Supered

Co Founder and CEO

Sprocketeer

RevPartners

Co Founder + Head of Strategy / Growth

Connectivity Wireless

Lead sales operations and business strategy execution through operationalizing and optimizing marketing strategy, business processes, MarTech infrastructure, measurement, and reporting. I own the CRM and all integrations into the system - MQLs, SQLs, Opportunity Management, MarTech Stack, and Revenue Operations - for all lines of business.

Director of Revenue  and Strategy

I led all marketing operations - content strategy, website operations, product marketing, social media marketing, and event marketing. Additionally, I relaunched the our CRM and onboarded Sales and Marketing.  

Performance: 
- Oversaw website revamp, SEO, SEM initiatives; users increased by 171%, page views increased by 289%, and conversations increased by 112%.
- Coordinated all social media campaigns; increased LinkedIn impressions by 9,900%, increased engagement by 4024%, and social media referrals by 256%

Director of Marketing and Strategy

C Spire

Directed the development and implementation of marketing and business strategies in multiple business units.

Performance:
- Led the marketing and business strategy efforts for C Spire’s TekLinks acquisition; led the rebranding of the organization to C Spire Business.
- Founded Request for Proposal (RFP) Response Division within C Spire Business; Won 3 of 3 RPS (~$10M Total Contract Value) while serving as interim Director; successfully transitioned RFP into operations.
- Developed and executed C Spire Business’s Channel Program marketing strategy and operational processes; achieved 102% of quota prior to the project’s completion; ran all integration into the CRM.
- Founded C Spire Gaming Club in 2017; grew membership from 25 to 315 from 2017- 2019 (%1160 growth). https://cspiregaming.com/

Chief of Staff - Merger & Acquisitions / Channel Manager / RFP

US Army

Led a 4-person data analytic team in support of the Division Headquarters Battalion (860-person organization); serve as CEO’s senior security and risk adviser for all threats affecting Fort Carson, Colorado Springs

Performance: 
- Hand-selected above peers (1 of 10) to serve in Military Intelligence key development position; ran 8 Division commodity programs – Physical Security, Information Security, Personnel Security, Foreign Disclosure, Safety, Organization Inspection, Intelligence Oversight, and Personnel Recovery
- Streamlined processes  by eliminating redundancies and incorporating database management practices; resulted in decreasing overdue security clearances by 96% and incident reports by 100%

Director of Analytics: Battalion Intelligence Officer

Led a forward deployed 96-person organization with $300M of assets with the mission of deterring Russian aggression in Eastern Europe

Performance:
- Recognized by Deputy Command General as the top company grade officer (1 of 35) during deployment to Germany
- Supported 52 operations in eight countries with zero incidents that demonstrated US presence in Eastern Europe and built interoperability among NATO nations
- Planned and executed the permanent relocation of the forward deployed Division Headquarters over 250 miles in Germany with zero loss of property while maintaining 24 hour operations
- Coordinated and oversaw the integration and departure of 180 personnel to and from the Mission Command Element in Germany to Fort Carson, Colorado with zero incidents, ensuring the MCE retained 100% operational capability during manning transition periods
- 1 of 15 chosen (150+ applicants) to participate in pilot 3-month workforce veterans transition program; interned as Management Consultant with Perkins Motors, increasing EBIT by 15% in 3 months

Director of Operations: Company Commander

Led the Division Headquarters Operations Company – a 250-person organization with $200M of assets – tasked with supporting 4,000+ Soldiers with operations, maintenance and logistic issues

Performance:
- Served as the Commanding Officer (CO) and the Executive Officer (XO) simultaneously in the 4th Division Headquarters’ Operation Company comprised of over 250 Soldiers (served an additional 5 months as XO)
- Utilized agile methodology to empower 5 direct reports to streamline complex supply chains, resulting in a 12% reduction in excess inventory, saving the Army $2.5M
- Created and implemented automated preventative maintenance plan for 48 vehicles and $93M of assets; increased readiness rate from 67% to 100%, saving the U.S. Army $1.2M in annual maintenance repairs
- Managed 18 property holders across 10 job functions (Aviation, Air Defense, Civil Affairs, Current Operations, Engineering, Executive Services, Field Artillery, Future Operations, Mounted Color Guard, Physiological Operations) leading to zero loss of property for a $200M property book during my tenure
- Ideated, created, and taught an eight week personal development course called ‘Life Hacks’, mentoring and coaching 30+ Soldiers that led to 12 promotions

Director of Operations: Company Commander and Executive Officer

Led a 12-person data analytics team for an 902-person Infantry unit; served as CEO’s senior Middle East intelligence advisor while deployed in Kuwait and Iraq

Performance: 
- Selected for leadership position traditionally reserved for specialized professionals with 5 or more years of experience
- Led an intelligence cell of 12 individuals, overseeing the production of 100+ daily intelligence updates(improved both the content and presentation through a rigorous training system)
- Taught and directed 9 separated iterations of enemy combatants predictive analysis for Embassies throughout the Middle East, creating over 135+ products, enhancing the shops' capacity and efficiency 
- Prepared the shop for a seamless transition with the incoming unit, building a digital continuity book that gave instant digital access to all 200+ products 
- Led the Battalion's administrative processes, decreasing incident reports from 21 to 2 (90%) and Military police derogatory reports from 148 to 18 (87%)

Senior Manager of Analytics: Battalion Intelligence Officer

Led a 5-person analyst cell for a 4,258 Soldier organization that tracked all enemy combatants on the battlefield while also synthesizing large quantities of raw data into actionable intelligence for the CEO

Performance:
- Recognized as best Junior Military Officer in Brigade (1 out of 60) during a month long training exercise in Fort Irvin, California 
- Created and operationalized an intelligence program that improved intelligence accuracy by 8% and production rate by 21%, resulting in the production of over 120 country assessments and 270 intelligence briefs
- Conducted over 50 Intelligence briefs and presentations delivered to senior government officials, senior Army leaders, and other stakeholders to increase awareness of enemy combatant’s capabilities, intent, and location
- Graduated as the honor graduate (1 of 27) during the Army’s Military Intelligence Basic Officer Leadership Course (MIBOLC) in Fort Huachuca, AZ

Manager of Analytics: Brigade Intelligence Current Operations Officer in Charge

Scholarship and Six month required course given to Military Intelligence professionals to perform duties at tactical and operational levels that include serving as MI staff officers (S2) at Battalion and Brigade levels, or as MI planners, integrators, and coordinators at Division and Corps levels. This course prepares officers to develop, interpret, plan, integrate, coordinate, and implement the Army's MI programs and policies for the military and civilian work force at the Battalion and Brigade levels.

Performance:
• Class Rank: 1/27 Army Officers
• Graduated with Honors (Van Deman Honors Program)
• Major General William E. Potts Award Recipient
• Army Achievement Medal (AAM) Recipient 
• Earned German Proficiency Badge (GPB)

Second Lieutenant - Student

BlackWhite Development

BlackWhite Development grew from the passion to develop sustainable and creative projects that foster fellowship and a sense of place in Jackson, MS. This entrepreneurial startup was the impetus and inspiration behind the Capitol Art Lofts

Performance:
- Envisioned and pioneered a $10M  joint venture to restore and convert 7 early 20th century buildings into 31 affordable artist housing lofts in downtown Jackson, MS
- Independently created five Pro Formas for multiple investors
- Served as the local partner engaging local media, elected officials, stakeholders and community members
- Secured $2M worth of historic tax credits for the project

Partner

I have led teams as large as 250 people (small as 4) and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. I thrive under pressure in competitive, ambiguous, and autonomous environments. I break rules when it makes sense, and I tenaciously apply a growth mindset towards everything I do. 

At Supered, I am working for a fast-paced team full of passionate people that work hard and have fun while doing it!

You might catch me saying:
- "I Believe; Do it BIG; Stay Supered!"
- "A Fistbump a Day Keeps the Doctor Away"
- "Fail often, fail fast; never stop learning"

Matt Bolian

19 THINGS I wish someone told me about managing sales
1. You will feel CRAZY.
Every day you’ll ask: “Is this a me issue, a you issue, or a process issue?”
Spoiler: it’s usually THE PROCESS. And you won't know it.....

2. Give people the rope they need to climb… or hang themselves.
If you never let reps fail, you’ll never know who can actually sell.

3. Behavior > Activity.
One rep doing the right thing beats five reps doing 900 random things. Inspect / Expect

4. Don’t waste revenue time on non-revenue things.
Every meeting steals quota AND most meetings are thieves.

5. Reps aren’t lazy.
They just don’t think what you’re telling them is worth it.

6. Give people permission to say, “What you’re asking me to do is f*ing stupid.”**
That’s how you get truth; truth is how you get better; getting better is how you win

7. Your job is to form, not manage.
Manage tasks AND Form people.

8. Forecasting is rainbow-colored poop.
Every rep has a predisposed way to report - You’re not fixing it (stop trying), learn their predisposition

9. Never skip 1:1s.
If you only talk tactics, YOU ARE a calendar notification, not a leader. Ask deep questions (do you have time, tools, support you need; what are you stressed about?)

10. You are the emotional shock absorber.
They WILL bring their panic; you bring perspective and solid ground

11. 90% of “motivation issues” are actually clarity issues.
If someone isn’t doing the thing, they don’t understand it, don’t believe in it, or don’t know how to start.

12. You can’t coach what you can’t see.
Invisible process = invisible problems = invisible improvement.

13. If you don’t run the cadence, the reps will.
nd their cadence is: “No cadence.” Need some ryhthmic way to - give forecast, do call reviews, etc.

14. The worst thing you can do for a struggling rep is lower the standard.
HIGH support. HIGH belief.HIGH expectations.
NEVER lowering the bar.

15. You will hire people you love who are secretly terrible at the job.
And you’ll keep them 90 days too long. Everyone does.

16. If you don’t define good, reps create 12 versions of it.
None match yours. Define great → operationalize it → inspect it. There must be method you inspect against. You set the culture.

17. Reps can only handle 2–3 priorities.
You have 19. Choose. and then ONLY give them 1....

18. Your job isn’t to be liked.
Your job is to make them better. Ironically, do that well, and they’ll like you anyway. Embrace hard conversations. GET GOOD at them.

19. Listen for the story they’re telling themselves.
Narratives create behavior. Change the story → change the rep. Once they realize the power of story, they will become a better rep as well.

My recommendation: Get on the unicorn and start riding. Do your best. I believe!

stay Supered⚡,

-matt
P.S: Which ones am I missing that you wished someone told you??

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

Product Network & Community Marketing Management. Community is key to solving for the customer and helping them be better versions of themselves. It doesn’t hurt that Supered basically gives admins a way to clone themselves (multiple times over) and allows end users to have that personal touch guidance they crave, right within the tools they need to use.

Head of Growth | Adoption Advocate

Community Advocate

HubSpot Tips and Tricks

The goal of the HubSpot Admin HUG is to give HubSpot admins more access to HubSpot's product and engineering teams. Each month, we'll give you the inside scoop on a particular part of the HubSpot platform. We'll often have guests from HubSpot's product and engineering teams coming with new features and ideas for you to test out and give feedback on. We'll also occasionally have bonus events outside of our regular monthly cadence to share information that will help you succeed as a HubSpot admin. 

Join Us >> https://www.linkedin.com/groups/12712559/

#helpingadminshelpthemselves

HubSpot Admin HUG Co-Leader 🧡🐙

Grapevine Marketing LLC

As an integral part of the Grapevine Marketing team, I am brought onto clients' accounts to optimize and develop their sales and marketing platforms ultimately to aid in business growth and system optimization. This generally includes a HubSpot portal and connected-systems audit, a top to bottom review of the entire engine, to get a full understanding of how the Grapevine team can best help. 

As a hands-on consultant I offer strategies and implementations that align internal departments on the road to achieving focused success. Whether it is through system onboarding, persona development, or creating highly-effective full-funnel enablement, at Grapevine, we are an extension of each client's own internal team. With everything I do, I aim to give them the guidance and tools to attract, convert and delight new customers.

Grapevine Marketing provides a full service web design & marketing agency, specializing in search engine optimization, search engine marketing, online marketing/advertising, social media, and email marketing. We offer a highly-skilled team approach to assisting clients with continually meeting, and exceeding, their business goals.

HubSpot Consultant & Development Specialist

Stratsmark

Sales & Marketing Professional - Business and Smarketing Operations

I am a seasoned professional with 15+ years of hands-on and management experience. Lead Generation, Strategic Planning, Analytics, Sales & Marketing Automation, Content Marketing, Customer Loyalty are all second nature skills that allow me to exceed any goals. 

Building A+ agile teams, aligning Sales and Marketing into a unified Smarketing force and creating efficiently scalable marketing-stack engines while impacting the bottom line with positive Marketing ROI, are just some of my talents.

If you are looking to scale your marketing efforts for the highest impact, keep your sales leads flowing and healthy, while growing a loyal customer base, then let's talk and see how we can make a difference together.

https://www.stratsmark.com/contact-dana

Sales, Marketing & Customer Experience Coach Creating Strategies w/Full-Flywheel Business Enablement

Voice of Rescue

There is a major gap in the potential of animal shelters and rescue organizations to save lives and what they are actually able to achieve. This is not for a lack of want or passion for what they are doing, but a common side effect of under-resourced non-profits, with little-to-no access to funding for internal or external education and training.

We are taking our extensive experience in business, marketing and technology to help bridge that gap by providing rescue-specific marketing and business learning modules. These resources are easy-to-use, easy-to-digest and accessible for an extremely affordable rate. The best part is - our model encourages and enables donors to cover this low-cost, high-impact platform so donors know exactly where their money is going, the huge impact that it has, and rescues need not worry about where they are going to take the funds from. 

Can you think of a greater gift to animal-rescue professionals, and in turn animals in need?

The Vision:
Reduce the number of at-risk and homeless pets by changing the landscape of animal rescue & advocacy through accessible and scale-able practices. 

Our Mission:
To help people help animals. By leveraging marketing & technology, we're creating a more efficient & enjoyable experience for rescues, volunteers, fosters, donors, & adopters alike. In doing so, we're creating a community amongst the other tireless individuals working towards the same goals. Together we can be the Voice of Rescue. 

Our Commitment: 
We, as Voice of Rescue, will work with these rescues to raise more money, to make their money go further, and to attract and retain more fosters, volunteers and adopters. They shouldn’t have to reinvent the wheel to make their rescue work, so we'll offer standardized and optimized materials that will prove successful at any rescue.

All of this will lead to thousands more lives being saved across the country. Won't you join us? Help now, visit voiceofrescue.org

#helpingpeoplehelpanimals

Co-Founder & Animal Champion

Graphik Creative

We create, expand & nurture business brands.
More than an agency — we are a marketing partner.
We keep the approach casual, the relationship professional and the work exceptional.
We care about — and therefore become an extension of — our clients’ businesses. Your successes are our successes, because when you grow, we grow. And everyone wins.

HubSpot Expert

inPhronesis

Engagement & HubSpot Development Expert

Mod Girl Marketing LLC

My role at Mod Girl Marketing is to create systems, processes, and procedures to manage and ultimately grow the agency as a whole. Through my guidance I share highly-efficient marketing and sales operations best practices with the team of experienced marketers, moving us all on a path of efficiency and refinement for our company, and our clients.

Mod Girl® provides modern branding and inbound marketing solutions that truly transform businesses online through SEO, content marketing, and social media. 

At Mod Girl Marketing, we give growing companies a way to stay on top of their industries. Our team consists of experts in all aspects of digital branding including: inbound marketing, search engine optimization, social media, content marketing, digital advertising (PPC, retargeting, display, social), as well full-service digital marketing consulting and business coaching.

We pride ourselves on offering only the best digital marketing services and content to our clients.

Director of Business Operations & Management

BeQuick Software, Inc./Hello Labs

Elevate, support and nurture all aspects of the brand with emerging and traditional Marketing techniques. Create and manage sales funnel that adequately nurtures leads until they are qualified to be passed to the Sales Team, decreasing overall lead passing, but increasing highly-qualified lead handoff, reducing time spent by Sales on non-fully qualified prospects by 5 months on average. Developed and implemented company-wide CLM (Customer Lifecycle Management) process with a CRM (Customer Relationship Management) system to support each facet, increasing overall client and internal satisfaction levels. Developed and maintain partnership program for industry leaders, providing additional benefits for current and prospective clients. Reduced Marketing spend by over $17k in 2014 while increasing customer conversion rates by 25%. Implemented premium/swag process to bid-out and source gifts for tradeshows, clients and employees. Successful planning, coordination and implementation of industry tradeshows yearly as premium/platinum sponsors. Additional responsibilities include: KPI Reporting, Budgeting, Strategic Development/Implementation, List Maintenance, Sales Pipeline Qualifying, Campaign Management, Inbound & Outbound Communications

Manager, Marketing Operations

Provide client support for hosted wireline and wireless billing solutions through the entire customer lifecycle. Evaluate clients' needs and evaluate appropriate responses to save customer's time, money and effort for their teams. Developed effective personal relationships with key high-level executives and decision makers within the clients' organizations. Effectively communicate clients' needs and work with internal teams to translate those needs into technical product requirements. Additional responsibilities included: Account Management, Client Development, Project Management, Troubleshooting.

Account Manager

HubSpot Admin & Advocate | Sales, Marketing & Customer Experience Consultant Creating Strategies w/Full-Flywheel Business Enablement

I share my love of all things HubSpot and Supered with communities across the globe: HubSpot Admins, SuperedJam, Sprocketeer, Hiring for HubSpot and many more.

#HubSpotAdminHUG #SuperedSquad #helpingadminshelpthemselves #hiringforhubspot 🧡 

When I'm not helping admins or striving for 100% CRM adoption, I'm spending time with my 2 daughters as their Girl Scout Leader, finding ways to help rescue animals or sipping bourbon with my husband.

D'Ana Guiloff

You’ve probably heard HubSpot acquired OrgChartHub (the app Daniel Currin and Austin Birch built to help sellers map complex buying groups and win bigger deals.)

Now, it’s native inside your HubSpot portal… and then some.

If you want to see how you can help your sales teams win more, join us for an exclusive deep dive with Daniel and Austin at the HubSpot Admin HUG.

They’ll share the story behind the product, what’s live now, and what’s coming next to help you close smarter.

Bring your questions, get the inside scoop, and let’s learn together. 

See you in the chat 🧡 >> https://lnkd.in/gFm6_Wsc

D'Ana Guiloff 🫶🏻

Helping People Help Themselves ​>​> Brand Leader | Fractional CMO & Coach | HubSpot User Champion 🧡 Crafting Experiences That Stick and Teams That Soar

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