Miceli Media

• Developed business strategy, sales plan, project timelines, and website
• Generated qualified leads, conducted consultations, and closed sales
• Provided account management, content creation, and campaign management services

Founder

Softchoice

• Managed and optimization SMB clients' IT environments ensuring alignment with strategic objectives.
• Collaborated with internal teams and architects to devise comprehensive IT solutions.
• Leveraged a customer-centric and solutions-orientated approach to understand challenges.

Account Executive

Rockstar Energy Drink

• Analyzed and determined locations for proper and successful product promotion events  
• Planned and executed in-person promotional events to demonstrate and distribute products
• Utilized social media marketing to increase brand reach

Brand Ambassador

Sigma Nu Fraternity, Inc.

• Communicated and negotiated with music artists’ management teams and business sponsors 
• Planned, executed, and sold out a public concert with 800 attendees
• Generated over $50,000 in total revenue from the event each year

Philanthropy Coordinator

• Created and facilitated informational sessions about Sigma Nu Fraternity history and values. 
• Organized and executed events for candidates to become acquainted with active members.

New Member Educator

• Communicated with the concert venue and various artists.
• Assisted with the creation and distribution of promotional content.

Internal Philanthropy Co-Chair 

Morton Grove Park District

• Oversaw and managed pool operations. 
• Facilitated training in-services to allow for exceeding certification standards.
• Delegated duties accordingly while enforcing proper protocol. 
• Verified facility employees and equipment met all standards.
• Monitored designated area(s) while enforcing rules, regulations, and policies to ensure safety.
• Administered first aid and CPR in response to life-threatening situations. 
• Assisted with preparation and organization for special events and private parties.
• Provided customer service and professional interactions to patrons within the facility.

Manager & Head Lifeguard

RippleMatch

• Collaborate with the Campus Operations Manager to expand campus recruitment and increase interview placement rate 
• Schedule and conduct interviews for intern candidates and act as a point of contact throughout the entire hiring process
• Responsible for tracking 40-50 candidates per week and having daily exchanges with management about their progress

Program Manager

MetaBirds

• Produced and executed promotional content for social media outlets 
• Managed social media accounts daily and optimized platforms for growth and engagement

NFT Digital Marketing Intern

i9 Sports

• Facilitated instructional sports sessions for beginner, intermediate, and advanced levels. 
• Assisted Business in site organization and scheduling for house-league. 
• Oversaw the productivity and proficiency of site staff. 
• Provided customer service to patrons. 
• Trained and delegated responsibilities to site staff.

Site Coordinator

DICK'S Sporting Goods

• Strived to provide the best and most efficient customer support. 
• Maintained merchandise displays. 
• Provided personalized product guidance to fit the needs of the end consumer.

Retail Associate

Founder @ Miceli Media | Brand Building and Strategic Management

Hey everyone, I’m Matthew 👋 

We live in the age of digital, where the success of a business relies heavily on its online presence. 

My passion lies in harnessing this digital power to help brands connect, communicate, and grow.

I'm the Founder of Miceli Media, a forward-thinking digital marketing agency based in the heart of Chicago. 

With a focus on social media marketing and content creation, my team and I at Miceli Media help businesses build a robust online presence.

We firmly believe that successful digital marketing is not just about being seen - it's about being remembered. 

We strive to create dynamic content that not only captures attention but also resonates with audiences to foster lasting relationships.

At Miceli Media, we're not just a service provider - we're a partner invested in your success.

Our team prides itself on its adaptability, creativity, and commitment to excellence.

We keep our fingers on the pulse of digital trends and leverage the latest techniques to ensure our clients stay ahead of the curve.

Whether you're a startup looking for your first followers or a well-established brand seeking innovative ways to stay fresh and engaging, I'd love to hear from you.

It's time to apply our latest innovation and elevate your brand above the competition! 

Stay connected, stay digital. 🌐

P.S. Remember, regardless of what you do, play the long game!

Matthew Miceli

Ghostwriter for people who hate sounding like everyone else.

You’re not just busy.
You’re buried.

Clients, calls, launches, growth… and somewhere in between, you’re supposed to “just post on LinkedIn” and wait for the leads to roll in.

Here’s the truth nobody tells you:
Inbound works - but it’s not instant.
It takes time, testing, and the right content to attract the right people.

That’s why my clients don’t rely on hope alone.
We run inbound and outbound in parallel.

Inbound: Content + comments that build authority and trust so leads find you.

Outbound: Strategic, non-spammy outreach that starts conversations with your ideal buyers now.

It’s a two-lane system:

Inbound creates long-term demand.
Outbound brings short-term opportunities.
Together, they keep your pipeline moving - now and later.

What this looks like in action:

“Five months ago, I was stuck at 20K. Now we’re almost at 70.
It didn’t happen by magic. It happened in the shadows — your ghost comments, your fingerprints on DMs I didn’t know how to answer.
Somewhere in the middle of all that, my work got sharper. Less about me, more about them.
You don’t say much. But when you do, it’s clean, fast, and brutal in the best way. I trust your eye because you don’t flinch.”

Proof:

11k+ organic followers grown

Clients booking calls within weeks

Leads that multiply with consistent, strategic posting

If you want LinkedIn to bring you leads without becoming a guessing game,
DM me “GROW” and I’ll share the exact strategy I use for my clients.

Nadia Bajwa

Myth #6:

“Content is king.”

No.

Clarity is king.

Content without clarity is just noise with formatting.

Clarity is what makes someone:
 
→ Pause
→ Pay attention
→ Pre-qualify themselves
→ DM you without needing a pitch

People don’t remember the post.
They remember how clear you were.

Myth #4:

“Don’t sell in every post.”

You don’t need to sell in every post.
But you do need to signal in every post.

Signal:
 
→ What you believe
→ How you work
→ Who you help
→ Why it works

People don’t hire you because of one great post.
They hire you because of the pattern you create over time.

Your posts are either building that pattern - or breaking it.

You can be loud.
Consistent.
Even viral.

And still completely misunderstood.

The real skill?

Writing in a way that makes someone pause and say:
“This is exactly what I’ve been trying to explain.”

That’s when the DMs start.
That’s when referrals click faster.
That’s when your content stops being content and starts being proof.

Not of popularity.
Of precision.

Myth #5:

“Viral posts drive business.”

Sometimes they do.
Mostly they don’t.

What drives business?

Trust.
Specificity.
Quiet confidence.

Most viral posts appeal to everyone which means they convert no one.

The posts that bring in the best clients often:
 
→ Get half the reach
→ Say something only your people will understand
→ Sound like a client call, not a performance

Reach is a metric.
Relevance is a signal.

Only one moves pipeline.

If you hire a ghostwriter just to “save time,” you’ll get filler.

But if you want to scale your signal, here’s what happens instead:

→ Your beliefs get sharper
→ Your story gets tighter
→ Your content finally matches the way you speak on your sharpest day

Most people don’t need help being louder.

They need help being clearer.

That’s what we do.

Quietly. Consistently. In your voice.

Nobody’s coming to save you.

Not your boss.
Not the government.
Not the degree you were told would “guarantee” success.

If you don’t figure out how to make money on your own 
You’ll always depend on someone who did.

That’s the difference.
Between those who scroll and those who execute.
Between survival and control.

And some people?

They figured it out with one skill:
Copywriting.

Words that sell.
Clients that pay.
A system that works - if you do.

Tomorrow, 7PM.
They show you how.

https://lnkd.in/dtGzPtwf

You write something honest.
Then you soften it.
Then you tweak the tone.
Then it doesn’t land - because it doesn’t feel like you anymore.

The line you deleted?

That was probably the one worth posting.

Sharp content isn’t risky because it’s bold.
It’s risky because it’s true.

But truth is what cuts through.

Not performance.
Not polish.

Permission.

There’s a version of you that works 60 hours and feels alive.
And a version that works 20 and still feels drained.

Burnout is rarely about volume.

It’s about:

→ Ownership
→ Clarity
→ Resonance

If your work reflects who you are and what you stand for, it feeds you.

If it doesn’t, even a few hours a day feels like a grind.

Before you cut hours, check direction.

A few months ago, I opened my banking app and stared at the balance longer than I should’ve.

Not because it was zero.
Because it hadn’t moved.

Same number. Same routine. Same excuses.

I closed the app, told myself “it’s fine,” and went on with my day.
But it stayed in my head. All day.

That’s when I realized something uncomfortable.

Nothing was wrong enough to force change.
And nothing was right enough to feel proud.

That middle space is dangerous.
It keeps you alive, but stuck.

So I stopped asking myself “What’s the safe move?”
and started asking “What would I regret not trying?”

I’m still figuring it out.
Still inconsistent. Still learning.

But at least my days don’t feel copy-pasted anymore.

And honestly, that’s progress.

I’ve realized something uncomfortable.

My days are full.
I show up.
I get things done.
I stay “on track.”

And yet, there’s this quiet feeling that I’m not actually moving forward.

Not falling apart.
Not failing.
Just… stuck in place.

It’s a strange space to be in.
Nothing hurts enough to force change.
Nothing excites enough to spark growth.

So life keeps moving
and I move with it
without really choosing direction.

From the outside, everything looks fine.
That’s what makes it dangerous.

Because comfort can disguise stagnation.
And being busy can feel like progress.

If this resonates, it’s not negativity.
It’s awareness.

And awareness is usually where real change begins.

Some days I feel behind for no dramatic reason.

Nothing terrible happened.
No big failure.
Just a quiet awareness that I’m capable of more than what I’m currently doing.

That’s the uncomfortable part no one talks about.

When life isn’t falling apart, but it’s also not moving forward.
When you’re functioning, not fulfilled.
Busy, not building.

And you keep wondering if this is patience…
or avoidance dressed as maturity.

I don’t need a miracle.
I need honesty with myself.

Because comfort doesn’t ruin you loudly.
It lets you drift.

And drifting is how years disappear.

Last year, nothing was actually wrong with my life.

And that messed with me.

I was doing what I was supposed to do.
Showing up.
Staying busy.
Finishing things.
Saying “I’m good” when people asked.

But almost every night, when things went quiet,
I’d feel it.

This small, heavy feeling.
Like I was standing still while time kept moving.

I wasn’t failing.
I wasn’t behind.
I just… wasn’t going anywhere.

From the outside, everything looked fine.
From the inside, it felt like I was wasting something I couldn’t get back.

What hurt the most wasn’t messing up.
It was knowing I could do more
and choosing what was easier instead.

I didn’t need motivation.
I didn’t need advice.

I needed to stop lying to myself.

So I stopped waiting to feel ready.
Stopped saying “soon”.
Stopped calling fear “being patient”.

I’m not ahead of anyone.
I’m not done figuring things out.

But I’m moving.
And that matters.

That quiet pressure I used to feel at night?
It’s still there.

It just finally feels like it has a direction!

Everyone has access to the same tools now.

Same AI.
Same prompts.
Same frameworks.

So why does some content stop you mid-scroll
while the rest feels like recycled oatmeal?

Because tools don’t create resonance.
Taste does.

Taste is knowing:

 → What to cut
 → What to keep
 → What lands vs. what performs
 → What actually sounds like you

It’s the difference between content that’s just correct
and content that actually moves people.

AI can write.
But it can’t recognize what’s worth saying.

That’s still on you.
Or someone you trust to see what you can’t.

Some days you’re not lazy.
You’re just tired of pretending you care about things that don’t matter to you.

Tired of chasing goals you didn’t choose.
Tired of proving yourself to rooms that don’t see you.
Tired of shrinking your ambition so it fits your environment.

No one talks about this part.
The quiet grief of knowing you’re capable of more.
And still showing up where that “more” has nowhere to go.

But here’s what I’m learning, slowly.
Feeling stuck doesn’t mean you’re finished.
It means your current place can’t hold who you’re becoming.

So if today all you did was survive with your self respect intact, that counts.
You’re not behind.
You’re just gathering the courage to move differently.

I used to think I was behind.

Behind people with better colleges.
Better connections.
Cleaner timelines.

But then I realized something uncomfortable.

Most people aren’t ahead.
They’re just louder.

They post certainty while privately questioning everything.
They announce wins while quietly avoiding the work that actually scares them.

Progress rarely looks impressive in real time.
It looks boring.
Messy.
Repetitive.

Showing up when no one is clapping.
Fixing one small thing instead of chasing ten shiny ones.
Choosing clarity over noise.

You don’t need to reinvent yourself.
You need to stay long enough to compound.

That’s how real momentum is built.

Quietly.
Patiently.
Honestly.

taplio

The Battle

Matthew Miceli

Nadia Bajwa

Followers

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taplio

The Battle

Matthew Miceli

Nadia Bajwa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nadia Bajwa's LinkedIn Performance

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