Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

I write LinkedIn content to get more leads | Ghostwriter | LinkedIn Strategist

See you in the Mail -  
✉️ arohi.choudhary@icloud.com

Arohi Choudhary

Every fashion brand launches a new collection.
So why do most of them shut down before 3 years?

After studying multiple case studies, I’ve noticed something uncomfortable about how fashion brands are built.

If you remove the logo and the campaign captions,
Most early-stage fashion brands look remarkably similar.

Similar silhouettes.
Similar pricing.
Similar promises.

And yet, founders expect customers to make a repeat, full-price buying decision based on that
sameness.

Looking at brands that grew fast and collapsed faster, one example stands out: Forever 21.

The brand didn’t fail because people stopped liking trendy clothes.
It failed because the business underneath the brand couldn’t sustain the growth.

Inventory ballooned faster than demand.
Stores expanded faster than cash flow.
Discounting became constant, not tactical.

Customers were trained to wait.
Margins disappeared.
And the brand slowly lost its sense of value.

The issue wasn’t creativity.
It was control.

Because the real work of fashion is operational, psychological, and financial.
But on the surface, it’s dressed up as aesthetics.

Which creates a gap:

Customers admire the brand… but don’t always commit.
And commitment is what turns interest into revenue.

The brands that survive don’t create more collections.
They create clarity.

They understand:
How inventory moves, not just how it looks
How pricing trains behaviour
How positioning guides expectations

Poor inventory planning quietly locks cash.
Over-discounting teaches customers to wait.
Confused positioning makes brands forgettable.

That’s the difference between launching a brand
and sustaining one.
Fashion is not art alone.
It’s supply chain + psychology + cash flow.

Curious to hear from founders, brand managers, and operators here:

What’s been the hardest business lesson you’ve learned while building a fashion brand? 


#FashionBusiness #DTCBrands #FashionStartups
#BrandBuilding #RetailStrategy #InventoryManagement #FashionEntrepreneurs

Arohi C

No alternative text description for this image

Hate to say it, but thinking Coach ’s comeback was “overnight” is exactly why most rebrands fail.

Coach didn’t reposition from overexposed to premium without intent.

So what changed?
Was it one viral bag?
A new creative director?
Or just perfect timing?

NO. Coach has been rebuilding itself slowly and deliberately for years. 

➤ A slow, intentional rebuild

Coach has been rebranding quietly for over a decade.
An early signal of Coach’s shift came around 2015 with the launch of the Coach 1941 line, which marked a renewed emphasis on craftsmanship, leather quality, and fashion credibility under Stuart Vevers.

Then came a smart changes:
Instead of chasing trends, they mined their own archives.

Swinger. Cassie. Courier.
Familiar shapes, refreshed for a new generation.

And eventually the Tabby.
The breakout hit that bridged nostalgia and modern styling.

➤ Clear shift in targeting

In the last few years, Coach made an intentional push toward:
	• Gen Z and younger millennials
	• LGBTQIA+ communities (Coach Pride collections)
	• Brighter colours, playful designs, trend-aware styling

You can see it clearly in:
	• Their celebrity ambassadors
	• The models they choose
	• The platforms they prioritise

This wasn’t random inclusivity.
It was brand alignment.

➤ Cleaning up the biggest brand killer: discounting

One of Coach’s smartest decisions had nothing to do with design.

They fixed distribution.

Earlier:
	• Constant sales
	• Overloaded outlets
	• “Why pay full price?” problem

Now:
	• Fewer sales per year
	• Curated outlet assortments
	• Clear separation between mainline and outlet products

Coach feels premium again not because prices changed dramatically, but because perception did.

Coach translated that identity for a new generation with patience, positioning, and product discipline.

📌 What do you think - Is Coach now entry-level luxury done right or will it always carry its mall-era baggage?


#BrandReinvention #LuxuryBranding #BrandStrategy #BusinessOfFashion #GenZMarketing

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The Battle

Matthew Miceli

Arohi Choudhary

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The Battle

Matthew Miceli

Arohi Choudhary

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Arohi Choudhary's LinkedIn Performance

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Performance ScoreArohi Choudhary's LinkedIn Performance