure does.

Your ability to stay focused on your process while everyone else is focused on the scoreboard.

Your ability to execute your strategy even when it looks like it's not working yet.

The best leaders I know have been behind more times than they've been ahead.

They've watched competitors get more attention.

They've seen others hit milestones first.

They've had quarters where the numbers didn't look good.

But they never lost their composure.

They didn't panic. They didn't abandon their strategy. They didn't let being behind change how they showed up.

They stayed calm. They stayed focused. They kept executing.

And more often than not, they won.

Not because they were faster.

Because they were steadier.

Composure is a competitive advantage.

When everyone else is reacting, you're responding.

When everyone else is panicking, you're executing.

When everyone else is watching the scoreboard, you're focused on the next balloon.

That's how you win.

Not by being ahead the whole time.

By staying composed when you're not.

So here's the question:

Where are you behind right now?

And are you panicking, or are you staying composed?

Are you abandoning your strategy because someone else is ahead, or are you trusting your process?

Because the lead doesn't matter if you lose your composure.

And composure always has a chance to win.

When's a time you were behind but stayed composed and it paid off?

📹 howridiculous
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シ

I'm pissed no one showed me this sooner.

Last month, a client was burning 11+ hours a week on demo calls.

Same pitch. Same slides. Different prospects.

By call 12? His energy was dead. His close rate was dropping. And he was ready to hire two more sales reps just to keep up.

I told him: "We're not scaling your exhaustion. We're replacing the repetition."

Here's what we did:

Built an automation that turns presentations into AI-narrated videos.

Gamma creates the slides → Synthesia adds an AI avatar → ElevenLabs clones his voice.

Zero filming. Zero editing. Just polished video content that sounds and looks like him.

The result?

→ 11+ hours back in his week
→ Prospects watching on their own time
→ Higher engagement (they pause, rewatch, come to calls already sold)
→ Close rate went up because he's only talking to qualified leads

He's not exhausted. He's not repeating himself. And he's closing more deals.

Here's the thing..

Most software is a minivan.

Built for teams of 47 people. Loaded with features you'll never touch. Requires three tutorials just to do one thing.

Meanwhile, you're a solo founder who needs a deck out by 9 AM.

You don't need all this. You just need to move fast.

Gamma is the single-seater.

No extra seats. No wasted space. No compromise.

Just you, the machine, and the road.

Most people think it's just an AI presentation tool.

And yeah, it makes beautiful decks.

But it's actually a machine that takes your messy thoughts and turns them into polished output in whatever format you need.

Presentation. Document. Website. Carousel. Whatever.

You stop worrying about fonts and spacing. You focus on your message. It handles the rest.

Legit impressed with the product, so I read into their founder - Grant Lee - and it made perfect sense. And now I'm more impressed.

He spent years drowning in slide decks as a consultant. PowerPoint sucked and nobody was building the alternative.

In 2020, he and 2 co-founders started building from a two-bedroom apartment.

4 years later:

→ 50 million users
→ $50M ARR
→ Profitable since early 2024
→ Built with just 30 people

30 people. Props bro 👊

That's the single-seater energy.

When you're running that lean, you can't afford bloat.

You build exactly what people need because you're close enough to feel it.

↓

Btw want the exact resources we used to build this workflow?

Comment "VIDEO" and I'll send the drive link.

📹 adamsevani
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シ

The Mess Isn't the Problem. Taking It Seriously Would Be.

A couple pranks each other back and forth.

Shaving cream everywhere. Confetti on the floor. Total chaos.

Every prank creates a bigger mess.

And they're laughing. Deeply. Genuinely.

Not stressed. Not mad. Not worried about the cleanup.

Just present. Just playing. Just alive.

Here's the question that changes everything:

Is a problem really a problem if you don't think it's a problem?

Most leaders treat everything like a crisis.

Every setback is a disaster. Every mistake is a failure. Every mess is a problem that needs immediate solving.

They're so busy being serious that they forget how to be present.

They're so focused on control that they lose the ability to laugh when things go sideways.

And for them, things always go sideways.

The best leaders I know have a different relationship with chaos.

They don't pretend problems don't exist.

They just don't give every problem the same weight.

They know the difference between a mess and a crisis.

They know that how you respond to something matters more than the thing itself.

They've learned to live lightly.

Not carelessly. Not recklessly.

Lightly.

With presence. With perspective. With the ability to laugh when the plan falls apart.

Because the reality is:

Half the things you're stressing about right now won't matter in a week.

Half the "problems" you're solving are only problems because you decided they are.

Half the energy you're spending on being upset could be spent on being present.

The mess is going to happen.

Smile because sometimes..

The launch won't be perfect. The hire won't work out. The strategy will need to pivot. The deck will have a typo. The meeting will go long.

You can treat it like the end of the world.

Or you can clean it up and keep playing.

This isn't about being careless.

It's about being intentional with where you put your energy.

It's about choosing presence over panic.

It's about remembering that joy and performance aren't opposites.

The leaders who burn out are the ones who take everything seriously.

The leaders who last are the ones who know when to laugh.

So here's the question:

What are you taking too seriously right now?

What mess are you treating like a crisis when it's really just.. a mess?

What would change if you decided it wasn't a problem?

Be present. Live lightly. Laugh as much as you can.

The mess will still be there.

But so will you.

What's one thing you're stressing about that probably won't matter next week?

📹 lindy_and_jlo
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シ

The Wheel Moves. He Stays Centered.

A guy built a custom one-wheel vehicle.

Monster truck-sized tire. Cockpit in the middle.

The wheel rolls and spins in every direction.

But the cockpit? On a rotational axis.

As long as he stays engaged, he stays oriented. Stable. Facing forward.

The moment he disengages the clutch, he spins with it.

This is what leadership looks like.

The market moves. Your competitors move. Your team moves.

Everything around you is constantly spinning.

Your job isn't to control the wheel.

Your job is to stay centered while it moves.

And that requires staying engaged.

Most leaders try to stop the wheel from spinning.

→ They react to every market shift.
→ They panic at every competitor move.
→ They let every setback throw them off balance.

And they wonder why they're always dizzy.

And that emotion is a waste of energy..

The wheel is going to move. That's what wheels do.

Fighting it doesn't help. Resisting it doesn't stop it.

The only thing you can control is your center.

But you have to stay engaged to stay centered.

The moment you disengage, you spin with everything else.

How you stay engaged and centered:

Presence.

Being here. Right now.

Not in the story about what's spinning around you.

Not in the drama of what might happen or what just happened.

Just here. Centered. Present. Engaged.

I practice this with something simple: smiling.

Not because everything's perfect.

Because I choose to rest in the smile.

As often as I can remember, I smile.

A real one. A grounded one.

The kind that says: whatever is, is.

Without the undesired, distracting emotional drama.

That smile is my engagement. My anchor. My center.

The wheel is always moving.

There will always be something to react to.

But you don't have to go with it.

You can let the wheel spin and stay exactly where you are.

Centered. Present. Smiling. Engaged.

Not because you're ignoring reality.

Because you're not adding unnecessary drama to it.

The best leaders stay centered.

The market crashes. They stay centered.

The competitor launches. They stay centered.

The deal falls through. They stay centered.

Not because nothing bothers them.

Because they've practiced staying present enough that they don't get pulled into the spin.

They stay engaged. They don't disengage and spin with the chaos.

This is a practice.

You notice when you're getting pulled into the spin.

You come back to your breath. You come back to the present moment.

You smile. You rest in that smile. You stay engaged with your center.

The wheel moves. You stay centered. But only if you stay engaged.

What's one practice that helps you stay centered when everything's spinning?

📹 millybampainti
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シ

Some Decisions You Make Alone

A solo base jump off the roof of a huge condo building.

Beautiful view. Massive height. No team. No backup.

Just one person, the edge, and the decision.

No one else can make this jump for you.

That's what leadership feels like sometimes.

Not the polished version where you're "empowering your team" and "building consensus."

The other version.

Where you're standing on the edge of a decision that only you can make.

Where everyone has an opinion, but no one else has to live with the outcome.

Where all the advice in the world doesn't change the fact that you're the one who has to jump.

The loneliest moments in leadership aren't the failures.

They're the decisions.

Letting someone go who's been with you from the start.

Pivoting away from the product you spent two years building.

Turning down funding because the terms don't feel right.

Betting the company on a direction no one else believes in yet.

You can get input. You can run the numbers. You can talk it through.

But at some point, you're standing on that roof alone.

And no one else can jump for you.

Here's what most people don't tell you about being a founder:

The hardest part isn't the work.

It's the weight of knowing that every major decision comes down to you.

Your co-founder can advise. Your team can execute. Your investors can push.

But the jump? That's yours.

And if you're wrong, you don't just fall. Your team falls with you.

The leaders who last aren't the ones who avoid these moments.

They're the ones who've learned to stand on the edge without freezing.

They've learned to make the call even when they don't have perfect information.

They've learned to trust their judgment when everyone else is hedging.

They've learned that some decisions you just have to make alone.

Not because you want to.

Not because you're trying to be a hero.

Because that's what leadership is.

And the thing about those solo jumps..

Sometimes you're right. Sometimes you're wrong.

But you'll never know until you jump.

And the leaders who build something real? 
They jump anyway.

They don't wait for certainty. They don't wait for permission. They don't wait for someone else to go first.

They stand on the edge, they make the call, and they commit.

So here's the question:

What decision are you standing on the edge of right now?

What call do you know you need to make, but you're waiting for someone else to validate it?

Because no one else can make this jump for you.

You can plan forever. You can gather more data. You can ask for more opinions.

Or you can trust yourself and jump.

What's one decision you made alone that changed everything?

📹 mateomassoni
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シ

TRUST YOUR TEAM

I've burned teams to the ground, accidentally setting them up for failure.

Hiring the right people is key, but once they’re in?

It’s even more crucial to empower and trust them.

But micromanagement?

That’s a recipe for stagnation.

Trust and autonomy, on the other hand, fuel creativity and performance.

When your team feels valued and in control of their roles, they grow.. and so does the business.

That builds a culture that thrives on engagement, innovation, and retention.

Here’s how to build an empowered, self-driven culture:

1. Hire with Intention
Seek not just skills but alignment with your values and mission.

2. Trust Your People
Give them ownership over their work, and avoid over-managing.

3. Encourage Autonomy
Empower decision-making and provide the tools they need to succeed.

4. Invest in Leadership
Develop leaders who know how to nurture and elevate their teams.

5. Foster Open Communication
Create a space where ideas and feedback flow freely.

6. Celebrate Wins
Recognize achievements, big or small, to motivate and retain top talent.

7. Promote Balance
Help your team balance work with life, it pays back in loyalty and performance.

8. Equip Teams with Resources for Growth
Provide access to training, mentorship, and development programs to support continuous learning.

9. Encourage Creative Problem-Solving
Let employees tackle challenges their way, giving them room to bring fresh ideas and solutions to the table.

10. Check In Regularly
Make time for honest, two-way feedback, showing your team you’re invested in their growth and open to improving your own leadership.

Building trust isn’t about blind, hands-off management.

It’s about being intentional in how you empower and support each team member.

Please slow down and be there with your team.

Don't have a media team yet?
Wanna work with me and mine?

Let's build the brand your reputation deserves.

📅 Grab a free strategy call with me
Click: Book an appointment (atop this post)

シ

♻️ Be kind. Smash that repost button.
🔔 Follow Jordan Murphy 🧠🦍 for more.
💬 Which (1-10) is the most important to you?

Share it below!

You're not losing, you're learning.

(If you're an ROI thinker.)

Here are 10 key shifts to adopt this mindset:

↓

1. Embrace failure as a powerful tool.
Failure isn't a setback; it's a step forward.

• Iterate and refine your approach
• Extract all value from every situation
• Develop clarity through systematic question flows

↳ Failure is the ultimate teacher.

2. Bet on yourself.
As an ROI thinker, I bet on my abilities.

• My first high-ticket coaching sale was $9k
• Reinvested in my business with a key hire
• Freed up my time to focus on strengths

↳ This bet transformed my business.

3. Reinvest strategically.
ROI thinkers know where to put their money.

• Invest in resources that unlock more time
• Look for investments with compounding returns
• Focus on building exceptional products and services

↳ Strategic reinvestment fuels growth.

4. Hypothesize and test.
Approach challenges with a scientific mindset.

• Test, learn, and iterate
• Develop hypotheses based on data
• Build action plans around these hypotheses

↳ This methodical approach ensures progress.

5. See the silver lining.
Every setback is a hidden opportunity.

• Reframe failures to find their value
• Use setbacks as learning experiences
• Maintain a positive, growth-oriented mindset

↳ Optimism fuels innovation.

6. Place calculated bets.
ROI thinkers take calculated risks.

• Make informed decisions based on data
• Assess the potential upside of every investment
• Embrace the possibility of failure as part of the journey

↳ Calculated risks lead to high rewards.

7. Think beyond the dollar ROI.
ROI isn't just about money.

• Focus on long-term benefits
• Evaluate the holistic return on any investment
• Consider the impact on time, skills, and resources

↳ Broaden your perspective on returns.

8. Lean into your skills.
Trust in your abilities to generate income.

• Use your skills to create opportunities
• Continuously develop and refine your talents
• Leverage your strengths to maximize returns

↳ Skills are the foundation of ROI thinking.

9. Build exceptional products.
Quality attracts investment.

• Focus on creating high-value offerings
• Deliver exceptional results consistently
• Ensure your products solve real problems

↳ High-quality products drive ROI.

10. Systematize clarity.
Clear processes lead to better outcomes.

• Use structured question flows for clarity
• Streamline your decision-making process
• Develop systematic approaches to problem-solving

↳ Systems enhance efficiency and results.

↓

You're not losing, you're learning:

➠ Adopt the ROI mindset
➠ Make smart bets on your resourcefulness
➠ Transform setbacks into setups for success

↓

Business is fun when you play it like a game.

But losing sucks.

If you’re sick of losing.

I’ve got the done-for-you solution to grow your brand and grow your business.

But spots are limited.

Book a strategy call and let’s jam.

シ

♻️ Be kind. Smash that repost button.
💬 Which key shift (1-10) hits for you?

This Only Works If Both People Trust the System

Two people. One base jump.

The second person hooks inline to the first person's rope.

First guy jumps. Second guy drafts behind him.

Both deploy their own parachutes.

Perfect coordination. Perfect timing. Perfect trust.

If either person hesitates, they both fail.

This is what great partnerships look like.

Not the polished LinkedIn posts about "aligned vision."

Not the co-founder photoshoots with matching hoodies.

The real thing. Where your success is literally tied to someone else's execution.

Where their timing becomes your timing.

Where one person's mistake takes both of you down.

Most partnerships fail because people don't trust the system.

They say they're aligned. They nod in meetings. They agree on the vision.

But when it's time to jump, they hesitate.

They second-guess. They want to control everything. They don't actually believe the other person will execute.

And hesitation kills momentum.

The best partnerships I've seen have three things in common:

1. They built a system they both believe in

Not just a vague vision. An actual system.

Clear roles. Clear processes. Clear decision-making frameworks.

They're not winging it. They're not hoping it works out.

They built something they can both trust when the pressure's on.

2. They know their timing is interdependent

The second person can't jump until the first one does.

That's not a weakness. That's the design.

Great partners understand sequencing. They know when to lead and when to follow.

They don't compete for control. They execute in rhythm.

3. They've accepted the shared risk

If one fails, both fail.

That's not something you can fake or hedge.

You're either all in, or you're not in at all.

The best partners don't just tolerate that risk. They embrace it.

Because they know the upside only exists when both people are fully committed.

Here's what this looks like in business:

You're launching a product. Your co-founder handles engineering. You handle go-to-market.

If they don't ship on time, your launch fails.

If you don't execute the marketing, their work goes unseen.

You're hooked inline.

You can have the best individual skills in the world.

But if you don't trust the system, if you don't trust each other, if you're not aligned on timing, you both go down.

So here's the question:

Do you actually trust the system you've built with your partner?

Or are you hesitating at the edge, hoping they jump first so you can see if it's safe?

Because in great partnerships, there's no "wait and see."

There's only: we built this together, we trust it, and we're jumping.

Who's someone you're "hooked inline" with right now? What makes that partnership work?

📹 mateomassoni
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シ

They Both Asked If the Other Was Okay First

A guy flying down the sidewalk in a drift cart.

A car pulls out of a garage. No warning.

Smash. Direct hit.

He gets up quick. She gets out of the car.

And they both immediately ask if the other is okay.

No blame. No anger. No "what were you thinking?"

Just genuine concern for each other.

They both asked if the other was okay first.

This is what great culture looks like.

Not in the polished moments. Not in the all-hands meetings.

In the crashes.

When something goes wrong. When there's impact. When blame would be easy.

That's when you see what's real.

Most teams don't operate like this.

Something breaks. Someone made a mistake. There's a collision.

And the first instinct is: whose fault is this?

Who do we blame? Who dropped the ball? Who's responsible?

And that instinct kills trust faster than the mistake ever could.

Here's what those two people understood:

The crash already happened.

Blame doesn't undo it. Anger doesn't fix it.

The only thing that matters in that moment is: are you okay?

The best teams I know operate this way.

A launch fails. A client churns. A hire doesn't work out. A strategy falls apart.

And the first question isn't "who screwed up?"

It's "are you okay?"

Not because accountability doesn't matter.

Because people matter more.

And when people know you care about them first, they'll own the mistake second.

But when blame comes first?

People hide mistakes. They cover their tracks. They point fingers before anyone can point at them.

And your culture becomes about not getting caught instead of actually solving problems.

Here's the difference:

Blame-first cultures ask: Whose fault is this?

Care-first cultures ask: Are you okay? What do you need? How do we fix this together?

One creates fear. One creates trust.

And trust is what lets you move fast.

Because when people know that mistakes won't be met with blame, they take smart risks.

They try new things. They move quickly. They innovate.

They know that if they crash, the first question will be "are you okay?" not "why did you do that?"

That's psychological safety. That's how you build something real.

So here's the question:

When something goes wrong on your team, what's the first question you ask?

Is it "whose fault is this?" or "are you okay?"

Because how you respond in the crash reveals everything about your culture.

The collision's going to happen.

Things will go wrong. Mistakes will be made. There will be impact.

The question is: do your people feel safe enough to get up, dust themselves off, and keep going?

Or are they bracing for blame?

Build the kind of culture where the first question is always: are you okay?

The accountability can come later.

The care has to come first.

What's one time someone checked on you first instead of blaming you, and how did that change things?

📹 barragegarage
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シ

His Mind Created a Reality That Doesn't Exist

A guy hides his right arm.

Places a fake arm next to his left arm where his right arm should be.

Someone hits the fake arm with a hammer.

He screams. Jumps up. Feels pain.

From an arm that isn't his.

His brain created a reality that doesn't exist.

And his body responded like it was real.

Here's what most people don't understand:
You can't trust your brain.

Your brain isn't showing you reality. It's showing you a story.

A story built from past experiences, old patterns, assumptions you've been running on autopilot for years.

And that story feels real.

Just like that pain felt real.

Just like your limiting beliefs feel real.

But it's not.

You are not your mind. You are not your thoughts.

Your thoughts are a record of the past.

They're patterns. Loops. Stories you've told yourself so many times they became your identity.

But they're not you.

You are the awareness observing those thoughts.

You are the present moment consciousness that can choose to believe them or not.

That's where your power is.

Your personal reality is created by your personality.

Not your circumstances. Not your resources. Not your market.

Your personality. The way you think, act, and feel.

And here's the part that changes everything: 
You can change your personality.

Not someday. Right now. This moment.

The constant present effort of being the person you aspire to be is how you become that person.

Moment by moment. Thought by thought. Action by action.

Most leaders are trapped in a personality they built in the past.

They're running patterns from five years ago.

Making decisions based on fears that aren't relevant anymore.

Operating from a version of themselves that no longer serves where they're trying to go.

And wonder why they're stuck.

I’ve learned firsthand:

The moment you become aware that you're not your thoughts, you unlock everything.

If you're not your thoughts, you can choose new ones.

If you're not your past patterns, you can create new ones.

If your personality creates your reality, you can build a new one.

And when you do that, your reality changes.

Because you changed.

Your mindset limits the life, business, and outcomes you can create.

If you believe you're not capable, you won't try.

If you believe you've hit your ceiling, you'll stop reaching.

But those beliefs aren't real. They're as real as that fake arm.

The pain you feel from them? That's real.

But the source? It's constructed.

This is about awareness and imagination.

Awareness: recognizing when your mind is creating a false reality.

Imagination: seeing the version of yourself that exists beyond those limits.

The more you connect with this, the more you unlock your infinite potential.

Because you stop believing the illusions holding you back.

What reality is your mind creating right now that doesn't actually exist?

📹 gettishow
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シ

He Was So Focused on Perfect, He Lost Everything Else

A guy laying tile. Big piece. Precision matters.

He lines up the edge. Keeps it tight. Lays it down slowly.

So focused on getting it perfect.

Loses his balance. Front flips over the tile. Lands on his head.

He was so focused on perfect, he lost everything else.

This is every founder who's ever perfected themselves into failure.

Obsessing over the product while the market moves on.

Perfecting features while customers churn.

Optimizing the pitch deck while running out of runway.

Getting the tile perfect while falling on your head.

I see this constantly:

The founder who won't launch until it's "ready."

Six months of polish. Every edge perfect. Every detail dialed in.

Meanwhile, their competitor shipped three months ago with a worse product and already has traction.

Perfect tile. Landed on their head.

Or the leader who:

Perfects the org chart while culture collapses.

Optimizes processes while top performers quit.

Refines the strategy while execution stalls.

So focused on the details, they didn't notice they were falling.

Reality about perfectionism:

It's not about standards. It's about fear.

Fear of shipping before it's ready.
Fear of being judged for something imperfect.
Fear of the market rejecting what you built.

So you keep perfecting. Keep optimizing. Keep adjusting the edge.

And you don't notice you're losing your balance until you're already upside down.

The best founders I know ship imperfect things.

Not because they don't care about quality.

Because they know that balance matters more than perfection.

They know that a good product in the market beats a perfect product in development.

They know that momentum matters more than polish.

They keep their balance while they lay the tile.

Because here's what that guy learned:

The tile doesn't matter if you're on your head.
The edge doesn't matter if you can't stand up.
The precision doesn't matter if you lose everything else trying to achieve it.

Fundamentals first. Always.

So here's the question:

What are you perfecting right now while losing your balance?

What detail are you obsessing over while the fundamentals slip?

What tile are you laying so carefully that you don't notice you're about to fall?

Because perfect doesn't matter if you're on your head.

Ship it. Adjust it. Improve it.

But don't fall over trying to make it perfect.

The market doesn't reward perfect. It rewards present.

And you can't be present if you're face-down on the floor hahah

What's one thing you perfected that didn't matter because you lost sight of what did?

📹 lejulio228
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シ

He Knew the Path Before He Got Fancy

A guy on a dirt bike rolls in fast. On a wheelie.

Pulls a U-ey. Still in the wheelie.

Goes off-road into a drainage ditch beside a steep staircase.

Stuntin on the seat. Still in the wheelie. Going uphill. On a narrow track.

Climbs to the top. Non-stop wheelie.

See, he knew the path before he got fancy.

This is the difference between reckless and impressive.

Most people try to get fancy before they know the path.

They add complexity before they've mastered the basics.

They innovate before they've nailed the fundamentals.

And they crash.

That guy on the bike? He didn't just wing it.

He knew the drainage ditch. He knew the climb. He knew the narrow track.

He'd done the path enough times to know exactly where he was going.

And only then did he add the fancy stuff.

The standing on the seat. The sustained wheelie. The style.

Because he could. Because the path was already mastered.

Most founders do this backward.

They try to differentiate before they understand the market.

They try to innovate before they've nailed the core product.

They try to scale before they've proven the fundamentals.

And they wonder why it falls apart.

Progression is the key:

You can't get fancy until you know the path.

You can't add style until you've mastered the substance.

You can't stand on the seat until you've proven you can hold the wheelie.

Fundamentals first. Always.

The best companies I know followed this sequence:

They mastered the basics. They understood their market. They nailed their core offering.

They did the boring work of getting really, really good at the fundamentals.

And then, once the path was clear, they got fancy.

They innovated. They differentiated. They added the style that made them stand out.

But the style was built on a foundation of mastery.

Not the other way around.

Because here's what happens when you get fancy too early:

You lose the wheelie.

You crash in the ditch.

You don't make it up the hill.

The fancy stuff only works when the fundamentals are locked in.

So here's the question:

Are you trying to get fancy before you know the path?

Are you adding complexity before you've mastered the basics?

Are you standing on the seat before you've proven you can hold the wheelie?

Because the path comes first.

Master it. Know it. Own it.

Then get fancy.

What's one fundamental you mastered before you added the fancy stuff?

📹 juan_felizzola_wb
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シ

Same Swing. 6x the Leverage.

A guy on the tee box. About to drive the golf ball.

But his club is 6x longer than normal.

He swings. Easy. Great form. Minimal effort.

Smashes the ball.

Same swing. 6x the leverage.

This is what most execs don't understand about scale.

They think scaling means working 6x harder.

Hiring 6x more people. Spending 6x more hours. Grinding 6x longer.

But that's not scale. That's just more.

Real scale is leverage.

It's finding the tool, the system, the position that multiplies your output without multiplying your input.

Same swing. Different club.
Same effort. Different result.

Most people are swinging a normal club as hard as they can.

Maxing out their effort. Pushing to the limit. Burning out trying to hit it further.

And they wonder why they're exhausted and the ball's not going much further.

Because they're optimizing effort instead of optimizing leverage.

The best founders I know aren't working harder than everyone else.

They're working with better leverage.

They found the 6x club.

That looks different for everyone:

For some, it's automation that does in minutes what used to take hours.

For some, it's a business model where one sale creates recurring revenue instead of one-time payment.

For some, it's content that reaches millions instead of dozens.

For some, it's a team structure where decisions happen without them.

For some, it's positioning in a market where customers come to you instead of you chasing them.

But whatever it is, it's leverage.

Same swing. Multiplied result.

Here's the difference:

Working harder = swinging the normal club harder (diminishing returns, burnout)

Working smarter = finding the longer club (multiplied returns, sustainability)

Most people are stuck in the first one because they don't even know the second one exists.

So here's the question:

What's your 6x club?

What tool, system, or position could multiply your output without multiplying your effort?

Where are you grinding with a normal club when a longer one exists?

Because the effort isn't the problem.

The leverage is.

You don't need to swing harder.

You need to find the club that turns the same swing into 6x the result.

That's how you scale without burning out.
That's how you grow without grinding.
That's leverage.

What's one area where you found leverage that multiplied your results?

📹 steve.waltman
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シ

He Thought It Was Flat. It Wasn't.

A guy walking. Hands in his pockets. Confident.

Sees what looks like chalk street art. A brick staircase drawn on the walkway.

Steps right onto it.

His foot plummets. Drops straight down. Gravity pulls him to the bottom.

Gets up immediately. "I'm fine. Just embarrassed. I thought it was chalk."

He thought it was flat. It wasn't.

This is every founder who's ever skipped validation.

The market looks flat. The opportunity looks obvious. The path looks clear.

So you step.

And your foot hits air.

I see this constantly:

The founder who assumes product-market fit without talking to customers.

The exec who hires based on the resume without checking references.

The leader who enters a market because it looks good from a distance.

They thought it was flat. It wasn't.

Here's the thing about assumptions:

They look real until you test them.

That chalk art looked convincing. From where he was standing, it made sense.

But he didn't check. He just stepped.

And the moment his weight committed, reality corrected him.

The cost of not validating:

You don't just lose time. You lose momentum.
You don't just waste money. You lose credibility.
You don't just make a mistake. You fall in front of everyone watching.

And then you have to get up and explain why you didn't check first.

The best founders I know validate everything.

They don't assume the market wants it. They ask.
They don't assume the hire is great. They check.
They don't assume the partnership will work. They test small first.

They tap the ground before they step.

Not because they're scared. Because they're smart.

Because they know that what looks flat from a distance might have real depth.

Validation isn't about being cautious. It's about being accurate.

Talk to 10 customers before you build the product.

Do a trial project before you commit to the partnership.

Check references before you make the offer.

Test the market before you go all in.

Tap the ground. Make sure it's actually flat.

I’ve learned:

1. Confidence doesn't protect you from gravity.

2. Assumptions don't change reality.

3. And the market doesn't care that you thought it was chalk.

If it's a hole, you're going in.

So here's the question:

What are you about to step into that you haven't validated?

What looks flat from where you're standing that might not be?

What assumption are you making that could cost you the fall?

Tap the ground first.

Ask the questions. Test the assumptions. Validate before you commit.

Because getting up and saying "I thought it was flat" doesn't undo the fall.

What's one assumption you made that turned out to be a real hole?

📹 coldwar. iio
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シ

The Eyes You See Aren't the Eyes That See

An artist covers her eyes with her hands.

Takes a brush in her mouth.

Draws a face on her hands. Eyes included.

Perfect precision. Incredible detail.

Without seeing.

The eyes you see aren't the eyes that see.

This is what most people don't understand about awareness.

You think you see with your eyes.
You think you perceive with your senses.
You think the face you show the world is the one that's looking.

But it's not.

The eyes you see are the constructed ones.

The persona. The image. The version of yourself you've built for others to perceive.

The polished LinkedIn profile. The confident exterior. The "I've got it all figured out" face.

That's not what's actually seeing.
That's what you want others to see.

What's actually seeing is behind all of that.

The awareness. The consciousness. The part of you that observes your own thoughts.

The part that notices when you're stressed, when you're performing, when you're not being real.

That's what sees.

Not your eyes. Not your thoughts. Not the constructed face.

Your awareness.

Most leaders are so identified with the face they've painted that they forget what's actually looking.

They think they ARE their thoughts.
They think they ARE their persona.
They think they ARE the image they've constructed.

And they lose access to what actually sees clearly.

Because here's the truth:

Your thoughts don't see. They interpret.
Your persona doesn't see. It performs.
Your constructed reality doesn't see. It protects.

What sees is the awareness behind all of that.

The part of you that can observe your thoughts without being them.

The part that can notice your patterns without being controlled by them.

The part that can see clearly because it's not attached to the story.

This is why presence matters.

When you're present, you're not identified with the painted face.

You're not lost in the thoughts, the persona, the constructed reality.

You're the awareness that sees all of it.

And from that place, you see clearly.

You see what's real vs. what's constructed.
You see what matters vs. what's noise.
You see the path forward because you're not blinded by the story you've been telling yourself.

The best leaders I know have this quality.

And that awareness gives them clarity no one else has.

So here's the question:

What face have you painted that you think is the one that sees?

What persona are you so identified with that you've forgotten the awareness behind it?

What constructed reality are you living in that's blocking your actual potential?

Because the eyes you see aren't the eyes that see.

The awareness behind all of it? That's what actually sees.

And the more you connect with that, the clearer everything becomes.

What's one way you practice separating from your thoughts and connecting with awareness?

📹 millybampainti
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シ

He Was Stuck Before He Knew What Was Happening

A guy resting in his chair.

Two guys walk up. Slide a long pole under the armrests. Above his lap.

Wedges him in. He's stuck.

They lift the pole. He goes up with the chair. Flipping upside down. Spinning. No control.

They carry him around. He can't do anything about it.

Finally released. They run away.

He gets up looking for retaliation.

He was stuck before he knew what was happening.

This is what bad leadership feels like.

You're sitting there. Doing your job. Trusting the environment.

And before you realize it, you're trapped.

It happens in a meeting.

You're asked to "help out" on a project.

Then you're "the best person for this."

Then it's "already committed to the client with your name on it."

And suddenly you're stuck.

Wedged into work you didn't agree to. Spinning with responsibilities you never signed up for.

At the mercy of leaders who trapped you before you could say no.

It happens with toxic cultures.

You join excited. The job looks great. The team seems solid.

Then you notice the blame. The gaslighting. The lack of psychological safety.

But by then you're in. You've relocated. You've committed. You've told everyone about the new role.

And you're stuck.

Wedged into a situation you didn't see coming.

It happens with bad partnerships.

The deal looks good on paper. You shake hands. You sign.

Then the terms change. The expectations shift. The reality doesn't match what was sold.

And you're stuck.

Because unwinding it is harder than enduring it.

Here's what that video shows:

The trap happens fast.

One moment you're fine. The next moment you're wedged in.

And by the time you realize what's happening, you've already lost control.

The best way to avoid getting stuck?

See the pole before it slides under the armrests.

That means:

Asking the hard questions before you commit.

Watching how leaders treat people when things go wrong.

Recognizing when a culture lacks psychological safety before you're deep in it.

Seeing the trap before you're wedged in.

Because once you're stuck, your options are limited.

You can endure it and lose yourself.
You can fight it and burn bridges.
You can leave and start over.

None of those are great.

The best option is not getting stuck in the first place.

So here's the question:

Where are you stuck right now that you didn't see coming?

And more importantly: what are you going to do about it?

Because being stuck isn't permanent.

But the longer you stay wedged in, the harder it is to get out.

And if you're a leader:

Are you the one sliding the pole?

Are you creating a culture where people feel stuck, spinning, at your mercy?

Because they'll get out eventually.

And when they do, they won't be looking to come back.

What's one time you realized you were stuck before you knew what was happening? How did you get out?

📹 rizwan_ali_14
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シ

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The Battle

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