Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Leadsie

At Leadsie, we've helped 1000+ agencies get access to client accounts (Meta, Google, TikTok) hassle-free & securely. Are you ready to smoothen your onboarding? https://leadsie.com

Co-Founder

500 Global

Helping companies part of 500's accelerator programs to increase their growth by developing a predictable, scalable and repeatable "growth machine" in an intensive 4-12-week programme. I've mentored startups in more than 9 programs (London, Moscow, Kuwait, Mexico City, Riyadh + San Francisco) across startup foundations and marketing, with a focus on SEO, experimentation and user psychology. I've worked with more than 150 companies to date.

Mentor & EIR - Accelerator

GrowthMentor

Helping companies with Growth and Marketing. Find out more at https://app.growthmentor.com/mentors/johannes-radig?ref=johannesradig

Growth Mentor

Growth-Consultant.com

Self employed consultant helping clients grow their business using the whole range of digital marketing channels and techniques. Find out more on growth-consultant.com.

Digital Marketing & Growth Consultant

JustWears

Direct to consumer brand. I worked closely with the founders to develop first customer acquisition and retention strategies through FB ads, landing page optimisation, email marketing and more. Helped the team to adopt an experiment-led, data-driven approach to marketing.

Growth Lead 

Truly Experiences Ltd

Truly is a marketplace for unique experiences, that create happiness & memories for a lifetime. Because the things that you love most are not things.

Currently I am leading growth & marketing at Truly Experiences, growing the marketplace through user acquisition & increase in retention by employing an experimentation-led, 'growth hacker' mindset.

Head of Growth

Oba Technologies

As part of the founding team, I built marketing from scratch: customer development, website (copy & design), email CRM, social media, customer service & growth strategy. Worked hand-in-hand with founders and product team to build extremely customer-focused solutions.

Growth & Marketing Lead

I led display, mobile & paid social channel as part of the EMEA Digital Marketing (Channels & Capabilities) team, my role included:
- elevating capabilities by working closely with legal & technology teams. Supported integration of global tag management system, mobile attribution system (Ad-X -> Adjust) & rolled out display dashboard across all EMEA markets
- thought leading new initiatives around mobile tracking & leakage (+ business impact), attribution modelling (cross-channel & cross-device) and incrementality testing to evolve infrastructure
- consulting to define the display mix & partners, best targeting strategy using internal & external capabilities to achieve the defined KPI , set up test vs. control experiments
- supported campaigns >$15Mio budget including both brand/ATL campaigns (UK, FR/IT/ES and DE) as well as direct response campaigns for niche segments and retargeting to drive acquisition and retention
- provide holistic reports of performance across EMEA, define frameworks (e.g. measurement) to elevate efficiency across the region & globally across EMEA

Performance Marketing Manager (Display, Social, Mobile)

• Performance-driven management of PayPal's biggest website acquisition channel
• hired permanently after 9 months, promoted after 1.5 years
• grew SEO over 20% YOY with proven impact driven by targeted keywords
• led global SEO June 2013-Jan 2015, including global PayPal.com redesign 2013
• defined global measurement framework which has been adopted globally
• carried out training to content managers and marketers on global scale
• Managing 3 vendors (2 agencies) globally
• August-December: Interim EMEA Paid Search lead in addition to SEO

EMEA SEO Manager / Global SEO

- Channel owner "Natural Search" (SEO) for PayPal EMEA
- Agency coordination
- International collaboration, primarily with US stakeholders
- implementation of tracking across PayPal.com
- monitoring and regular reporting on KPIs
- project for master dissertation: testing incremental effects of search advertising in different countries in the EMEA region

Intern & Researcher Performance Marketing - Search Marketing EMEA

The Berlin School of Economics and Law

Teaching Assistant (tutor) for the online seminar „Supervision Internship“ in the virtual environment SecondLife, serving as the main technical and instructional support person for students and lecturers in English language.

Teaching Assistant

Administration and maintenance of the e-learning platforms ILIAS and Moodle, coaching of professors and administrational staff, support for students

Student Assistant

I solve problems and help startups grow. 

At Leadsie, we've helped 1000+ agencies get access to client accounts (Meta, Google, TikTok) hassle-free & securely. Are you ready to smoothen your onboarding? https://leadsie.com

Spreadsheet geek & system thinker. Deep in SEO, Data, User Psychology, Conversion Rate optimisation and Growth. I’m a speaker and mentor / EIR at 500 Startups. Ex PayPal Global SEO, ex Head of Growth at VC-backed start up Truly. 

I started travelling in June 2018 and help companies grow remotely. Get in touch if you’d like to find out more. Want to book a mentoring session with me? Check my profile on Growth Mentor: https://www.growthmentor.com/?ref=johannesradig

I've spoken at...
- 500 Startups Distro Dojo '16 & '17 London, '18 Moscow, '19 Kuwait, '19 Mexico City, '19 & '20 Riyadh/Saudi Arabia
- Growth Hacking World Forum London '16 (high tempo experimentation process)
- Marketing Week London '17 (Panel discussion about marketing attribution)
- Podcast Conversant Europe - The Role of Media Attribution in Business '17
- Measurecamp London '18 (Website personalisation with Google Tag Manager)
- AllThingsData Israel (Israel's largest data analytics conference) - May '18
Get in touch if you'd like to have me speak at your conference!

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Matt Lerner

Johannes Radig

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