Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to:

- throw up any random carousel
- watch it get 1,000 likes + 100k impressions
- and 1,000+ new followers

That was pretty cool not gonna lie!

(carousels can still smash btw. client of mine just grew about 2k followers, got 700+ likes and 100k impressions from one with about 18k followers)

I don't do that anymore because:

1. i'm more bothered about working on my business
2. i'm more bothered about spending time with my wife
3. i'm more bothered about not being a content / growth addict

(here's how I'm writing posts that drive new followers these days: https://lnkd.in/d29V4rih)

I much prefer to:

- write what i want to write
- do it quickly, easily and in a fun way
- get on with other things in my life

That's just me and my approach.

But there is a big sentiment going around that growing followers on LinkedIn is impossible now. 

It's not impossible, but:

- posts don't seem to go big as much as they used to 
- there's overinflated expectations of how easy linkedin is
- as always, you still have to put in hard work

Combine that together and you get people moaning.

So where does that leave you, if you're just starting writing or already started and not sure if you should continue writing?

My advice to you:

1. Decide if you actually care about growing an audience
(hint: you definitely should)
2. If the answer is yes, think what platform is best for YOU
3. If it's LinkedIn, then yes invest your time in writing there

But please, prioritise making it enjoyable.

Take pride in the process, the writing.

Not the follower numbers and impression counts.

🤘

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

Creative Strategist & Writer @ Meta (via Magnit Global)

Sonder Script Limited

🎬 Your Agency of Creativity
🍿 Binge Worthy Brand Storytelling
✍️ Brand Scripts, Copy, Content & Marketing
🎞️ Reel In Your Dream Audience

I founded Sonder to fight churned-out, meaningless brand messaging designed to hoodwink audiences into buying.

We’re defeating repetitive, dead-inside content and shouting "CUT" to emotionless cookie-cutter copy that only fills gaps.

We’re breaking down your Brand Voice “Script”, allowing YOUR creative juices to flow. 

We’re teaching you how to stand out and deliver Oscar-winning brand story moments your audience deserves.

Founder & Creative Director

The University of Huddersfield

Module leader and lecturer in Screenwriting & Genre for undergraduate studies at The University of Huddersfield Film School.

Lecturer / Module Leader

House of Coco Magazine

Travelling the world and being damn right fabulous while doing so. 

Las Vegas destination guru, #CocoCultures and #TeamCoco Writer.

Travel Writer & Cultures Columnist

demiaspeywriter

Set the scene. Deliver the impact.

Your business is a central character in your life.

Don't let it be a bystander in everyone else's.

Like all great films and TV shows, compelling brand copy makes folk feel something.

If your brand voice doesn't ooze character, your audience isn't going to engage for five minutes.

My job is to combine your brand and character to speak words your dream clients won't forget.

Make them beg to see more.

Whether you want to develop business content, brand recognition and identity or produce a personal brand script, together, we'll get your audience hooked.

Let's make you a box office hit.

Owner, Freelance Copywriter & Scriptwriter

This Is Me Yorkshire

This is Me Yorkshire Board Member - Writer & Mental Health Advocate 

I'll make your audience give a sh*t 💃🏽 | Founder @ Sonder Script & Brand Story Consultant | Doctor of Creativity & Lecturer | Award-Winning Screenwriter | Columnist #TeamCoco

Join a community of Creative Rebels saying YES to their dream life ❤️‍🔥

"Yeah, yeah - go on, try and sell me a money-making course."

Nope. I'd rather ram my face in my cat's freshly visited litter tray.

But if this sounds like you:

“I have the creative drive, but... how do I even get paid for it?”
"I create, but I don't consider myself a creative."
“There’s not enough time in the day for my creative goals.”
“I feel like an imposter—am I good enough to do this?”
“I just want to create, but the motivation and discipline are lacking.”
“I can’t afford a mentor, coach, or those fancy online courses.”
“I’m stuck in a massive creative block. I don’t know where to go from here.”

And you want to:

→Overcome self-doubt.
→Get paid for being you.
→Have endless creative ideas.
→Accept being sh*t before you're great.
→Remain accountable & make progress.
→Unlock life, financial & creative freedom.
→Find a tribe of like-minded folks who get it.
→Fight the fear of putting yourself out there.

Then I'm your gal!

Three years ago, I dragged myself up from rock bottom and built a copywriting business from nothing. 

Zero income, zero clients, zero leads. 

[Insert-Talking-About-Me-Section-That-I-Hate]

I made £100K+ in the first year solo. Launched my creative agency in the second year. Won 20+ screenwriting awards. Lectured 2nd year undergrad students. Explored the world for free as a travel writer. Landed my dream creative role for one of the largest companies in the world. Submitted a 120,000 PhD, defended it, and graduated as a Doctor (of Creativity). 

And a whole heap of failure, self-doubt, and risk in between. 

I cannot hand you your dream on a platter. 
I cannot promise you won't have days where you want to quit.
I cannot sell you a perfect solution for every unique problem you have.

But I can offer you the secret sauce behind my journey and what I will dedicate my life's work to helping others achieve.

A safe & diverse creative community that offers you:

✓ Accountability
✓ Collaboration
✓ Discipline
✓ Progress
✓ Education
✓ Inspiration 
✓ Feedback
✓ Support

Say hell no to elite circles, banish the power of gatekeepers, nepotism, and the "who you know" mentalities. 

We ALL have the power, platforms, and knowledge to pursue our creative ideas.
We just need a lil' something to keep us going.

I call it CreativeFuel. 
We call it Studio Sonder.

Now LIVE! 

💌 https://www.studiosondercreative.com/

taplio

The Battle

Matt Barker

Demi Aspey 🍿

Followers

Posts

Engagements

Likes

Performance ScoreMatt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Barker

Demi Aspey 🍿

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance