Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

Drawing on a business background that began in the restaurant industry, I spent years managing my family’s restaurants where I learned the fundamentals of leadership, resilience, and delivering genuine value through service.

Those early lessons shaped how I lead today.

As the CEO and Co-Founder of Techsuasive, I help B2B Tech, SaaS, and AI founders break free from the cycle of referrals and word of mouth by building scalable, AI-powered growth systems that create predictable deal flow.

We work with established founders who are ready to stop guessing and start scaling by implementing data-driven systems that attract, nurture, and convert high-value clients consistently.

At Techsuasive, we believe sustainable growth comes from clarity, precision, and systems that work — not from overpromising or short-term tactics.

If you’re a B2B Tech or AI founder ready to build a growth engine that scales with you, let’s connect.

Alessandro Cutri

You can't scale a B2B tech or AI firm without a consistent pipeline first.

Felipe was stuck in the founder-led sales trap. Cold emails and cold calls weren't working. Meetings came "once in a blue moon." And hiring a salesperson? Impossible without predictable deal flow.

Then we helped him build the system that changed everything:
✅ Created a consistent pipeline that generates qualified leads on autopilot
✅ Built predictability into his sales process (no more feast or famine)
✅ Gave him a clear path to hire and scale his sales team profitably

Here's the truth most founders miss: You can't just hire a sales rep and say “go and get em". You need processes, leads, and a repeatable system first.

That's exactly what we implemented for Felipe, and now he's ready to scale.

Full breakdown linked in the comments.

CEO at Techsuasive | We Build Paid Ad Systems That Make Growth Predictable For B2B Tech and AI Firms

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Alessandro Cutri

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The Battle

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Alessandro Cutri

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Engagements

Likes

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