Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

CURAT—D

In 2022, CURAT—D was born. Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using their personal brands.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic content—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

U-Topia Ecosystem

It started with one meeting. In 2021, I'm 20 years old and I meet Emmanuel Quezada, CEO of U-topia Ecosystem. He shared a bold vision: creating a groundbreaking Web3 ecosystem. Days later, I joined as the sole US-based team member.

My title? Director of Partnerships.
My mission? Own the US market.

Over 14 months, here’s what I accomplished:

- Built connections with 20+ teams, linking U-topia to other metaverses.
- Led meetings with companies like Binance.
- Partnered with NFT communities to create interconnection bridges.
- Engaged VCs to showcase U-topia’s vision and future.
- Spoke at global events, sharing the stage with CEOs of $100M+ companies.
- Traveled to Dubai to meet the team face-to-face and strengthen collaboration.
- These moments weren’t just professional wins—they were personal milestones.

I grew relationships that turned into lifelong friendships. I learned the art of trust, connection, and creating real value in a fast-moving industry.

But as CURAT—D, my content agency, began to demand my full focus, I faced a tough decision. I chose to step away from U-topia to fully dedicate myself to my next chapter.

Today, I’m proud of the foundation we built together.
U-topia is now working with global giants like Adidas, FIFA, and Walmart, building cutting-edge IP products and redefining the Web3 space.

I’ll always root for their success and the bright future ahead.

Director of Partnerships | Partner

MONACAIR

In 2021, I was 19 years old and joined Monacair, Monaco’s premier private helicopter service, as a Business Development Intern.

My mission was to assist in expanding Monacair’s reach.

Over two months, here’s what I accomplished:

- Assisted in refining Monacair’s B2B partnership strategy.
- Conducted market research to identify high-value clientele and potential partners.
- Supported the sales team in optimizing customer acquisition efforts.
- Helped improve internal processes by analyzing client data and operational workflows.
- Gained firsthand experience in the ultra-luxury aviation space, working alongside a high-performance team.

I learned lessons in high-stakes client relations, precision-driven service, and the power of seamless logistics.

It was fast-paced, high-energy, and filled with invaluable insights.

But as my passion for branding and business growth evolved, I knew my next challenge awaited.

Still, I’ll always appreciate the experience and the foundation Monacair gave me in navigating elite service industries.

Intern

Building digital legacies for Founders & CEOs | Founder of CURAT-D

I’m Aurelien, and I help b2b founders turn their personal brands into a revenue-generating machine.

My journey started 7 years ago when, at 15, I launched my first company, STRADA PARIS. I had no experience, but I had a vision. 

Fast forward a few years—while I was still a student in Boston—I made my very first LinkedIn post, and everything changed.

What started as a leap of faith turned into a business that helps founders build their personal brands, drive growth, and generate serious revenue.

In 2022, CURAT—D was born. 

Since then, we’ve partnered with 7-figure founders, signed high-profile clients (including one of Hollywood’s biggest names), and helped our clients close a $4M deal—all by using LinkedIn organic content.

Our mission is simple:

Help founders build brands that stand out and bring results.

At CURAT—D, we take a hands-on approach. We help you:

- Craft your unique story
- Grow your audience
- Build your authority
- Attract high-ticket clients

The best part?

It’s all done through organic LinkedIn strategies—no ads, no gimmicks, just real value.

We capture your authentic voice through simple processes like:

- Content calls
- Voice memos
- Raw thoughts you share, turned into content that drives engagement and results.

Our goal?

To take your brand to the next level and 10x your growth.

Outside of work, I’m always looking for my next challenge. I’ve traveled the world, spoken at events like The Metaverse Summit in Silicon Valley I watch every single Formula One Grandprix, and am always pushing myself to grow.

But my true passion is seeing my clients succeed. 

I’m here to help you turn your LinkedIn profile into more than just a social media account—it can be the key to unlocking your next big opportunity.

Curious to learn how?

Send me a message, and let’s talk about how we can elevate your brand.

Let’s make big things happen together.

Aurelien Scagnolari

October 2025 was the best month I've had since launching CURAT—D 2.5 years ago. Here's what went down:

The numbers:

• Best revenue month to date
• 3 new clients signed in 6 weeks
• 30 founders interviewed at Antler
• 7.5 hours of raw footage captured
• 150+ clips generated

Numbers never tell the full story…let me break down what actually happened.

The Booth at Antler

Ted Merz, CFA and I spent 5 days interviewing 30 founders at Antler. They all got 15 minutes. Every single one had a story worth telling.

An ex-FBI agent building in cybersecurity. A corporate lawyer creating the Airbnb of Law Firms. An ex-CFO launching a fitness app. A journalist breaking down fertility barriers through storytelling. A LinkedIn senior moving into sports tech. First-time entrepreneurs in diamonds.

The premise is simple: remove every single friction point for shooting video content.

Some of these clips are already blowing up online, and we're just getting started.

We're now looking for partners who want to host The Booth for half a day to a full day. If that's you, let's talk.

New clients

One of the three new clients sold his company for $450M.

We're creating video content for him and we’ll handle everything. Book a podcast studio. Handle logistics. Build the strategy. Ask the questions. Capture the footage. Edit based on platform.

One thing I'm really excited about: we're not signing clients but signing partnerships moving forward.

What does this even mean?

On average, our clients stay 12+ months. They can leave after 3 if they want. But they don't. Not because they're trapped in a contract. Because they see the ROI and they want to stay.

Buff Medical Resort partnership

Last months, I spent a week at the Swiss border working with Buff Medical Resort. 

We're building 3 content engines: the founder Hans, hotel director Jean Jacques, and medical director Dr. Claas.

I spent hours with each voice we'll be working with. The founder who went from banker to hospitality entrepreneur. His son managing the hotel operations. The medical director who knows everything science says about longevity.

Thank you Sophia Kelly for the trust..

I'll be sharing the behind-the-scenes of building three thought leaders from scratch as we go.

What else?

I'm auditing the entire business right now. What can AI do? What can we automate? What needs the human touch?

I'm also finally launching a new website. The new one will show exactly how we work, who we work with, and what results we get.

Should be live very soon. Can't wait to share it.

If there's one thing October taught me, it's this: good things take time, but when you remove friction and focus on partnerships over projects, momentum builds fast.

Now onto November.

Founder at CURAT—D | We partner with service & tech founders to build authority that compounds into clients, capital, and opportunities

I'm turning 24 this month. Two years ago, I graduated college and went all in on building CURAT—D. Here's everything that happened in the last 912 days:

Studied in Boston, majored in Entrepreneurship. Always wanted to build companies (first one was at 14)

In college, I went to every conference I could. Met people online. Published everything I was learning on LinkedIn. At the time, blockchain was booming. I posted a ton about it.

Joined a company as Director of Partnerships. I was tasked to expand their US presence. Through that role, I got invited to speak at a Summit in Silicon Valley (people were paying $5,000 to attend). Got invited to the Abu Dhabi Grand Prix. I was 20. It was surreal.

I had about 4,000 followers. 

CEOs started reaching out asking how I was doing it. They wanted tips. This was before "LinkedIn gurus" were a thing, so my help actually mattered.

I helped them for free at first. Creating posts. Getting attention. They'd sign deals. I thought: okay, there's something here.

Then I started getting paid. Freelance gigs. Pay-per-project stuff.

And I realized: if you have customers, you have a business.

My girlfriend (still my girlfriend today) helped me with the branding, the mission statement, all of it. I took four weeks in the mountains to focus on building. Then I launched.

A few weeks later: first clients.

Then I did a world tour. Seoul, Dubai, Singapore, Tokyo, SF. Meeting leaders, clients, learning everything I could.

In 2023, I lost 80% of my revenue in four weeks.

I was doing everything myself. Posting dozens of client posts every week. Not delegating.

People started telling me the business was going to fail. That I wouldn't make it.

I didn't know what to do. So I restructured. 

And then I had the best month ever.

Where are we now?

New website soon. 

Amazing partners I'm meeting in person as much as possible.

People trust me for the work we do. For the skills of my team.

But I know what got me here won't get me to the next level.

My LinkedIn presence still books me a ton of calls every week. That's the foundation.

But now it's about scaling beyond just me.

The mission is to make CURAT—D the best personal branding partner ever created.

White-glove service for founders making $1M to $30M a year.

Build personal brands that get them leads, visibility, trust, authority, all of it.

I'm healthy. I've got an incredible team.

Now we keep pushing. We keep building.

Here's to 24.

I'm hiring our first full-time Content Strategist at CURAT—D.

If you want to work with founders who've exited for 8/9 figures, Hollywood talent, global leaders, and CEOs building legendary companies, this is it.

You'll be paid to extract stories, shape ideas, and turn them into content that drives results.

And if things go well you'll grow into Head of Content next year and own the entire department.

If you're in apply, or tag someone who should :)

Thank you Antler.

8 weeks ago, I'm thinking about a problem. 
My clients keep asking: "Can we do video content?" Sure. But then:

"What's the script?"
"What lighting?"
"Which camera? Should I use my phone?"
"Who edits it?"

It becomes this whole thing. So they don't do it.

But video is how leaders are communicating now. Fortune 500 CEOs speaking directly to stakeholders. 

Video forces you to be real. You're either authentic or you're not. There's no hiding behind polished copy.

That's the power of it.

Then came the idea…

What if I made it stupid simple for founders to shoot video?

Show up. Sit down. Answer questions. We handle everything else.

That's when The Booth idea hit me.

I called Ted Merz, CFA. He spent 3 decades at Bloomberg. Incredible person. Perfect partner for this.

"Let's do it."

Two weeks later, we had a spot at Antler to test it.

We set up the booth on a Saturday. Had to be ready by Monday.

Ted looks at it: "This isn't soundproof."

He's right. It's in a co-working space. If someone's recording, no one can work.

Panic mode. Went to Amazon. Bought the best soundproof panels I could find. Installed them overnight.

The results:

30 founders interviewed. 15 minutes each. 7.5 hours of footage.

We asked everyone: "How was your Antler experience?"

Every single person said the same thing. Life-changing. Amazing community. Incredible tools.

4,000 applicants. 150 accepted. Only 8-10 get funded. Everyone's dialed in from morning to night for six weeks.

The emotions were real. It was the end of their cohort, the last week.

We compiled all the answers into one video showing gratitude to Antler and what the experience really means to founders.

Thank you, Antler and the whole NY team, Kaila Jeff McKenzie Malcolm-Wiley Sam Allie Wouter.

Ps: If you want the booth in your space, send us a DM :)

There was a moment I decided I wasn't going to live a normal life.

I was 16.

My dad used to travel to the US for work. He'd come back and tell me: "That place is full of opportunities. Full of ambitious people. If you want to be successful, discover the world, meet interesting people, that's where you need to go."

I didn't know what I wanted to do with my life yet. But I asked my parents if I could spend a year abroad in the US. 

They said yes.

I spent a year in Denver, Colorado with a host family I still consider my second family.

That's where I discovered entrepreneurship.

Books. Business conferences. People like Gary V and Tai Lopez (yes I know…) telling the young generation: "You can write your own story. You don't have to follow the traditional path."

I read everything I could. Started thinking about building businesses.

And I came back to France thinking: this is what I want to do.

I wanted freedom. Agency over my own agenda. The ability to travel whenever I wanted. To be my own boss, not over other people, but over my own life.

So I finished high school in France. Started a clothing brand with my best friend. Learned a ton.

Then went back to the US for university. Joined a company as Director of Partnerships at 19. Built my personal brand on LinkedIn. Content was crushing it.

People started asking: "How are you generating this content while working and being a student?"

I started helping them.

That's how I got into this world.

But here's the thing, I've never struggled with anything in my life. 

My trauma isn't from high school or some personal hardship.

My trauma is from seeing people who couldn't afford things.

My dad also used to go to Africa when I was a kid. Every time I didn't finish my plate, he'd say: "I'm going to take you there and you'll see if you ever leave food on your plate again."

His message: You're privileged to have food. Finish it. Because there are people who would die for the scraps you're leaving behind.

I've seen both ends. People who had everything and were unhappy. People who had nothing and it was tough.

That's why I wanted my reality to be different.

I saw what was possible and what wasn't, and I wanted to be on the side where I had control.

I've been building toward this ever since.

If you're a Head of Marketing or Head of Comms at a company right now and you're NOT convincing your CEO to create video content in 2026, you're missing the biggest shift in founder-led communication we've seen in years.

Here's what's changing:

Leaders are speaking directly to their stakeholders.

No PR or corporate comms team polishing the message. Just raw, honest communication through their own channels.

And it's working.

Look at the examples:

Guillaume Moubeche from lemlist (company valued at +$150M) is crushing it with video content, speaking directly to customers.

Jon Gray from Blackstone does polished earnings calls in a suit, then sits at his desk and breaks down the three takeaways like a YouTuber. 

Jensen Huang does the same thing with his keynotes.

And don’t make me say what i didn’t say…this isn't about "being on social media." It's way deeper than that.

It's about trust, authority, and visibility. And it's a positive-sum game for your business.

Now why video?

Because the future of communication is more honest, more transparent, more raw. And video is the medium that makes that possible.

You can't fake authenticity in a 2-minute video the way you can in a polished press release.

Your stakeholders, (customers, investors, employees, partners,) want to hear from YOU. Not through a third party, or a filtered through a medium. 

Directly from the source!

The pushback I hear:

"My CEO doesn't want to be on social media."
"They're camera shy."
"They don't have time."
"They don't know what to talk about."

I get it. But there's SO MUCH to talk about.

What brought you to where you are today? What challenges did you face building the company? What details about your industry do people not understand? What decisions are you making right now that matter?

Finding which stories to tell (and how to tell them without sounding like everyone else) is the hard part. That's where we come in.

What we do:

We help you figure out which story to tell the world about you. Not making you look like someone you're not. Just finding who you are as a person, what matters to you, and packaging that in a way that resonates.

We build deep relationships with every partner (client, whatever you want to call it). We get to know you. We pull the stories out. We help you communicate them in your voice.

And with AI becoming more prevalent, choosing the right words, the human words, matters more than ever.

The bottom line: 

If you're in marketing or comms, your #1 job in 2026 should be getting your CEO to take the mic.

Video content from founders drives trust, authority, and visibility. It's not optional anymore. It's table stakes.

And if you need help figuring out what to say or how to say it, that's exactly what we do at CURAT—D.

Let's talk.

I haven't taken a day off in two years. Not a single one. For +900 days, I've worked for a few hours minimum. Usually more.

If I get in a car accident tomorrow, no one will take care of the business. I’ll even lose a few clients.

If something happens to my family, I still have to show up.

Entrepreneurship is way too glorified online.

"Be your own boss." "Work from anywhere." "Make millions."

But let me glorify it for you:

Some Saturdays I'm working at 11 PM. Some nights I'm sending emails at 2 AM. Some mornings I wake up stressed about what happened overnight with my US clients while I was asleep in Europe, some I won't sleep at all

There's always something that can go wrong. Deliverables. Client expectations. Cash flow.

It's not glamorous, yet I personally wouldn't do anything else.

Yes, it's hard. Yes, I work every single day. Yes, there are no sick days or vacations.

But I get to build something from nothing. I get to work with incredible people. I get to learn by doing.

And I'm grateful for it every single day.

Just don't let LinkedIn fool you into thinking it's easy.

Re-introducing CURAT—D.

We're a personal branding partner for founders and CEOs.

what we do:

We extract stories (the real ones, not the LinkedIn versions). We dig into your entire life, your company, how you actually operate, how you hire, what happens behind the scenes. Who you are as a person.

Then we amplify those stories at scale.

Two engines: video content and written content. Mostly using LinkedIn as the vehicle to get your voice out there in a way that actually sounds like you.

We work with founders for 6 to 12 months. Sometimes longer.

founders we work with are doing $5M to $20M in revenue per year. They're at the stage where their personal brand matters, for hiring, for partnerships, for deals, for authority in their space.

Our process is not quick.

We audit everything. your story. your company. how you do things differently. what makes you interesting. what pisses you off. what you believe that most people in your industry don't.

We meet you in person after a few months because you can't build someone's brand over Zoom calls alone. You need to see how they move, how they talk when they're comfortable, what they're like when the camera's off.

We don't use frameworks nor we apply the same playbook to everyone.

Every founder is different so is every story. That's the whole point.

If you're a founder who's tired of sounding like everyone else, let's talk.

I do manually what everyone else tries to automate. I have enough data right now to automate everything. The content creation. The commenting. The outreach. All of it.

I could plug an AI tomorrow and watch my profit margins go up.

But I don't, why?

Because I've seen what happens when you optimize for scale over soul. Founders end up with content that performs but doesn't feel like them. Posts that get engagement but don't build trust. Frameworks that work on paper but miss the whole point.

Personal branding is really messy, emotional, human.

Our content calls with clients…Sophia Kelly told me they feel more like therapy than marketing interviews. She told me once they helped her with self-discovery, questions she hadn't even thought to ask herself.

Most CEOs never sit down and reflect. They're in the weeds all day, working their asses off, then they go home. Repeat.

But when we do these extraction sessions, something usually clicks. "I haven't thought about it that way." "That's actually interesting."

I have an author as a client, he's used to this kind of thinking. But for most CEOs, these calls are more valuable than actual therapy sessions.

A lot of founders are blind to their own stories.

They don't see what's interesting about their journey until someone goes in and pulls it out. That's what we do. We extract. We find the emotion, the energy, the thing that makes them different.

Not a hook or a framework. 

If you look at our case studies, there's a pattern, storytelling that feels unique. Content that sounds like the person, not like everyone else running the same playbook.

Could I automate this and scale faster? Sure.

Would it work as well? No chance.

I'm running my own race here. Focused on depth. On the stuff you can't systematize.

And that's exactly how I want it.

I’m scared that AI will take over my business…ChatGPT is becoming the best tool to create content at scale and at a fraction of the price.

Haha, I’m kidding, I’ve actually never been so bullish about CURAT—D being the personal branding partner for founders and CEOs.

Because everybody sounds the same now.

Content has no soul. The writing is predictable. It's almost funny watching people post more and more garbage, thinking volume will save them.

You're better off not posting at this point.

And i will even go as far as saying LinkedIn should be worried. People are reading less, scrolling faster, logging out.

Think about it like groceries: you shop at the same store because they have variety, right?

Would you keep going if tomorrow they only sold one item?

That's LinkedIn right now. Millions of people saying the same thing with different profile pictures.

What AI CANNOT do:

Tell YOUR story. Share what went wrong last Tuesday. Explain the decision that almost tanked your company. Admit what you're still figuring out.

AI can write hooks but it can't write truth.

And truth is the only thing that cuts through now.

Building an authentic online presence has unlimited upside, we’ve shown it time and time again.

Say you sell a $20k product. Your presence gets you 3-4 conversations a week. At a 20% close rate, that's $1M a year.

From just showing up as yourself.

The founders who win in the next 5 years won't be the ones who post the most.
They'll be the ones who sound the least like everyone else.

AI made it easier to create content.

It also made being human the only strategy that works.

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The Battle

Matthew Miceli

Aurelien Scagnolari

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The Battle

Matthew Miceli

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aurelien Scagnolari's LinkedIn Performance

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