Supered

Co Founder and CEO

Sprocketeer

RevPartners

Co Founder + Head of Strategy / Growth

Connectivity Wireless

Lead sales operations and business strategy execution through operationalizing and optimizing marketing strategy, business processes, MarTech infrastructure, measurement, and reporting. I own the CRM and all integrations into the system - MQLs, SQLs, Opportunity Management, MarTech Stack, and Revenue Operations - for all lines of business.

Director of Revenue  and Strategy

I led all marketing operations - content strategy, website operations, product marketing, social media marketing, and event marketing. Additionally, I relaunched the our CRM and onboarded Sales and Marketing.  

Performance: 
- Oversaw website revamp, SEO, SEM initiatives; users increased by 171%, page views increased by 289%, and conversations increased by 112%.
- Coordinated all social media campaigns; increased LinkedIn impressions by 9,900%, increased engagement by 4024%, and social media referrals by 256%

Director of Marketing and Strategy

C Spire

Directed the development and implementation of marketing and business strategies in multiple business units.

Performance:
- Led the marketing and business strategy efforts for C Spire’s TekLinks acquisition; led the rebranding of the organization to C Spire Business.
- Founded Request for Proposal (RFP) Response Division within C Spire Business; Won 3 of 3 RPS (~$10M Total Contract Value) while serving as interim Director; successfully transitioned RFP into operations.
- Developed and executed C Spire Business’s Channel Program marketing strategy and operational processes; achieved 102% of quota prior to the project’s completion; ran all integration into the CRM.
- Founded C Spire Gaming Club in 2017; grew membership from 25 to 315 from 2017- 2019 (%1160 growth). https://cspiregaming.com/

Chief of Staff - Merger & Acquisitions / Channel Manager / RFP

US Army

Led a 4-person data analytic team in support of the Division Headquarters Battalion (860-person organization); serve as CEO’s senior security and risk adviser for all threats affecting Fort Carson, Colorado Springs

Performance: 
- Hand-selected above peers (1 of 10) to serve in Military Intelligence key development position; ran 8 Division commodity programs – Physical Security, Information Security, Personnel Security, Foreign Disclosure, Safety, Organization Inspection, Intelligence Oversight, and Personnel Recovery
- Streamlined processes  by eliminating redundancies and incorporating database management practices; resulted in decreasing overdue security clearances by 96% and incident reports by 100%

Director of Analytics: Battalion Intelligence Officer

Led a forward deployed 96-person organization with $300M of assets with the mission of deterring Russian aggression in Eastern Europe

Performance:
- Recognized by Deputy Command General as the top company grade officer (1 of 35) during deployment to Germany
- Supported 52 operations in eight countries with zero incidents that demonstrated US presence in Eastern Europe and built interoperability among NATO nations
- Planned and executed the permanent relocation of the forward deployed Division Headquarters over 250 miles in Germany with zero loss of property while maintaining 24 hour operations
- Coordinated and oversaw the integration and departure of 180 personnel to and from the Mission Command Element in Germany to Fort Carson, Colorado with zero incidents, ensuring the MCE retained 100% operational capability during manning transition periods
- 1 of 15 chosen (150+ applicants) to participate in pilot 3-month workforce veterans transition program; interned as Management Consultant with Perkins Motors, increasing EBIT by 15% in 3 months

Director of Operations: Company Commander

Led the Division Headquarters Operations Company – a 250-person organization with $200M of assets – tasked with supporting 4,000+ Soldiers with operations, maintenance and logistic issues

Performance:
- Served as the Commanding Officer (CO) and the Executive Officer (XO) simultaneously in the 4th Division Headquarters’ Operation Company comprised of over 250 Soldiers (served an additional 5 months as XO)
- Utilized agile methodology to empower 5 direct reports to streamline complex supply chains, resulting in a 12% reduction in excess inventory, saving the Army $2.5M
- Created and implemented automated preventative maintenance plan for 48 vehicles and $93M of assets; increased readiness rate from 67% to 100%, saving the U.S. Army $1.2M in annual maintenance repairs
- Managed 18 property holders across 10 job functions (Aviation, Air Defense, Civil Affairs, Current Operations, Engineering, Executive Services, Field Artillery, Future Operations, Mounted Color Guard, Physiological Operations) leading to zero loss of property for a $200M property book during my tenure
- Ideated, created, and taught an eight week personal development course called ‘Life Hacks’, mentoring and coaching 30+ Soldiers that led to 12 promotions

Director of Operations: Company Commander and Executive Officer

Led a 12-person data analytics team for an 902-person Infantry unit; served as CEO’s senior Middle East intelligence advisor while deployed in Kuwait and Iraq

Performance: 
- Selected for leadership position traditionally reserved for specialized professionals with 5 or more years of experience
- Led an intelligence cell of 12 individuals, overseeing the production of 100+ daily intelligence updates(improved both the content and presentation through a rigorous training system)
- Taught and directed 9 separated iterations of enemy combatants predictive analysis for Embassies throughout the Middle East, creating over 135+ products, enhancing the shops' capacity and efficiency 
- Prepared the shop for a seamless transition with the incoming unit, building a digital continuity book that gave instant digital access to all 200+ products 
- Led the Battalion's administrative processes, decreasing incident reports from 21 to 2 (90%) and Military police derogatory reports from 148 to 18 (87%)

Senior Manager of Analytics: Battalion Intelligence Officer

Led a 5-person analyst cell for a 4,258 Soldier organization that tracked all enemy combatants on the battlefield while also synthesizing large quantities of raw data into actionable intelligence for the CEO

Performance:
- Recognized as best Junior Military Officer in Brigade (1 out of 60) during a month long training exercise in Fort Irvin, California 
- Created and operationalized an intelligence program that improved intelligence accuracy by 8% and production rate by 21%, resulting in the production of over 120 country assessments and 270 intelligence briefs
- Conducted over 50 Intelligence briefs and presentations delivered to senior government officials, senior Army leaders, and other stakeholders to increase awareness of enemy combatant’s capabilities, intent, and location
- Graduated as the honor graduate (1 of 27) during the Army’s Military Intelligence Basic Officer Leadership Course (MIBOLC) in Fort Huachuca, AZ

Manager of Analytics: Brigade Intelligence Current Operations Officer in Charge

Scholarship and Six month required course given to Military Intelligence professionals to perform duties at tactical and operational levels that include serving as MI staff officers (S2) at Battalion and Brigade levels, or as MI planners, integrators, and coordinators at Division and Corps levels. This course prepares officers to develop, interpret, plan, integrate, coordinate, and implement the Army's MI programs and policies for the military and civilian work force at the Battalion and Brigade levels.

Performance:
• Class Rank: 1/27 Army Officers
• Graduated with Honors (Van Deman Honors Program)
• Major General William E. Potts Award Recipient
• Army Achievement Medal (AAM) Recipient 
• Earned German Proficiency Badge (GPB)

Second Lieutenant - Student

BlackWhite Development

BlackWhite Development grew from the passion to develop sustainable and creative projects that foster fellowship and a sense of place in Jackson, MS. This entrepreneurial startup was the impetus and inspiration behind the Capitol Art Lofts

Performance:
- Envisioned and pioneered a $10M  joint venture to restore and convert 7 early 20th century buildings into 31 affordable artist housing lofts in downtown Jackson, MS
- Independently created five Pro Formas for multiple investors
- Served as the local partner engaging local media, elected officials, stakeholders and community members
- Secured $2M worth of historic tax credits for the project

Partner

I have led teams as large as 250 people (small as 4) and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. I thrive under pressure in competitive, ambiguous, and autonomous environments. I break rules when it makes sense, and I tenaciously apply a growth mindset towards everything I do. 

At Supered, I am working for a fast-paced team full of passionate people that work hard and have fun while doing it!

You might catch me saying:
- "I Believe; Do it BIG; Stay Supered!"
- "A Fistbump a Day Keeps the Doctor Away"
- "Fail often, fail fast; never stop learning"

Matt Bolian

19 THINGS I wish someone told me about managing sales
1. You will feel CRAZY.
Every day you’ll ask: “Is this a me issue, a you issue, or a process issue?”
Spoiler: it’s usually THE PROCESS. And you won't know it.....

2. Give people the rope they need to climb… or hang themselves.
If you never let reps fail, you’ll never know who can actually sell.

3. Behavior > Activity.
One rep doing the right thing beats five reps doing 900 random things. Inspect / Expect

4. Don’t waste revenue time on non-revenue things.
Every meeting steals quota AND most meetings are thieves.

5. Reps aren’t lazy.
They just don’t think what you’re telling them is worth it.

6. Give people permission to say, “What you’re asking me to do is f*ing stupid.”**
That’s how you get truth; truth is how you get better; getting better is how you win

7. Your job is to form, not manage.
Manage tasks AND Form people.

8. Forecasting is rainbow-colored poop.
Every rep has a predisposed way to report - You’re not fixing it (stop trying), learn their predisposition

9. Never skip 1:1s.
If you only talk tactics, YOU ARE a calendar notification, not a leader. Ask deep questions (do you have time, tools, support you need; what are you stressed about?)

10. You are the emotional shock absorber.
They WILL bring their panic; you bring perspective and solid ground

11. 90% of “motivation issues” are actually clarity issues.
If someone isn’t doing the thing, they don’t understand it, don’t believe in it, or don’t know how to start.

12. You can’t coach what you can’t see.
Invisible process = invisible problems = invisible improvement.

13. If you don’t run the cadence, the reps will.
nd their cadence is: “No cadence.” Need some ryhthmic way to - give forecast, do call reviews, etc.

14. The worst thing you can do for a struggling rep is lower the standard.
HIGH support. HIGH belief.HIGH expectations.
NEVER lowering the bar.

15. You will hire people you love who are secretly terrible at the job.
And you’ll keep them 90 days too long. Everyone does.

16. If you don’t define good, reps create 12 versions of it.
None match yours. Define great → operationalize it → inspect it. There must be method you inspect against. You set the culture.

17. Reps can only handle 2–3 priorities.
You have 19. Choose. and then ONLY give them 1....

18. Your job isn’t to be liked.
Your job is to make them better. Ironically, do that well, and they’ll like you anyway. Embrace hard conversations. GET GOOD at them.

19. Listen for the story they’re telling themselves.
Narratives create behavior. Change the story → change the rep. Once they realize the power of story, they will become a better rep as well.

My recommendation: Get on the unicorn and start riding. Do your best. I believe!

stay Supered⚡,

-matt
P.S: Which ones am I missing that you wished someone told you??

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

Surfe

• Build the Partner Program from scratch
• Manage communication and support with partners
• Work on business planning with Resellers
• Enhance co-marketing and co-selling with tech partners
• Improve marketplace listings performance

TOOLS: Google Suite, Surfe, Sales Navigator, Pipedrive, HubSpot, FirstPromoter, Stripe, Reveal, Crossbeam, Asana, Notion, Slack.

Partnerships Manager

EU Partnership Crew

This community brings together Partnership Managers from the Tech Space with activities in the EU/UK. We are here to set the standards, share the best practices and keep track of the latest partnerships, and all that together in an open structure powered by its members.

Member

CloudTalk

MAIN RESPONSIBILITIES:
•  Build and maintain positive relationship with strategic tech partners in our marketplace to drive new revenue streams. 
• Cooperate with Marketing to organise webinars and co-marketing events with integrations partners. 
•  Create videos and articles on integrations for our partners. 
• Assist Channel Sales Manager by preparing and delivering technical presentations. 
• Participate in industry trade shows and events.

TOOLS: Google Suite, CloudTalk, Crossbeam, Pipedrive, Sales Navigator, HubSpot, Zapier, Asana, Productboard, Slack, Zoom.

Ecosystem Partnerships Manager

Pipedrive

• Prepare and deliver technical presentations on Pipedrive and possible integrations (Marketplace, Zapier, API) for customers during the trial period
• Create technical articles and videos to enrich the technical Knowledge Base and the Pipedrive Academy
• Knowledge of REST APIs, Webhooks, Marketplace Integrations, and Integrations via Zapier

Sales Engineer - EMEA & US

MAIN RESPONSIBILITIES:
• Conduct consultative conversations with customers to understand their needs 
•  Perform demos and follow up on a regular basis during the pre-sales phase 
• Send proposals and supervise the billing procedure
• Onboard new customers

PERFORMANCE:
• Onboarded 1133 NPC's (New Paying Customers) Jan-Dec 2020, totalling $90k in MRR. 
• Onboarded 354 NPC's (New Paying Customers) Jan-Apr 2021, totalling $43k in MRR. 
• Average performance: 90%-150%.

TOOLS AND ADDITIONAL RESPONSIBILITIES:
• Daily use of Pipedrive, Zapier, Aircall, Zoom, Slack, Google Suite, Calendly, Recurly, Confluence, OKTA and Intercom.
• Interaction with product managers regarding user interface and feature requests.
• Assist in training new sales consultants.
• Creation of informative material and videos in French, Italian and Russian.

Account Executive  - EMEA

Wonderbox

MAIN RESPONSIBILITIES:
• Support the Sales team by researching prospects and seeking new business opportunities 
•  Develope creative outreach messages through different channels 
•  Engage directly with potential customers by presenting the company and identify client needs

PERFORMANCE:
• Ranked as a top-3 sales consultant. Overachieving each monthly goal with an average 160% of quota.
• Onboarded more than 30 new partners.

TOOLS AND ADDITIONAL RESPONSIBILITIES:
• Daily use of Sales Force, Diabolocom, Microsoft Suite, MailChimp and Skype.

Partnerships Developer

Association Nationale Cultures du Monde

MAIN RESPONSIBILITIES:
• Brainstorm and develop ideas for creative marketing campaigns
• Manage all the inbound strategy (Content Marketing, Blog, Email Marketing, Website, product, knowledge base)
• Manage communication and PR strategy
• Manage partnerships and sponsorships

TOOLS: Google Suite, Skype, Hubspot, Trello.

Solar Solidarity International (AISBL)

MAIN RESPONSIBILITIES:
• Support the execution of a digital marketing strategy..
• Come up with new ideas and to test new channels on an ongoing basis, present results and educate the wider organisation on the function & role of continuously iteration.
• Actively managing establish partnerships and looking for new partnership's opportunities.

TOOLS: Google Suite, MailChimp, Hubspot, Trello, InDesign.

Partnerships Development Manager

Ikona Venezia International School of Photography 

• Generate ideas and new communications strategies, including press positioning, messaging, media relations strategies, creative collaborations, fresh pitch ideas,...
• Identify potential partners to organize cross-communications campaigns with them
• Creation and analysis of the cross-marketing proposals
• Manage on-the-ground media relations and relations with the PR agencies

Gallery Assistant / Marketing Communications Intern

Partnerships @Surfe 🏄‍♀️ | Connect your CRM with LinkedIn in 60 seconds

A bit about myself...

🤝 Partnerships @Surfe
👩‍💻 Front-End Development student @SheCodes // Web Development student @Ironhack
🇫🇷 Based in France
🌍 Polyglot and Passionate Traveler 
📚 Bookworm and Writer (at a very early stage!)
🏳️‍🌈 LGBTQIA+ and Women Rights Supporter 

... and a story that I want to tell you:

If few years ago someone had told me that I would end up working in tech, I would have never believed them. We didn't even have computer in high school, how could I imagine to jump into this world?!
And now here I am, a professional with 4+ years experience in the SaaS industry. 

In 2019, my life significantly changed. I got my first job in the tech industry as Account Executive. I never thought I could have the job, but everyone took a leap of faith in the hiring process and they gave me the chance to prove myself.

I learnt that not only I LOVE the SaaS environment, but I am quite good at both technical and non-technical roles. And here is where my career path became clearer and my professional future more exciting than scary. 

I guess the reason why I am telling this story in my bio is because I deeply believe that we don't need a degree or a coherent ensemble of life experience to change your career. 
Positive mental attitude and hard work, these two elements will bring you further than any piece of paper.

Marta El Bay

Last week we went to the Clay Club in Paris, and having Varun Anand himself join the session made it even more special.


Some key takeaways from the event :

➡️ Define your target (and especially your anti-target) with intention. No more spray-and-pray. Know exactly who you want to reach and why you matter to them.
➡️ Data is still the foundation. If your data is poor, your GTM will be too.
➡️ GTM success requires connected systems. If your tools are still siloed, scaling becomes almost impossible.


Chatting with all these GTM leaders was great. But one topic kept coming up…

“We built all of this… but sales isn’t using it. They’re too lazy, or they don’t get it.”

The disconnect between RevOps and Sales remains real and surprisingly common. 

Which makes me wonder: what would a fireside chat between a confident, conviction-driven GTM expert and an equally assertive sales leader look like?


Surfe is hosting the next Clay Club in Paris this January, so maybe we'll find out soon?
Stay tuned!

Head of Partnerships @Surfe 🏄‍♀️ | Strategic Alliances & Ecosystem Growth

Is your team still not adopting the CRM you spent serious budget on?
Is your data such a mess that reps default to spreadsheets?
Are duplicates everywhere?
Is reporting still a nightmare?


That was us. From day one. And it stayed that way… until about six months ago.

Everything changed with a simple doodle.

It looked insignificant, but it became the backbone of the process we rebuilt using the Surfe API.

Now, whenever a lead starts a trial, comes through a partner referral, or downloads collateral, we automatically enrich the record- by domain, email, or LinkedIn, depending on what we have.

We instantly pull:
🔹Job title
🔹Verified email + phone
🔹Company size
🔹Sales team size
🔹Country
 … and more.


From there, the logic is simple:
 ➡️ If the lead matches our ICP criteria → routed to Sales.
 ➡️ If not → guided to self-serve.


The impact?

We’re actually using HubSpot now.
Before, reps kept their own spreadsheets because they didn’t trust the data in it.
Now the CRM is the single source of truth, and the team finally behaves like it.


If you’re tired of fighting bad data and low CRM adoption, there is a way out.
Fix the strategy and the system - without overengineering it - and the results follow.

taplio

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The Battle

Matt Bolian

Marta El Bay

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Bolian's LinkedIn Performance

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