Matthew Hunt

Demandii - LinkedIn Demand Generation Agency

Demandii.com helps busy CEOs create all their content for LinkedIn from a monthly 1-hr interview so they can stay top of mind with their warm networks and become micro-celebrities in their niche. 

🚀 HOW WE DO IT:

Step 1: (CaaS - Content as a service)

We meet with the busy CEOs monthly and interview them.   We ONLY need them for 1 hour. 

This interview creates 20 snackable pieces of content:  video posts, text posts, image posts, etc. 

Then, we send that content to the CEO for approval and feedback. This process takes them about 30 minutes to put any final touches on it, so the voice is on point.  

Then, we schedule and post (do all the tedious stuff CEOs should never do) to ensure they are consistent on LinkedIn. 

Step 2: (LI ads)

Should our clients want more eyeballs on their content from their ICPs, we help them sponsor it.

This helps them be SEEN and become micro-celebrities in their niches. 

Step 3: (Leads)

Should our clients want more leads, we help them create a monthly LI event (long-form content) to get more inbound leads and build demand for their products/services. 

🤝 WHOM DO WE WORK WITH:

We work with anyone who sees LinkedIn as a core channel. We work directly with the CEO or founder. 

🌐 LEARN MORE:

Demandii.com

Founder

People love having me speak at their conferences, virtual events, and on their podcasts because I have a no-bullshit approach to helping others avoid the mistakes I've made over the years. 

Here's my journey:

2000-2007: Acting on stages worldwide, I needed to make more money, so I resorted to serving tables and door-to-door merchant account sales.  

2008: My gateway drug for self-improvement was discovered after joining a spammy multi-level marketing company. Read 100 self-improvement books to get my head out of my ass. I never made a dime with MLN. 

2009: I taught myself how to run ads on Google after reading Perry Marshalls's Definitive Guide to Google Adwords. Then, I became the top salesperson at the payment company because of search ads.

2010: Launched a YouTube channel and taught people how to do Local SEO, then had dozens of small businesses asking me to help. So, I launched my first marketing agency. 

2011-2014: I quickly scaled that agency to 7-figures but barely kept any money because I didn't know what a P/L sheet was.

2014: I merged those agencies with two other local marketing agencies because I struggled to run the business and needed help. I learned from my new partners that my biggest mistake was charging too little.

2015 - 2018: Helped scale Canada's fastest SEM and SEO marketing agency, servicing dozens of Fortune 500 companies. However, my journey got cut short due to partner conflicts, which triggered the shotgun clause.  

2019: I launched a cold outbound agency where we spammed people via email and with LinkedIn bots. I didn't love outbound. 

2020-2021: I tested a new service where I helped busy CEOs create all their LinkedIn content in 1-hour. People loved it! So, I killed the outbound agency and turned it into an LI demand gen agency.

2021-Present: Founder of Demandii.com - a LI demand generation agency.

Entrepreneur, Coach, & Speaker 

Automation Wolf

We started off as a spray-and-pray outbound agency where we automated cold email and cold DMs on LinkedIn; however, after a year of this, we discovered we hated it.  So we began testing, to help busy CEOs create all their snackable content for LinkedIn.  It worked!  We love it! Our clients loved it!  So we are now Demandii.com

Powered by Search

🏦 WHAT WE DO:

We helped enterprise companies make digital marketing work through a new method we called ‘The Intent Engine™’. 

🚀 HOW WE DO IT:

Most online marketers get it all wrong.  They are trying to do SEO, PPC, Content Marketing, Social Media Marketing, etc.. but that is not the problem.  The era of tactics is over. 

The real problem is, none of it works unless you understand what makes your ideal customer’s tick. 

We have created a new way to to do digital marketing that allows our clients to acquire customers at a profit faster. 

When you can acquire a customer faster and better then your competitors you win.  

🤝 WHOM DO WE WORK WITH:

We serve companies who already are heavily invested in digital marketing like SEO, Local SEO, PPC Ads (AdWords, Facebook), etc , but who have never quite found that perfect agency who can make it all work for them. 

📈 WHAT MAKES US DIFFERENT: 

• We are performance-based marketing agency.  So when we WIN, you WIN!

• We ONLY have veterans marketers on our team, who love where they work.  Happy team = happy clients.  So you can have peace of mind you have hired the best talent. 

• We have proven systems and processes that have drive over a billion dollars in sales for our clients, so you don’t have to reinvent the wheel & only invest in proven campaigns.

• We removed all the bloat and are agile so you can get the results you want faster without any red tape. 

✅ HOW IT WORKS: 

STEP 1 - It's easy! Contact us for a quick introduction call, where we can learn more about your marketing needs. 

STEP 2 - If we are a good fit, we’ll work collaboratively with you & your team to come up with the right strategy.  

STEP 3 - We will make sure everything is set up to run a marketing campaign that will please all levels of your team from marketing managers to the C-suite.

STEP 4 - We launch a successful marketing campaign & you become another one of our amazing case studies. 

🌐GET IN TOUCH:

www.poweredbysearch.com

CMO, VP of Sales & Partner

COO & Partner

Small Business Online Coach

🏦 WHAT WE DO:
We help small business gain visibility in Google search and Google Maps, so they can show up for search queries that drive immediate sales. 

🚀 HOW WE DO IT:
Most SMBs who are struggling are doing so because they haven’t focused on getting their business in front of hungry buyers who are on the search engines like Google looking to hire a company like theirs.  

We help SMBs gain that visibility they deserve quickly and with a great review reputation, so they can scale their businesses and worry more about delivering a great product/service vs worrying about where the next sale will come from. 

🤝 WHO DO WE WORK WITH:
We work with all different types of SMBs: Lawyers, Dentists, Chiropractors, Independent E-commerce Stores, Massage Therapists, Accountants, and much more!  

📈 WHAT MAKES US DIFFERENT
• We are leading experts in Local SEO, so you can rank well on Google and Google Maps.
• We are experts with Google AdWords and Facebook Ads so we can immediately drive you more leads in as little as 48 hours. 
• We have created a new way to boost your positive reviews online, so more people will choose you over your competitors. 
• We know how to set up the analytics so you know exactly what is driving your sales and phones calls. 
• We guarantee our services and have no long-term contracts. If you don’t get more leads and sales we’ll refund you your money.

✅ HOW IT WORKS:

STEP 1 - It's easy! Contact us for a quick introduction call, where we can learn more about your marketing needs. 

STEP 2 - If we are a good fit, we’ll work collaboratively with you and your team to come up with the right SEM & SEO strategies.  

STEP 3 - We will make sure everything is set up to run a measurable and successful marketing campaign.

Canada Card Processing (Lead Gen)

This was my gateway drug into marketing.

I built a website to produce leads for my straight commission sales of selling merchant services.

I bought a book called The Definitive Guide to Google Adwords.

Taught myself PPC.
Taught myself SEO.
Taught myself how to build WordPress websites.

Then I got inbound leads for credit card processing.

I got 100s of leads per month.
Then would close them over the phone.

This got me out of door-to-door selling and launched my entrepreneurial journey.

Self Employed (Wantrepreur)

various film & theatre companies

Canadian theatre artist who performed various shows across the globe such as 'The Overcoat' produced by CanStage.

Actor

Amber Restaurant 

I served tables, bartended, and worked the door at a busy high-end nightclub in Yorkville, Toronto. Basically, I served rich and famous people drinks and apps, so I could float my theatre career.

Bartender

Merchant Services Companies 

Sold merchant services door-to-door on straight commission.  I ate what I hunted.

Door to Door Salesperson

I help busy B2B CEOs create all their snackable LinkedIn content from a 1-hour monthly interview. -> Demandii.com

I help busy B2B CEOs create ALL their snackable LinkedIn content from a monthly 1-hr interview each month because their biggest obstacle is time.

Once a CEO gets consistent with publishing daily helpful short-form content, the bi-product is:

- Stay top-of-mind with their warm network.
- Soft touches with their team, prospects, and clients. 
- Forces them to become a more effective communicator.
- Leads to speaking and new media opportunities like being featured on Podcasts and Virtual Summits.

Any time a founder can multiply themselves without taking up all their time is a HUGE WIN!

Personal branding on LinkedIn is an evergreen and compounding strategy that ALL B2B founders need to invest in.

I have battle-tested this process with over 150 CEOs.

It works.

We have the data to prove it.

We have driven over 30 million free impressions for our clients and taught them how to build demand for their services without being slimy or salesy.

See over 100 client testimonials and case studies here: https://www.demandii.com/case-studies

You can see my whole LinkedIn GTM strategy in this 12-minute video at Demandii.com

---

If you are interested in working with me, DM me on LinkedIn 

OR 

book time with me via Demandii.com

Demandii.com helps busy CEOs create all their content for LinkedIn in 1-2 hours per month so they can stay top of mind with their warm networks and become micro-celebrities in their niche. 

🚀 HOW WE DO IT:

We start with three 1-hr workshops to better understand your business and what makes your ICP tick. It's the foundation for creating compelling content.

Then, we meet with the busy CEOs monthly and interview them on a tool like Zoom.   We ONLY need them for 1 hour. 

This interview creates 20 snackable pieces of content:  video posts, text posts, image posts, etc. 

Then, we send that content to the CEO for approval and feedback. This process takes them about 30 minutes to put any final touches on it, so the voice is on point.  

Then, we schedule and post (do all the tedious stuff CEOs should never do) to ensure they are consistent on LinkedIn. 

🤝 WHOM DO WE WORK WITH:

We work with anyone who sees LinkedIn as a core channel. We work directly with the CEO or founder. 

🌐 LEARN MORE:

Demandii.com

We are hiring (again)!  Highlights:
-> $90,000 (CAD dollars)
-> Up to $39,000 in performance-based bonuses available!
-> 5-weeks vacation (from day 1)
-> Tons of autonomy
-> Work from Home (100% virtual)
-> Full-time (Mon-Fri)

This is great for agency AEs or B2B marketing strategy directors/leaders tired of the corporate hamster wheel. 

We are looking for people who are great at:

- Building rapport quickly and getting people to open up
- Confidently be able to run a call in a structured way
- Are comfortable sitting at the executive table
- Can coach a CEO (without being intimidated)
- Understand B2B enterprise sales cycles
- Love fast-paced environments
- Understand executive KPIs

Day-to-day responsibilities:

- You will interview (digitally) busy CEOs
- You'll manage a client book of 10-12 clients
- You'll turn that interview into snackable social media content (videos, text, images)

Your team will include two post-production people who will help with administrative tasks, graphic design, video editing, etc.

Bonus points if you have the following experience:

- worked at an agency before
- social copywriting experience
- have participated in Meme battles
- have demand gen experience with B2B
- understand the INs and OUTs of social networking & social selling
- can go head-to-head with other executives & understand C-Suite objectives
- know how to sell into complicated high-ticket B2B enterprise sales environments

If you have all the above experience, I'll (probably) hire you on the spot.

As long as you are not boring or beige. You must have some personality to fit in with our oddball culture.

Do not apply if:

- if you do not live in Canada
- if you don't love social media
- if you can't manage a calendar
- if you can't work independently
- if you don't even know the different C-Suite titles
- if you don't have any B2B marketing or sales experience
- if you are not competitive with board games (you’re out!)


If this sounds like your dream career, then here is how you apply:

1—Leave an interesting comment on this post (or DM if you are worried about your workplace finding out you are applying for this killer career opportunity).

2—Email Matthew at Matthew@demandii.com with a subject line that stands out.

3—In the email, explain why you are perfect for the job with a 60-second selfie video. The video does not need any fancy editing. If you can't make a 60-second video of yourself, you will not be right for this role.

4—In the email, include a link to your LI profile in that email.

5—Do not attach your resume. We don't read them. If you send it to us, we will ding you a point for not being able to follow instructions.

PS—Applying is a small test of your attention to detail. If you can't do this, trust me, you won't be able to do this job.

I help CEOs create all their snackable LinkedIn content in 1 hr/month -> Demandii.com

I say, it's irresponsible for founders and CEOs not to be building their personal brand online today.  These stats prove that.

CEOs can't ignore social media anymore

Don’t reward heroics. Reward systems.

A manager pulled off three client handoffs while covering two vacations last week. I told them the same thing I tell every ops lead:

“You did great. But you shouldn’t have to do that again.”

Heroic effort is not a sustainable business model.

Every time someone saves the day, ask: “How do we make sure this never needs saving again?”

Systems win over heroics every time.

Agree?

How can you reach customers when ninety percent of LinkedIn has turned into AI slop? 

I've helped over 250 CEOs build their brands on LinkedIn and published over 50,000 short-form posts, giving me an unfair advantage in seeing what works and what doesn't.

Here is what cuts through the AI slop:

1) Specificity
Talk about one situation, one moment, one mistake. Generic content is identical to AI content.

2) Scar tissue
If you have never bled for the lesson, do not post it. Buyers smell borrowed wisdom instantly.

3) Perspective
Do not recap consensus. Say what your market is afraid to say. The truth travels faster than templates.

4) Proof
Stories, numbers, internal tensions, tradeoffs. The stuff operators recognize immediately.

5) A point of view
Your take is the differentiator. Not your polished corporate jargon speech.

Wrap this into monthly community and events where you meet real people who are craving real human connections, and it's a recipe for growth!

I wasn’t supposed to make it.
I grew up middle-class poor.
I’ve got dyslexia.

If a teacher asked me to read cold, I’d freeze.
I had low confidence in myself as a kid. Thought I was the dumb kid in the room.
But I didn't give up. I'd study for hours. Some teachers gave pity Cs and Ds just for trying hard.

I wasn’t dumb. I just learned differently. I know that now, but back then, no clue.

In high school, I discovered acting because I auditioned for a show as a joke to my buddies.  I discovered that if I memorized the lines, I was actually pretty good at acting.  It led to 10 years of acting on stages around the world. It taught me how to communicate. How to read a room. How to perform under pressure.  But most of the time, I was broke.

Between plays, I worked every kind of blue-collar job you can imagine. And somehow, I’d always end up in management. Not because I wanted to climb. Because I would fix things (without being told).

But two things would happen at some point: every company would not fix some things that seemed obvious to me to fix, so I’d either quit or they’d fire me because I wouldn’t shut up about fixing them.

Turns out, that’s called entrepreneurship.

Later, I tried my hand at door-to-door sales, and that’s where it clicked that I could make money. I was good at selling. All those years of acting made me unafraid of rejection. If you can sell, you can have an unlimited income. It made me want more.

It led me to the internet. I taught myself how to build websites, SEO, run Google Adwords, etc.  I had 12 side hustles in the fire. I’ve got ADHD too, so focus never came easily.  

By 31, after years of talking about starting a business, I finally did it.

It took my girlfriend getting pregnant (now my wife) to force me to jump in with two feet and to focus on 1 opportunity. I’ve learned to focus now — painfully — over time, after smashing my head into walls for years. 

Since 31, I've built 5 businesses now:

The first one, I merged my agency with two bigger ones.
The second, I exited after a shotgun clause due to partner conflicts (that was fun—not!)
The third flopped completely, lost $40–50K and a year of my life, but I wanted to start something so badly to prove to myself I could build a business without my batshit crazy partners. 
The fourth evolved into the fifth — it is what I’m doing today with founder-led content at Demandii.

And this one’s working.
Finally!!!

Twenty years later, it feels like the training wheels are off.

Still making mistakes, but fewer now.
Still learning, never a dull day in building a bootstrapped business. 

If there’s one lesson I can leave you with, it’s this:

Don’t quit.

It’s not about perfection.
It’s about progression.
If you don't quit, you'll get there eventually.

You know your team's levelling up when they don't need you in the room anymore.  

There's a moment every founder hits.
You join a client call out of habit and realize… they've got it handled.

That happened this past week (for our onboarding workshops).

I hopped into a client onboarding and halfway through thought, "They don't need me anymore."

It is a double-edged sword. Not being needed is an odd feeling, but not being the smartest in the room also feels like freedom, to me. 

I've realized that my mission is to build up people's skills.

I've also accepted that, as I do, new people will need to use my business as training wheels to adopt new skills. This means I've become comfortable with bad things happening ... such as great clients leaving, etc.

It's not instant. I've spent months (even years) teaching frameworks, language, and muscle memory. But when it clicks, I get so excited for my team!

The mistake I see most new founders make is that they jump ship too soon. I used to make that mistake, too.

I would abdicate instead of learning the true art of delegation.

Delegating is empowering others by transferring responsibility with clear instructions and support while maintaining oversight, whereas abdicating is abandoning responsibility without guidance or accountability.

This means you need to coach a lot longer than you want to. It can be slog at times, but you got stress their skills in many situations. 

What have you discovered the best founders/leaders do to train up their teams?

Not a million impressions, so I must suck, right?

I don't care if you only get 10,000 impressions in a year.

What impresses me more is if you post helpful content every day.

The results will come if you put the reps in.

As they say, we overestimate what we can do in a year, but underestimate what you can do in a decade.

No alternative text description for this image

I told my team something most CEOs won’t say out loud. “I don’t want more clients next year. I want better ones.”

When you narrow your ICP, your cost per lead goes up. Your volume goes down.
But your retention skyrockets, simply by focusing in on who your best customers are. 

So then your margins expand.
Your team gets calmer, too. 
If the team is happier, better work gets done.
It creates a flywheel of positive energy in the right direction. 

Keeping or selling the wrong customers can lead so much drag in our businesses. 

Never be afraid to redirect your bottom 5% customers each year.
It's good for them.
It's good for you.
It's good for your team.

Everyone loves “scale.” Few understand the cost of scaling in the wrong direction. I witnessed it too many times, that I avoid it now like the black plague. 

I’d rather grow profit with fewer, better clients than chase revenue with the wrong ones.

What's been your experience?

Most people walk into interviews hoping to impress.
Bad move.

Walk in like a strategist.
Ask this one question upfront:

“Before we start, if this interview went perfectly, what would make it a hell yes for you to hire me on the spot?”

Then stop talking.

They’ll literally tell you how to win the interview.
Every answer you give after that just connects back to what they said.

That one question flips the dynamic.
You stop being the applicant.
You become the strategist.

And that’s how you get hired.

I reviewed a LinkedIn campaign last week where every lead magnet idea sounded brilliant, but it wasn't converting.

“Growth Efficiency Scorecard.”
“Owner Churn Calculator.”
“Early Warning Kit.”

All great words.
Just not their ideal buyers words.

Turns out, the target audience was property managers.
They don’t talk like SaaS founders.
They talk like operators ... people who fix toilets, manage cleaners, deal with real guests.

So we stripped out all the corporate jargon, studied how the industry actually talks, and rebuilt the assets using real estate and hospitality language.

Response rates jumped.

Lesson:
Your lead magnet offer isn’t “wrong.” Your vocabulary is.

Before you write a headline, go read how your customers describe their problems.  Review your sales calls transcripts, review online reviews for your business and competitors. Dissect the words they use.

They’ve already written your copy for you.

Everyone glamorizes the early grind.
Everyone fantasizes about the exit.
But nobody talks about the middle.

The stage where you’re too big to be scrappy and too small to have real leverage.

I told my team this point blank: “This phase is where founders have heart attacks.
This is the stage that breaks people.”

Most founders don’t fail at the beginning of the start-up stage.
They fail in the messy middle.
They fail at the stay-up stage.

The only way through is replacing yourself layer by layer.
Admin.
Delivery.
Marketing.
Sales.
Leadership.

One rung per year if you’re lucky.
It takes way longer than most think.
It's painful, especially if you haven't reached 5M yet, which is required to afford senior leadership roles. 

If you don’t overcome the replacement ladder, the business will collapse beneath you.

But if you do make it, you'll reach the scale-up stage, and that's when it gets exciting again.

Founder-led content doesn't work if you don't read the signals of people engaging with it, and then connect and DM them.

Collections Ninja | Simplifying AR | Turning CPG Invoices into Cash Flow

At Collections Ninja, we redefine the way high-growth CPG brands manage their Accounts Receivables. 

Our mission is to convert your invoices into a robust cash flow, fueling the growth and success of your brand. 

We are not just advisors; we are partners in your journey, committed to safeguarding your financial health and amplifying your potential.

Welcome to Collections Ninja, where we blend financial expertise with a passion for CPG brands. 

Our team, led by Raffy Garcia, is dedicated to transforming the Accounts Receivables process, turning a routine financial function into a strategic asset.

We specialize in optimizing AR processes, safeguarding against losses, and ensuring that invoices translate into tangible cash flow. 

Our approach is tailored to each brand's unique needs, ensuring solutions that are not only effective but also resonate with your company's vision and mission.

Our values of support, integrity, and perseverance are at the core of everything we do. 

We engage with CPG founders as more than service providers; we are loyal customers, advocates, and partners in your growth. Connect with us to explore how we can turn your financial challenges into opportunities for success.

As the Founder and Chief Advisor at Collections Ninja, I provide strategic guidance and expert advice in transforming Accounts Receivables for Leaders in high-growth CPG brands.

Founder & Chief Advisor

~Pourri

Revolutionizing Pourri's Financial Landscape: $9.4M Recovered and Over 90 Days Past Due Reduced to Under 5%!

Introduction:
Our eight-month journey with Pourri marked a true financial transformation. We overcame challenges, achieved monumental results, and empowered their AR team for lasting success. Here are the biggest wins:

Biggest Wins:

    1. Massive Recovery: Closed invoices totaling $9.4 million, constituting a staggering 92.44% of total AR.
    2. Over 90 Days Past Due Triumph: Reduced from 21% to under 5%, saving potential losses.
    3. Doubled Cash Flow: Achieved by doubling the average weekly AR Aging.
   4.  Empowered Team: AR team is now well-prepared to maintain the progress and drive consistent cash flow.
    5. Billing Precision: Addressed billing and invoicing errors for long-term stability.

This partnership exemplifies the power of effective AR management, showcasing how collaboration can drive transformative results. 

Pourri is now primed for continued success in their AR operations. 💼📊

Case Study: Transforming Accounts Receivable for Pourri

Kitsch

Beyond Boundaries: Kitsch's Accounts Receivables Revolution – Learn How I Skyrocketed Collections and Banished Past-Due AR Blues!

As an AR Collections & Clean Up Consultant, I've successfully collaborated with clients like Kitsch. 

During this time, I spearheaded the restructuring of their Accounts Receivables Department, implementing standardized processes, improving collection rates, reducing past-due AR, and enhancing AR aging balances. 

My expertise extends to managing AR for E-commerce businesses, reconciling customer names across systems, and training teams for more efficient AR management. 

With a proven track record, I can bring these accomplishments and skills to benefit your business as well.

Restructured and rebuilt the Account Receivables Department. 

Created SOPs for new processes, the standardized Cash application process, and proper remittance backup and storage management.

Oversight and focused on AR Collections and multi-year-old past due open invoice cleanup. 

Developed and created internal controls within AR and EOM closing and reporting.

Increased Collections rates and decreased past-due open AR across all accounts.

AR Customer Name management and reconciliation across two separate systems.

Oversight and management of Cash application for E-commerce Faire.com businesses.

It increased AR Aging Balances to over 75% current from a low 50% in under six months.

Decreased Past Due AR over 60 days and greater to below 10%

Transitioned team members and crossed trained them to more efficient AR management & collections standards.

Oversight over Faire.com Billing & ALL AR customer Billing for accurate Monthly revenue reporting and recording.

Manganed Invoice Creation and revenue billing for E-commerce businesses.

Cash Boost: Kitsch's AR Transformation Unveiled!

Speedo

As the Accounts Receivable (AR) Collections Supervisor, I am part of the regional Finance structure in North America. In addition to serving as a primary contact to our customer base for all cash collections in the US and Canada, I play a part in setting up the function of SAP operating procedures. 

l am “hands-on” at both operational and business levels, with a shrewd focus on understanding and explaining the story behind the customer’s open debt with a focus on converting sales to cash.

HOW I MAKE A LONG TERM IMPACT:
•	Full ownership of the AR ledger to optimize the sales to cash conversion for our brands within North America
•	Lead team of 3 collection Specialists 
•	Responsible for monitoring and maintaining assigned accounts – customer calls, reconciliations, prepayments and if necessary, assisting clients with discrepancies and resolving short payments
•	Collection calls and/or correspondence (emails) in a fast-paced goal orientated collections department
•	Providing customer service regarding credit & collection issues, process credit cards, refunds if necessary, submit and review account adjustments
•	Accountable for maintaining aged debt targets at or above our target
•	Enlist the efforts of sales when necessary to accelerate the collection process
•	Ensure all invoices are properly transmitted to customers (virtual mailroom, customer portal or print to post)
•	Support in opening new customer accounts
•	Processing Credit Card Payments
•	Assist in month-end close duties (e.g., bad debt & charge-back reporting, month end aging with comments)
•	Daily run of the credit hold report – release credit worthy customers and send out reporting to brand managers to be reviewed
•	Weekly and Monthly Reporting of collection and credit issues to the wider business 
•	Support in reviewing the B2B forward order book report on a quarterly basis to address potential credit issues

AR Collections Supervisor

Cremo Company

During my tenure at Cremo Company, overseeing Accounts Receivable Team operations, we addressed key financial challenges:

Challenges:
Cremo faced overdue accounts receivable, inefficient billing, and cash flow issues. My role aimed to optimize AR operations.

Roles and Responsibilities:
My multifaceted responsibilities included:

    Team Leadership: Guiding daily AR Team activities aligned with our objectives.
    Financial Forecasting: Ensuring accurate cash flow through daily AR cash forecasts.
    Reporting Excellence: Producing vital reports, disseminated to Sales, Finance, and Operations Teams.
    Collections Mastery: Overseeing collections, cash application, and account reconciliation.
    Chargeback & Bad Debt Management: Minimizing financial losses by managing chargebacks and bad debt.
    Process Optimization: Implementing efficient process improvements across AR operations.
    Collaboration: Ensuring billing accuracy and revenue recognition through close collaboration with the Operations Team.
    Account Analysis: Conducting comprehensive account analyses for AR, bad debt, and open AR credits.
    Policy & Procedure Development: Creating and maintaining department policies and procedures for compliance.
    ERP System Enhancement: Identifying and implementing efficiency opportunities within the ERP system.
    Financial Auditing: Completing required AR audits and supporting Controller in financial audits.
    Controls & Compliance: Developing and maintaining company controls and ensuring financial compliance.

Results:
Our collaborative efforts delivered:

    Reduced outstanding AR, enhancing cash flow.
    Minimized chargebacks and bad debt, preserving stability.
    Improved process efficiency and accuracy, reducing operational costs.
    Strengthened compliance and controls, mitigating financial risks.
    Streamlined financial reporting, providing critical insights.
    Enhanced cross-functional collaboration, fostering shared responsibility.

 Case Study: Optimizing Accounts Receivable As the AR Supervisor

-Key team member in Collections of one key account: Past Due AR Aging of $1.1MM down to $94K in under 4 months
-Key team member in collections with one of our top accounts: researched, compiled, analyzed, sorted remittance detail with thousands of data rows
-Payment of over $900K received was tasked with cash application and disbursement of funds across several hundred partially open invoices

-Collections Overall: Cleaned up several accounts with AR Aging dating back to 2017, 2018, was successful in collecting and resolving partially paid invoices

-Ownership of Key accounts from an AR Collections to Disputes cycle - Matching Tradespend and payments with proper backup documentation through several portals and formats.
-Build and Manage AR Directory
-Clean up of Accounts: Researched and validated Partially and 100% open Outstanding AR, created  Credit Memos (CM) to clean up partially open invoices that had valid deductions and trade spend related chargebacks, previously not cleared and applied

-Collections with OPS/Billers: working with Ops to get contacts and EDI invoices for collections that resulted in us collecting on our receivables
-Increased check deposits from once a week to twice a week, getting paid faster.
-Decrease DSO
-Daily posting of payments from customers along with the new process for Payment Application and CM creation and Process Flow
-Compiled list of customers that we are ready to start changing to ACH project
-Updating Remittance Address for all customers to HQ streamlining this process
-AR/Ops working together – making sure EDI invoices are showing up in Customer’s Portal for Timely Payments
-Researching OTIF/Compliance & Shorts/ filing claims, creating processes and finding efficiencies within current customers under my care
-Assist with Company and bank Audits
-Setting up new SOPs for current tasks and obligations 
-Weekly Reporting of Sales & related business standing reports

AR Collections Specialist 

Sambazon

In charge of managing and reconciling key account deductions and bring them to a resolution. Also, hands-on with all collections and keeping accounts to current balances. I ensure DSO for the company improves over time and implement the proper procedures to help run the department efficiently and with a high level of customer satisfaction. I have the primary responsibility for the management of receivables for Sambazon.
 
Key Responsibilities:
• A/R Collections related to all Natural Channel accounts, and other key accounts, as assigned.
•Processing of all cash receipts sent to Sambazon's Lockbox via check, wire, and ACH, as well as processing of cash and credit card payments, and the periodic deposits made direct to our local branch.
•Analysis and validation of chargebacks from assigned customers, and application of their corresponding credit memos into SAP system. On occasion, will require refuting of invalid deductions.
•Verify the credit history of new customer accounts, and enter new accounts into SAP.
•Work closely with Operations staff, as necessary, to obtain POD documentation; resolve any invoicing issues related to assigned customers; and to cut off shipments to non-paying accounts, when applicable, upon approval by A/R Manager.

Deduction Management:
•Managing and reconciling open chargebacks/disputes/short payments on accounts receivable 
•Resolving customer disputed deductions pertaining to pricing, bill backs, damages/shortages claims, etc. 
•Full understanding of customer’s and company’s operations (i.e. customer’s portals, company’s process/procedure etc.) to efficiently resolve authorize or un-authorize deductions 
•Following credit memo coding guidance to record proper account on credit 
•Work closely with Customer Service and Sales to set up new customers, credit limits, and ensure proper finance documentation loaded into the system 
•Proactively manage credit holds, and communicate effectively with Customer Service, Sales, and Customers

Accounts Receivable Specialist

As the Accounts Receivable Clerk I have primary responsibility over the monitoring and processing of collections, deposits, and deductions for key customers that Sambazon conducts business with.

MAJOR JOB RESPONSIBILITIES
•	Collections and processing of payments from key customers in SAP. Includes, but not limited to, the negotiation of payment schedules when necessary.
•	Analysis and validation of chargebacks from key customers. On occasion, will require refuting of invalid deductions.
•	Conduct customer credit checks
•	Monthly AR related reports
•	Perform other duties as needed or directed by AR Manager.

-  key team member in maintaning our Natural Trade Spend Report for deduction validation and Monthly Trade Spending Reporting to Sales Directors, along with the Marketing Department and Head of Sales Team

- Natural Trade Spend Report cut our Deduction validation process from 3-4 hours down to 1 hour
- Natural Trade Spend Report is an ever growing Excel database Based reporting system, built from scratch consisting of (formulas, functions, and pivot tables) very comfortable working with Excel
- Key Natural Channel Accounts were cleared and brought up to date in Outstanding open Invoices by validating and clearing $300k+ in open deductions that were pending verification  

- Full ownership for payment processing and application to customer accounts received via LB,ACH, Wire transfers to all company customers.

- Analyzed and processed request for trade references and credit checks for new customer setups and payment terms, very comfortable evaluating credit worthiness of potential new customers 

-Maintained Customer Database in the ERP System along with setting up new customers

- Responsible for Cash Applications the complete cycle of payments and deduction validation for Key Accounts in our Natural Channel of business.

- Helped Streamlined and make more efficient our Deduction process in terms of organization and easy access to backup when needed

Accounts Receivable Clerk

As the Trade Shipping Coordinator I was accountable for handling and managing the shipping of company materials and products to the Sambazon Sales & Marketing team, Coordinate Trade events, setup and delivery of  as well as all consumer orders taken over the internet or phone in accordance with the guidelines, policies and procedures outlined by the company.


•	Meet/exceed internal and external customer expectations for shipments of company materials (samples, POS, etc) and company products to internet and phone customers.
•	Create the Monthly Internet Sales Report for Hector to Process and Invoice correctly
•	Process Sales Samples & POS Resquests in SAP for Cost Consumption
•	Actively look for Better Rates on Shipping Supplies: Uline,Delta Styrofoam Boxes 
•	Help The Warehouse Manager unloading product for warehouse placement
•	Manage and Ship Amazon.com Orders, Create PDF Files for East & West Coast Shipping
•	Update Both Internet and Amazon Tracking numbers
•	Process Consumer Shipments
o	Process order data into process spreadsheet
o	Internet & Phone order fulfillment – package shipments
o	Coordinate and prepare East Coast orders
o	Print Packing list
o	Provide tracking information to customers
o	Shopping Cart Reconcile process
o	Credit Card processing/Refunds/cancellations
•	Process Internal Sales/Promotional/Marketing Shipments
o	Process and the Fulfillment of all POS requests
o	Prepare, pack and ship Sales/Marketing Kits and Packages – POS, New Store, Broker, Direct Sales, PR and Demo kits
o	Fulfillment of products as samples to various sales/industry persons
•	Respond/Resolve customer service shipping issues on a timely basis (within 24 hours) via the phone or e-mail.
•	Process returns within company guidelines.
•	Provide International shipping quotes – assuring that customer is responsible for any and all importation fees or duties.
o	Provide shipping quotes
o	Prepare invoices and other required shipping documents
o	Coordinate shipment pick-up

Promoted: - Trade Shipping Coordinator

As the Shipping Coordinator I was accountable for handling and managing the shipping of company materials and products to the Sambazon Sales & Marketing team as well as all consumer orders taken over the internet or phone in accordance with the guidelines, policies and procedures outlined by the company.

- Grew revenue from our PayPal international customers by $10297
- Increased conversion of international product quotes to 8 out of 10 converting into sales
- Increased international customer Retention and reorders resulting in $4327 in additional sales
- Key member in team for reducing shipping supply cost by $2358 yearly
- Increased our Address verification & shipping Accuracy by 4% to 99% accurate deliveries
- 99% shipping accuracy resulting in $1123 savings from UPS Address Correction  Fees
- Accountable for the shipping of all consumer orders taken over the internet & phone
- Provide international shipping rates and fulfillment of international samples.
- Effectively ship all company materials and product request for the sales & marketing teams
- Process all sales request via Sales Force and POS request
- Sort customer orders into spreadsheets for East & West Coast Shipping Fulfillment

Shipping Coordinator

Imaging Plus, Inc

• Experience in Distribution Center configuration with Warehouse Management software
• Certified Industrial Truck Operator License (sit-down, stand/Up, Electric Pallet Jack)
• Responsible for the organization/maintenance of Warehouse and storage areas
• Administer the Drop Ship program
• Manage relationships, process inbound invoices and negotiate discounts with all carriers (Allstates World Cargo, UPS, U-line etc.)
• Manage physical inventory process (counts, cycle counts, etc.)
• Coordinate, administer, and monitor all outstanding POs and inbound shipments from vendors/suppliers
• Responsible for overall movement of merchandise-receiving and transferring
• Develop and implement strategic goals and action plans for the Warehouse Department
• Responsible for maintenance of office and packing supplies
• Completed projects within the requested time frame
• Responsible for processing/shipping phone orders
• Administer back-orders to maximize fill upon arrival
• Responsible for processing/shipping orders through FedEx & UPS
• Worked closely with management to ensure adequate inventory levels were maintained

Shipping & Receiving

Paragon Luggage Inc

• Responsible for All Inventory &amp; Equipment in a 56,100 SF Warehouse &amp; Office Building
• Experience in Distribution Center configuration with Warehouse Management software.
• Completed projects within the requested time frame
• Certified Industrial Truck Operator License (sit-down, stand/Up, Electric Pallet Jack)
• Responsible for organization and maintenance of Warehouse and storage areas
• Responsible for overall movement of merchandise-receiving and transferring
• Manage relationships, process inbound invoices and negotiate discounts with all carriers (FedEx, UPS, U-line etc.)
• Coordinate, administer, and monitor all outstanding POs and inbound shipments from vendors/suppliers.
• Administer the Drop Ship program
• Manage physical inventory process (counts, cycle counts, etc.)
• Develop and implement strategic goals and action plans for the Warehouse Department.
• Responsible for maintenance of office and packing supplies
• Administer back-orders to maximize fill upon arrival
• Responsible for processing/shipping phone orders
• Responsible for processing/shipping orders through FedEx &amp; UPS
• Works closely with management to ensure adequate inventory levels are maintained.

Assistant Warehouse Manager

BabyStyle, Inc

• Help customers select their purchases
• Knowledge of retail merchandising and product flow techniques
• Build loyalty with customers.
• Decrease store shrinkage by researching inventory discrepancies, and reporting suspicious activities to loss prevention specialists
• Organize the stock room &amp; warehouse, and ensure that accurate labeling, logical placement, neat arrangement, and cleanliness were maintained
• Assist in other store functions as needed
• Other duties include cashier
• Provided outstanding customer service
• Kept all stations clean, stocked and organized
• Willingness to learn and take direction.
• Adhere to all Company policies, procedures and practices.
• Unpack received goods; placement of product on selling floor.
• Verify accuracy of shipment.
• Ensure that each customer receives outstanding service by providing a friendly environment, which includes greeting and acknowledging every customer 
• Maintaining solid product knowledge and all other aspects of customer service.
• Maintain an awareness of all promotions and advertisements.
• Assist in floor moves, merchandising, display maintenance, and housekeeping
• Assist in processing and replenishing merchandise and monitoring floor stock.
• Aid customers in locating merchandise.
• Communicate customer requests to management.
• Assist in completing price changes within the department.
• Participate in year-end inventory and cycle counts.
• Assist in ringing up sales at registers and/or bagging merchandise.
• Any other tasks as assigned from time to time by any manager.

Stock & Sales) Associate

Wahoo's Fish Taco

• Supervise Working Conditions in accordance with policies and procedures.
• Train and coach employees.
• Conduct employee performance reviews.
• Responsible for shift schedule to include: work station assignments/rotations, employee training, employee vacations, 
employee breaks, overtime assignment, back-up for absent employees, and shift rotations.
• Coordinate Operation startups, shutdowns, and changeovers.
• Coordinate with Human Resources for appropriate staffing levels.
• Schedule and conduct shift meetings.
• Responsible to meet shift production goals.
• Responsible for quality control. Make adjustments as necessary during shift to best provide best Customer Service 
• Communicate with other Shift Supervisors and Manager.
• Ensure a clean and safe work area.
• Complete shift paper work.
• Assist in Customer Service as necessary.
• Other duties as assigned.
• Setup work station
• Counted and balanced register at beginning and end of shift
• Helped guests with placing their orders
• Provided outstanding customer service
• Kept all stations clean, stocked and organized

Server Cashier

Converting Invoices to Cash for CPG Leaders: Your AR, Our Expertise

I'm Raffy Garcia. 

Passionate about CPG brands, I specialize in Accounts Receivables transformation to drive growth. 

In my tenure, I've overseen cash flow management for companies with revenues from sub $30M to over $500M, playing a crucial role in their financial scaling and success.

My Approach:

Beyond managing invoices, I build strategic financial solutions aligned with CPG brand visions.

Core Values:

At the core of my professional ethos are the values of support, integrity, and perseverance. 

Testimonials:
🗣️ What industry experts say about working with me:

    Matt Kowalec, COO, CFO, CEO Advisor & Board Member:
    "Extremely pleased with the results...Raffy makes significant progress quickly."
    A journey of impactful learning with Matt.

    Arin Beltran, Accounts Receivable Specialist at ~Pourri:
    "Raffy's adaptability and positive attitude stand out."
    Showcasing adaptability and teamwork with Arin.

    Brett La Tourette, Accounting, Leadership & Operations:
    "An extremely talented person with a unique team-oriented approach."
    Gained invaluable insights under Brett's leadership.

    Oliver Kirya, Collaborative Financial Business Partner:
    "Raffy was eager to take on new challenges...a star in Accounts Receivable."
    Instrumental growth with Oliver's perspective at Sambazon.

    Matthew Biggins, CEO & President at Cremo Company:
    "Raffy stepped up to the challenge...an invaluable team member."
    Pivotal career experience with Matthew's guidance.

    Jim Harrington, Entrepreneurial CMO:
    "Raffy is a collections ninja...improved our company's profitability and cash flow."
    Masterclass in finance and brand strategy with Jim.

    Eric Munsayac, Strategic Category Management Expert:
    "Raffy helped me understand their business...very easy to work with."
    Fulfilling knowledge-sharing experience with Eric.

    Kadeem Hinton, MS, CFS, Food Scientist:
    "If passion and tenacity are what you're looking for, look no further."
    Inspiring journey in dedication with Kadeem.

    Ly Ung, Advisor:
    "A consummate professional and tireless learner...the best hire I have made."
    Ly's mentorship at Sambazon was a cornerstone in my growth.

    Mary Martinez (Morris), Balanced Financial Leader:
    "Raffy: responsible, dedicated, detail-oriented, passionate."
    Shaped my financial leadership under Mary's guidance.

Connect With Me:

CPG Founders & Stakeholders ready for transformative growth: Connect with me to align your financial strategies with integrity, support, and perseverance.

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