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FNDN
• Building startup compensation practices that clear, fair and competitive.

FNDN Series
• Insights and interviews showcasing startup people and compensation excellence.

Startup People Summit
• The 1-day virtual summit delivering the playbook on modern practices for building and scaling your startup people practice.

How to Become a HR Consultant
• Sharing every detail of taking a business from zero to $500k in revenue per year.

Matt McFarlane

In 2023 I left my job. In 2024 I started a HR consultancy. In 2025 I earned more money than I've ever made in my life.
 
If you're questioning whether the traditional career path is right for you, you're increasingly not alone.
 
Ever since starting my business, I have had People professionals reach out asking me how they can do the same.
 
I wrote a piece at the end of 2024 that is still my most read thing ever.
- Ten's of thousands of reads
- Dozens of emails and messages
- Who knows how many calls.
 
So I decided to take this as a sign that more people are either doing this, or interested — but they want to know how.
 
I don't have the playbook btw.
But I know what I did to get where I am today.
 
I know what worked for me, and I'm about to start sharing that in deeply transparent detail — down to every dollar I spend and earn. Where, when, and why.
 
My latest newsletter is here, and it's called 'How to Become a HR Consultant'.
 
The first edition to follow-up that original piece is coming out Sunday.
 
Get it hot off the press here: https://lnkd.in/gCrNXM-n

Building startup compensation practices 👉 Compensation Philosophy + Job levels + Salary bands.

Here's every salary I ever earned, and the 2 things it taught me companies get wrong with how they pay.
 
Job 1: HR Assistant — $50,000
Job 2: HR Coordinator — $57,000
Job 3: HR Coordinator — $60,000
Job 4: HR Business Partner — $68,000
Job 5: People & Culture Advisor — $66,000
Job 6: Senior People Operations Advisor — $95,000
Job 7: People & Culture Manager — $88,000
Job 8: People & Culture Director — $165,000
Job 9: Head of People — $150,000
Job 10: Senior Director of People Operations — $170,000
Job 11: Director of People Operations — $200,000
Job 12: Senior Director of People Experience — $230,000
 
When I reflect on these roles and the salary I earned, I think of two things.
 
1. Money definitely isn't everything (I took pay cuts for jobs).
 
2. I wouldn't have achieved the heights in salary I did, if I didn't change employer — frequently.
 
Time and time again, I see companies get this wrong by doing the following things:
They don't realise that salary gets people in the door, but growth keeps them there.

Their pay practices for current people doesn't keep pace with the pay practices for new people.
 
I took lower paying jobs because I felt like I'd stagnated. 

'One step back, two steps forward' was my thinking.
 
I also took jobs because I got fed up with 1-2% pay increase year-on-year, when the market (and my value) were moving faster.
 
The two work in tandem.
 
Money isn't everything, but that doesn't mean you can take your eye off it.
 
What role does salary play for you in your career?

Here's the roadmap every Head of People needs to grow their compensation practices and scale their startup (incl. some free resources).
 
Compensation is easily one of the most critical enablers of your business, which means it's a critical focus for you as Head of People.
 
Here is the maturity model you can follow for growing your compensation practices and scaling your company.
 
<50 people:
 
You're likely not in need of a lot of structure, but you do need to know the salary you have to offer to get people in the door.
 
– Here's 20+ free compensation benchmarks to start pricing those roles: https://lnkd.in/gnHDSVt3
 
50-100 people:
 
You're starting to mature and you need to define how you want to pay as an organisation.

You need a compensation philosophy to define your market position.
 
– Here's 20+ compensation philosophies you can use as inspiration for yours: https://lnkd.in/gSSHpyqV
 
– Need help actually building it? Here's the only playbook you'll need: https://lnkd.in/gNNch7m4
 
You need a job level framework to help you define and plan your org.
 
– Read how to develop one here: https://lnkd.in/gZZkPDVU
 
🪴 100-250 people:
 
Time to get serious about how you benchmark, and use something more robust to find the right salary.
 
– Here's every benchmark provider you need to know about: https://lnkd.in/gWNcYWN6
 
– But there's a lot, so if you need help actually choosing one, here's the playbook for that: https://lnkd.in/gQuMuMc4
 
🌲 250+ people:
 
You're getting to the meaty part of compensation management, with a significant cohort and higher expectations.
 
Time to consider getting out of spreadsheets and leveraging software that can help you administer compensation fairly and accurately.
 
Consider the following tools:
• Some of the vendors in the previous step handle compensation management, like Ravio or Pave
• HRIS like HiBob have a great integrated compensation module
 
Or, use a point solution like:
– CandorIQ, or
– Stello Inc.
 
Which stage are you at and what has been most important for you?

My brain on

31st Dec: health and wellbeing should be a priority next year
1st Jan: why aren't you a millionaire yet? time to hustle b*tch

It's the start of the year. If you're like most of us, you're starting to think about what you get paid and how to have that conversation with your manager.
 
Just in time for 2026, I jumped on the This is Work podcast with Shelley Johnson to chat about everything to do with:
- Your pay,
- Your benefits, and
- How to actually have a conversation about your value (oof)

We tackle a heap of other topics too, including job hugging (what even is it?), why it's dangerous for employee and companies alike, and crucially, what everyone can do about it.
 
We also talk about why pay conversations are such a drag and how to make them that much more manageable.
 
If you're questioning your worth, or your employees are questioning theirs AND you want to know how to deal with it, this will be worth a listen.
 
And you're in luck, This is Work is on YouTube and Spotify, so if you tire of seeing my face (understandable) you can switch to my dulcet tone's, instead.
 
Spotify: 
https://lnkd.in/giZY9pAB 

YouTube: 
https://lnkd.in/gPwtG5fh

Skills based compensation is becoming more popular, but there’s one skill I’m yet to see, and its paid more than AI engineers.

Put your hand up if you know how to fold a fitted sheet? 

That’s right. You don’t. 

And if you think you do. You don’t. 

But the people with this skill set are arguably worth top 1% compensation. 

Check this out. 

I’d pay $100 for someone to fold my fitted sheet. 

That takes them max a minute (probably 10 seconds realistically) 

$100 a minute 
x 60 minutes an hour
x 38 hours per week
x 52 weeks a year 

= $12.48 million per year. 

So stop trying to climb the corporate ladder like a schmuck. 

Learn how to fold a fitted sheet.

If you're a People person and in Melbourne (or going to be) on the 12th of February, I'd love to meet you IRL.
 
I'll be speaking at HiBob's launch of In Good Company — a community for those in the People profession, spanning all geographies and industries.
 
You'll also be treated to a fireside chat with Elise Morris and Jodi Rosenthal, discussing the key trends shaping the People profession (and how to adapt).
 
So if you're in Melbourne on the 12th, register here: https://lnkd.in/gmVsXhh3
 
If you're not in Melbourne but interested in the community, check it out here: https://lnkd.in/gbUWzCZu
 
Hope to see you there!

Me coming into that meeting on Friday afternoon

There's 7 steps you can use to improve your problem solving by 430% and productivity by 500%. Oh, and it has absolutely nothing to do with AI.

You've heard of it before, but I doubt you often *actually* get there.

It's called being in flow state.

And in the upcoming edition of the FNDN Series, legendary flow state practitioner Dave Murphy is breaking down exactly how you can get there.

Dave has helped companies like Blackbird, Boston Consulting Group and TikTok leverage flow state for their success.

And I can attest to this myself. 

Creating an environment that enables flow state is exactly how I've built a solopreneur business that earns me double what my last salary was.

I credit a lot of that to the things Dave is going to cover in this edition.

Head over to FNDN Series to subscribe, and it'll be in inbox for you to read over your Sunday morning coffee.

One of the things I’ve inadvertently started this year is resetting my YouTube feed to only insightful or helpful videos. 

A couple of weeks ago I switched from my personal account to my work account, and suddenly my whole feed was almost entirely videos about things like:
- improving productivity, or 
- using AI better, or
- being healthier. 

All stuff I want to be focus on improving. 

So now I’ve set myself a goal. How long can I stay on this account only. 

Can I fill my time by learning something instead of doomscrolling or mindless entertainment?

Can I watch deeper videos instead of shorts (this one will be the hardest). 

Don’t get me wrong, I know this probably sounds business wanky, and fuelled by a mix of start of the year energy and hubris, but I’m keen to see if I can keep it rolling. 

How long do you think I’ll last?

🏡 Kim Rohrer

I build cultures worth talking about—where strategy meets storytelling, and people actually want to show up.

I started in theatre as a dramaturg (IYKYK), studying how stories work: motivation, conflict, resolution, and what makes people care. Turns out, that's also how organizations work. Over the past two decades, I've applied a thoughtful lens to leadership, communications, and culture at companies like Google, Pixar, Disqus, Stride, and Oyster. Whether I'm volunteering to launch a corporate library or working with (literal) rockstars in the recording studio, my approach combines creativity and connection.

My comms superpower? Connecting the dots between what leadership wants to say, what employees need to hear, and what the business is actually doing. Whether it's HR strategy, internal comms, employer brand, or executive storytelling—I make the complex clear and the transactional human.

I've built People teams from scratch, navigated hypergrowth, layoffs, and acquisitions, and kept employees aligned during transitions. I've ghostwritten executive communications that actually landed, redesigned employee experiences that reduced regrettable attrition by 90%, and turned "we need better culture" into actionable strategies that moved the business forward. I’ve founded and led multiple HR/People communities, soapboxed about culture and caregiving, and tried and failed and learned…a lot. 

Today, I primarily work as a consultant and advisor, helping leaders clarify strategy, strengthen culture, and communicate with credibility and care.

I'm open to fractional, freelance, and full-time roles at the intersection of People, Culture, and Communications.

You might also know me as: 
🎙️ Co-Host/Producer @ HR Confessions podcast 
🌱 3x Co-Founder (OrgOrg, TendLab, PeakHR) 
💭 Advisor to PeopleTech and FamTech startups 
📝 Writer at icaretoomuch.substack.com 
✨ Berkeley-based mom of 2, neurodivergent, ADHD-powered, and a little bit witchy

Reach out if you want to collaborate, need a sounding board, or just want to connect. kim@patchworkportfolio.com

Co-Founder and Chief Creative Officer

PeakHR is a cohort-based training program for the next generation of progressive HR practitioners, elevating the role by empowering the leaders and educating the broader industry. Featuring modern, practical courses from a diverse group of the industry’s leading voices, our programming is intentionally inclusive and radically authentic, creating a new opportunity for practical career education.

I do the talkie talks and the writey writes. Also big, sometimes impractical ideas. And sometimes I break the internet.

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Matt McFarlane

Kim Rohrer

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