Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Voltron Partners

⚡️ At Voltron Partners, we lead strategic growth initiatives for Renewable Energy companies: engineering predictable revenue pipelines, strengthening market authority, and deploying systemized allbound growth engines. 

I oversee the design, execution, and optimization of campaigns that deliver measurable, scalable results while ensuring clients’ long-term market position and profitability.

Founder, Managing Director

Prosperia

As the founder at Prosperia, my mission is to redefine what success looks like in the wealth management space. We believe in empowering companies with clear & solid growth strategies. We're all about fostering a culture that recognizes and pushes innovative strategies and client-centric solutions as core pillars of continued success.

Partner

Growthacked

In charge of the development of partnerships and strategic business decisions with allies from Mexico, Canada, United Kingdom, and the United States.

Manejo y desarrollo de cuentas con socios estratégicos en México, Canadá, Reino Unido, y Estados Unidos.

Invertimex

Como co-fundador y Director de Crecimiento en Invertimex, lidero la estrategia y ejecución de nuestras iniciativas clave para impulsar el crecimiento sostenible de la empresa. Mi enfoque se centra en establecer y fortalecer relaciones estratégicas con clientes, socios y colaboradores, al mismo tiempo que identifico oportunidades innovadoras de crecimiento para expandir nuestra propuesta de valor y ayudar a la máxima cantidad de personas.

Co-fundador, Director de Crecimiento

CapLab

Connecting the right capital to the right opportunities. Eliminating friction in capital markets and driving outcomes faster, more securely, and with the confidence that partners are receiving custom solutions tailored to their unique needs.

Conectando el capital y las oportunidades adecuadas. Elimino fricción en los mercados de capitales e impulso resultados de forma más rápida, más segura y con la confianza de los socios que reciben soluciones adaptadas a sus características únicas.

Affiliate Partner

Roketto

Developing new and innovative methods for Business Development Strategy - using Human2Human® Outreach to find new collaboration opportunities for renowned Kelowna's marketing agency, Roketto. Specializing in Search Engine Optimization using HyperContent for massive growth in the search engines, and the creation of massive unique content volume for the use of the collaborators of Roketto.

Strategy Planning

Zycada

Understand the fundamental drivers of business, customers, partners, and competitors, by planning and overseeing new marketing initiatives for Zycada Networks Inc.

Business Development Executive

Masclicks

Encargado de estrategias de desarrollo y apertura de nuevos mercados nacionales e internacionales.

In charge of development strategies and opening of new national and international markets.

Business Development

Founder @ Growthacked | Growth Partner - Add $107k to your MRR in 9 months without wasting a cent on ads | Keep it Human2Human®

Strategic Growth Partner | Authority Positioning | Business Scaling Specialist

José Manuel is an experienced leader specializing in driving growth and innovation across wealth management, renewable energy, and B2B sectors. With a background spanning sales leadership, strategic consulting, and market positioning, José Manuel has played a key role in helping companies define their unique value propositions, build authoritative brands, and implement scalable growth systems.

Throughout his career, José Manuel has successfully collaborated with CEOs, founders, and executive teams to align long-term strategies with actionable frameworks, resulting in measurable business outcomes. From developing sales workflows and messaging strategies to launching automated outbound engines, José Manuel excels at creating streamlined processes that drive consistent results.

 Key Specialties:
• Strategic Growth Planning. 
• Authority Positioning & Brand Building. 
• Outbound & Inbound Sales Systems. 
• Market Expansion Strategies.

José Manuel is passionate about empowering businesses to unlock their full potential, fostering authentic connections, and delivering sustainable results through clarity, commitment, and innovation.

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The Battle

Matt Benter

José Manuel Almanza Medrano

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