Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

My business goal: hit $300k in 2025. I'm at $292k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $6,772 (10 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. pic is me doing by best impression of a bro marketer 💪🫠

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Consultant.

A useful piece of LinkedIn advice:

Don’t worry about posting every day.
Don’t stress about people’s opinions.
Don’t overthink what your post says.
Don’t get anxious leaving a comment.

Nobody is thinking about you.

Cold, hard truth:

We’re all as irrelevant as each other.

Just go have fun :)

(found this cool image on ig by drex.dsgn)

Could your LinkedIn game be better?

I've posted 513 times this year. I never miss a day.

I'll teach you how here: https://lnkd.in/eE-6AE8f

Hold my beer. Save yourself 10 months learning LinkedIn. 

And copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

6 hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

4 ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

6 simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

Then, schedule each post in magicpost.in and finito!

I’ve used this silly, simple writing process for 3+ years.

Over 5,000 posts.

And now magicpost.in is the engine I run it through.

Never fails me.

✌️

I’m calling it: this might be my boldest prediction ever.

The last time I shared this, I got ridiculed.

You'll want to save this for later.

I might take this down tomorrow, it's that bold.

This is MEGA news. 

Possibly my biggest, boldest prediction in years.

I might never predict something or call something quite as bold or as big as this ever again.

Share this!

In 2022 it was selfies.
In 2023 it was carousels.
In 2024 it was infographics.

In 2025 it was being human.

My most engaged posts from 2025, had hooks like:

- "My 1st LinkedIn post got 22 likes."
- "I'm 32. English. Married. I run a one man writing business."
- "I'm a simple guy. I don't need to:"

Weird to say that "being human" was a way to win.

But there's SO many people on LinkedIn that write posts like their manager or high school English teacher is breathing down their neck.

No matter the "way to win". Selfies, carousels, infographics.

They're all nothing unless you figure out human writing.

5 bits of writing advice for you:

1. Remove the stick from your butt
2. Stop thinking everyone's watching you
3. Write from your Lived Experience
4. Don't rely on ChatGPT to write for you
5. Use tools to accelerate your writing / creativity

Learn. Writing.

Not sure where to start?

I (conveniently) put together a 30 page book on building a LinkedIn audience for you here: https://lnkd.in/eJvYp7wa

It's totally free.

Fast, Easy & Fun LinkedIn Writing. Advisor @ magicpost.in. LinkedIn Writing & Growth Advisor.

10 things that held me back from enjoying writing on LinkedIn:

1. Perfectionism
2. Overthinking every sentence
3. Worrying about judgment
4. Comparing my writing to others
5. Waiting for the "best" idea
6. Forcing a voice that wasn't mine
7. Obsessing over metrics
8. Starting without a clear point
9. Over-editing as I write
10. Caring what people think

What would you add?

I'll be honest:

Most people I meet HATE writing on LinkedIn.

Or they're fed up of it. Or they can't be bothered.

After 4 years, I've figured out ways to make it fun.

I'll teach you how here: https://lnkd.in/eskmexTD

p.s. throwback pic to me in Feb 2023, launching my first ever digital product. it was a free 7 days of linkedin templates email course that pitched a PDF guide with 30 more templates for $97. that product ended up generating over $100k and 1,000s of customers. mad, eh!

90% of successful LinkedIn writing is being active:

- work on projects / with clients
- participate in hobbies and interests
- test your skills and expertise in the field
- live a normal, unspectacular life
- have opinions on things

Then write on LinkedIn what:

- lessons you learned
- outcomes you drove
- failures you overcame
- emotions you felt
- problems you solved
- steps you took

You ARE the ideas.

Write from your Lived Experience.

Easiest, fastest and most fun way to write.

At some point, I had to stop:

- overthinking every word i write
- stressing over who was watching me
- second guessing and doubting myself
- worrying if i was "doing it right"

And just say "screw this" and hit post.

Action is the best cure for being in your own head.

I have zero doubts of this.

After 4 years, 2,382 posts, 57M impressions:

If you're in your own head, with writing on LinkedIn.

Force action. Force posting.

Worked for me ✌️

I'll teach you my best frameworks for LinkedIn writing here: https://lnkd.in/eskmexTD

First LinkedIn post possibilities:

- Woah: Three job offers in the DMs
- That's dumb: Radio silence for 48 hours
- Actually pretty fun: 50 thoughtful comments
- Freaking crazy, man: 10,000 views overnight
- WOAH: Speaking invitation from dream company
- Don't love it, don't hate it: 12 likes from colleagues
- Least problematic outcome: Mum comments "proud of you."
- Won't happen, but imagine: Goes viral and breaks LinkedIn

I said this 1 year ago today. But I still stand by it:

Writing online is THE best confidence hack.

4 years ago I was too scared to go put a business card in a cafe.

(not even lying. ask my wife 😂)

Today I teach ex-Morgan Stanley C-suites, Amazon leaders and 7 figure business founders to write on LinkedIn.

I write on LinkedIn every single day.

Here’s 13 benefits of writing on LinkedIn that you probably wouldn't ever think of, but make a MASSIVE difference to your confidence:

1. You get better at writing → the more you write the easier it gets to say what you really think.

2. You find your voice → writing helps you figure out how YOU like to share ideas.

3. People see your skills → sharing what you know shows others that you’re good at something (aka self promotion).

4. You build a good habit → writing teaches you to stick with something and builds discipline.

5. You see that your ideas matter → when people like or comment on your posts, it reminds you that what you say is actually worth something.

6. You get stronger inside → sharing your thoughts and getting bad/negative feedback builds thick skin.

7. You stop worrying about what people think → the more you write, the less you care about being judged, super freeing.

8. You find your people → writing online helps you meet others who care about the same things you do.

9. Cool things can happen → your posts could lead to new jobs, clients, friends and other exciting chances.

10. You get more creative → writing helps you think of new ideas and look at things in fresh ways.

11. You see how far you’ve come → over time, you’ll notice how much better your writing and ideas have gotten.

12. You learn more about yourself → writing helps you process your thoughts and what you really think of things.

13. You feel good about helping others → your posts might inspire or teach someone else and that is an awesome thing.

Write.

Watch yourself become a more confident person.

✌️

Wanna grow your confidence and write on LinkedIn?

I'll show ya. 

I put together this 4 hour training course for you here: https://lnkd.in/ekj8PEhs

But I'm closing it today. 

So if you wanna improve your writing / grow your confidence?

Get on it!

After 4 years writing on LinkedIn, I know:

Being 100% original, all the time, is HARD.

- feels like everything already exists
- why listen to me when it’s been said before?
- i’m not creative ALL the time
- my own ideas don’t work as well as other writers’

So I’ll let you in on a little secret.

I’m not 100% original all the time.

Because writing that already worked, is already proven.

So the best strategy is:

Do more of what worked.

Here’s my exact 15 step process to keep writing banger post after banger post and keep getting more LinkedIn post engagement (without needing to be 100% original every time):

1. Go to magicpost.in
2. Go to Metrics
3. Select last 30 days
4. Sort by likes
5. Click on a post
6. Click Save as template
7. Go to New post
8. Select Template mode
9. Find the template you saved
10. Click Use this template
11. Select Close similarity
12. Write an opinionated subject, 5-10 sentences
13. Click Generate a post
14. Tweak and edit to make it ‘you’
15. Schedule to post

This process MASSIVELY increases my odds of hitting another big post.

And I don’t need to be 100% original.

I just need to do more of what works.

But now it’s your turn.

You should try this with magicpost.in if you’re:

- A ghostwriter wanting to grow your client’s profile
- A solopreneur wanting to get more engagement
- An employee wanting to quickly write + post content
- A consultant wanting to scale your LinkedIn posts

Or if you’re struggling for engagement on your LinkedIn posts.

(because who isn’t in 2025, eh?)

Re-use your best posts → get more engagement, faster.

How to Quickly Write Banger LinkedIn Posts

My business goal: hit $300k in 2025. I'm at $296k.

Here's the monthly revenue breakdown (so far):

Jan → $17,936
Feb → $19,668
Mar → $12,336
Apr → $22,808
May → $16,614
Jun → $37,206
Jul → $41,286
Aug → $41,413
Sept → $28,101
Oct → $47,441
Nov → $11,250 (17 days in)

I have no co-founders, team or payroll.

All gone to me, the tax man + a few contractors along the way.

But I use cheap tools I use to save time / make money:

- Loom saves me 20+ meetings and 30+ hours/month
- Zoom to speak to anyone worldwide anytime
- magicpost.in to write, schedule, analyse LinkedIn posts
- Skool where i host my private linkedin writing club
- Calendly saves hours of back and forth arranging times
- ThriveCart easy payments for clients / customers
- Kit write and send 5 x emails/week

I love my lean little business.

Growing LinkedIn profiles with fast, easy and fun writing.

What else would you like to know?

p.s. i shared this exact post last monday and it went bonkers! so sharing again, in case you missed it.

p.p.p.s for all the people who messaged / commented willing me on to hit my $300k goal, thank you! i don't post this to gloat. there's loads of people who make more money than me. i post this to be transparent and helpful for anyone who finds this kinda stuff helpful

4 years ago, I didn't have AI to write my LinkedIn posts.

(yep, I did it manually like a chump 😅)

Instead of getting clients and making money, I'd:

- Waste my time overthinking every word I wrote
- Sit there like a prat trying to think of cool ideas
- Spend 1 hour/day on this activity that made me $0

I was a beginner in a time Before AI.

But in 2025, beginners don't need to waste time.

I just cloned myself to write LinkedIn posts in 5 mins.

Yes. I created an AI clone of myself.

But instead of:

- Spending 100s hours teaching myself AI
- Spending 100s hours building agents
- Spending 100s hours on prompts

I clicked one button in magicpost.in and it took 5 minutes.

Here’s the stupidly simple 8 step guide (below).

In this guide you’ll learn how to:

- Write posts in your tone of voice every time
- Clone yourself as your own ghostwriter
- Create first drafts in less than 2 minutes
- Make instant tweaks to make posts mobile friendly

I love writing LinkedIn posts from scratch.

But magicpost.in is:

- SO fun to use this way.
- SO easy to use this way.
- SO fast to use this way.

Clone yourself → make writing LinkedIn posts simple ✌️

P.S. Simple question: do you use AI to write?

I do! It's how I write so much, in little time :)

How to clone yourself to write LinkedIn posts in 5 minutes

It's exactly 1 month 'till Christmas.

That means it's basically 1 month until:

2026. 

What. The. FOOK. Year's flown by. As it always does.

But one thing you may have on your list for Santa this year is:

Grow your LinkedIn.

That's great. Until you remember that you can't do this:

Stay consistent.

- can't post consistently
- can't think of ideas consistently
- can't create a system to do it consistently

It's the number 1 problem, hands down.

I've been a total psycho and posted on LinkedIn for 4 years.

- 2,300+ posts
- 60M+ impressions
- 185,000+ followers

It's been a ride.

I now am able to post 2 x per day and do it all in just one day of the week.

So the rest of the week I focus on my health, making money and life.

Today, on a live & FREE LinkedIn Live, I'll show you how I:

1. Plan my LinkedIn posts
2. Write my LinkedIn posts
3. Schedule my LinkedIn posts

...for a whole week, in less than 2 hours.

It's at 4pm UK time, TODAY.

Last chance to grab a seat here: https://lnkd.in/e_iRRvXH

(542 people are joining so far, don't miss out)

Plus, I have a gift for everyone who joins me on the Live.

So make sure you join and hang about to the end to get it.

✌️

MagicPost just dropped a new Calendar feature.

Here's how I'm using it:

1. Capture an idea on the day I want to post it
2. Fill my calendar up with post ideas
(really useful so i don't forget ideas)
3. Click 'Convert to Post' straight from the calendar
4. Write the post in the editor tab that opens
5. Add any media / emojis etc I wanna add
6. Schedule at the time I post e.g. 9:57am
7. Click 'Schedule Post'

Finished.

I love this because before (even though I was already using magicpost.in to write and schedule my LinkedIn posts) I used Google Sheets for planning my posts out.

Now I just do it in MagicPost so it's all in one place.

Try it out for ya self: magicpost.in

Cheers to MagicPost for making this whole LinkedIn stuff very easy, efficient and simple 🫡

My LinkedIn posts started getting more impressions when I:

Had fun writing them.

But most people avoid posting all together.

Because they think LinkedIn is "serious."

Here's what changed everything for me:

1. I stopped writing for everyone
2. I wrote like I talk
3. I shared what I actually think
4. I stopped overthinking every word
5. I wrote from my Lived Experience
6. I let my personality show

Now, this ain't easy. 

But if you're still stuck in that LinkedIn is "serious" thinking?

I put together 4+ hours of training on:

- Writing hooks that attract the right audience
- Storytelling that isn't cringe or embarassing
- Getting more clicks on your links in posts

(there's a nuance to that last one)

17 lessons. 6 modules. 

But these trainings are a BF special.

Only available to the internet until Tuesday.

After that they'll disappear, only for my clients.

It's here: https://lnkd.in/ekj8PEhs

Happy writing!

5 tools you should use to run a one person writing business:

- Kit (for email marketing)
- magicpost.in (for LinkedIn content)
- Loom (for client feedback)
- Trello (for project management)
- Skool (for my community)

What did I forget? 

Tag 'em.

Roman Pikalenko 🇺🇦🦩

Kaizen

On March 7th, 2023, I decided to quit my safe & comfortable job…

…all to start my own business 🔥

You see, I was freelancing in one way or form for almost a year then:

→ Ran 3 group coaching programs for young marketers to build their personal brands
→ Got booked for eight 1:1 consultations about LinkedIn Growth 
→ Started doing external engagement for my friend’s client 

By the time the calendar hit 2023, I was earning 75% of my full-time job income

Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap 

I had to figure out 2 major things for myself:

→ How to position myself and where to find my ideal clients
→ What services to offer and at what price

Now, I help 6-figure founders build, grow, and scale their personal brands on LinkedIn

All through a Done-For-You Premium Ghostwriting 

- You don’t need to write your content
- You look at the inbox full of leads
- You run your biz smoothly

If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place

Book a 30-min consultation with me

And let’s explore how it would look like if we worked together

✌🏼

Full-Stack Ghostwriter

Limelight

I worked in a B2B SaaS company for almost 2 years in the past. 

It made me realize just how plagued the industry is with features nobody cares about, branding nobody remembers, and products nobody uses.

I've also been creating content on LinkedIn for 3 years now. And in all that time, I've been pitched (very poorly) by a lot of brands that undervalued my work and made the collaboration problematic. There was no easy way to partner up. 

When David reached out to me asking to join as an Advisor, it felt like a perfect match.

Not only I had a chance to contribute to building a great SaaS product, but also helped shape it in a way that would benefit end users like me.

As an Advisor to Limelight, I help build the first-ever B2B creator ad platform. I've been beta-testing the product from the start and it’s impressed me so far. The team is extremely fun to work with and is receptive to every bit of feedback. 

If you're a brand or creator looking to partner up with either, I'd recommend checking them out. 

If you are a brand or creator looking to collaborate with me, get in touch via my
Limelight storefront: https://app.limelighthq.com/p/roman-pikalenko.

Advisor

Slush

I never thought I’d be an entrepreneur.

But I was training to become one without realizing it. 

It’s 2019, I’m in my last year of uni. 

I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world

(Let that sink in) 

And it was right in my “backyard”, in Helsinki. 

I applied to volunteer there. Sustainability team.

During the event:

— I met cool new people & made new friends

— Learned that volunteering is hella fun

— Fell in love with Slush Magic (iykyk) ✨

and all without spending thousands of €€€ 

(I was a broke student 🤷🏻‍♂️)

I left wanting more. 

2021: I went to Slush again. Became a Group Lead. 

2022: I volunteered at Slush again.

And this year, I rose up to be a Team Lead.

(yay me)

A Text Production Team Lead in charge of written social media content and then some. 

Perfectly aligned with my ghostwriting ambitions. 

I now have a team of 4 legends. 

All are hungry ambitious young people like me that want to make a difference. 

If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event. 

If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼

See you at the event 🔥

Text Production Team Lead

Shield

Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:

“Check your inbox :)”

There was a contract to sign.

You see, I’ve been following SHIELD and using their tool for 2 years then. 

They had a vibe and functionality. Their team was top-class. 

I wanted in. 

3 months of negotiations. I finally quit my job. They were open for business.   

When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter. 

Results?

I was able to:

- Cut down 1 hour of newsletter research
- Cut down 1 hour of newsletter writing (1,5 sections)

This freed up 2 hours for my teammate, Jaziel, to:

- Strategically place a fitting theme every week
- Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)

We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.

More than that, we were getting weekly newsletter love mentions.

Often from creators and profiles that would normally get unnoticed. 

Now, I apply the same mentality with my clients. 

I put them in the spotlight through the right stories and content. 

So they too can receive love mentions from their community (and make that $$$).

Content Writer

Recright

In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job

Learned how to build systems, distribute & connect multiple channels.

Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.

From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.

Our goal? Understanding where our resources were best spent.

My biggest problem was streamlining the entire process:

- Multiple social media channels
- New website & email automations
- Analyzing data & reporting it back to the team

I felt lost…

“What do I focus on?”

This was the wrong question to ask. The right one was:

“What experiment will bring the most result for our main objectives?”

See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.

Here’s what I did in the next 5 days:

- Analyzed what has and hasn’t worked before
- Checked which of the current experiments would bring the best results
- Laid out the step-by-step execution plan & time blocked it in my calendar

What’s the worst that could happen?

(Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)

But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.

My biggest achievement was learning how to build systems, distribute & connect multiple channels.

Because of that I now always take a data-driven structured approach to solving complex problems. 

Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying. 

Even though I had to constantly check in with the team.

About 1,5 years later, I felt that I reached my maximum potential in that role:

And eventually, I quit to start my current Ghostwriting business.

✌🏼

Growth Marketer

Growth Marketing Intern

Laurea Entrepreneurship Society

Before I found my 1st paid marketing role in 2021, I decided to volunteer. 

Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.

(which explains my current entrepreneurial ambitions so well btw)

One of my biggest responsibilities as the Head of Marketing for me was running our events.

That meant:

- Finding speakers & partners for the events
- Creating content to promote the events
- Hosting the events

There was a week before the summer break, when we accelerated all the event production.

I ended up hosting 3 back-to-back webinars & workshops in a single week.

Main challenges?

→ Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email

→ Dealing with last-minute delays, changes, and people not responding

The promotion was done in the priority approach, accelerating the volume of content the closer the events got.

The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.

I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.

….

How did I get through the week?

Simple. I just f*ckin did. 

Sometimes there are no fancy hero endings.

I did learn that event marketing is tough if you have no idea what you’re doing.

And I learned a whole lotta stress management techniques when things get hot.

When my 1-year term was done, I knew that the team was in the right hands.

(I may have hired specific people for the next HoM to avoid the headaches I had)

✌🏼

Head Of Marketing

The Old Irish Pub

In 2020, I hit rock bottom:

→ No job
→ Ran out of savings
→ Stuck in a small town (Vaasa)

Then I accidentally saw a job ad:

“Looking for a bartender. The Old Irish Pub.”

I thought it was the pub in Vaasa as it just opened.

Sent my application & resume

Got the response back:

“We’d love to interview you!”

Only the email address was from The Old Irish Pub Helsinki

“Helsinki?! It’s 4,5h away from us”

3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.

And oh boy, what a job it was:

→ Constant night shifts
→ Lifestyle that drained my health
→ Dealing with less desirable customers we had to call ‘guests’

There were of course good moments too: met some of my best friends there & the love of my life. 

But in the 2nd month, sh*t really hit the fan. 

We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:

- Broken glass & me getting cut
- Rude guests & me getting screamed at
- More drink orders we could handle & me chugging Red Bulls

And I had to train 2 new runners

Looking back, I always ask myself “How the hell did I manage to get through the night?”

My honest answer?

The adrenaline I had + the caffeine I drank made me feel like a machine.

In a single night I:

- Got glass cuts 6 times
- Drank 3 Red Bull cans
- Served 100+ drinks & cocktails
- Served at least twice no. of shots
- Managed at least 5 very drunk guests
- Taught the runners how to thrive on busy nights
- Ruled the kitchen with my teammate constantly supplying the bar with glasses

It was chaos. I hated the cuts. But I loved the adrenaline rush.

Now, whenever things get intense, I look back at my bar job.

And I always remind myself:

“You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”

…

As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.

✌🏼

Bartender

Upbeater

***✍️ Story writing in progress...***

Growth Hacking Marketer

Digital Marketing Manager

Hitachi ABB Power Grids

Sales Intern

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when people look you up…

You don’t want them to find a quiet profile, a repost from last year, or a pitch deck disguised as a post.

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren’t struggling with volume.
They’re struggling with clarity.

Clarity of what to say.
Clarity of how to show up.
Clarity of what content makes them look like a leader — not just another expert.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

For the past 2 months, I've been prepping for today.

Tonight, I'm flying to Tokyo for 16 nights, and I plan to work no more than 1h/day.

Here's how:

This is a milestone for me.

In 2.5+ years of running my ghostwriting business, this will be the first trip where I'm almost 100% hands-off.

6 clients. 22 LinkedIn posts per week. And the entire month of November covered.

I prepared 88 posts in advance.

Here's the exact process I used:

Step 1: Prioritize what's happening right now before I look ahead.

I didn't jump straight into November content. I made sure current and next-two-weeks content was locked in first.

If I let present work slip while planning ahead, I'd be stuck putting out fires right now.

Step 2: Map everything out and categorize by difficulty.

I looked at the entire month I'd be gone (Nov 9 to 26) and went client by client.

I categorized them by:

→ Who was easiest to write for based on how long I've worked with them
→ How fast their review process is
→ How proven their topics are
→ How hands-off they are.

One client gives me the green light on almost everything and has 5 specific daily topics.

Another was still ramping up, so I waited until early October to write for them once I had enough context.

Step 3: Schedule strategic work sprints with recovery time built in.

→ I picked two weekends, two weeks apart, to work extra hours.
→ I left one weekend in between to rest and recharge.
→ During those sprint weeks, I worked evenings and weekends writing for all 6 clients.
→ This kept me from burning out while still hitting my deadline.

Step 4: Microbatch by topic and structure for maximum efficiency.

For each client, I created a topic-per-day structure similar to my client who already had 5 specific topics mapped to each weekday.

This let me batch write in focused sessions instead of jumping around randomly.

I grouped similar topics together and knocked them out one by one.

Step 5: Split my writing into two distinct phases.

Phase 1: V1 drafts.
Raw thoughts, structure, and ideas dumped onto the page.

Phase 2: Final drafts.
Editing, adding visuals, stress-testing hooks, and leaving annotations for the client explaining my choices.

This two-phase system kept me from getting stuck in perfectionism during the creation phase.

Result: 88 extra LinkedIn posts prepared in 2 months.

I submitted everything a week before my trip. That gave me the final week to handle client edits, review feedback, and analyze all the work we've done so far to keep improving.

And now I get to spend 16 nights in Japan working no more than 1 hour a day.

PS. I’m going to Tokyo, Kyoto, Osaka, and Nagano. Any recommendations? 🇯🇵

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

2000: Send press release → Land Forbes feature.

2025: Send press release → Journalist skims it → Then checks your LinkedIn → Skims your company blog → Listens to your podcast clip → Scans Twitter mentions → Reads competitor coverage → Scrolls 3–6 months back on your feed → Then replies.

Most climate founders still think their tech will sell itself. They write a pitch email, cross their fingers, and get ignored.

But it's not 2000 anymore. Journalists aren't waiting in their inbox.

And the only founders they write about? The ones who already look like the obvious voice in the space.

So if you want media exposure, don't start with PR. Start with consistent content that makes you impossible to ignore.

Here's how:

Tip 1: Pick one platform and own it completely.

For climate founders, that's LinkedIn. 

Post 2–3 times per week with a mix of founder lessons, industry takes, and behind-the-scenes updates. Journalists check LinkedIn first. Make sure there's substance when they do.

Tip 2: Publish one 800-word thought leadership article per month.

Post it on LinkedIn, your company blog, or send it as a personal newsletter. 

Doesn't matter where. What matters is depth. These longer pieces show journalists you can think beyond hot takes. They give reporters substance to quote and link to. And they position you as someone with real expertise, not just engagement tactics.

Tip 3: Document your founder journey publicly (the messy parts included)

Share the decisions you're making in real time. The regulatory hurdles. The failed pilots. The customer conversations that changed your roadmap. 

Journalists love founders who are transparent, not polished. Vulnerability builds trust faster than any press kit.

Tip 4: Connect with hundreds of journalists and PR folks proactively, months before you need them.

100s of journalists cover climate, tech, and startups. 

Start building relationships now, not when you're ready to pitch. Comment on their work. Share their articles with your take. Send a DM when they publish something that resonates.

Tip 5: Make it stupid-easy for them to cover you.

When a journalist does check you out, they should find: 

• Data points they can cite 
• Clear founder bios with credentials 
• High-res photos ready to download 
• A media kit or one-pager on your site
• Quotable soundbites in your recent posts 

Remove every excuse for them to pass on your story.

—

The reality? PR doesn't work anymore if you're starting from zero visibility.

But if you've been showing up consistently, journalists will come looking for you.

That's when the press release actually works.

—

Founders, what's one story in your industry you wish a journalist would cover right now?

Sales teams are sitting on the most underused follow-up asset: 

Their CEO's LinkedIn posts.

Your CEO posts 3x/week on LinkedIn.
Your sales team never references it.

That's a missed opportunity.

I've been writing LinkedIn content for climate tech CEOs and founders for 2.5+ years. Companies that repurpose founder content for sales enablement shorten their 6-12 month B2B sales cycles.

Here's how to write LinkedIn posts your sales team can actually use in follow-ups:

Tip 1: Start posts with problems your prospects are facing right now.

Open with the exact challenge your ideal customer is dealing with today. Use their language, not yours. For example: "Everyone's talking about scaling from $5M to $20M, but nobody talks about what breaks when you hit $10M."

When your sales team follows up, they can say: "Saw our CEO wrote about the challenges at $10M ARR. Curious if you're experiencing any of that?" Instant warm conversation starter.

Tip 2: Use the borrowed credibility format to create instant relevance.

The format: "I met a [prospect's role] who [achieved impressive result]. Here's what they did differently..."

Example: "I met a VP of Operations who cut their energy costs by 40% in 8 months."

When your sales team reaches out to similar prospects, they can say, "Our CEO just shared a story about a VP Ops in a similar situation. Thought you'd find it relevant."

Tip 3: Reference internal triggers that signal buying readiness.

Call out the specific moments when companies realize they need a solution. Things like: "Growing past 5-6 crews," "Drowning in service tickets," "Hitting the limits of spreadsheets."

These triggers tell prospects: we know exactly where you are. When sales follows up, they can ask: "Are you hitting any of these inflection points?" It naturally qualifies the prospect.

Tip 4: Include real numbers and metrics from your experience.

Don't just say "we helped a client save time." Say: "We helped a $25M company reduce their reporting time from 40 hours/month to 4 hours/month."

Specific numbers establish credibility and give sales concrete data points to reference. When a prospect asks "can you quantify the impact?", your sales team points to the CEO's post.

Tip 5: End with niche-relevant engagement questions that filter for qualified prospects.

Don't ask generic questions like "What do you think?" Ask questions that only your ideal customer can meaningfully answer.

Examples:
• "What's the biggest bottleneck you're hitting between $10M and $20M?"
• "CFOs: how are you currently tracking sustainability metrics?"

When prospects comment, they're self-identifying as qualified leads. Your sales team can follow up directly with context.

—

Using CEO content for sales enablement is one of the most underrated tactics in B2B.

Your sales team gets warm conversation starters. Your prospects feel understood, not sold to. Your CEO's content drives pipeline.

—

How often do you repurpose your CEO's LinkedIn content for sales?

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

Day 3 in Tokyo: I sumo wrestled Waka and won.

One of my clients gets 1-2 investor inbounds every month.

Not from cold emails.
Not from pitch decks.

From LinkedIn posts.

Most Series A founders pitch investors 1:1 and wait for 199 'nos' before they get a 'yes'.

But there's a faster way.

Educate investors at scale through content so when you do reach out, they already know who you are, what you're building, and why it matters.

I've written 550+ LinkedIn posts for climate founders raising capital. The ones that generate investor attention aren't the "vulnerable" Crying CEO posts.

They're story-driven posts weaved with actionable insights, proof of progress, and direct answers to questions investors are already asking.

Here's how to do it:

1/ Don't just celebrate milestone. Show traction.

Don't post: "So excited to announce we hit 10,000 users! 🎉"

Post:

• The specific problem those 10,000 users were trying to solve
• How fast you got there (6 months vs. 2 years matters)
• What you learned that changed your product roadmap

Investors care about your ability to learn fast and iterate. Show them you're paying attention to the right signals.

2/ Take a public stance on where your industry is heading.

Most founders play it safe.

They share news and add a generic "exciting times ahead" take. That's not thought leadership. That's commentary.

Instead, show how you think about your market.

What's everyone getting wrong? Where will regulation force the next wave of innovation?

Pick one POV per post, explain your reasoning, and back it with data or first-hand experience.

Investors follow founders who see around corners.

3/ Spotlight your team in a way that shows why they're invaluable.

Don't post: "Thrilled to welcome Sarah to the team! She's amazing."

Do post:

• Why you hired Sarah now (what gap did she fill?)
• The specific problem she'll solve in the next 90 days
• What her track record signals (ex-Tesla, scaled X from 0 to $10M)

When you spotlight a hire, you're saying: "Look at the caliber of people betting on us."

4/ Share takeaways from the rooms you're in without name-dropping.

Meeting takeaways show you're having the right conversations with customers, partners, advisors, and other founders.

Format: "Had a conversation this week with a [CFO at a Fortune 500] about [their biggest procurement challenge]. Here's what I learned..."

Then share 2-3 takeaways that show you're absorbing information investors care about.

—

One of my clients? Their posts reach ~1,200 VCs per month.

Another gets 1-2 investor DMs and connection requests monthly without cold outreach.

They're not posting about struggles or origin stories.

They're posting proof they understand their market, execute fast, and think like Series B-worthy founders.

That's what gets you in the room.

—

What story angles tend to work best for you with investors?

At the World Economic Forum, a Native American chief asked a CEO: 

"Could you explain where from your home to your office, you stop being a grandfather?"

That question haunted Ulf Stenerhag for years.

I work with climate founders every day. The ones who stick with it? They're driven by something deeper than market opportunity.

For Ulf, it was that single question.

How could business leaders make decisions at work that would harm their own grandchildren?

In 2018, after 20 years running a successful pharmaceutical supplier, he sold everything and founded WAYOUT WATER, on a mission to solve the global water crisis while eliminating plastic pollution.

Here's what I learned from his story:

1/ The best climate solutions solve multiple crises at once.

1.3 billion plastic bottles are used daily. Over 2 billion people lack clean drinking water. And the bottled water we buy? Contaminated with microplastics and forever chemicals. Ulf didn't just want to provide clean water, he wanted to eliminate the entire broken system.

2/ WAYOUT's Micro-Water Plants turn any water source into drinkable water using only solar power.

Each system:

• Supplies 8,000 liters per day—enough for 2,000-3,000 people
• Prevents 5.7 million plastic bottles annually
• Saves 483 tons of greenhouse gases per year
• Converts even salt water into high-quality drinking water
• Operates completely off-grid

3/ One decision can compound for generations.

Ulf's entire company exists because of one question about being a grandfather.

He once said: "Since then, I can't make decisions that are bad for future generations."

That's the difference between a founder chasing an exit and a founder building a legacy.

—

Every Monday, I share stories of exceptional climate leaders. 

Know someone worth nominating? Drop their name below.

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