By day, I help revenue teams actually use the software they buy (crazy concept, right?). By night, I attempt to sleep while my three kids plot against me. Somewhere in between, I try to answer emails before they become historical artifacts.

🎤 Things I Believe
✅  Buying software ≠ using software.
✅ Most training is corporate theater. The audience is asleep.
✅ Doing it alone is a fool’s errand. (Yes, even you, lone wolf)
✅ Grit > Genius. Execution > Ideas. Humor > PowerPoint decks.
✅ If your enablement plan needs a 50-page playbook, it’s already dead.
✅ Most meetings should be emails, and most emails should be left unsent.

🎯 What I Actually Do:
- Run a, bootstrapped business without corporate buzzwords or selling my soul.
- Build Supered⚡- app that helps revenue teams actually adopt their tools.
- Challenge the status quo on how companies train, onboard, and scale (translation: I call out nonsense).

🚀 Why Connect With Me?
If you like no-BS business talk, real stories from the trenches, and a good laugh at the absurdity of modern work, we’ll get along. 

If you’re here to sell me a lead-gen service that “guarantees 10X ROI,” I’d rather eat my keyboard.

🔥 Connect, argue, or lurk - I’ll be here either way.

Matt Bolian

“CRM is dead.”
No. Your attention span is DEAD (bet)
Let me translate what you’re actually looking at.

HubSpot:
From ~$29 in 2014 to ~$371 today.
That is a 1,178% lifetime return.

Salesforce:
From ~$79 in 2015 to ~$260 today.
That is a 6,400% lifetime return.

Six.
Thousand.
Percent.

You don’t get those returns in “dying categories.” You get those returns in infrastructure layers.

And recite this with me: CRM is not software. CRM is the system of record for revenue.

It’s where:
-deals live
-pipeline lives
-forecasts live
-reps live
-managers live
-customer truth lives

Now let's talk numbers (and bring some sanity to the PEOPLE)
HubSpot just posted +20.87% YoY revenue growth.

THEY BEAT EARNINGS and THEY BEAT REVENUE PROJECTIONS
(Say it with me "HubSpot beat earnings, HubSpot beat earnings, HubSpot beat earnings.")

And the stock is down. Why??!???!?!??!?

Because Wall Street is DUMB drunk on one thing right now: AI cosplay.

If you don’t say “agent” every six seconds, the market assumes you’re a horse carriage company. 

MEANWHILE (in the real world) HubSpot is quietly doing the most important thing in SaaS: BECOMING the operating system for how businesses actually sell.

AI does not replace CRM. AI needs CRM.

The CRM is data gravity. Data gravity is what wins (AI is actually the easy part - you would know that if you ever ran a sales team before..)

You can’t build an AI GTM engine without a canonical system of record.

And guess what that system is.
It’s NOT your agent. It’s NOT your prompt. It’s for HELLo sure not your N8N/Zapier flow.

It’s Salesforce. It’s HubSpot. or Dynamics (I just threw up in my mouth, saying something good about Dynamics).

Always has been.

This market cycle is not “CRM vs AI.”

It is CRM becoming the control plane for AI.

The winners will be the platforms that:
OWN the data
OWN the workflows
OWN the permissions
OWN the revenue truth

AI will plug into them. NOT replace them.

So yeah - HubSpot beating revenue while the market shrugs is hilarious.

This is NOT a warning sign about "the end of CRMs"
That’s the market being blind AF

CRM ain’t going away, mofos. It’s just about to get smarter.

smart people buy Salesforce AND HubSpot stocks. Are you smart or do you like losing money? 

Cheers,
-MB

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

when you get bat-singal(ed) on Reddit, Inc.

(this is a real reddit post - I didn't pay people to do it)

also - SOME BIG updates coming that make will both your minds!?!?!

Before we drop the GIANT updates… I need to pause for a second.

In 2025 Supered became THE #1 Sales Enablement app in the HubSpot ecosystem. Here's the story told in numbers:

Story by numbers: 
- 1 Admin of the Year
- 1 Spotify Album Release
- 6 Music Videos
- 8 Supered Songs 
- 16 Real Admin of Genius
- 17 Team members
- 52 Podcast Episodes
- 67 Product Updates
- 103 5 star reviews (now 123 BET)
- 228 demos booked at Inbound
- 250+ Customers
- 1264 Supered Shirts given away
- 4000+ Post from Supered Team
- 5000+ Hubspot Installs
- 6000+ LinkedIn followers
- $10,000 Giveaway
- 13,000+ Linkedin Post 
- 200,000+ Youtube views

Giant updates coming.

BUT today… I’m just grateful for every revops pro, sales manager / rep, and HubSpot partner who made this year real. ⚡

it's about to get WILD. 

stay Supered⚡
-matt

RevPartners

At RevPartners, we design, build, and execute revenue operations to support holistic go to market strategies for scaling companies.

Build, execute, and lead client engagements that help customers optimize their go-to-market segmentation, operations, and numerous business improvement initiatives that support and enable their growth. Map out partner workflows across marketing, sales, and service to build a gap analysis & prioritize revenue plays. Contribute to strategy and major initiatives. Drive organizational change management.

RevOps Strategist

Bectran, Inc.

As the Director of Marketing and Communications, I spend my days conducting customer research, creating, implementing, and analyzing marketing campaigns, leading both internal and external communications initiatives, owning product updates and announcements, managing public relations efforts, and supervising digital and content marketing campaigns.

Director of Marketing and Communications

Red Stag Fulfillment

As Red Stag Fulfillment's Director of Content, I am responsible for developing, managing, and executing all content projects — from blogs and social media to whitepapers, sales sheets, and gated content — to capture, nurture, and convert potential leads. I work closely with the Red Stag Fulfillment internal and external marketing team members, as well as the internal sales team, to develop and manage an editorial calendar of all Red Stag internal and external content and communications.

Director of Content

American Marketing Association Knoxville

As the Vice President of Signature Events with American Marketing Association Knoxville’s Board of Directors, I was responsible for planning and producing the AMA’s largest fundraiser of the year — Honors. After two years without a fundraiser due to the global pandemic, the 2022 AMA Honors event was unique and challenging but the most rewarding event I’ve had the pleasure to produce.

VP of Signature Events

C Spire

- Worked closely with the digital marketing team to increase brand awareness, promoted C Spire products/services, and drive customer conversions
- Initiated, managed, and measured effective marketing campaigns online, primarily via organic and paid social media efforts
- Drove website traffic and conversions through successful social media marketing campaigns
- Established and maintained C Spire's brand voice throughout social media channels and paid campaigns designed to target the ideal C Spire buyer persona through inbound marketing methodology
- Maintained and monitored monthly budgets and reviewed predetermined KPIs to ensure successful ROI of each social media marketing campaign

Digital Marketing Specialist

VIEO Design, LLC

- Create and execute fresh, effective content marketing strategies for B2B and B2C clients with content, design, development, and sales teams.
- Customize strategies for a wide variety of clients - from new mobile games to notable publications - including web copy, social media, print advertising, influencers, email, and more.
- Craft content specifically for each client’s unique needs and goals.
- Track and deliver insights on metrics to update and improve upon current content and strategy.

Content Marketing Strategist

Discovery Inc

I served Discovery as the Apple News Editor for prominent brands Food Network, HGTV, and Travel Channel. I edited every article to prepare it for syndication to the Apple News mobile application and kept content regularly scheduled to publish. Additionally, I wrote notifications for each channel daily to be pushed out through Apple News and pull more views to their pages and products. When not writing/editing, I ran performance analytics on each channel and prepared/scheduled/reported on notifications for Food Network's In The Kitchen smartphone app.

Apple News Editor

GRIDSMART Technologies, Inc.

• Act as managing editor for industry magazine by soliciting articles from high-profile industry players, editing all submitted work, coordinating layout design and creation timeline, and working with printer
• Create and manage content for blog
• Create and edit website content
• Design and send quarterly newsletter to investors, distributors, clients, and Board of Directors
• Coordinate design work with outside designers, manage marketing collateral, create new one-sheets and flyers for campaigns and conferences
• Coordinate and plan needs for company presence at upcoming conferences, including travel, booth equipment, and collateral
• Design ads for conference publications, post cards for upcoming campaigns, and flyers for products

Communications Coordinator

The Enterprise Center - The Innovation District of Chattanooga

I create monthly newsletters for The Enterprise Center, maintain social media profiles for The Enterprise Center and the Innovation District, collate and analyze social media response data, and handle all media correspondence for the Innovation District. During development of new websites for both places, I acted as a liaison with designers, created all copy for the sites, and curated photographs. I continually manage content for both websites.

Media Coordinator

Signal Mountain Review

I created social media profiles for the magazine and work to keep each channel refreshed and engaging. I've assisted in the creation of the magazine’s website and help maintain the site and manage submissions for each issue. I designed the publication's logo, created a brand/style guide, and produced marketing materials to elicit submissions.

Editor

Writing, editing, marketing, PR — I do it all, passionately and enthusiastically.

I am a seasoned and innovative marketing and communications aficionado with a track record of 10 years of experience in the industry. With expertise spanning various domains — including public relations, strategic communications and advertising for B2B, B2C and public sector brands — I have worked my way up to the directorial position by becoming the go-to professional for brands seeking direction in content marketing, website strategy, SEO and public relations. 

I am a powerful, independent, driven marketer, advertiser, copywriter, and public relations/communications executive. I have never allowed anything to prevent me from following my dreams. With a degree in Creative Writing and Theatre, I've managed to combine my passions in life. 

I am a published author of an award-winning research paper, and during my senior year, in the midst of working for two separate online publications, I achieved the honor of being a panelist at Belmont University’s annual research symposium. 

All-around artist, my vivacity and creativity shine through in my constant singing, sketching, and bold, unique hairstyle and fashion choices, in addition to my acting and writing. I've studied at the University of Tennessee at Chattanooga, Middle Tennessee State University, Belmont University, and King's College in London. 

I love to travel and have visited 38 out of 50 of the United States of America, the Quebec Providence in Canada, most of the Caribbean, and all over the United Kingdom, but I still have tons of places I can't wait to visit.

taplio

The Battle

Matt Bolian

Nikki Sneed

Followers

Posts

Engagements

Likes

Performance ScoreMatt Bolian's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Bolian

Nikki Sneed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Bolian's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Bolian's LinkedIn Performance