Matthew Hunt

Demandii - LinkedIn Demand Generation Agency

Demandii.com helps busy CEOs create all their content for LinkedIn from a monthly 1-hr interview so they can stay top of mind with their warm networks and become micro-celebrities in their niche. 

🚀 HOW WE DO IT:

Step 1: (CaaS - Content as a service)

We meet with the busy CEOs monthly and interview them.   We ONLY need them for 1 hour. 

This interview creates 20 snackable pieces of content:  video posts, text posts, image posts, etc. 

Then, we send that content to the CEO for approval and feedback. This process takes them about 30 minutes to put any final touches on it, so the voice is on point.  

Then, we schedule and post (do all the tedious stuff CEOs should never do) to ensure they are consistent on LinkedIn. 

Step 2: (LI ads)

Should our clients want more eyeballs on their content from their ICPs, we help them sponsor it.

This helps them be SEEN and become micro-celebrities in their niches. 

Step 3: (Leads)

Should our clients want more leads, we help them create a monthly LI event (long-form content) to get more inbound leads and build demand for their products/services. 

🤝 WHOM DO WE WORK WITH:

We work with anyone who sees LinkedIn as a core channel. We work directly with the CEO or founder. 

🌐 LEARN MORE:

Demandii.com

Founder

People love having me speak at their conferences, virtual events, and on their podcasts because I have a no-bullshit approach to helping others avoid the mistakes I've made over the years. 

Here's my journey:

2000-2007: Acting on stages worldwide, I needed to make more money, so I resorted to serving tables and door-to-door merchant account sales.  

2008: My gateway drug for self-improvement was discovered after joining a spammy multi-level marketing company. Read 100 self-improvement books to get my head out of my ass. I never made a dime with MLN. 

2009: I taught myself how to run ads on Google after reading Perry Marshalls's Definitive Guide to Google Adwords. Then, I became the top salesperson at the payment company because of search ads.

2010: Launched a YouTube channel and taught people how to do Local SEO, then had dozens of small businesses asking me to help. So, I launched my first marketing agency. 

2011-2014: I quickly scaled that agency to 7-figures but barely kept any money because I didn't know what a P/L sheet was.

2014: I merged those agencies with two other local marketing agencies because I struggled to run the business and needed help. I learned from my new partners that my biggest mistake was charging too little.

2015 - 2018: Helped scale Canada's fastest SEM and SEO marketing agency, servicing dozens of Fortune 500 companies. However, my journey got cut short due to partner conflicts, which triggered the shotgun clause.  

2019: I launched a cold outbound agency where we spammed people via email and with LinkedIn bots. I didn't love outbound. 

2020-2021: I tested a new service where I helped busy CEOs create all their LinkedIn content in 1-hour. People loved it! So, I killed the outbound agency and turned it into an LI demand gen agency.

2021-Present: Founder of Demandii.com - a LI demand generation agency.

Entrepreneur, Coach, & Speaker 

Automation Wolf

We started off as a spray-and-pray outbound agency where we automated cold email and cold DMs on LinkedIn; however, after a year of this, we discovered we hated it.  So we began testing, to help busy CEOs create all their snackable content for LinkedIn.  It worked!  We love it! Our clients loved it!  So we are now Demandii.com

Powered by Search

🏦 WHAT WE DO:

We helped enterprise companies make digital marketing work through a new method we called ‘The Intent Engine™’. 

🚀 HOW WE DO IT:

Most online marketers get it all wrong.  They are trying to do SEO, PPC, Content Marketing, Social Media Marketing, etc.. but that is not the problem.  The era of tactics is over. 

The real problem is, none of it works unless you understand what makes your ideal customer’s tick. 

We have created a new way to to do digital marketing that allows our clients to acquire customers at a profit faster. 

When you can acquire a customer faster and better then your competitors you win.  

🤝 WHOM DO WE WORK WITH:

We serve companies who already are heavily invested in digital marketing like SEO, Local SEO, PPC Ads (AdWords, Facebook), etc , but who have never quite found that perfect agency who can make it all work for them. 

📈 WHAT MAKES US DIFFERENT: 

• We are performance-based marketing agency.  So when we WIN, you WIN!

• We ONLY have veterans marketers on our team, who love where they work.  Happy team = happy clients.  So you can have peace of mind you have hired the best talent. 

• We have proven systems and processes that have drive over a billion dollars in sales for our clients, so you don’t have to reinvent the wheel & only invest in proven campaigns.

• We removed all the bloat and are agile so you can get the results you want faster without any red tape. 

✅ HOW IT WORKS: 

STEP 1 - It's easy! Contact us for a quick introduction call, where we can learn more about your marketing needs. 

STEP 2 - If we are a good fit, we’ll work collaboratively with you & your team to come up with the right strategy.  

STEP 3 - We will make sure everything is set up to run a marketing campaign that will please all levels of your team from marketing managers to the C-suite.

STEP 4 - We launch a successful marketing campaign & you become another one of our amazing case studies. 

🌐GET IN TOUCH:

www.poweredbysearch.com

CMO, VP of Sales & Partner

COO & Partner

Small Business Online Coach

🏦 WHAT WE DO:
We help small business gain visibility in Google search and Google Maps, so they can show up for search queries that drive immediate sales. 

🚀 HOW WE DO IT:
Most SMBs who are struggling are doing so because they haven’t focused on getting their business in front of hungry buyers who are on the search engines like Google looking to hire a company like theirs.  

We help SMBs gain that visibility they deserve quickly and with a great review reputation, so they can scale their businesses and worry more about delivering a great product/service vs worrying about where the next sale will come from. 

🤝 WHO DO WE WORK WITH:
We work with all different types of SMBs: Lawyers, Dentists, Chiropractors, Independent E-commerce Stores, Massage Therapists, Accountants, and much more!  

📈 WHAT MAKES US DIFFERENT
• We are leading experts in Local SEO, so you can rank well on Google and Google Maps.
• We are experts with Google AdWords and Facebook Ads so we can immediately drive you more leads in as little as 48 hours. 
• We have created a new way to boost your positive reviews online, so more people will choose you over your competitors. 
• We know how to set up the analytics so you know exactly what is driving your sales and phones calls. 
• We guarantee our services and have no long-term contracts. If you don’t get more leads and sales we’ll refund you your money.

✅ HOW IT WORKS:

STEP 1 - It's easy! Contact us for a quick introduction call, where we can learn more about your marketing needs. 

STEP 2 - If we are a good fit, we’ll work collaboratively with you and your team to come up with the right SEM & SEO strategies.  

STEP 3 - We will make sure everything is set up to run a measurable and successful marketing campaign.

Canada Card Processing (Lead Gen)

This was my gateway drug into marketing.

I built a website to produce leads for my straight commission sales of selling merchant services.

I bought a book called The Definitive Guide to Google Adwords.

Taught myself PPC.
Taught myself SEO.
Taught myself how to build WordPress websites.

Then I got inbound leads for credit card processing.

I got 100s of leads per month.
Then would close them over the phone.

This got me out of door-to-door selling and launched my entrepreneurial journey.

Self Employed (Wantrepreur)

various film & theatre companies

Canadian theatre artist who performed various shows across the globe such as 'The Overcoat' produced by CanStage.

Actor

Amber Restaurant 

I served tables, bartended, and worked the door at a busy high-end nightclub in Yorkville, Toronto. Basically, I served rich and famous people drinks and apps, so I could float my theatre career.

Bartender

Merchant Services Companies 

Sold merchant services door-to-door on straight commission.  I ate what I hunted.

Door to Door Salesperson

I help busy B2B CEOs create all their snackable LinkedIn content from a 1-hour monthly interview. -> Demandii.com

I help busy B2B CEOs create ALL their snackable LinkedIn content from a monthly 1-hr interview each month because their biggest obstacle is time.

Once a CEO gets consistent with publishing daily helpful short-form content, the bi-product is:

- Stay top-of-mind with their warm network.
- Soft touches with their team, prospects, and clients. 
- Forces them to become a more effective communicator.
- Leads to speaking and new media opportunities like being featured on Podcasts and Virtual Summits.

Any time a founder can multiply themselves without taking up all their time is a HUGE WIN!

Personal branding on LinkedIn is an evergreen and compounding strategy that ALL B2B founders need to invest in.

I have battle-tested this process with over 150 CEOs.

It works.

We have the data to prove it.

We have driven over 30 million free impressions for our clients and taught them how to build demand for their services without being slimy or salesy.

See over 100 client testimonials and case studies here: https://www.demandii.com/case-studies

You can see my whole LinkedIn GTM strategy in this 12-minute video at Demandii.com

---

If you are interested in working with me, DM me on LinkedIn 

OR 

book time with me via Demandii.com

Demandii.com helps busy CEOs create all their content for LinkedIn in 1-2 hours per month so they can stay top of mind with their warm networks and become micro-celebrities in their niche. 

🚀 HOW WE DO IT:

We start with three 1-hr workshops to better understand your business and what makes your ICP tick. It's the foundation for creating compelling content.

Then, we meet with the busy CEOs monthly and interview them on a tool like Zoom.   We ONLY need them for 1 hour. 

This interview creates 20 snackable pieces of content:  video posts, text posts, image posts, etc. 

Then, we send that content to the CEO for approval and feedback. This process takes them about 30 minutes to put any final touches on it, so the voice is on point.  

Then, we schedule and post (do all the tedious stuff CEOs should never do) to ensure they are consistent on LinkedIn. 

🤝 WHOM DO WE WORK WITH:

We work with anyone who sees LinkedIn as a core channel. We work directly with the CEO or founder. 

🌐 LEARN MORE:

Demandii.com

We are hiring (again)!  Highlights:
-> $90,000 (CAD dollars)
-> Up to $39,000 in performance-based bonuses available!
-> 5-weeks vacation (from day 1)
-> Tons of autonomy
-> Work from Home (100% virtual)
-> Full-time (Mon-Fri)

This is great for agency AEs or B2B marketing strategy directors/leaders tired of the corporate hamster wheel. 

We are looking for people who are great at:

- Building rapport quickly and getting people to open up
- Confidently be able to run a call in a structured way
- Are comfortable sitting at the executive table
- Can coach a CEO (without being intimidated)
- Understand B2B enterprise sales cycles
- Love fast-paced environments
- Understand executive KPIs

Day-to-day responsibilities:

- You will interview (digitally) busy CEOs
- You'll manage a client book of 10-12 clients
- You'll turn that interview into snackable social media content (videos, text, images)

Your team will include two post-production people who will help with administrative tasks, graphic design, video editing, etc.

Bonus points if you have the following experience:

- worked at an agency before
- social copywriting experience
- have participated in Meme battles
- have demand gen experience with B2B
- understand the INs and OUTs of social networking & social selling
- can go head-to-head with other executives & understand C-Suite objectives
- know how to sell into complicated high-ticket B2B enterprise sales environments

If you have all the above experience, I'll (probably) hire you on the spot.

As long as you are not boring or beige. You must have some personality to fit in with our oddball culture.

Do not apply if:

- if you do not live in Canada
- if you don't love social media
- if you can't manage a calendar
- if you can't work independently
- if you don't even know the different C-Suite titles
- if you don't have any B2B marketing or sales experience
- if you are not competitive with board games (you’re out!)


If this sounds like your dream career, then here is how you apply:

1—Leave an interesting comment on this post (or DM if you are worried about your workplace finding out you are applying for this killer career opportunity).

2—Email Matthew at Matthew@demandii.com with a subject line that stands out.

3—In the email, explain why you are perfect for the job with a 60-second selfie video. The video does not need any fancy editing. If you can't make a 60-second video of yourself, you will not be right for this role.

4—In the email, include a link to your LI profile in that email.

5—Do not attach your resume. We don't read them. If you send it to us, we will ding you a point for not being able to follow instructions.

PS—Applying is a small test of your attention to detail. If you can't do this, trust me, you won't be able to do this job.

I help CEOs create all their snackable LinkedIn content in 1 hr/month -> Demandii.com

I say, it's irresponsible for founders and CEOs not to be building their personal brand online today.  These stats prove that.

CEOs can't ignore social media anymore

Don’t reward heroics. Reward systems.

A manager pulled off three client handoffs while covering two vacations last week. I told them the same thing I tell every ops lead:

“You did great. But you shouldn’t have to do that again.”

Heroic effort is not a sustainable business model.

Every time someone saves the day, ask: “How do we make sure this never needs saving again?”

Systems win over heroics every time.

Agree?

How can you reach customers when ninety percent of LinkedIn has turned into AI slop? 

I've helped over 250 CEOs build their brands on LinkedIn and published over 50,000 short-form posts, giving me an unfair advantage in seeing what works and what doesn't.

Here is what cuts through the AI slop:

1) Specificity
Talk about one situation, one moment, one mistake. Generic content is identical to AI content.

2) Scar tissue
If you have never bled for the lesson, do not post it. Buyers smell borrowed wisdom instantly.

3) Perspective
Do not recap consensus. Say what your market is afraid to say. The truth travels faster than templates.

4) Proof
Stories, numbers, internal tensions, tradeoffs. The stuff operators recognize immediately.

5) A point of view
Your take is the differentiator. Not your polished corporate jargon speech.

Wrap this into monthly community and events where you meet real people who are craving real human connections, and it's a recipe for growth!

I wasn’t supposed to make it.
I grew up middle-class poor.
I’ve got dyslexia.

If a teacher asked me to read cold, I’d freeze.
I had low confidence in myself as a kid. Thought I was the dumb kid in the room.
But I didn't give up. I'd study for hours. Some teachers gave pity Cs and Ds just for trying hard.

I wasn’t dumb. I just learned differently. I know that now, but back then, no clue.

In high school, I discovered acting because I auditioned for a show as a joke to my buddies.  I discovered that if I memorized the lines, I was actually pretty good at acting.  It led to 10 years of acting on stages around the world. It taught me how to communicate. How to read a room. How to perform under pressure.  But most of the time, I was broke.

Between plays, I worked every kind of blue-collar job you can imagine. And somehow, I’d always end up in management. Not because I wanted to climb. Because I would fix things (without being told).

But two things would happen at some point: every company would not fix some things that seemed obvious to me to fix, so I’d either quit or they’d fire me because I wouldn’t shut up about fixing them.

Turns out, that’s called entrepreneurship.

Later, I tried my hand at door-to-door sales, and that’s where it clicked that I could make money. I was good at selling. All those years of acting made me unafraid of rejection. If you can sell, you can have an unlimited income. It made me want more.

It led me to the internet. I taught myself how to build websites, SEO, run Google Adwords, etc.  I had 12 side hustles in the fire. I’ve got ADHD too, so focus never came easily.  

By 31, after years of talking about starting a business, I finally did it.

It took my girlfriend getting pregnant (now my wife) to force me to jump in with two feet and to focus on 1 opportunity. I’ve learned to focus now — painfully — over time, after smashing my head into walls for years. 

Since 31, I've built 5 businesses now:

The first one, I merged my agency with two bigger ones.
The second, I exited after a shotgun clause due to partner conflicts (that was fun—not!)
The third flopped completely, lost $40–50K and a year of my life, but I wanted to start something so badly to prove to myself I could build a business without my batshit crazy partners. 
The fourth evolved into the fifth — it is what I’m doing today with founder-led content at Demandii.

And this one’s working.
Finally!!!

Twenty years later, it feels like the training wheels are off.

Still making mistakes, but fewer now.
Still learning, never a dull day in building a bootstrapped business. 

If there’s one lesson I can leave you with, it’s this:

Don’t quit.

It’s not about perfection.
It’s about progression.
If you don't quit, you'll get there eventually.

You know your team's levelling up when they don't need you in the room anymore.  

There's a moment every founder hits.
You join a client call out of habit and realize… they've got it handled.

That happened this past week (for our onboarding workshops).

I hopped into a client onboarding and halfway through thought, "They don't need me anymore."

It is a double-edged sword. Not being needed is an odd feeling, but not being the smartest in the room also feels like freedom, to me. 

I've realized that my mission is to build up people's skills.

I've also accepted that, as I do, new people will need to use my business as training wheels to adopt new skills. This means I've become comfortable with bad things happening ... such as great clients leaving, etc.

It's not instant. I've spent months (even years) teaching frameworks, language, and muscle memory. But when it clicks, I get so excited for my team!

The mistake I see most new founders make is that they jump ship too soon. I used to make that mistake, too.

I would abdicate instead of learning the true art of delegation.

Delegating is empowering others by transferring responsibility with clear instructions and support while maintaining oversight, whereas abdicating is abandoning responsibility without guidance or accountability.

This means you need to coach a lot longer than you want to. It can be slog at times, but you got stress their skills in many situations. 

What have you discovered the best founders/leaders do to train up their teams?

Not a million impressions, so I must suck, right?

I don't care if you only get 10,000 impressions in a year.

What impresses me more is if you post helpful content every day.

The results will come if you put the reps in.

As they say, we overestimate what we can do in a year, but underestimate what you can do in a decade.

No alternative text description for this image

I told my team something most CEOs won’t say out loud. “I don’t want more clients next year. I want better ones.”

When you narrow your ICP, your cost per lead goes up. Your volume goes down.
But your retention skyrockets, simply by focusing in on who your best customers are. 

So then your margins expand.
Your team gets calmer, too. 
If the team is happier, better work gets done.
It creates a flywheel of positive energy in the right direction. 

Keeping or selling the wrong customers can lead so much drag in our businesses. 

Never be afraid to redirect your bottom 5% customers each year.
It's good for them.
It's good for you.
It's good for your team.

Everyone loves “scale.” Few understand the cost of scaling in the wrong direction. I witnessed it too many times, that I avoid it now like the black plague. 

I’d rather grow profit with fewer, better clients than chase revenue with the wrong ones.

What's been your experience?

Most people walk into interviews hoping to impress.
Bad move.

Walk in like a strategist.
Ask this one question upfront:

“Before we start, if this interview went perfectly, what would make it a hell yes for you to hire me on the spot?”

Then stop talking.

They’ll literally tell you how to win the interview.
Every answer you give after that just connects back to what they said.

That one question flips the dynamic.
You stop being the applicant.
You become the strategist.

And that’s how you get hired.

I reviewed a LinkedIn campaign last week where every lead magnet idea sounded brilliant, but it wasn't converting.

“Growth Efficiency Scorecard.”
“Owner Churn Calculator.”
“Early Warning Kit.”

All great words.
Just not their ideal buyers words.

Turns out, the target audience was property managers.
They don’t talk like SaaS founders.
They talk like operators ... people who fix toilets, manage cleaners, deal with real guests.

So we stripped out all the corporate jargon, studied how the industry actually talks, and rebuilt the assets using real estate and hospitality language.

Response rates jumped.

Lesson:
Your lead magnet offer isn’t “wrong.” Your vocabulary is.

Before you write a headline, go read how your customers describe their problems.  Review your sales calls transcripts, review online reviews for your business and competitors. Dissect the words they use.

They’ve already written your copy for you.

Everyone glamorizes the early grind.
Everyone fantasizes about the exit.
But nobody talks about the middle.

The stage where you’re too big to be scrappy and too small to have real leverage.

I told my team this point blank: “This phase is where founders have heart attacks.
This is the stage that breaks people.”

Most founders don’t fail at the beginning of the start-up stage.
They fail in the messy middle.
They fail at the stay-up stage.

The only way through is replacing yourself layer by layer.
Admin.
Delivery.
Marketing.
Sales.
Leadership.

One rung per year if you’re lucky.
It takes way longer than most think.
It's painful, especially if you haven't reached 5M yet, which is required to afford senior leadership roles. 

If you don’t overcome the replacement ladder, the business will collapse beneath you.

But if you do make it, you'll reach the scale-up stage, and that's when it gets exciting again.

Founder-led content doesn't work if you don't read the signals of people engaging with it, and then connect and DM them.

EVOLVE Commerce Club

The EVOLVE Commerce Club is an elite, international network of senior commerce professionals, spanning 39+ market and designed for those seeking strategic partnerships and international growth.  

We are more than a community—we’re an **ecosystem**. Our mission is to champion cross-border opportunities and empower commerce leaders through education, events, and unparalleled networking.  

We connect enterprises, scale-ups, and startups with world-class talent, offering insights and solutions from **real operators in the commerce industry.  

What sets us apart?
Our business model is community-led, providing members with:  
- Expert Sessions: Exclusive access to global thought leaders.  
- Masterclasses: Deep dives into commerce innovations.  
- Curated Matchmaking: Strategic introductions that drive results.  
- In-Person Meetups & Roundtables: Building genuine connections.  
- Exclusive Opportunities: From trusted international partners.  

Whether you’re looking to build strategic partnerships, expand your international network, or gain insights from commerce trailblazers, EVOLVE delivers.  

Our ecosystem includes:
- Top fractional consultants (former leaders of world-renowned enterprises)  
- International vendors and SI’s  
- Visionary brands and retailers

We also offer private-label services, including:  
- Community Building  & Go-to-Market consulting
- Strategic Partnerships & Collaborations 

Keywords that position EVOLVE at the forefront of commerce:
Relationship Marketing | Thought Leadership | Brand Strategy | Demand Generation | International Expansion | Community Building | E-commerce Tech | Retail Tech | Partnerships | Alliances | Fintech | Networking | Content Marketing | Social Media Strategy | Eventing| Ecommerce| E-commerce| B2B Commerce| Retail

EGI GROUP

Here I act as a business mentor for EGI´s retail startups founders to support them on building a strong online presence, developing a point of view social selling, personal branding, and international expansion via a community-led approach.

EGI consists of a robust ecosystem of companies in the Digital commerce and retail space.

========

EGI BOOSTER: Vertical acceleration program created for seed and early stage ecommerce-tech and retail-tech startups. INSCRIPTIONS ARE OPEN FOR BOOSTER VI at www.egi-booster.com

EGI EXPAND: International sales acceleration services for growth and expansion stage e-commerce solution providers.

EGI VENTURES: Fundraising and private equity services for both startup and mature e-commerce solution providers.

EGI TALENT: eCommerce recruiting experts. We are your talent partner for entry-level through senior leadership.

EGI COMUNICA: Lead-oriented communication. Your services are one of a kind and so should be your communication.

Business Mentor

Clube BoraFazer

Um clube de fazedores espalhados ao redor do mundo

Ambassador

EICOM

Brand Ambassador | E-commerce Brands | Retailers

Segmentify

The E-commerce Growth Show Brand Ambassador

The Copenhagen Post

Guest Columnist

Ucommerce

Brand Builder | Ambassador | Strategic Partnerships Benelux

VTEX

I was responsible for building, developing and growing VTEX in Central and Eastern and Italy for VTEX  in Europe.
My Results include
- Spearheaded VTEX's growth in Central and Eastern Europe and Italy from 2017-2019.
- Elevated Romania to one of the most relevant regions for VTEX globally in less than 2 years
- Built a thriving ecosystem for VTEX in the CEE  Nordics region with renowned ISVs, martech, and marketplaces (PayU, Novicell, Divante  Emakina, Zitec, EMAG, PayU, and Fashion Days Group to name a few)
- Launched the EDC Summit in CEE, 
- Added 10 million USD in ARR.
Secured clients for VTEX with 8 signed contracts, including Meli Melo, Carturesti, Miniprix, F64, Chilli Ideas, Pentru Animale, Dacris.

Head of International Expansion & Ecosystem Development - CEE & Italy

Biassa

Biassa is a boutique consulting firm that focuses on creating unique experiences for companies striving  to expand internationally and to build relationships with the right decision makers in their industry

We connect leaders, build ecosystems and create strategic partnerships that lead to revenue and we do so by combining strategy, a unique approach towards local networks, content and distribution and collaborations.

We focus on building relationships with high-level decision-makers through a unique approach, always combining content and experience altogether.


In 2 years, we've accelerated the presence of a few tech companies globally.

The most iconic case here was VTEX, a tech commerce giant from Brazil. here are some results of the work performed.

- The company launched in Central & Eastern Europe in 9 months
- Millions of Impressions across the main newspapers in Central & Eastern Europe
- Created Strategic Partnerships with leading business influencers across CEE| Scandinavia| U.K
- 3 enterprise clients in 9 months after landing in Romania
- 40 sales-qualified meetings with Central & Eastern Europe's largest brands and retailers
- Presence across major E-commerce Events 
-  Built our own proprietary event and enabled high-level strategic partnerships with leading tech commerce companies 
- Built solid relationships with Personalization| Martech| Payment| AI| Marketplace integrators


Marketing Specialist| Brand Activation| Networking| Tech| Ecommerce | Retail Tech| Branding| Thought leadership| Content marketing| Content specialist| Podcasting| Relationships| Lead Generation| Business Development| Communications| Content for Brands| Branded Content| Influencer Programs
CMO| CEO| Community Building| Personal Branding

Founder & CEO | Company Builder| Brand Accelerator | International Expansion

Denmark Brazil

Founder| Content Creator

I connect Brands, Software Houses & Ecommerce Vendors | Community Builder & International Expansion Specialist within E-commerce| Content Specialist| Podcast Host | LinkedIn Creator| Go To Market| Check My Bio 4+

Thank you for visiting my profile :)

My journey led me to Denmark a decade ago.

Since 2014, I've facilitated companies' expansion into new territories, blending commercial strategies with innovation, networking prowess, and agile go-to-market approaches.

I am an experienced Community builder, Go-to-Market and alliances professional who drives International Expansion and Growth through partnerships and collaborations. 

My passion lies in collaborating within multicultural and hypergrowth environments, particularly within the global  commerce space. 

Some of my career Highlights:

2024: EVOLVE Commerce Club

A senior and international club dedicated to strategic partnerships for global commerce professionals with nearly 400 professionals from + 40 markets.

We enable true international partnerships and connect senior professionals across the World through content, collaborations and international exchanges

2020-2024: EVOLVE
I created the first thought leadership and partnership agency dedicated to e-commerce vendors. I have worked with Tacton, Implement Consulting Group, Powerfront, Segmentify, VTEX, and DSV. 

Built the first B2B Commerce & Supply Chain Summit Nordic edition with renowned players such as Implement Consulting Group, DSV Air & Sea, PostNord, and Garmin.

2017-2019: 
Drove VTEX's expansion into Central and Eastern European markets and Italy, generating $10 million in pipeline revenue, leading events and securing over $10 million in pipeline opportunities, eight signed deals with enterprise companies, and built a robust ecosystem of partners across the CEE and Italian markets.

2015-2016: 
Led Pixelz's entry into the Brazilian market within a record timeframe, securing partnerships with industry giants like shop2gether, Inbrands, Farfetch, John Lewis, and Ted Baker in the UK.

2015: 
Spearheaded Danish craft brewery expansions, facilitating million-dollar transactions and recurring sales, bolstering Midtfyns and Indslev's presence in the Brazilian market.

2014-2015: 
Orchestrated a successful market entry for Brazil's UMAGE (formerly VITA Living) Market Expansion, forging partnerships worth over $700k and securing deals with relevant lighting distributors.

Let's connect: 

Go-to-market strategies
Thought leadership initiatives
International market expansion
Community and ecosystem development
Storytelling
Demand generation
Field Marketing

Carlos Monteiro

People often ask how we manage to run expert session after expert session without losing momentum.
 
The answer is simple.

We are not building content.
We are building an engine.

An engine that exists for one thing only: 
to power relationships that then power transformation.

Most chase CEOs and big titles because it looks good on a poster.

There is nothing wrong with that, but it is not the EVOLVE model.

Folks with "Big Titles" cannot always speak freely. 
Their words represent shareholders, customers and boards. 
Every sentence has implications.

Former CEOs, former VPs and senior operators in transition can do what active executives cannot.

They can tell the truth.
They can share the real stories behind the scenes.
They can speak without fear of misstepping a customer or stepping outside the company line.

This is where transformation lives. In honesty. In depth.
 
In people who have lived the challenge you are going through today.

This week we reached 87 expert sessions, plus more than 40 Voices episodes.

Not every conversation was perfect, but the vast majority carried life lessons, frameworks and clarity from people who have actually been in the arena. And the most overlooked part of this entire engine is persistence.
 
There is a statistic that most podcasts do not survive twenty episodes.

We have stacked eighty seven.
Week after week.
No shortcuts.
No chasing virality.
No playing the algorithm game.

We are building something for our micro cosmos.

A global community approaching five hundred senior leaders.

We do not need millions of listeners.
We serve the people who are already here, and even then, the goal is not to be relevant for everyone.

The goal is to be useful. The goal is to show that when you persist, things compound. Momentum builds. People stop doubting.They start believing.
EVOLVE has come a long way.

And we still have a long way to go. But what we are building is unique.
An engine that drives proximity. Proximity that drives trust. Trust that drives opportunity. And opportunity that drives transformation.

We are not in the content business.
We are in the transformation business.
And persistence is our operating system.

The future looks bright. And I am more energized than ever by what we are creating together.

Curated. Personable. Global. That is EVOLVE.

I think personal branding is a trap.

I respect parts of what Gary Vee teaches, but the idea that turning on a camera and rambling is enough to make you a “superstar” doesn’t sit with me.

That’s personal branding in its most superficial form.

What matters far more and what I prefer to talk about is reputation.

Reputation isn’t built on viral clips.

Reputation isn’t built on AI-generated wisdom.

Reputation comes from years of work.

From understanding an industry.

From earning respect from peers.

From actually doing the things people associate your name with.

Yet society today is trapped in the confusion of social media and the pursuit of empty attention.

It’s no surprise that research shows many young people want to become influencers.

But wanting influence and building a reputation are two different paths.
One is performance.
The other is proof.

At EVOLVE, we focus on people with reputation, senior professionals with at least 12 years of international experience.
People with mileage.
People who don’t need to pretend because they’ve done the work.

They can speak with clarity about their domains.

They can share their failures and lessons.
They can talk about the parts of leadership you rarely hear from CEOs on major stages.

EVOLVE is slowly building a house of senior experts.

Never chasing how to look good.
Always focused on passing knowledge down.

That’s reputation.

And that's exactly how EVOLVE helps senior leaders exploring what's next to stay relevant.

And that’s what matters.


Ps: This is part of my podcast interview with Joeri Billast at Websummit where we spoke about the reputation economy and the role of communities from 2025 and beyond.

Gustavo Valle

This week inside EVOLVE we hosted Vesna Fuiorea, a senior operator with twenty five years across FMCG, retail and shopper psychology. 

She brought a level of clarity that most companies still lack when it comes to understanding how people actually behave inside stores.

Her line that stayed with me was simple.
“Shoppers do not arrive thinking about your brand. 

They arrive with a mission.”

Brands continue to design strategies based on assumptions, not behavior.

Her research with one thousand shoppers proves it. 

OECD data reinforces it. 

And our members across forty eight markets see it daily.

Vesna showed how markets with strong fresh food culture resist online grocery, not because of technology but because of identity. 

She explained why promotions destroy long term value when they become a reflex. 

She revealed how Gen Z is not one group but a cohort splitting internally by gender.

And she reminded us that online and offline shoppers are not two personas. 

They are one human carrying the same psychological triggers across environments.

This is exactly why EVOLVE exists.
Senior operators want clarity, pattern recognition and grounded context. They want to learn from real experience, not theory. 

They want a global environment where expertise is shared, respected and applied.

Commerce is shifting, and the leaders who understand behavioral truth will make better decisions across markets.


sign up here:
 https://lnkd.in/dVtX5Htb



Curated. Personable. Global.
That is EVOLVE.

Vesna Fuiorea brings twenty five years of experience in trade and insights, and what she created here is not another academic deck. It is a practical system grounded in real shopper behavior, real store constraints and real commercial pressures. She bridges something most leaders struggle to connect: behavioral science, market practice and fresh shopper data.

The Generational Gap Is Not the Real Story. 
The Gender Gap Inside Generations Is.

We all talk about Gen Z.
We all talk about Millennials.
 
But what if the biggest behavioral shift in commerce is happening inside the cohorts themselves?

This week inside EVOLVE, Vesna Fuiorea shared one of the most non obvious insights I have heard in a long time. 

Vesna has spent twenty five years across FMCG, retail and shopper psychology. 

For her latest study, she analyzed one thousand Romanian consumers to understand how they actually behave inside stores.

Here is what she found.

Yes, Gen Z behaves differently from Millennials. 
That part is predictable.

But the real surprise came when she split the data by gender inside each generation. In her words:

“Once we separated male and female behavior within the same cohort, the gap became bigger than expected. 
In some categories the gender split mattered more than the age group.”

Think about that.

Many companies are designing strategies around age, but the real divergence is happening underneath the generational labels. 

If you ignore this, you misread shopper triggers, messaging, missions and category performance.

This is why access to senior operators like Vesna Fuiorea matters.
 
People who do the work, run the research, see the patterns and challenge assumptions.

And it is exactly why EVOLVE exists.

Our community of senior leaders across forty eight markets understands that the future belongs to those who interpret complexity, not those who follow headlines.

Curated. Personable. Global.
That is EVOLVE.

We have oficially partnered with E-commerce Berlin Expo

This means a pretty big deal both for
Our private club members and our sponsors ( current and future ones)

Check the announcement on EVOLVE Commerce Club and stay tuned
We continue to #evolve

This is #evolve

We’re officially partners of E-commerce Berlin Expo for their 2026 edition.

As EVOLVE expands its presence through local chapters next year, we’re being intentional about who we stand next to. 

We only associate with organizations that share our long-term view of community, knowledge exchange, and responsible growth.

E-commerce Berlin Expo fits this perfectly.

For those who don’t know:

The E-commerce Berlin Expo is the largest pure-play B2B e-commerce event in Germany. 

It’s where the industry meets 14,000+ professionals, a mix of retailers, brands, solution providers, and leaders shaping the next decade of commerce. 

A real blend of exhibition, learning, and meaningful conversations.

The 10th edition takes place February 17–18, 2026, at Messe Berlin.

For EVOLVE, this partnership is a milestone in our broader vision and go-to-market strategy as a community.
 
It means members and partners will have access to deeper local connections, opportunities across Germany, and a stronger platform to collaborate internationally.

If you work in commerce, this is an event worth being at.

You can register here: https://lnkd.in/dXUGDQJB
#evolve #community #commerce #EcomBerlinExpo

Monika B.
Oskar Leff
Efe von Thenen
Sophie Frères (née Spethmann)
Martyna Schröder
Faisal Ahmad J.
Alexander Frank
Peter Szczepaniak
Matthias Vollmer
Florian Eder
Reema Singhal
Vanessa Babicz
Martin Scholz
Laura Kremer
Marilyn Repp

Community, proximity and value are the first words that come to Paulo’s mind when he thinks of EVOLVE.
These are not small words. They describe exactly what we stand for.
Paulo leads the expansion of FCamara in Europe.
Listen to what he says about our community and private club.
This is #evolve

Earlier this summer I sat down with Paulo Felix Jr. for a quick conversation, and he said something that captures exactly what we are building with EVOLVE.

He spoke about how the Club creates real proximity between senior leaders.
 
Not surface-level networking.
Not empty introductions.
But meaningful connections with people who have lived the work and who want to open doors for each other.

He talked about the quality of the conversations, the cross-regional access, and how the community naturally creates opportunities when the right people meet.

But what stayed with me were the three words he chose to describe EVOLVE.

Simple. Clear. True.
Community. Proximity. Value.
That is the essence of EVOLVE.

A collective of senior operators who learn from each other, support each other and build what is next together.

Curated. Personable. Global.
That is EVOLVE.

taplio

The Battle

Matthew Hunt

Carlos Monteiro

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taplio

The Battle

Matthew Hunt

Carlos Monteiro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Hunt's LinkedIn Performance

Performance ScoreCarlos Monteiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatthew Hunt's LinkedIn Performance