Matt Barker

I make posting on LinkedIn fast, easy and fun. $3M+ revenue driven. 75M+ impressions. 250k+ followers.

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

Just DM me so we can discuss how I can help you do that.

Writer

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

I have one strict rule for writing LinkedIn hooks.

(been ruthless with my clients on this in 2025 & '26)

My strict rule:

If your hook could be written by 10,000 other people, you are instantly a commodity.

So before you post, ask:

“Can anyone else write this?”

If yes, your hook is generic → rewrite it.

If no, your hook is specific → it stands out → it earns attention → it’s more likely to pull in new followers.

How to fix a “yes” hook (quick and easy):

Add one specific detail from Lived Experience.

- a moment (“Last week I…”)
- a result (“In January my client…”)
- a confession (“I used to…”)
- a quote (“A client asked me…”)
- a number (“I’ve coached 38…”)

That’s it. 

Literally the same idea but now it feels real and it stops blending in with AI-tinted advice posts.

e.g. 

In this post, I mention "I have this strict rule" and "ruthless with my clients". words like "I" and "my" force Lived Experience and that = more unique.

I can't see myself slowing down on this rule.

What do you think?

P.S. Want to write unique LinkedIn posts that grow your followers? You'll need a writing system for that. Here’s a 14 minute training I made for you: https://lnkd.in/d29V4rih

Matt Barker 

Fast, Easy & Fun LinkedIn Writing. 3,675 people taught. Investor @ MagicPost. Follow for posts on Writing, Marketing and Business.

I've written on LinkedIn since early '22 and yes, the game has changed. For the better or worse? Depends how you look at it. But I used to:

- throw up any random carousel
- watch it get 1,000 likes + 100k impressions
- and 1,000+ new followers

That was pretty cool not gonna lie!

(carousels can still smash btw. client of mine just grew about 2k followers, got 700+ likes and 100k impressions from one with about 18k followers)

I don't do that anymore because:

1. i'm more bothered about working on my business
2. i'm more bothered about spending time with my wife
3. i'm more bothered about not being a content / growth addict

(here's how I'm writing posts that drive new followers these days: https://lnkd.in/d29V4rih)

I much prefer to:

- write what i want to write
- do it quickly, easily and in a fun way
- get on with other things in my life

That's just me and my approach.

But there is a big sentiment going around that growing followers on LinkedIn is impossible now. 

It's not impossible, but:

- posts don't seem to go big as much as they used to 
- there's overinflated expectations of how easy linkedin is
- as always, you still have to put in hard work

Combine that together and you get people moaning.

So where does that leave you, if you're just starting writing or already started and not sure if you should continue writing?

My advice to you:

1. Decide if you actually care about growing an audience
(hint: you definitely should)
2. If the answer is yes, think what platform is best for YOU
3. If it's LinkedIn, then yes invest your time in writing there

But please, prioritise making it enjoyable.

Take pride in the process, the writing.

Not the follower numbers and impression counts.

🤘

You’ll hate reading this. But last year, I:

- grew 54,000 followers
- ⁠generated 16M+ impressions
- ⁠⁠made $387k for my one man writing biz

All from writing on silly ol' LinkedIn.

But here’s the real silly thing:

There’s TONS of people smashing it on here.

- ⁠ ⁠Nick Broekema's clients did multi 6 figs w/ content design
- ⁠ ⁠Jacob Pegs​ drives $1.5k daily with passive income 
- ⁠ ⁠Louis Butterfield​ drove $2.4M pipeline for clients with video

I asked them to tell me how they do it. They agreed.

Here's a quick breakdown of exactly how me, Nick, Jacob & Louis personally use LinkedIn to get attention + make money:

(ya might wanna save this for later)

1.⁠ ⁠Matt Barker​ (me). Niche: Writing.

- ⁠Post on LI 7 x per wk (scheduled w magicpost.in)
- ⁠Educational posts to make LI writing fast, easy & fun
- ⁠⁠Stories from working with clients + my life
- ⁠⁠Add link to free resources in posts
- I get their email address (using Kit​)
- ⁠⁠Send automated email sequence
- ⁠⁠Pitch new subs to my Skool​ community
- ⁠⁠After, email 5 x per wk to keep in touch
- ⁠⁠Promote new offer monthly (community/cohorts/1-1)

2.⁠ ⁠Nick Broekema. Niche: Content Design.​

- Talks about Content Design (copy/design/sales)
- Shares 1-5x posts p/w on the fly (whenever he can)
- Content drives people to waitlists and full email list
- Writes 3 emails per week (stories, educational, promo)
- Clients buy through the DMs, waitlists, and email list
- Launches Content Design private group in early April 

3.⁠ ⁠Jacob Pegs. Niche: Offer Funnels.​

- Writes 7x LI posts/wk, 3 drive people to email list 
- ⁠Low ticket funnel to $9 micro “snack” solving 1 core problem 
- ⁠Triggers 4 emails ascending to bigger "snack"
- Leads become customers 
- ⁠Daily email alternating low + high ticket offers
- Turns leads → customers → clients 
- ⁠Runs low cost meta ads to supplement organic 
- ⁠1 long form vid/wk to nurture existing email list 
- ⁠Ascend lower tier clients → higher tiers of proximity on a quarterly basis

4.⁠ ⁠Louis Butterfield​. Niche: Video.

- Makes 1-2 videos per week + panel lives
- Short form to go niche viral, long form to stack trust
- Uses Claude to write scripts + posts (edits in his voice)
- Mix of unhinged zany beard energy and client results
- Simple 5-10 day campaigns monthly to create urgency
- Simple waitlist to capture demand
- Once on waitlist, nurture w emails + videos 2-3x/wk
- Run small cohorts + 1:1 to go deep
- Markets client results

We've all been posting for 2+ years.

What else do you want to know?

Transforming LinkedIn Profiles into High-Converting Landing Pages | Visual Strategist | Design Consultant | 270+ Happy Clients | Google Certified UXer | EU Aspirant ✈️

Eat. Sleep. Design. Repeat.

Scroll to my recommendations to see the proof.

Currently open to working student roles inside Germany.

Ubaid Ur Rehman

In 2025, I got a stage invite in Denmark.

The stage shared by the top LinkedIn names.

My host got everything sorted for me.

Tickets. Formal invite. Hotel stay.

Ubaid was ready to travel for the first time out of Pakistan.

First time to be on a plane.

"Finally, a dream coming true..."

I booked my appointment for immigration.

3 days in a row. One document after the other.

From fingerprints to financial proofs.

I did everything I could have done.

Result? Visa rejected.

Reason? My Pakistani passport.

I was holding the yellow paper and reading the clause. An invalid perception about my passport.

(All this while I submitted a whole sack of papers.)

But there is "Khayr" in every delay.

Life continued.

A few months later, I got my visa for Germany.

Since then, I have traveled to 7 countries. Met my favorite LinkedIn humans. Attended the coolest Link Up meetup in Bosnia.

What I thought was a rejection. 

Allah knew it was a redirection.

Keep pushing. 

The right doors will open for you.

At the right time.

- With love, Ubaid. ❤️

Ubaid Ur Rehman 

You will never get a chance to live it again.

Your Trello queue will always be there.

Your Slack messages will keep popping.

In all this chaos, 30s, 40s, and 50s will pass.

Before it's too late, go out and live it.

I was locked in a room for 5 years.

Social isolation did me bad.

Learned it the hard way.

Live it while you build it.

Your 60s will be grateful to you.

My last client "signed" for this 1 single reason.

Resonance.

They saw themselves in me. 12,400 KMs away.

The question is.

Would it have been the same if I never showed up?

Might be Not. Right?

If you are waiting for a sign to start posting.

Here is one.

"What do you think of my banner?"
"Do you like my banner in general?"
"Any chance you can look at my profile?"

The most asked Qs since last week in my DMs.

I’ll give you two routes. You decide how serious you are.

(Save this. You’ll need it later.)
______

Route 1:

1. Duplicate your banner file.
2. Remove everything. Clean page.
3. Bring the "headline" first.
4. Social proof after it.
5. CTA at the very end.

Adjust your 3 elements in a way that the reader sees them in the following order.

Headline --> Proof --> CTA

Note: Your headshot, after everything is done.
______

Route 2:

1. Click on my profile. Link in Bio.
2. Access "Banner Ninja" training (free).
3. See me doing it all on runtime for you.
______

Your banner is the hero section of your profile.

You either get ignored or explored.

PS. Drop your banner below. If it’s unclear, I’ll tell you.

LinkedIn Profile Masterclass. 60 seconds.

(Save this before you change anything.)
 
1) Banner → Core offer, CTA, proof.
2) Headline → What + Who + How
3) Bio Link → 1 primary CTA for leads
4) Featured → 1-3 core offerings in order
5) About → Problem. Agitate. Solution.
6) Projects → Your result-driven case studies
7) Recommendations → Authenticity always wins.

Fact: Your banner alone drives ~50% of retention time.

PS. Comment "profile". If you want me to rate yours.

60 seconds colors masterclass.

(you'll never find colors difficult after this)

🔴 All you have to stop:

- Ignoring the psychology of colors.
- Using bad contrast colors together.
- Excessive use of neon (bright) colors.
- Using more than 3 colors in one design.
- Picking random colors for every design.

🟢 Here's what to do instead:

- Understand color meanings and associations.
- Make sure colors are aligned with your brand.
- Test color choices on WCAG standards.
- Ask your friend for 2nd brain feedback.
- Limit color palette to max 3-5 colors.

Good colors blow emotions in your design.

Bad colors make people skip.

Choice is yours.

PS. Ever imagined life without colors? Scary, right?

"If my design is messy, how do I make it premium?"

(I get paid for this advice. Free for you today.)

Step 1: Take out every unnecessary element.
Ex: Lines, shapes, photos.

Step 2: Rearrange the primary elements.
Ex: Headline, CTA, social proof in banner.

Step 3: Create a visual hierarchy for smooth flow.
Ex: Big font size for headline. Accent color for CTA.

Step 4: Insert any additional elements, one at a time.
Ex: A stage talk image of you in the background.

Step 5: Leave the screen, review it later.
Ex: Go out for coffee or take a walk.

If you still love it after step 5, you are almost done.

If not, repeat steps 1-5.

PS. Any design Qs? Drop below.

You will never see your profile the same way again.

(A shift that changed how I use LinkedIn.)

Imagine this.

You DM someone for the first time.
What happens next? They check your profile.

Your comment on a post goes viral.
What happens next? They check your profile.

Your post starts taking off by chance.
What happens next? They check your profile.

LinkedIn puts you in search results.
What happens next? They check your profile.

LinkedIn will never tell you "leads are waiting" for you.

It will give you signs.

Profile views. Connection requests. Silent lurkers.

Take the signs and optimize for them.

If your profile is not sorted in the first place, you have already lost them.

Simple as that.

PS. How many average "profile views" do you get?

I have audited 17+ profiles in the last 2 weeks.

(What I found will make you rethink yours.)

1. Mobile-first profiles win. 70%+ users are on mobile.
2. Mismatched CTAs across profile confuse buyers.
3. Poor color contrast makes the content invisible.
4. Visitors spend 7 of 15 seconds on the banner.
5. Featured order matters more than you think.
6. The About section is "about them", not you.
7. Complex jargon kills strong positioning.
8. Visual cues beat copy in 0.1 seconds.
9. Featured isn’t for pins. Link offers.
   
I can keep going ...

Enough data points for you today.

Bonus: Keep your profile up to date always. People love meeting the evolved version of you.

(Repost ♻️ if helpful.)

PS. Which one from 1-9 surprised you? or not at all 👀

The "Black Box" test for design.

(Check your next post today.)

1. Pick the carousel or post you want to test.
2. Show it to your peer or a family member.
3. Ask them what they see.

If they paused to "figure out", or they couldn’t answer it properly. The design needs to be iterated.

Simple as that.

If it's not functional, it’s not even a design.

Design class over.

PS. Whom would you pick to show your design?

7 out of 15 seconds users scan your banner.

(The easy guide for you all.)

LinkedIn Banner Framework

AI: I can design for you now.

Me: Wait… really? That’s insane.

AI: What do you want then?

Me: An infographic. Something clean.

AI: 
*takes the text, 
*puts it in a grid 
*adds 3 random icons

AI: Here you go. Designed.

Me: That’s… formatting. Not design. 🥴

AI: Faaaaaaaaa

You spend hours to draft a post.

You hit “Publish”. It tanks.

Does this means your content was not good?

Or is it just a bad day for posting?

50/50. Sometimes mix of both.

Here’s the way I see it.

Each of us know their average engagement.

Let’s say, 10 reactions in first 7 minutes.

If you’re getting 2 or less, bad day. 

Keep the content for another day.

If not, let the fish swim in th water for a while.

PS. Curious to know your mindset around it.

No alternative text description for this image

"You send the Stripe link and people pay up?"

Monday. 8:50 AM. He asked curiously.

Yes. Works all the time.

I don’t have a complex process at all.

1. A design inquiry happens.
2. I ask for your current brand state.
3. Ask if your offer and positioning are sorted.
4. Check my availability status for the matching offer.
5. I share the offer breakdown document.
6. If it aligns, the Stripe link is next.
7. Onboarding and getting started.

No time urgency in the offer. 

Works only if it's a priority for you.

Not just "exploring the options."

My process is designed as a collaborator, not another fiverr service seller.

Need an expert peer by your side? Welcome.

If not, plenty of options out there.

Peace out ✌️ .

Letting it speak itself. 

No long captions.

(The profile upgrade feedback.)

PS. If this resonates, I'm taking 2+1 new coaches or creators until 28 Feb. The last time I opened it was in 2025. Drop me a DM for details.

Tricky things about the featured section and fixes.

In 5-7 seconds, a visitor on your profile decides.

To stay or say goodbye.

The best way to start is to sort your offer first.

Copy and design come next in the row.

Need my help with the same? 

2 simple steps:

1. Click on my profile
2. DM me "Upgrade".

See you on the other side.

LinkedIn Branding - CaseStudy

If you’re opening Canva without knowing exactly what you’re trying to communicate, you’re designing blind.

Design is less about the tool.

And more about approaching the problem with the right mindset.

I assembled a system that helps you think before you design.

PS. It may not be the kind of thing you're into. It's a different kind of approach. If you’re curious, send me a DM, and I’ll share more.

taplio

The Battle

Matt Barker

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance ScoreMatt Barker's LinkedIn Performance

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Barker

Ubaid Ur Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Barker's LinkedIn Performance

Performance ScoreUbaid Ur Rehman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Barker's LinkedIn Performance