Matt Lerner

SYSTM

At SYSTM (formerly Startup Core Strengths), our mission is to help early-stage startups find their big growth levers (and pull them). We've noticed that great startups don't waste time on small stuff, so we  focus everyone on the most impactful work.

Founder & CEO

TransferGo

During my part-time interim role, our team more than doubled the YoY growth rate of acquisitions while lowering CPAs and improving retention and revenue per transaction. I also sourced their full-time VP Growth, and hired 4 other diverse and talented marketers to the team.

Interim VP of Growth

500 Startups

I led 500 Startups operations in London, investing in 35 seed-stage companies including Storemaven, SimplyCook, ZenJob, AirSorted, Popsa, Settled, Lexoo, Thriva, CharlieHR, HonestBrew, Fy and Second Nature. I also set up and ran the "Distro Dojo" growth marketing program for our portfolio companies in London and Berlin, which I was able to staff with a handful of the most extraordinary growth marketers in Europe.

Partner, London

PayPal

I led business-to-business marketing for PayPal UK, and oversaw the SMB/SME merchant business as a general manager.

Director, SMB

Created and lead PayPal’s first website marketing team, including conversion specialists, web analysts, developers, designers and writers. With a $3.5M budget, I oversee all business-facing areas of PayPal.com, driving over 85% of PayPal’s small business acquisition. The team boosted conversion (visitors to signups) in 2011 by 28%, generating an extra $67M over three years.

Director, On-Site Marketing

Built and managed a team of direct marketers who oversaw all marketing to PayPal’s existing small business customer base including activation, cross-sell and retention, generating $30M in incremental revenue.
+ Led pricing in North America.
+ Oversaw all marketing for the PayPal Debit Card, a $60M business, accelerating growth from 7% to 20% YoY in 12 months.
+ Deployed a propensity model targeting our most promising new customers with a high-touch “welcome” experience, boosting their value by 34% vs. control. The program generated an extra $11M in revenue in the first year and $55M over three years.

Group Manager, Merchant Engagement Marketing

Promoted within the same role, grew the team to 18. Developed processes & metrics around go-to-market. Oversaw the launch of many of PayPal’s most popular small business products.

Group Manager, Product Marketing

Built PayPal’s first outbound Product Marketing team. We oversaw all outbound B2B product marketing, launched a dozen major products and features.

Sr. Manager, Product Marketing

+ Originally hired to oversee developer marketing
+ Managed partner marketing through our shopping cart partners including GoDaddy and Yahoo!
+ Ran PayPal’s first consumer engagement campaigns
+ Launched Website Payments Pro, which currently generates over $100M revenue/year.

Marketing Manager

Macromedia

Brought Fireworks MX 2004 to market. The launch exceeded sales forecast by 20%. Planned subsequent release including researching and writing the MRD.

Product Manager

Visited 36 countries, wrote a book, climbed two 18,000 ft. Himalayan peaks, dove some of the world's best reefs, and learned to "think globally."

International Traveller

+ Led the successful development and launch of two products and discontinued a third product without alienating valuable customers.
+ Led demand generation among designers and developers for four of Macromedia’s largest launches including the flagship Dreamweaver product. Sales consistently beat forecasts. Tactics included print advertising, online media, direct mail (Harte Hanks) and email (Digital Impact) campaigns.

Product & Marketing Manager

Elemental Software

Poppe Tyson

Led B2B online marketing programs for clients including Novell Inc., Edward Jones Inc. and IDG.

Assistant Account Executive

Startup growth strategist, Ex PayPal, 500 Startups VC, Founder @ SYSTM

I founded SYSTM to help startups find their big growth levers - the small actions that can have the biggest impact on their growth. We’ve worked with over 200 companies and earned a 96% founder “likely to recommend” score.

Before founding SYSTM, I was the London-based Partner of 500 Startups, an early-stage VC fund, where I built and ran an accelerator seed-stage growth program for our portfolio companies.

Prior to joining 500 Startups, I worked for many years building and managing growth teams for three  startups (two disasters, one exit), and later at PayPal. 

I approach my work first as a general manager and then as a marketer, product manager or both, as needed. My lens is quantitative, but rooted in deep customer insights and testing, and based on fast iteration. I’m always learning, and I really enjoy teaching and helping those around me to learn and improve. Skip to the references below, you'll see that I'm regarded as a thought leader in many areas of business, and an inspiring people manager who reliably delivers ahead of expectations.

Factum

Factum is a leader in cybersecurity services with hundreds of customers worldwide. 
We are part of Grupo Banco Santander.

I lead (allbound) marketing initiatives across all company brands (Factum, Cylum and SealSign).

Global Director of Marketing

Consulting Services

I eventually help startups, SMEs and educational institutions with their marketing and sales plans. Including planning, talent search and operations.

Fractional CMO: Entradas.com (6 months)
Teached marketing and payments at ESIC, EAE, OBS & Tetuan Valley
Advised on marketing & digital sales: Canard Drones, Calulu, Delinas.com etc.

Consulting & Fractional CMO

Alice

I led marketing worldwide, with a focus on customer acquisition. 
Some of the key achievement:
1) Alice rebranding. Including new website for SEO purposes plus online onboarding flow
2) Double the amount of inbound leads in H1 2023.

Main geographies: Europe & LATAM

CMO | Global Head of Marketing

Embat

I created and structured the sales and marketing departments. Including tools, processes, team structure and first hirings.

Head of Business

Agicap

I led country marketing focused on customer acquisition, and act as the country spokesperson at events and press interviews. Additionally, I helped the Country Manager with sales training and operations in the absence of a Sales Director (summer ’21). I managed a multimillion marketing budget and ran a team of 3 marketers. Contributing to go from 0 to millions of revenue (ARR) in less than a year.

Director of Marketing & Deputy CM (Spain)

Biome Makers Inc.

I led the marketing plan worldwide. Structuring the team and resources needed for global success (serving clients in over 35 countries that year, with headquarters in California, US). I aligned marketing with sales to create a unified acquisition funnel. I hired and led a team of 7 marketers worldwide.

I contributed to shape the company to achieve a Series A investment round in late 2021.

Main geographies: USA, CA, NL, BE, FR, IT, ES, LATAM, UAE

EVO Payments, Inc.

Managed and developed the market presence of all EVO's subsidiary brands: UniversalPay, Snap Payments, Popular Payments and Liberbank Pay,

Successfully positioned UniversalPay as a leading recognized brand in the B2B payments industry; developed marketing department from scratch, including developing a high-performance team, integrated operational practices, and created brand awareness and lead-gen campaigns. 

Supported Direct Sales and Business Development. 
Led Online Sales and Fields Sales.

Managed a multimillion budget. Member of the executive committee.

Head of Marketing & Communications (Iberia)

Sage

Led country budgeting, planning, and implementation of marketing and communication strategies for online/offline campaigns for the payments division (SagePay, acquired by Elavon later on).
Reported directly to the Global CMO.

Head of Marketing (Sage Pay Spain)

ProductLedGrowth-Marketing for Continental Europe, Middle East and Africa: Provided strategic direction on the development of marketing campaigns for product initiatives. I led a cross-functional, cross-country dot-in-line team (data scientists, product managers and telesales) to increase the adoption rate of PayPal products across 118 countries in Europe, Middle East, and Africa.

Growth Marketing Manager

Promoted the adoption of PayPal among consumers

Consumer Marketing Executive

Estudio Renacentista

Founder and Swiss army knife at Estudio Renacentista, a digital studio focused on building brands and web presence for small businesses.

Mainly worked in the brand creation, improvement and/or digitalization of restaurants, language academies and associations,

Founder, designer and chief commercial officer

Business professional with over 15 years of being responsible for driving marketing and growth in multinational public companies such as PayPal, Sage or EVO Payments, and startups such as Biome Makers, Agicap or Alice Biometrics.
Extensive experience in B2B businesses in fintech, SaaS and cybersecurity industries.

Fluent in English, Spanish, and professional French. International Master of Business Administration (MBA),
Postgraduate in Online Marketing and a Bachelor of Science, M Software Engineering (Cum laude).

taplio

The Battle

Matt Lerner

Pablo Nebreda

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?