Supered

Co Founder and CEO

Sprocketeer

RevPartners

Co Founder + Head of Strategy / Growth

Connectivity Wireless

Lead sales operations and business strategy execution through operationalizing and optimizing marketing strategy, business processes, MarTech infrastructure, measurement, and reporting. I own the CRM and all integrations into the system - MQLs, SQLs, Opportunity Management, MarTech Stack, and Revenue Operations - for all lines of business.

Director of Revenue  and Strategy

I led all marketing operations - content strategy, website operations, product marketing, social media marketing, and event marketing. Additionally, I relaunched the our CRM and onboarded Sales and Marketing.  

Performance: 
- Oversaw website revamp, SEO, SEM initiatives; users increased by 171%, page views increased by 289%, and conversations increased by 112%.
- Coordinated all social media campaigns; increased LinkedIn impressions by 9,900%, increased engagement by 4024%, and social media referrals by 256%

Director of Marketing and Strategy

C Spire

Directed the development and implementation of marketing and business strategies in multiple business units.

Performance:
- Led the marketing and business strategy efforts for C Spire’s TekLinks acquisition; led the rebranding of the organization to C Spire Business.
- Founded Request for Proposal (RFP) Response Division within C Spire Business; Won 3 of 3 RPS (~$10M Total Contract Value) while serving as interim Director; successfully transitioned RFP into operations.
- Developed and executed C Spire Business’s Channel Program marketing strategy and operational processes; achieved 102% of quota prior to the project’s completion; ran all integration into the CRM.
- Founded C Spire Gaming Club in 2017; grew membership from 25 to 315 from 2017- 2019 (%1160 growth). https://cspiregaming.com/

Chief of Staff - Merger & Acquisitions / Channel Manager / RFP

US Army

Led a 4-person data analytic team in support of the Division Headquarters Battalion (860-person organization); serve as CEO’s senior security and risk adviser for all threats affecting Fort Carson, Colorado Springs

Performance: 
- Hand-selected above peers (1 of 10) to serve in Military Intelligence key development position; ran 8 Division commodity programs – Physical Security, Information Security, Personnel Security, Foreign Disclosure, Safety, Organization Inspection, Intelligence Oversight, and Personnel Recovery
- Streamlined processes  by eliminating redundancies and incorporating database management practices; resulted in decreasing overdue security clearances by 96% and incident reports by 100%

Director of Analytics: Battalion Intelligence Officer

Led a forward deployed 96-person organization with $300M of assets with the mission of deterring Russian aggression in Eastern Europe

Performance:
- Recognized by Deputy Command General as the top company grade officer (1 of 35) during deployment to Germany
- Supported 52 operations in eight countries with zero incidents that demonstrated US presence in Eastern Europe and built interoperability among NATO nations
- Planned and executed the permanent relocation of the forward deployed Division Headquarters over 250 miles in Germany with zero loss of property while maintaining 24 hour operations
- Coordinated and oversaw the integration and departure of 180 personnel to and from the Mission Command Element in Germany to Fort Carson, Colorado with zero incidents, ensuring the MCE retained 100% operational capability during manning transition periods
- 1 of 15 chosen (150+ applicants) to participate in pilot 3-month workforce veterans transition program; interned as Management Consultant with Perkins Motors, increasing EBIT by 15% in 3 months

Director of Operations: Company Commander

Led the Division Headquarters Operations Company – a 250-person organization with $200M of assets – tasked with supporting 4,000+ Soldiers with operations, maintenance and logistic issues

Performance:
- Served as the Commanding Officer (CO) and the Executive Officer (XO) simultaneously in the 4th Division Headquarters’ Operation Company comprised of over 250 Soldiers (served an additional 5 months as XO)
- Utilized agile methodology to empower 5 direct reports to streamline complex supply chains, resulting in a 12% reduction in excess inventory, saving the Army $2.5M
- Created and implemented automated preventative maintenance plan for 48 vehicles and $93M of assets; increased readiness rate from 67% to 100%, saving the U.S. Army $1.2M in annual maintenance repairs
- Managed 18 property holders across 10 job functions (Aviation, Air Defense, Civil Affairs, Current Operations, Engineering, Executive Services, Field Artillery, Future Operations, Mounted Color Guard, Physiological Operations) leading to zero loss of property for a $200M property book during my tenure
- Ideated, created, and taught an eight week personal development course called ‘Life Hacks’, mentoring and coaching 30+ Soldiers that led to 12 promotions

Director of Operations: Company Commander and Executive Officer

Led a 12-person data analytics team for an 902-person Infantry unit; served as CEO’s senior Middle East intelligence advisor while deployed in Kuwait and Iraq

Performance: 
- Selected for leadership position traditionally reserved for specialized professionals with 5 or more years of experience
- Led an intelligence cell of 12 individuals, overseeing the production of 100+ daily intelligence updates(improved both the content and presentation through a rigorous training system)
- Taught and directed 9 separated iterations of enemy combatants predictive analysis for Embassies throughout the Middle East, creating over 135+ products, enhancing the shops' capacity and efficiency 
- Prepared the shop for a seamless transition with the incoming unit, building a digital continuity book that gave instant digital access to all 200+ products 
- Led the Battalion's administrative processes, decreasing incident reports from 21 to 2 (90%) and Military police derogatory reports from 148 to 18 (87%)

Senior Manager of Analytics: Battalion Intelligence Officer

Led a 5-person analyst cell for a 4,258 Soldier organization that tracked all enemy combatants on the battlefield while also synthesizing large quantities of raw data into actionable intelligence for the CEO

Performance:
- Recognized as best Junior Military Officer in Brigade (1 out of 60) during a month long training exercise in Fort Irvin, California 
- Created and operationalized an intelligence program that improved intelligence accuracy by 8% and production rate by 21%, resulting in the production of over 120 country assessments and 270 intelligence briefs
- Conducted over 50 Intelligence briefs and presentations delivered to senior government officials, senior Army leaders, and other stakeholders to increase awareness of enemy combatant’s capabilities, intent, and location
- Graduated as the honor graduate (1 of 27) during the Army’s Military Intelligence Basic Officer Leadership Course (MIBOLC) in Fort Huachuca, AZ

Manager of Analytics: Brigade Intelligence Current Operations Officer in Charge

Scholarship and Six month required course given to Military Intelligence professionals to perform duties at tactical and operational levels that include serving as MI staff officers (S2) at Battalion and Brigade levels, or as MI planners, integrators, and coordinators at Division and Corps levels. This course prepares officers to develop, interpret, plan, integrate, coordinate, and implement the Army's MI programs and policies for the military and civilian work force at the Battalion and Brigade levels.

Performance:
• Class Rank: 1/27 Army Officers
• Graduated with Honors (Van Deman Honors Program)
• Major General William E. Potts Award Recipient
• Army Achievement Medal (AAM) Recipient 
• Earned German Proficiency Badge (GPB)

Second Lieutenant - Student

BlackWhite Development

BlackWhite Development grew from the passion to develop sustainable and creative projects that foster fellowship and a sense of place in Jackson, MS. This entrepreneurial startup was the impetus and inspiration behind the Capitol Art Lofts

Performance:
- Envisioned and pioneered a $10M  joint venture to restore and convert 7 early 20th century buildings into 31 affordable artist housing lofts in downtown Jackson, MS
- Independently created five Pro Formas for multiple investors
- Served as the local partner engaging local media, elected officials, stakeholders and community members
- Secured $2M worth of historic tax credits for the project

Partner

I have led teams as large as 250 people (small as 4) and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. I thrive under pressure in competitive, ambiguous, and autonomous environments. I break rules when it makes sense, and I tenaciously apply a growth mindset towards everything I do. 

At Supered, I am working for a fast-paced team full of passionate people that work hard and have fun while doing it!

You might catch me saying:
- "I Believe; Do it BIG; Stay Supered!"
- "A Fistbump a Day Keeps the Doctor Away"
- "Fail often, fail fast; never stop learning"

Matt Bolian

19 THINGS I wish someone told me about managing sales
1. You will feel CRAZY.
Every day you’ll ask: “Is this a me issue, a you issue, or a process issue?”
Spoiler: it’s usually THE PROCESS. And you won't know it.....

2. Give people the rope they need to climb… or hang themselves.
If you never let reps fail, you’ll never know who can actually sell.

3. Behavior > Activity.
One rep doing the right thing beats five reps doing 900 random things. Inspect / Expect

4. Don’t waste revenue time on non-revenue things.
Every meeting steals quota AND most meetings are thieves.

5. Reps aren’t lazy.
They just don’t think what you’re telling them is worth it.

6. Give people permission to say, “What you’re asking me to do is f*ing stupid.”**
That’s how you get truth; truth is how you get better; getting better is how you win

7. Your job is to form, not manage.
Manage tasks AND Form people.

8. Forecasting is rainbow-colored poop.
Every rep has a predisposed way to report - You’re not fixing it (stop trying), learn their predisposition

9. Never skip 1:1s.
If you only talk tactics, YOU ARE a calendar notification, not a leader. Ask deep questions (do you have time, tools, support you need; what are you stressed about?)

10. You are the emotional shock absorber.
They WILL bring their panic; you bring perspective and solid ground

11. 90% of “motivation issues” are actually clarity issues.
If someone isn’t doing the thing, they don’t understand it, don’t believe in it, or don’t know how to start.

12. You can’t coach what you can’t see.
Invisible process = invisible problems = invisible improvement.

13. If you don’t run the cadence, the reps will.
nd their cadence is: “No cadence.” Need some ryhthmic way to - give forecast, do call reviews, etc.

14. The worst thing you can do for a struggling rep is lower the standard.
HIGH support. HIGH belief.HIGH expectations.
NEVER lowering the bar.

15. You will hire people you love who are secretly terrible at the job.
And you’ll keep them 90 days too long. Everyone does.

16. If you don’t define good, reps create 12 versions of it.
None match yours. Define great → operationalize it → inspect it. There must be method you inspect against. You set the culture.

17. Reps can only handle 2–3 priorities.
You have 19. Choose. and then ONLY give them 1....

18. Your job isn’t to be liked.
Your job is to make them better. Ironically, do that well, and they’ll like you anyway. Embrace hard conversations. GET GOOD at them.

19. Listen for the story they’re telling themselves.
Narratives create behavior. Change the story → change the rep. Once they realize the power of story, they will become a better rep as well.

My recommendation: Get on the unicorn and start riding. Do your best. I believe!

stay Supered⚡,

-matt
P.S: Which ones am I missing that you wished someone told you??

Matt Bolian ⚡

Building the worlds easiest way to get sales reps to follow a process 🎯🎯| Turning sales into into Superheros 🦸‍♀️🦸‍♂️ | Helping HubSpot Solutions Partners Scale 🚀🚀

At RevPartners, we design, build, and execute revenue operations to support holistic go to market strategies for scaling companies.

Build, execute, and lead client engagements that help customers optimize their go-to-market segmentation, operations, and numerous business improvement initiatives that support and enable their growth. Map out partner workflows across marketing, sales, and service to build a gap analysis & prioritize revenue plays. Contribute to strategy and major initiatives. Drive organizational change management.

RevOps Strategist

Bectran, Inc.

As the Director of Marketing and Communications, I spend my days conducting customer research, creating, implementing, and analyzing marketing campaigns, leading both internal and external communications initiatives, owning product updates and announcements, managing public relations efforts, and supervising digital and content marketing campaigns.

Director of Marketing and Communications

Red Stag Fulfillment

As Red Stag Fulfillment's Director of Content, I am responsible for developing, managing, and executing all content projects — from blogs and social media to whitepapers, sales sheets, and gated content — to capture, nurture, and convert potential leads. I work closely with the Red Stag Fulfillment internal and external marketing team members, as well as the internal sales team, to develop and manage an editorial calendar of all Red Stag internal and external content and communications.

Director of Content

American Marketing Association Knoxville

As the Vice President of Signature Events with American Marketing Association Knoxville’s Board of Directors, I was responsible for planning and producing the AMA’s largest fundraiser of the year — Honors. After two years without a fundraiser due to the global pandemic, the 2022 AMA Honors event was unique and challenging but the most rewarding event I’ve had the pleasure to produce.

VP of Signature Events

- Worked closely with the digital marketing team to increase brand awareness, promoted C Spire products/services, and drive customer conversions
- Initiated, managed, and measured effective marketing campaigns online, primarily via organic and paid social media efforts
- Drove website traffic and conversions through successful social media marketing campaigns
- Established and maintained C Spire's brand voice throughout social media channels and paid campaigns designed to target the ideal C Spire buyer persona through inbound marketing methodology
- Maintained and monitored monthly budgets and reviewed predetermined KPIs to ensure successful ROI of each social media marketing campaign

Digital Marketing Specialist

VIEO Design, LLC

- Create and execute fresh, effective content marketing strategies for B2B and B2C clients with content, design, development, and sales teams.
- Customize strategies for a wide variety of clients - from new mobile games to notable publications - including web copy, social media, print advertising, influencers, email, and more.
- Craft content specifically for each client’s unique needs and goals.
- Track and deliver insights on metrics to update and improve upon current content and strategy.

Content Marketing Strategist

Discovery Inc

I served Discovery as the Apple News Editor for prominent brands Food Network, HGTV, and Travel Channel. I edited every article to prepare it for syndication to the Apple News mobile application and kept content regularly scheduled to publish. Additionally, I wrote notifications for each channel daily to be pushed out through Apple News and pull more views to their pages and products. When not writing/editing, I ran performance analytics on each channel and prepared/scheduled/reported on notifications for Food Network's In The Kitchen smartphone app.

Apple News Editor

GRIDSMART Technologies, Inc.

• Act as managing editor for industry magazine by soliciting articles from high-profile industry players, editing all submitted work, coordinating layout design and creation timeline, and working with printer
• Create and manage content for blog
• Create and edit website content
• Design and send quarterly newsletter to investors, distributors, clients, and Board of Directors
• Coordinate design work with outside designers, manage marketing collateral, create new one-sheets and flyers for campaigns and conferences
• Coordinate and plan needs for company presence at upcoming conferences, including travel, booth equipment, and collateral
• Design ads for conference publications, post cards for upcoming campaigns, and flyers for products

Communications Coordinator

The Enterprise Center - The Innovation District of Chattanooga

I create monthly newsletters for The Enterprise Center, maintain social media profiles for The Enterprise Center and the Innovation District, collate and analyze social media response data, and handle all media correspondence for the Innovation District. During development of new websites for both places, I acted as a liaison with designers, created all copy for the sites, and curated photographs. I continually manage content for both websites.

Media Coordinator

Signal Mountain Review

I created social media profiles for the magazine and work to keep each channel refreshed and engaging. I've assisted in the creation of the magazine’s website and help maintain the site and manage submissions for each issue. I designed the publication's logo, created a brand/style guide, and produced marketing materials to elicit submissions.

Editor

Writing, editing, marketing, PR — I do it all, passionately and enthusiastically.

I am a seasoned and innovative marketing and communications aficionado with a track record of 10 years of experience in the industry. With expertise spanning various domains — including public relations, strategic communications and advertising for B2B, B2C and public sector brands — I have worked my way up to the directorial position by becoming the go-to professional for brands seeking direction in content marketing, website strategy, SEO and public relations. 

I am a powerful, independent, driven marketer, advertiser, copywriter, and public relations/communications executive. I have never allowed anything to prevent me from following my dreams. With a degree in Creative Writing and Theatre, I've managed to combine my passions in life. 

I am a published author of an award-winning research paper, and during my senior year, in the midst of working for two separate online publications, I achieved the honor of being a panelist at Belmont University’s annual research symposium. 

All-around artist, my vivacity and creativity shine through in my constant singing, sketching, and bold, unique hairstyle and fashion choices, in addition to my acting and writing. I've studied at the University of Tennessee at Chattanooga, Middle Tennessee State University, Belmont University, and King's College in London. 

I love to travel and have visited 38 out of 50 of the United States of America, the Quebec Providence in Canada, most of the Caribbean, and all over the United Kingdom, but I still have tons of places I can't wait to visit.

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Matt Bolian

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