Matt Matros

Founder

Founder with 3 exits in B2C now playing two hands in B2B (insurance and commercial janitorial). | I post daily lessons & learnings that are your shortcuts.

Founder with two 8-figure exits plus an ‘acqui-hire’. My lessons & learnings are your shortcut.

Currently acquiring small businesses across America, across industries.

My inspirations are Scott Galloway and Fareed Zakaria and The Economist. 

I aspire to be the “Rick Rubin for entrepreneurs.”

These opinions are purely my own and not of any of the companies I am affiliated with.

Founder and General Partner

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Four Loko changed the trajectory of my life. 

Not in the same way it changed the lives of thousands of college fans who had epic,  half-crazed nights of memory loss…

But it was a wild experience of its own. 
A turning point in my life. 
My wakeup call. 

Because I invented Four Loko. 

I helped grow its parent company and generated billions of dollars in sales. I fought government agencies to keep it legal, took dozens of life-altering chances on it, and even got fired while trying to keep it alive.  

But the ups and downs I experienced didn’t start with the idea for a caffeine + alcohol beverage. They started in early childhood. Compounded across my upbringing, my family life, and the businesses I built. Then hit me like a truck as my world fell into chaos.

Today, I’m a father, investor, and CEO of Koia plant-based protein drinks, which hit over $100M in annual retail sales and is available across the nation. 

The ups and downs haven’t stopped—I’ve just realized that they’re a part of life as an entrepreneur and a human being. And I’ve gotten better at rolling with the punches and building businesses that can do the same.

That’s what I talk about in my new book, Blackout Punch: an Entrepreneur’s Journey from Chaos to Clarity.

In this book you’ll learn: 

– How I went from a blue-collar upbringing to competing with some of the largest companies in the world
– Why I started selling drugs as a teenager (and what it taught me about entrepreneurship)
– The unconscious fatal mindsets that held me back as an entrepreneur, and how I overcame them
– The MOST important decision you can make when launching a business (and how I f*cked it up completely)
– How ayahuasca helped me reconnect with myself, repair my marriage, and turn a massive failure into my next successful business
– What you definitely should NOT do when launching a business

I wrote my experiences down in this book in the hopes that they’ll encourage you: whether you’re an entrepreneur, a company leader, a Four Loko fan, a health enthusiast and Koia fan, or just a curious individual wanting to read some crazy guy’s life story…

But my secret wish is that this book will change your life. 

Because I know it changed mine. 

Click the link at the top of my profile ☝️ to preorder Blackout Punch (on sale now).

Christopher Hunter

Hats off to our marketing team for pulling together such a fun and aligned collab for Expo West.   You won’t want to miss it…

Founding, Scaling, and Investing in Pioneering Brands | Author of Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity I Co-Founder & CEO @Koia I Co-Founder of @Four Loko

Something clear is coming to Expo West 🫧

We’ve teamed up with Thirty Years on a limited, co-branded clear tote that’ll be making its debut at our booth. Clean design, functional vibes, and very on-brand for what we’re bringing to the show this year.

Details coming soon..but trust us, you’ll want to be early. ✨

Booth #2793 Hall C 👀

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Matt Matros

Christopher Hunter

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taplio

The Battle

Matt Matros

Christopher Hunter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Hunter's LinkedIn Performance

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