Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Better Nature

Supercharge your protein with Better Nature. Available in Tesco, Asda, Ocado, Lidl, REWE, Whole Foods, Planet Organic, Mindful Chef, Bidfood and many more. 

We love a good health hack. So, when we came across a versatile, wholefood protein called tempeh, that was also packed with fibre and gut-friendly prebiotics, we knew we had to get the word out. We set a goal to get 100 million people regularly eating tempeh by 2030. 

Tempeh is made with fermented whole soybeans, and has been eaten as a protein staple in Indonesia for 400 years so it’s well and truly tried and tested. 

Whether in a stir-fry, sarnie, salad or even a smoothie, half a pack of tasty tempeh gives you more than double the protein of an egg while adding to your plant points too.

We’re also a certified B Corp™ and donate 1% of our sales to tackle malnutrition in Indonesia, where tempeh originates. 

Our tempeh has a very low carbon footprint (verified by My Emissions) and is made using sustainably-grown, non-GMO soya beans.

Are you tempeh-ted to give it a go?

Co-Founder & Co-CEO

Golley Slater

Strategist

WeFixNow

Freelance Planner

Brothers and Sisters

Intern

18 Feet & Rising

Planning Intern

adam&eveDDB

The Institute of Direct and Digital Marketing (IDM)

Member of Summer School 

Brasenose College, Oxford

Environment and Charities Undergraduate Representative

The Oxford Marketing Project

Team Member

Co-Founder & CMO at Better Nature Tempeh 🌟

Hi! I’m Elin. I co-run Better Nature - a food start-up on a mission to supercharge your protein, and in turn your life, using tempeh. Learn more here: betternaturetempeh.co 

When I’m not chewing your ears off about the latest at Better Nature and sharing my thousands of learnings over the years, I talk about how supercharging your life supercharges your business/work.

To me, supercharging your life means living a life that’s fun, energising, interesting and purposeful - in the way that works for you. 

As a founder, I’ve seen first-hand the impact that prioritising this has on running a business. I’ve been on both ends of the spectrum, and the difference in how I've felt in myself and in the business has been huge. 

As a founder, soon-to-be qualified Executive Coach, a former counselling student, and an Experimental Psychology graduate, I've spent a lot of time thinking about how we can supercharge our lives most effectively. And wondered why it's not more prioritised in the business world. 

I'm on a mission to change that. 

Follow me for regular reflections and reminders to stop listening to the noise and focus on how to supercharge your own life - however works for you.

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The Battle

Matt Lerner

Elin Roberts

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