Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Interim CPO from Oct 2023 - Jan 2024
COO from Jan 2022
CFO from Jan 2012

Working on a global issue which I've experienced myself after moving to the UK to do my Finance degree. My purpose is to increase prosperity through better financial services.

Key Responsibilities:
* Business Operations
* Product Management

Co-Founder

Endeavor

Endeavor Entrepreneur as of 37th Virtual International Selection Panel in May 2023.

Endeavor is the leading global community of, by, and for High-Impact Entrepreneurs — those who dream bigger, scale faster, and pay it forward. Driven by our belief that High-Impact Entrepreneurs transform economies, Endeavor is on a mission to build thriving entrepreneurial ecosystems in emerging and underserved markets around the world.

By leveraging Endeavor community wisdom we will continue supporting migration with both infrastructure and mindset. Together we work towards a world without borders. 

A world where hard-working people can seize every opportunity to live and work in peace, with dignity, 
and with genuine hope for a better future.

Entrepreneur

DigitalCity Innovation

I have been selected for the DigitalCity Innovation fellowship, the scheme which has created over 130 new companies and 200 new jobs over the past 3 years. I worked together with great team, mentors and industry experts to kick off TransferGo.

TransferGo became a part of the DigitalCity Business community, the UK’s most vibrant digital hub, and successfully went through the business growth workshops system and routes to investment program organised by North East Access to Finance.

Fellow

Green Trends

•	Together with my partners, we prepared a business plan, secured start-up funding from local entrepreneurs working with Lancaster University Involve Enterprise and formed a new company from scratch
•	Produced ecological custom-made bags promoting Lancaster University Library and
LU Global Entrepreneurship Week
•	Developed brand iconography for Lancaster University Library
•	Selected for the Business Heroes programme and worked together with the charity 
Save The Children to raise money for the Haiti earthquake relief efforts
•	Selected as NACUE Start-Up of the Week
•	Participated in a 12-month FlyingStart Business Readiness Programme

Founder & Financial Officer

University of Teesside

•	Analysed mobile internet trends and sought opportunities to utilise them in local businesses
•	Researched an existing recycling system in the UK and explored the best recycling 
practices in Europe, landfill taxes and recycling reward schemes
•	Prepared two individual reports and gave three individual presentations about my projects and findings to a university panel as an assessment of the programme

Participant in Boost 2010 Undergraduate Placement Programme

Intersperience Research Ltd

•	Member of a native research team in multi-cultural research projects with the British Council
•	Evaluated the quality and effectiveness of customer service groups of British Council agencies worldwide by preparing qualitative and quantitative responses to issue analysis using Microsoft Excel

Research Assistant

SEB Bank

•	Prepared financial ratio analysis of Lithuania-based milk production companies
•	Assisted in the preparation of daily currency, money and capital markets overviews for bank customers
•	Assisted in analysing and forecasting daily EUR/USD movements
•	Proficient with Bloomberg Professional service applications

Financial Analyst - Summer Intern

Transcom

•	Back Office team member of VIASAT customer service project, the biggest direct satellite distributor and TV broadcaster in the Baltic States with more than 200,000 customers
•	Direct responsibility to cancel, terminate and edit customers’ contracts and invoices 
•	Provided customer service relating to contract, invoice and technical issues

Senior Customer Service Representative

•	Proficient in Lithuanian, English and Russian languages; provided customer service in these languages via telephone and email
•	Worked on more than 10 customer service projects, including financial service, telecommunication and security companies
•	Completed customer care training courses: “Professional customer services and care management”, “Stress and conflict management” and “Professional telemarketing service”
•	Worked through and successfully resolved challenging customer service situations
•	Awarded Employee of the Month and Employee of the Quarter

taplio

The Battle

Matt Lerner

Justinas Lasevicius

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?