Simplyai

PE-owned AI professional services and consulting business specialising in Agentic AI, AI Ops, big data projects and innovation
Partner to the CEO for Simplyai’s operations
Responsible to the board for sales, finance, operations, M&A, compliance, risk
Ai thought leader and growth driver

Finance Director

Strategic Consulting

Ad-hoc partnership with Business Owners to provide advice during growth, expansion or exit.

Fractional CFO

Chartered Accountants Australia and New Zealand

Course Facilitator

Audience Republic

2IC of Audience Republic’s US, European and Australian operations.
Accountable to the Board for Post-sales functions along with funding, finance and compliance.

VP, Finance & Operations

Zapid Hire

2IC of Zapid Hire’s US, UK and Australian operations.
Country Manager of US operations and responsible for launch of US mid-market and enterprise sales GTM. 
Lead the team from 50 to 1,000+ customers.
Accountable to the Board for Pre & Post-sales functions along with funding, finance and compliance.

CFOO

Essence Group Sydney

Australian branded and contract manufacturer, distributor and E-Commerce provider of dairy and nutritional powders for Australian FMCG customers (inc A2 Milk, Swisse, Woolworths and ALDI), and a growing international export market (inc China, India and the US). 
- Reported to the Managing Director and managed the strategic direction of the senior leadership team. In addition, managed the organisational effectiveness of the sales, operations and finance functions of the Group (150+ employees), across Sydney, Nowra and Shanghai. 
- Accountable for development and execution of outcomes-based business plans resulting in YoY revenue growth of avg 100%+ and significant EBITDA margin improvement.
- During leadership tenure, Essence was awarded the high-profile, 2019 Australian Exporter of the Year Award (Agribusiness and Food) by the Australian Trade and Investment Commission for outstanding export achievements.

Finance & Operations Director

Extensive experience executing buy-side & sell-side financial due diligence for clients located in Australia, the UK, Ireland and the US across a wide range of industries, including: Property, Financial Services, Specialist manufacturing, Pharmaceuticals, Food manufacturing/distribution, Banking and Infrastructure.
- Advised on deal sizes from $50m-$5bn

Transaction Advisory Services - Snr Manager

Graduate in EY’s Financial Services Audit team and completed Chartered Accounting accreditation. Progressed to Audit Manager role and was a global secondee to EY Dublin office.
- Experience with IFRS, US GAAP, Irish GAAP

Financial Services Audit - Manager

Creating incredible customer experiences and building world class revenue and finance teams at early stage hypergrowth start ups

Matthew Caldicott

Barcats

In this position, I conducted market analysis to guide strategic decisions
within BARCATS, a pioneering digital service provider in global hospitality
recruitment. I also cultivated and sustained relationships with pivotal
clients and partners, fostering business expansion. Additionally, I defined
and executed sales processes to enhance operational efficiency and
productivity while directing GTM strategy deployment and spearheading lead
generation and relationship management.
Some of my key achievements in this role include:
• Engineered sales strategies that propelled revenue growth by 122%.

• Secured three major hospitality chains as key accounts, boosting annual
revenue.

• Designed and implemented comprehensive sales lead and reporting process
for Australia and New Zealand (ANZ).

• Established and launched Field Sales team function across ANZ, a crucial
component of Go-To-Market (GTM) strategy.

• Led and mentored team of field sales representatives, significantly
boosting performance and success.

• Worked with cross-functional teams to innovate and launch new products and
services tailored to customer demands.

• Restructured sales team for optimal efficiency in December 2022.

• Developed key accounts and established new process in January 2023.

• Created and rolled out new field sales process in January 2023.

• Implemented advanced sales tools and systems in February 2023,
streamlining sales operations.

Head of Sales ANZ

Coca-Cola Europacific Partners

In May 2021 Coca-Cola Amatil became part of Coca-Cola Europacific Partners (CCEP). I am continuing the role and experience from Amatil in the CCEP Australia team

National Business Manager

While serving in this role, I managed national business development and
partnerships for Coca-Cola Amatil Limited across both B2B and B2C channels
in various Australian segments. I also developed and executed sales and GTM
(Go-To-Market) strategies, enhancing forecasting accuracy and market
penetration while spearheading lead generation initiatives and cultivated
enduring relationships to strengthen market presence. Additionally, I
provided coaching and developmental support to enhance team skills and
performance while overseeing operations, process development, and project
management, ensuring efficient business practices.
Some of my key achievements in this role include:
• Fostered and expanded customer relationships across multiple channels
including B2B, B2C, Retail, and P&C, significantly contributing to business
growth in 2020 and 2021.

• Collaborated on multiple project teams to develop and integrate key
Business Intelligence systems and website functionalities, incorporating
tools like MSD and Magento.

• Directed pilot groups for rollout and fine-tuning of new system
implementations.

• Achieved 3.8% year-on-year increase in total volume across account
portfolio.

• Successfully acquired two businesses early in 2020, expanding company's
market reach and capabilities.

• Led strategic restructure of sales team and refined sales strategies in
2020 to align with evolving market demands.

• Developed and scaled outbound sales team, alongside enhancing national
sales support infrastructure.

Creative Activation

During my tenure, I led multiple national teams as Business Unit Leader
within Clemenger Field Marketing, Australia's premier field marketing
company and key part of Clemenger Group. I was also tasked with sourcing new
clients and crafting strategic initiatives aligned with needs of both
clients and Creative Activation, focusing on various sectors including
Independent Grocery, P&C, route, grocery, electrical wholesalers, and mass
retailers. Additionally, I oversaw program deliverables for key accounts
including 20th Century Fox, Bayer, Schneider Electric, NewsCorp, and Aqipa.
Some of my key achievements in this role include:
• Directed Creative Activation's tactical activations, encompassing
Traditional Merchandising, Brand Ambassador Programs, Direct Sales, and
Product Training/Representation.

• Managed diverse team of 25 direct reports and facilitated engagement of 97
team members across various programs.

• Nurtured and expanded client relationships, significantly enhancing
account growth in FMCG, independent grocery, and electrical wholesale
sectors.

• Pioneered first Sales and Merchandising program in electrical wholesale
industry, achieving 42% increase in sales year-on-year across serviced
branches within first six months.

• Created and implemented Breville ambassador program, which recorded 38%
growth in first year and subsequently doubled in scope.

• Instituted internal mentorship program to boost engagement and
professional development, successfully halving attrition rates from 16% to
8% in program's inaugural year.

• Surpassed new business revenue targets by achieving average annual growth
of 40%, exceeding initial goal of 35%.

• Consistently met and exceeded client success targets year-over-year.

National Program Manager

Vita Group Limited

During my time, I oversaw team performance, propelling sales managers to
boost profitability across three distinct locations.
Some of my key achievements in this role includes:
• Supervised dedicated team of 16 Sales Associates, ensuring high
productivity and effective sales strategies.

• Managed Profit & Loss statements for two retail outlets and Telstra
Business Centre, driving financial accuracy and operational success.

Business Manager - Telstra

Vodafone Hutchison Australia

I directed sales outcomes for eight high-volume retail locations in North
Sydney. I also administered daily operations, ensuring optimal store
performance.
Some of my key achievements in this role include:
• Oversaw dynamic team comprising eight Senior Store Managers, enhancing
leadership across board.
• Fostered robust engagement strategy that involved 75 team members spanning
all operational sites, bolstering team cohesion and operational efficiency.

Territory Manager, Multi site Manager, People Manager.

Foxtel

- Organising sales visits
- Demonstrating/presenting products
- Establishing new business
- Maintaining accurate records
- Reviewing sales performance
- Negotiating contracts.

Sales Executive, Sales professional

The Duct Company

Overlooking the installation of Air conditioning services to commercial and high rise projects in the Sydney area.

Span of control:
Team of AC duct installers of up to 7 staff.

- Site measure
- Stock and product control
- Oh&s processes and compliance
- Liaise with project management around contract and time variances
- Working with in time constraints of project
- Planning of work to be done
- Quality control
- Staff supervision

Site Coordinator

Wyong Council

Span of control:
Training and management of up to 3 apprentices.

Maintenance and project work for Wyong council.
Repair and maintenance work for Wyong councils pump work shop.

- Site work
- Project management 
- Confined spaces work
- Site measure and quoting
- Working to budgets
- Machine Maintenance
- Tool Maintenance
- Oh&s process and compliance

Metal Fabricator Engineer

With a dynamic career spanning over a decade in high-level sales,
operations, and program management, I have consistently driven success and
growth for leading companies across Australia. My expertise in strategic
sales management and business development is complemented by a strong
foundation in operational leadership and project execution. I excel at
crafting and implementing effective Go-To-Market strategies that penetrate
and capture market share, enhancing client engagement and profitability.
As a seasoned leader, I manage cross-functional teams to innovate and
optimize processes, significantly improving productivity and business
outcomes. My hands-on approach in P&L management and my ability to forecast
performance have been instrumental in transforming business operations,
leading to sustainable growth and industry recognition. I have a proven
ability to nurture key client relationships, develop high-performing teams,
and lead complex projects that meet and exceed demanding targets.
I'm passionate about mentoring emerging talent and driving innovations that
respond to market needs, ensuring that the businesses I work with remain at
the forefront of their industries. I am currently seeking opportunities to
leverage my skills in a challenging environment that values relentless
improvement and visionary leadership. Let’s connect to discuss how I can
bring value to your organization.

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The Battle

Matthew Caldicott

Luke Watterson

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