Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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You’re an 8- or 9-figure founder. You’ve got traditional lead channels dialed in.

• SEO brings in steady traffic.
• Paid ads keep the pipeline full.
• Maybe you even run some TV spots.

You might even post on LinkedIn here and there.

But organic LinkedIn?

That’s for smaller founders. For personal brands. Not for serious companies.

Right?

Wrong.

Here’s why organic LinkedIn isn’t beneath you, it’s your biggest missed opportunity.

1. Your buyers are here. Every day.
	
• LinkedIn isn’t just for job seekers—it’s where decision-makers spend their time.
• The same C-suite execs you’re trying to reach through ads and outbound? They’re scrolling LinkedIn between meetings.
	
2. People buy from people, not just companies.
	
• A great company page is nice. A founder-led brand builds trust faster.
• Look at the biggest B2B companies crushing LinkedIn…their leadership is front and center.
	
3. Your competitors aren’t doing it (yet).
	
• Most 8-9 figure founders ignore organic LinkedIn, which means the ones who show up consistently win big.
• If your competitor’s CEO is in the feed every day, and you’re nowhere to be found… guess who has the advantage when buyers start paying attention?

Organic LinkedIn isn’t beneath you.

It’s your unfair advantage if you take it seriously.

Ready to get started? Send me a DM!

So many people post on LinkedIn without understanding why people engage.

But attention isn’t random, but it’s psychological.

Here are 10 growth tips backed by psychology and neuroscience to help you grow your audience and keep their attention 👇

1. Start with emotion: people decide emotionally and justify logically.
2. Mirror their language: we trust people who sound like us.
3. Use the Zeigarnik Effect: open loops keep readers hooked.
4. The “You” ratio: talk to one person, not a crowd.
5. Tell micro-stories: emotion makes content memorable.
6. Repetition builds familiarity: familiarity builds trust.
7. Use social proof: proof creates belief.
8. Create pattern breaks: variation resets attention.
9. Follow the rule of 3: our brains love rhythm and structure.
10. Stay consistent: credibility comes from showing up.

Each one of these principles taps into how the brain actually works and when you use them, your content connects deeper, faster, and longer.

If you want a library of ideas to put these tips into action:

👉 Comment “101” and I’ll send you my free guide: 101 LinkedIn Post Ideas

It’s the fastest way to stop guessing what to post and start growing with purpose.

10 LinkedIn Growth TIps

It’s almost 2026 and I still need to say this:

LinkedIn has changed since 2016. 

Far too many founders and CEOs don’t even have a banner on their profile. 

Here’s the change and why it’s important 👇 

LinkedIn 10 years ago: 

➔ Digital resume, listing work experience and education
➔ Networking was mostly connections, not conversations
➔ Primarily a job-hunting tool
➔ Company pages: basic info and job listings
➔ Content: text-only, low engagement

LinkedIn TODAY: 

➔ Hub for articles, videos, and thought leadership
➔ Used for recruitment AND sales 
➔ Engagement drives everything—comments, insights, discussions
➔ Personal branding takes the lead
➔ Multimedia: videos, polls, live streams, and more
➔ Two-way conversations that spark real connections

The companies that are going to dominate the market are already taking advantage of the platform to:

- build founder-led and executive brands
- establish authority in their niche
- fill their pipeline and drive sales

Those who don’t will lose opportunities. 

Are you still living in the past on LinkedIn, or are you building something to own the future?

I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

The fastest way to lose sales on LinkedIn is weak positioning.

You can be great at what you do.
You can post consistently.
You can share valuable insights.

But if your positioning is unclear, broad, or generic…buyers won’t see you as the person to hire.

After writing for founders, CEOs, and operators across multiple industries,

I’ve noticed the same positioning gaps show up over and over and they quietly destroys trust, authority, and inbound

So I broke down the 7 biggest positioning mistakes and how to fix each one

👉 Swipe through the carousel

7 Positioning Mistakes That Destroy Your LinkedIn Sales

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

taplio

The Battle

Matt Barker

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance ScoreMatt Barker's LinkedIn Performance

Performance ScoreDoug Kennedy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Barker

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Performance ScoreDoug Kennedy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance