Graduate corporate life for entrepreneurial freedom — without jeopardizing your income or family 💚 | Pod: UncageYourself.FM 🎧

Directors. VPs. Executives.
Ready to go Corporate → Founder in ONE Year?

This is the smart path out — without blowing up your life.

We help corporate veterans turn their employer into an investor, compress their job by 50%, and launch a 1-of-1 premium business.

Corporate becomes a short-term asset — not a lifelong trap.

The system is called Corporate Graduation™.
And it works.

You’ve built a strong corporate life. But you’re likely facing 2+ of these:

1) Your time isn’t yours.
2) Work consumes everything.
3) Family & health get leftovers.
4) You’re just going through motions.
5) You know you’re meant for more — but have no idea what.

It’s costing you — emotionally, physically, financially.
You feel stuck. Fading.

That was me.
Divorced. Burnt out.
Later — remarried, rebuilt, and free.

I made my employer my investor.
Cut hours in half.
Launched a business around my genius.
Graduated corporate life — forever.

Now I help others do the same.

Corporate Graduation™ is the system.
165+ have used it to:

✅ Compress their job into 20 hours/week
✅ Exit with runway, not regret
✅ Build a premium service business that reflects who they are
✅ Create leverage through proprietary IP, not more hours

This is how you build your founder future — without burning bridges.

This isn’t about dabbling.
It’s about reclaiming your life.
For your family. Your future self. Those you’re meant to serve.

No “passive income” BS.
Just active transformation — with revenue, clarity, and agency.

Ready to graduate?

👉 DM me “GRADUATE.”

Matt Doan

I left corporate 4 years ago.

Here’s what actually changed:

1) Mondays have energy again.
I wake up early because I want to. Not out of discipline or obligation, but out of genuine excitement for the week ahead. That feeling was gone for years in corporate. Now it’s normal.

2) The Sunday dread disappeared.
That quiet weight that used to settle in by Sunday afternoon — the sense of re-entering a system that didn’t fit — lifted once I started building something I actually owned.

3) My wife became my partner — in a new way.
Cecilia and I now talk about clients, strategy, and impact together. We’re building something side by side. Corporate never could have offered that, and it’s deepened our marriage in ways I didn’t anticipate.

4) My kids see a different version of me.
They see energy instead of depletion. Engagement instead of exhaustion. They’re watching what it looks like to build something you care about... not just talk about it.

5) My health followed my work.
When work creates energy instead of consuming it, everything else responds. Sleep improved. Stress dropped. At 41, I have more capacity than I did at 35.

6) I’m building skills that compound.
Psychology. Sales. Marketing. Persuasion. Category design. These aren’t corporate skills. They’re human skills. They don’t expire when roles or markets change.

7) I finally understand who I am.
Not my title. Not my employer. Me. The founder path forced me to confront things I could avoid for years in corporate. On the other side was clarity I never found climbing the ladder.

This isn’t about hating corporate.

Corporate gave me my Career Capital:
judgment, pattern recognition, credibility.

But it couldn’t give me ownership.

That required a different structure.

---

For those who've outgrown their container.
Jan 19 → https://lnkd.in/esvq8nuY

I messed up a lot in 2025.

9 mistakes shaping everything in 2026:

It's been four years since I left BCG. Four years building Corporate Graduation™. This year made one thing clear: being a founder isn't a career — it's a complete reconstruction of how you live.

Here's my honest accounting:

IDENTITY MISTAKES

1) Positioning to be the authority instead of being it.
I kept "getting ready." Waiting for permission that was never coming. Authority isn't granted — it's declared. In 2026, I'm done preparing. I AM the authority in my space.

2) Tolerating small stages and obscurity.
I've been playing too small. Nothing remarkable is done alone — I need multiplier partners. Stages that reach millions, not hundreds. I've talked about "going big" but haven't truly lived it. Obscurity isn't noble — it's a bottleneck.


FOCUS & ENERGY MISTAKES

3) Saying yes to too many things.
Scattered focus = scattered results. I know this. I teach this. I still violated it. Every diluted yes was a no to what actually mattered.

4) Being distracted around my family.
My wife and four kids deserve my presence, not just my proximity. Too often I was physically there, mentally elsewhere. Unfinished tasks follow you into the evening. In 2026: fewer priorities, cleaner endings, real presence.


RESOURCE MISTAKES

5) Not asking enough of my team, coaches, mentors.
I invested tens of thousands in people who could help me — but didn't nearly extract the full value. I made too many excuses to myself.

6) Over-investing but under-implementing.
I was a collector of insights instead of an executor. The gap between what I know and what I do became too wide. In 2026, implementation is what matters.

7) Being too ad hoc with AI.
Random prompts. No system. I treated AI like a convenience instead of infrastructure. This year, I'm architecting it into how I think, create, and operate.


LEADERSHIP MISTAKES

8) Not pushing my clients hard enough.
They didn't join the Corporate Graduation™ program for slow and incremental. They came to compress a decade into a year. My job is to install new fire — and make them feel the cost of not showing up powerfully.

9) Not being bold enough in what I said.
I softened hard truths. Hedged when I should have declared. Here's what I held back: The work world is being restructured. AI is here. The old playbook is dead. Corporate is a burning platform. I'm done holding that back.

---

These mistakes cost me time, money, energy, presence.

But they gave me clarity.

My "hard lines" for 2026: 
Stop preparing. Start declaring.
Stop tolerating small. Start building big.
Stop over-investing. Start implementing.
Stop holding back. Start saying what must be said.

Which mistake hits home for you?

---

PS - Corporate → Founder this year? 
matthewdoan.com/2026

Monday, your Career Capital starts compounding.

Or it doesn't.

One-time, special event:
https://lnkd.in/esvq8nuY

Here's what most people miss about workshops like this:

It's not information.
It's decision-making.

You slow down and show up.
You become a captive audience — to yourself.
You stop scrolling. Stop reacting. Stop drifting.

And for the first time in months (maybe years), 
you do the actual work:

1) You stop making excuses for your delay
2) You uncover your Career Capital
3) You decide how to deploy it
4) You see what's possible beyond the role
5) You start forging a path no employer could match

That's not just inspiration.
That's the compound effect, taking hold.

Imagine where you'll be 90 days from now.

Not just "thinking about it."
Not merely "planning to start."

Actually in motion.

Energy returning.
Clarity sharpening.
Your family feels the new you.

This is what Corporate Graduation™ looks like.

Those who've already committed to Monday aren't hoping for answers. They're giving themselves permission to move.

One decision.
One workshop.
A new trajectory.

The Career Capitalist™
Monday, January 19
$50: Live + Recording + Assets

One time only.
See you inside.

https://lnkd.in/esvq8nuY

---

PS - Registrants get the IP Builder GPT, Corporate Graduation Readiness Scorecard, category design tools, case studies, and a private 1:1 Founder Game Plan call. Recording included.

Vision isn't just what you see.

It's how you live.

Back in my corporate days, I climbed the ladder on autopilot.

One rung. Then another.
Trusting that's how it worked.

But there was no real vision.
Just a bigger title and the promise of becoming my boss's boss.

Then I looked up.

And realized I didn't want their life.
It looked awful.

That was the wake-up call.

I had sight.
I could see the next step.
But I had no vision for where I was actually going.

So I built one.

I wrote about it. Journaled about it.
Got coached on it. Talked about it.
Surrounded myself with people walking the same scary path toward something that felt impossible.

Vision isn't a destination you arrive at.

It's something you embody.
Every. Single. Day.

You might have sight.
You might see the next rung.

But if that's all you're chasing?

You'll wake up one day full of regret.

What's your vision beyond the next step?

The moment I knew corporate couldn’t hold me.

5 lessons it took too long to learn:

For a long time, I couldn’t name what was wrong.

I was progressing.
Respected.
Trusted.

But every time my thinking stretched a little too far — every time I tried to hold a bigger picture — it was quietly contained.

Not shut down.
Just… redirected.

That’s when the tension started.
Not dramatic.
Just constant.

Here’s what I eventually learned.

---

1) Big thinking can be praised and still be unwelcome.

I’d offer a strategic view and hear, “That sounds good.”

Then came the quiet clause:
“But we’re not taking that outside.”

I wasn’t wrong.
My imagination just didn’t fit the system’s design.

---

2) Being valued doesn’t mean being usable.

I was told my work mattered.

But my judgment had nowhere real to land.

When your best thinking can’t move anything, it doesn’t disappear. It withers.

---

3) Side outlets are signals, not solutions.

Publishing in HBR.
MIT Sloan.
The Atlantic.
Think tanks. External channels.

Those weren’t mistakes. They were proof I was trying to breathe outside the box.

What I didn’t see at the time:
External validation was a symptom, not a cure.

Every byline was evidence of capacity the system couldn’t absorb. I kept finding outlets because the main channel was blocked.

Useful moves.
Never satisfying.

---

4) Breakthroughs aren’t about talent. They’re about ownership of environment.

Everything clicked when I sat in a room full of founders.

They had Career Capital too. Decades of it.

The difference was simple:
They didn’t need permission to create.

They built conditions where judgment could compound.
They said yes to themselves.

---

5) Staying longer has quiet, compounding costs.

The financial ceiling was obvious.

The real toll was energy.
Family.
Self-trust.

Saying yes to work that wasn’t me.
Knowing I could be far more impactful — and accepting I wasn’t.

---

That’s when I stopped asking how to optimize my role.

And started asking a harder question:

Where does my Career Capital actually belong?

That question led me out of corporate.

Four years later, I’m a founder.
Still answering it.
On my own terms.

---

PS - If you’re standing at the edge of that question, don't miss what's unfolding here: https://lnkd.in/eDEkDVb2

If corporate feels a bit "too small" lately, 
you're not imagining it.

That feeling usually shows up when your Career Capital has outgrown the container it's in.

Most people respond the same way.

They start with business logic.
Offer. Niche. Monetization.

Or they quietly reach for passive income.

Passive income won't solve under-leverage.
Only owned Career Capital does.

That's why so many smart exits stall.

The real issue isn't effort.
It's missing conditions.

You can't access, package, and deploy Career Capital into founder leverage if you don't first create:

Space.
Then Self.
Then System.

A recent client — VP in ops — followed this sequence. It changed everything:

1) Compressed his corporate load by ~50%
No drama. No bridges burned. No reputational cost.

2) Reclaimed control of time
Now works 3–4 focused hours/day. Deliberate. Surgical.

3) Restored personal leverage
Energy returned. Health improved. Relationships at home strengthened.

Only then did the founder work begin.

He codified his Career Capital into language, frameworks, and IP.
He clarified category direction.
He ran his first program and delivered real results.

Corporate became optional because leverage was no longer trapped inside the role.

That's real Corporate Graduation.
Not escape. Not dependency.

Leverage.

---

If you want to do this work in the right order, I'm running a live, private, one-time workshop:

𝗧𝗵𝗲 𝗖𝗮𝗿𝗲𝗲𝗿 𝗖𝗮𝗽𝗶𝘁𝗮𝗹𝗶𝘀𝘁™
Monday, January 19
$50 (Live + Recording + Assets)

Included with registration:

• IP Builder GPT (to structure your Career Capital)
• Corporate Graduation™ Readiness Scorecard
• Category-claiming exercises you can reuse
• Case study pack + common traps guide
• Private 1:1 Founder Game Plan call

See you on the inside:
https://lnkd.in/esvq8nuY

Has work stopped creating energy for you?
This isn’t burnout.
It’s worse.

Most senior pros describe something quieter.

Disinterest. Going through the motions. Sitting in meetings you've sat in a hundred times, solving problems you solved three years ago. Doing "good work" without feeling engaged by any of it.

(After 15 years, this is how I felt about cybersecurity.)

Work used to create energy. It used to sharpen you. Stretch you. Feed the rest of your life.

At some point, that flipped.

Now it drains energy — and nothing meaningful is replacing it.

That state is not neutral.

When work consumes energy instead of creating it, the deficit shows up everywhere. In patience at home. In health. In imagination. In your sense of building toward a future that's actually yours.

What's really happening underneath is simpler (and more damaging) than most people want to admit:

Your Career Capital — years of judgment, experience, pattern recognition, and hard-earned capability — is going undeployed.

Not unused. Undeployed.

You're applying a fraction of what you've built inside a system that can't fully use it. And when Career Capital isn't exercised meaningfully, it doesn't just sit idle.

It decays.

The most dangerous response here is waiting. Waiting for a reorg. Waiting for renewed motivation. Waiting for something external to force clarity.

Energy doesn't come back on its own.

If work no longer creates it, you have a responsibility to create conditions where it can.

That doesn't require a drastic leap. 

But it does require an environment where your thinking actually matters again — and people who understand what you're navigating.

I'm hosting a private workshop next week for people who recognize this moment and want to think clearly about what to do with the Career Capital they've built.

Details: https://lnkd.in/esvq8nuY

The cost of waiting is quiet. 
But it compounds quickly.

I didn’t know how valuable I was until I stepped outside the corporate system.

Not because I lacked confidence inside.

But because the environment couldn’t show me.

That’s why I built The Career Capitalist™:
https://lnkd.in/esvq8nuY

Happening Monday. A live, private workshop designed to surface, package, and deploy your Career Capital into founder leverage.

Inside corporate, your value gets filtered.

Your judgment gets diluted by consensus.
Your instincts get buried in approval chains.
Your best ideas get spent in meetings that go nowhere.

You’re performing.
Contributing.
Delivering.

But not seeing the full picture of what you’ve built.

It took stepping outside for me to realize:

Every story I lived through → raw material
Every pattern I recognized → deployable insight
Every hard-won lesson → Career Capital to be claimed

And it’s why I hear this constantly from clients once the conditions change:

“Corporate feels simple now. Almost optional.”
“I finally feel in control of my days.”
“I didn’t know I had this much to offer.”

That last one makes me so proud.

Because most people don’t lack value.
They lack the conditions to see it clearly.

Corporate systems are too constraining to reveal what you’ve actually accumulated.

You have to put yourself in founder conditions.
Where your thinking is deployed on your terms.

That’s when Career Capital stops being theoretical.

And starts compounding.

---

Details for The Career Capitalist™
Monday, January 19
$50 (Live + Recording)

Included:
• IP Builder GPT
• Corporate Graduation™ Readiness Scorecard
• Category-claiming exercises
• Case study pack + common traps guide
• Private 1:1 Founder Game Plan call

https://lnkd.in/esvq8nuY

This is a one-time, private event for people who are done playing small inside a big system.

Burnout isn't the real problem.

You've reached a structural mismatch.

After years in the arena, you've built something substantial.

Pattern recognition.
Lived experience.
Relationships.
Reputation.
Judgment.
Talent.

Taken together, this is your Career Capital.

It's stacked. It's real. And it's valuable.

The problem is that the system you're in can only use a tiny fraction of it.

Not because you're capped.
Because the environment is.

Corporate systems are designed for efficiency, predictability, and control. They define a role, reward you for staying inside the lines, and call it success.

Over time, that role becomes a box.
And then a box within a box.

No matter how much Career Capital you accumulate, the system can't meaningfully expand to meet it.

Even changing teams.
Even changing companies.
Even "one more promotion."

The system is the system.

So while your Career Capital keeps compounding, its expression gets constrained.

Your best ideas die in approval chains.
You're solving problems you solved three years ago.
Work that energized you now = going through motions.

That's when the tension starts.

Not because you're ungrateful.
Not because you've lost motivation.
And certainly not from a lack of ambition.

But because you've outgrown the container—which will never change enough to hold who you're becoming.

This might be your first quiet signal that something else is required.

Not a better role.
But a different relationship with corporate altogether.

And a deliberate decision about where your Career Capital will compound.

---

PS - I'm writing deeply about Career Capital this month. The first long-form essay drops on Substack this Saturday — it's about the hidden tax you pay by staying put and what happens when you stop tolerating it.

Subscribe: https://lnkd.in/eDEkDVb2

Career Capital doesn’t sit idle.

It either compounds — or quietly decays.

Inside corporate, decay is the default.

Not because you’re underperforming.
Because the system is designed to consume judgment, not multiply it.

Your experience gets spent in meetings.
Your insight gets diluted by consensus.
Your best instincts get buried under endless “alignment.”

Over time, something subtle but costly happens.

You’re still “successful,” but your optionality shrinks.
Your leverage flattens.
The work takes more energy and gives less back.

That’s not burnout.

That’s Career Capital being used up instead of built on.

Here’s the distinction most people never make:

Most professionals let their Career Capital decay inside systems they don’t own.

Founders decide — deliberately — where it compounds.

Not louder.
Not riskier.
More intentional.

They choose where their judgment is deployed — and who benefits from it.

At some point, the question stops being:
“How do I make this role better?”

And becomes:
“Where does my Career Capital actually belong?”

That question changes everything.

---

PS - I’m writing deeply about Career Capital this month. Saturday’s Corporate Graduation essay breaks down the hidden math of staying put — and what most pros never calculate.

https://lnkd.in/eDEkDVb2

The quiet frustration you feel isn't burnout.

It's trapped leverage.

Your career capital is decaying right now.

Not because you're losing skill.
Because you're not deploying it.

Yesterday I ran The Career Capitalist™ workshop.

Here are the five ideas that hit hardest.


1) Career capital is stored energy.

Years of judgment, pressure, and decision-making accumulate as untapped power. But stored energy doesn't stay neutral. If it isn't released into the right environment, it implodes.

Career capital needs motion, leverage, and somewhere to be used (hint: someone else's system won't do.)


2) Career capital must become a compounding asset.

Your career capital can only compound when converted into something you own. Left unconverted, they get spent linearly through effort.

Ownership is the difference between earning repeatedly and compounding over time.


3) Labels suffocate career capital.

SVP. Director. Consultant. Coach. Speaker.

These are pre-priced containers with fixed ceilings. The market decides what they're worth.

Labels come with limits. Founders build the room.


4) Career capital has a window.

Experience is sharpest when it's recent, relevant, and energized. Delay too long, and it decays.

Not from lack of ability. But from missing your window of opportunity.


5) You must intentionally package and deploy it.

Unpackaged career capital goes to waste. If you don't turn it into assets — frameworks, language, IP, owned systems — it never compounds.

It just leaks out through time, effort, and obligation.

---

This is what I wish I understood five years ago.

Career capital isn't something you simply have.

It's something you either convert and compound.
Or you quietly lose it.

---

PS - If this resonates, doors are open for the February cohort of our Corporate Graduation™ program. DM me "LEVERAGE" for details.

Your career capital has a shelf life.

If you don’t claim it, it dies.

Most people assume experience compounds automatically and forever.

That once you’ve earned judgment, pattern recognition, and credibility, it stays available, waiting patiently for whenever you’re “ready.”

That’s not how it works.

Career Capital behaves like any other form of capital.

If it isn’t surfaced, packaged, and deployed while the window is open, it decays.

Corporate environments are very good at using your best thinking. They are terrible at helping you own it.

So the decay is quiet.

Your instincts sharpen, but only inside meetings.
Your judgment matures, but stays behind the logo.
Your leverage increases, but never sees daylight.

Over time, a dangerous gap opens.

You are highly capable.
And increasingly under-deployed.

Directors, VPs, and executives feel this most.

Not because they lack opportunity.
But because they’ve outgrown permissioned contribution and haven’t yet claimed authority.

The people who notice this early make a different move.

They don’t rush.
They don’t panic.
They don’t freelance their way out.

They slow down long enough to extract what they’ve actually earned.

They turn experience into language.
Judgment into frameworks.
Reputation into owned direction.

They understand one simple truth.

Capital that isn’t claimed gets spent by someone else.

That’s why I built The Career Capitalist™.

A one-time, live workshop for Directors, VPs, and execs who know they’re sitting on real leverage and refuse to let it expire unused.

This isn’t about quitting faster.
It’s about learning how to own what you already have before the window closes.

The Career Capitalist™
Private workshop + recording + working tools
Monday, January 19

Secure your spot: https://lnkd.in/esvq8nuY

This experience is built to create motion, not inspiration.

---

If this resonates, trust the signal.

Hidden Career Capital doesn’t unleash itself.
It gets claimed — or it withers.

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Ive fired myself from every job I’ve ever had.

Not because I kept failing.

Because I knew when something stopped serving me.

Early on, I learned the hard way.

Missed quota in my first sales role.
Got told “sales isn’t for you.”
Still remember crying in that PIP review.

So I left.

Took a pay cut selling online workstations.
Hit quota. 

Got bored out of my mind.

That was the pattern.

Whenever things felt safe, they stopped feeling right.

So I kept moving.

Podcast company. Six months.
Started my business on the side.
Got told I had to quit or scrap my side hustle.

I quit.

Head of Sales at a content agency.
160% of quota.
Built a following on LinkedIn.
Quota doubled.

So I left.

That led to two years of Grow Solo.
Done-for-you ghostwriting.
Good money. Proper momentum.

Then ChatGPT dropped. 

And instead of defending a model that would be gone in a couple years…

I burned it down.

And started helping founders to build the sales systems on LinkedIn and bring them in house instead.

Since reinventing?

• 5-figure salary → 5-figure months
• $125M+ in pipeline generated
• 100 founders scaled in 3.5 years

What I’m most proud of?

→ Got fired. Didn’t stop.
→ Got comfortable. Burned it down.
→ The game changed. I changed faster.

If you’re heading into 2026 clinging to what used to work…

That’s your sign to reinvent. Find another way. Push until you win.

How are you shaking up your LinkedIn strategy this year ?

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​ 30 mins/day I $125M+ pipeline generated for 100+ clients

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2022: I wanted 100,000 LinkedIn followers.

2026: Now I want 10 people who trust me enough to wire me $100,000.

This shift didn’t happen because I stopped wanting influence.

It happened because after 4 years on LinkedIn, I learned one simple truth.

It’s the difference between creators with under 5,000 followers making 7 figures a year from agencies or coaching…

And creators with 100,000 followers who struggle to break $100k.

I call it being "Known Well".

On LinkedIn, there are two paths.

First, the "Well Known" crowd.

Think Justin Welsh.
Broad content.
Viral posts.
Big complex funnels.

Courses for everyone.

Nothing wrong with that.

They are playing their game.

But that game only works with massive distribution.
Most creators chase this path.

They chase 100,000 followers.
They think it will change everything.

It won’t.

The real leverage is being "Known Well" by the right people.

You become niche-famous.

A small group knows you for one thing.
They trust you deeply.
Even 10-30 people like that will pay you well.

That’s how small accounts make $100k a month on LinkedIn.

They play the Known Well Game.

And it’s simpler than you think:


1) Comments

They build a list of the right accounts... people they want to be known well to (ICPs, influencers with their buyers).

They show up every day, pay attention to posting times, and leave insightful comments.

These look like mini-posts, because their aim is to make impact and become known to the right people.

2) They have an indoctrination content ladder

They don’t create for mass appeal.

They understand what’s required to take their specific ICP from skeptic to ready-to-buy ... and they focus on that ruthlessly.

These posts might get less than 10 likes… but the DMs are on fire.

3) They have an outbound motion that feels like inbound

They may not get the turbo reach of big accounts, but dialled-in content lets LinkedIn bring the right people to them.

They leverage profile views, engagement, and followers to start conversations with members of their small but mighty Known Well audience.

Using AI tools, they automate the top of this conversation and only jump in when people are interested and responding.

That’s how you get 10 people to wire you $100k.

That’s the game I want to play.

Build deep trust with people you can truly help.

Everything else on LinkedIn is noise.

Remember that.

I share weekly strategies on how to become known well in your niche and get clients from LinkedIn for your agency. Go read it here: https://lnkd.in/ezZpkchD

There’s a new breed of agency founder emerging in 2026.

They don’t chase likes.
They don’t live in the DMs.
They don’t grind comments.

They’re called Leveraged Operators.

I’ve spent the last 4 years building LinkedIn sales systems for 100+ lean founders, and the pattern is clear: most are stuck in the activity trap.

AI didn’t just “help.”
It rewired the entire game.

That same ChatGPT agent everyone’s playing with can now map a full demand gen strategy in minutes. 

Meanwhile, founders still hope referrals and a “good name in the space” will carry them.

It won’t.

LinkedIn reach is down ~70%.
Referrals are lumpy.
Cold outbound without trust feels pointless and never leads to clients.

The symptoms are familiar:

- No time to sell
- Prospects treat you like a vendor
- Pipeline dies when you stop posting

I’ve lived it. It’s exhausting.

The founders pulling ahead are doing something different.

Leveraged Operators use AI, assets, and workflows so effort compounds.
They build 80–90% margin consulting layers on top of services using:

- Founder-led demand gen on LinkedIn
- AI agents that create and distribute content
- Content-led outbound that feels like inbound

Two years ago, I hit $60k in revenue in a month.

Profit? $4k.

More revenue. Less freedom.

Thats what building your business the old way gets you. 
Bigger numbers and little take home.

I burned that model down.

In 2025:

$250k profit
21,000 new LinkedIn followers
30–50 leads a month with AI doing the heavy lifting

Founder results mirrored it:

- Joya (Women’s Leadership Lab) doubled ARR to $350k and generates ~$540k in pipeline monthly.

- Jonathan (Founders Ally) went from 5–6 meetings a month to one a day in 60 days.

- Brian (M&A firm) closed $750k in pipeline with inbound-driven positioning.
That’s the Leveraged Operator model.

Not more content.
Not more DMs.
Not more headcount.

System > activity.

Want the exact strategy I’m using in 2026 to add 5–10 deals a month from LinkedIn in under 30 minutes a day?

DM me “Leverage.”

(Or you know you could spend another year on the struggle bus and watch your competitors apply the above model and eat your lunch...)

P.S I took these photos on my 4th holiday of last year with my Colombiana. It was the 3rd time I went to the Carribean. And it was only made possible by having a agency with the right systems to replace me as the bottle neck. You can do it too.

My client Joya Dass fired us after we doubled her business.

Then rehired us to build her in-house Atticus Predictable LinkedIn Sales system.

Phase 1 - October 2024 - August 2025

When we started with Joya Dass, Women’s Leadership Lab sat at 5 sales calls a week.

We took her to 10-20 qualified calls a week.

All from people who had already seen or engaged with her content.

Over that year:

→ Her rates went up by $10,000 from better fit prospects
→ She closed $130,000 from the Atticus Done-for-you system
→ ROI was 4.5x on what she paid us

We did not flood her calendar.

We filtered hard so she only spoke with senior women leaders from places like Harvard, Berkeley, high level firms.

Then we paused the done-for-you work after we sunsetted the done for you SDR service.

I counted that as fired.

Phase 2 - September 2025 - December 2025)

On a later call, I was about to refer her to another vendor.

Then I walked her through our new Atticus Predictable LinkedIn Sales system.

How she could bring all her client acquisition in-house in under 30 minutes a day...

We started again.

Different model. 

First 10 days:

→ Built a content bank in her exact voice with our content engineer 
→ Structured posts to shift beliefs and drive demand
→ Trained an agent in ChatGPT so she could write expert content herself
→ Mapped a 6 month content calendar tied to real sales conversations

Next 20 days, we built outbound:

→ Deep GTM research on her ideal client
→ Lead list playbook so she could find the right people on demand
→ AI sales rep trained on her offer, her tone, her dos and donts
→ Workflows triggered by real intent signals like job changes and thought leadership pushes
→ A/B tests on talk tracks until we hit message market fit (what she needed to send to get responses)
→ Plugged in and trained a setter once the machine booked meetings on repeat

Result in the last 2 months of the year:

→ $70,000 closed
→ Women’s Leadership Lab went from $150,000 to $300,000
→ Agency spend dropped from $4,000 a month to $400 a month
→ Her LinkedIn system now drives $510,000 in qualified pipeline every month

What you do not see:

We blew up campaigns that stopped working.
We rebuilt whole flows from scratch.
We had dead weeks where nothing landed.

Joya did not blame the system.
She co-created the result.

That is what my best clients understand.

You are not buying magic.

You are building a machine together. 

I recorded a step by step video on Joya’s whole strategy that doubled her business using LinkedIn, showing:

→ Why we did not fix her problem with content or outbound first
→ Why her content never generated inbound before, but did in 10 days with the new system
→ How we took her from 2–6 hours in the DMs a day to 30 minutes then to zero
→ Why she now only talks to people who already like, know and trust her

Comment "System" below and DM me “System” if you want the video.

P.S Proud of you Joya Dass and can't wait to see your growth this year.

taplio

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taplio

The Battle

Matt Doan

Luke Shalom

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Doan's LinkedIn Performance

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Performance ScoreMatt Doan's LinkedIn Performance