🌍 I build brands & experiences that move the world forward

Most frontier tech founders believe they’re communicating their technology clearly.

But being deep in the science makes it hard to understand what your audience actually hears. 

The result is a underwhelming website overloaded with information but failing to make a clear, memorable impression.

Here’s what I see happen:

→ Your tech is groundbreaking, but your site buries the value in complex tech jargon
→ Your message focuses on features, not the outcomes that actually matter to your audience
→ Your website experience feels underwhelming compared to competitors who do it better

People can’t back what they can’t understand - and without clarity and a standout experience, investors, partners and customers move on without ever enquiring.

I build websites for tech startups that make the right people pay attention:

✓  Clear, confident messaging that explains your value in seconds
✓  Credibility built into every interaction, so you look mature, fundable and ready to scale
✓  Website experiences that exude maturity, command attention and cut through the noise

Because your website isn’t just a brochure - it’s the most important sales conversation you’ll ever have. 

And if it doesn’t cut through, nothing else matters.

Matthew C. Gough

Mycology enthusiast innovating the use of fungi, the great recyclers of the planet, to support the transition to a flourishing, sustainable circular economy. 

I founded MadeRight envisioning creative ways to use fungi as a platform to produce the industrial materials of the future

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The Battle

Matthew C. Gough

Rotem Cahanovitc

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