Matt Benter

The Square Table

Founder

My career began in the high-stakes world of political campaigns, where every decision could swing an election. I learned to craft messaging that resonates, moves people to action, and produces measurable results under intense pressure. There, I realized the power of psychology-driven communication—and its potential far beyond politics.

Today, I bring that same focus and precision to the businesses I partner with as the Founder and CEO of The Square Table. At TST, we don’t rely on the same tired marketing playbook many others use. 

Instead, we’ve built a system designed to drive consistent, scalable revenue by aligning the right message with the right audience—delivered in a way that cuts through the noise.

Our approach is rooted in data, psychology, and execution. From crafting brand strategies that stand out in saturated markets to building high-converting sales funnels and running rapid testing to eliminate guesswork, everything we do is designed to move businesses forward. This isn’t about more marketing—it’s about better systems. Systems that consistently attract, nurture, and close premium clients without wasted time or resources.

The skills I honed in the political arena have allowed me to help businesses across industries—from consulting firms to high-ticket service providers—break through growth plateaus and reclaim their competitive edge.

Founder & CEO

Bespoke Strategy Development: Pioneered the custom-fit approach that emphasizes a deep dive into a brand's unique DNA, ensuring strategies resonate authentically.

Brand Immersion: Revolutionized the standard consultancy approach by ensuring we don’t just skim; we immerse. This has been instrumental in crafting campaigns that capture the heartbeat, rhythm, and essence of our partnered brands.

LEADS System Inception: Conceptualized and executed our 5-step LEADS system, ensuring it’s more than a generic formula – it’s a tailor-made journey aligned precisely with a brand's vision and potential.

Guaranteed Growth: Enshrined the ethos of guaranteed outcomes into our core offerings. This isn’t merely a phrase for us; it's a commitment.

Redefining Partnership: Positioned Square Table Marketing as more than a service provider. With a focus on collaboration, we ensure every partnership is an ongoing journey, celebrating shared triumphs and setting higher benchmarks.

Client Portfolio: Serving clients ranging from startups to established entities, achieving a 90% retention rate due to our focus on mutual, reliable growth.

I am a National Energy Consultant and founder of Baseline Energy Consultants. We help commercial and industrial businesses cut electric and water costs by 10–30% without changing equipment, operations, or production. Our focus is simple: reduce overhead, improve bottom-line performance, and future-proof facilities against rising utility rates.

I lead deployment of Smart Electricity Optimizer and AquaFlow water-saving technologies across high-consumption industries including car washes, cannabis cultivation, casinos, hospitals, senior living, grocery, and convenience retail. We center on measurable ROI, fast payback periods, and zero-disruption installation.

With a background in complex enterprise sales and multi-month deal cycles, I have negotiated large-scale partnerships, built national referral networks, and trained sales teams and appointment setters to drive consistent pipeline growth. I operate with a performance mindset: clear metrics, tight processes, and decisive execution.

I'm known for cutting through noise, identifying wasted spend, and delivering savings that drop straight to the bottom line.

LETS CONNECT,  book here: 
https://calendly.com/mike-baseline/1-to-1 ....or shoot me a text: 559.691.0320I

Michael Brady

Cutting Electric and Water Costs are Mission Critical for Indoor Growers!

National Energy Consultant - I help businesses reduce their electric and water spends by 10 to 30%

Indoor cannabis cultivation is one of the most utility-intensive forms of agriculture on the planet. Electricity and water aren’t just operating expen

Open article: Why Cutting Electric and Water Costs Is Mission-Critical for Indoor Marijuana Growers by Michael Brady • 3 min read

Why Cutting Electric and Water Costs Is Mission-Critical for Indoor Marijuana Growers

If your car wash spends $18,000/month on utilities…
A 20% reduction = $43,200 per year back to your bottom line.
 Per location. Every year.
No new wash equipment.
 No operational changes.
 No downtime.
Just smarter power and water efficiency.

Most car wash operators focus on:
 • Throughput
 • Membership growth
 • Site expansion

But utilities quietly remain the largest controllable operating expense — and the easiest to fix.
We help car washes cut:
10–30% off electricity
 10–30% off water

Using proven power optimization and flow-control technology already deployed across thousands of multi-site commercial facilities.
Same wash.
 Same volume.
 Lower bills.
If you’re running one location — this matters.
 If you’re running multiple locations — this compounds fast.

Worth a 20-minute conversation.

Drop “WASH” in the comments or DM me and I’ll share a quick savings estimate.

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The Battle

Matt Benter

Michael Brady

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The Battle

Matt Benter

Michael Brady

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Brady's LinkedIn Performance

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Performance ScoreMichael Brady's LinkedIn Performance