Matt Matros

Founder

National Cleaning Collective (NCC)

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Portfolio includes:
- Cleaning Pros of America (Bradenton, FL)
- American Flooring Solutions (Sarasota, FL)
- WeClean WestCoast (Sarasota, FL)

Founder and General Partner

BrandRock

BrandRock helps consumer brand founders and executives sleep better at night by making sure their business has the insurance coverage that they think they have. We read the fine print.

Co-Founder

McKinsey & Company

External advisor to client service teams and clients in consumer-based businesses with an emphasis on innovation.

Senior Advisor

Qurate Retail Group

'Acqui-hired' by CEO to build new digital businesses for global leader in vCommerce. And according to my final review, I "achieved what many thought was impossible."

SVP and Founder, Qurate Digital Ventures

Keurig Dr Pepper Inc.

Consulting for Keurig Dr Pepper on LIMITLESS and other innovation as part of exiting LIMITLESS in January 2020.

Consulting Entrepreneur

LIMITLESS® (acquired by Keurig Dr Pepper)

I started LIMITLESS® in March 2016 and sold the business to Keurig Dr Pepper (NASDAQ: KDP) in January 2020. I work with KDP on a consultative basis on LIMITLESS and other innovation. 

The LIMITLESS signature product - Lightly Caffeinated Sparkling Water - is helping people all over the country to #ditchdietsoda once and for all. Each can has zero calories, zero sugar, zero artificial flavors and 35mg of clean caffeine.

Available nationwide at Walmart and other fine retailers.

Protein Bar and Kitchen (acquired by L Catterton)

Founder and Board Director of healthy-food quick serve chain. I sold the business to private equity firm L Catterton in winter 2013. Protein Bar & Kitchen® (PBK) focuses on helping people everywhere live the healthy lifestyle they want to live through a balanced menu of blended drinks, wholesome quinoa bowls, salads, raw juices, and our signature Protein Bar-ritos.

Founder & Board Director

Shopflix

I dreamt up Shopflix as a "modern day QVC." Ultimately 'aqui-hired' by QVC parent company, Qurate Retail Group.

Kraft Foods

Sr. Associate Brand Manager

L'Oreal USA

Marketing Intern

Founder with 3 exits in B2C now playing two hands in B2B (insurance and commercial janitorial). | I post daily lessons & learnings that are your shortcuts.

Founder with two 8-figure exits plus an ‘acqui-hire’. My lessons & learnings are your shortcut.

Currently building unsexy B2B businesses in commercial cleaning and insurance. 

My inspirations are Scott Galloway and Fareed Zakaria and The Economist. 

I’d aspire to be the “Rick Rubin for entrepreneurs.”

These opinions are purely my own and not of any of the companies I am affiliated with.

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Yesterday in therapy, I admitted something I’ve been hiding for 28 years.

In 1997, when I was a freshman at USC, I did what a lot of freshmen do: I pledged a fraternity.

Two months into the semester, I got “dinged” — kicked out before initiation.

For almost three decades, I’ve told a different story:

 “I left the fraternity to take an internship at a sports agency. Always kind of regretted leaving…”.

That wasn’t true.

I didn’t leave.
I was asked to leave.
I don’t think my mom even knows that.

On paper, it’s a small moment in a long life. 

But for an 18-year-old who had lost his dad at 11, who was craving belonging and male connection, it was a setback.

Worse, there was no explanation. No feedback. No “here’s why.”

Just a brief conversation on a beer-stained floor where an older brother (dude name Blair, from Solana Beach) told me I didn’t belong.

So I filled in the gaps myself:

Maybe I was too chubby
Not attractive enough
Bad at drinking
Too awkward

Whatever the reason, the conclusion I absorbed was:

“You don’t fit in. And that’s your fault.”

For 28 years, I’ve chased belonging in different forms — companies, groups, labels, titles, achievements. 

I’ve also found myself in places where, again, I just didn’t fit: big PE firms, large public media companies, YPO, certain rooms where I felt a little “off.”

Yesterday, finally saying this out loud, I arrived at a different conclusion:

It’s okay not to fit.

“Fit” is not a moral judgment. It doesn’t mean you’re broken. 

It just means that environment, that group, that culture wasn’t built for you — and maybe you weren’t built for it.

The strange irony is that, as an entrepreneur, I’ve had to make these same “fit” calls about employees, vendors, even customers (not to mention ex-girlfriends). 

I’ve told people, “This just isn’t the right fit” — without always appreciating how loaded that phrase can feel on the other side.

I’m 46 years old and just now using a LinkedIn post to say:

I got dinged.
I felt ashamed.
I lied about it for years.
And I’m finally okay with not fitting in.

If this resonates with you: you’re not alone, and you’re not broken.

Sometimes, it’s just the wrong room.

Oh - and in case you were wondering, my usual "Therapy Thursday" was yesterday because of the holiday lol 

📷 Me as a 19 or 20 year old with my closest buddies from USC. It wasn't part of a fraternity, but we def belonged in Vegas that weekend lol

Founder with 3 exits in B2C now actively buying SMBs | I post daily lessons & learnings that are your shortcuts.

One of the big myths American entrepreneurs love to repeat:

“Saudi Arabia (and the Gulf) are overflowing with capital just waiting to be invested in U.S. startups.”

Reality is almost the opposite.

The serious money in Saudi — whether it’s private investors or sovereign wealth vehicles like the PIF — is overwhelmingly focused on Saudi Arabia itself.

It’s not a giant ATM for the rest of the world. 
It’s fuel for a national transformation.

The mandate is clear:
- Build infrastructure.
- Create jobs.
- Support a young, fast-growing population.
- Enable a real middle class and family formation inside the Kingdom.

That means capital going into housing, logistics, tourism, entertainment, healthcare, education, advanced manufacturing — all the pipes and platforms a modern economy needs.

So if you’re an American founder dreaming of “Saudi money,” here’s the mindset shift:

Don’t think, “How do I get Saudi capital to fund my idea back home?”

Think, “How can my company bring capabilities into Saudi — technology, know-how, jobs, training — and help build what they’re trying to build?”

Saudi Arabia isn’t just a pool of capital. 

It’s a country in the middle of a massive buildout. When I was there it made me imagine what it was like in America in the early 1900s. 

If you stop treating it like a checkbook and start treating it like a partner, the conversation changes very quickly.

📷 My in Riyadh last year with the Saudi Ministry of Investment, which oversees the Saudi sovereign wealth fun (PIF)

#entrepreneurship #SaudiArabia #emergingmarkets #startups #mbs #vision2030

Harris Fanaroff

Linked Revenue

Founders, senior executives, and sales leaders turn to us when they want to turn their network into revenue.

By maximizing your LinkedIn presence and activity, we cut through the noise, expand your reach, and build consistent deal flow.

That means content that builds trust, targeted outreach that starts real conversations, and strategic networking that drives results.

Our team is laser-focused on turning your existing relationships—and the ones you haven’t made yet—into high-quality sales meetings.

Learn more at https://linked-revenue.com/

Founder & CEO

Pontoon Solutions

Pontoon is a people-first organization. We architect innovative solutions that enable our clients to achieve optimal business outcomes and stay ahead of future challenges. 

Pontoon delivers transparent and data-driven MSP and RPO solutions that make our clients’ businesses fit for the future and support them to achieve their business goals. Backed by the power of the Adecco Group ecosystem we architect our clients' workforce of the future.

We architect innovative workforce solutions to achieve your business objectives. Through bigger thinking, bigger innovation, and bigger reach, we help you reimagine your way forward: www.pontoonsolutions.com.

Global Head of Client Relations

OKA (Otto Kroeger Associates)

OKA is a training and consulting company specializing in leadership and team development located in Fairfax, Virginia near Washington, DC. Since 1977, OKA has been changing the way you live and work through greater self-awareness and better self-management. Currently the nation's leader in EQ-i Certification, we use today's most effective assessment tools as foundations for our highly engaging, actionable presentations and training programs designed to develop greater individuals, leaders, teams, and organizations.

OKA partners across the government and commercial sectors and is a GSA schedule holder: GS-10F-0015R

Certification & Train the Trainer Workshops
• Emotional Intelligence EQi 2.0/ 360
• DRiV - Values, Motives, and Behaviors
• Pearman Personality Integrator
• Team Performance Inventory
• Hardiness Resilience Gauge
• Change Style Indicator
• Influence Style Indicator
• Decision Style Profile
• DLP/ELP 360
• Advanced Type and Emotional Intelligence
• MBTI Master Practitioner

Leader and Team Development Programs
• Developing Emotional Intelligence
• Understanding Your Values, Motives, and Behaviors
• Custom Leadership Development Programs
• High Performing Teams
• 360 Assessments
• Working Effectively Across Generations
• Developing Resilience
• Creating Safe to Speak Cultures and Teams
• Leveraging the Power of Personality Type
• Effective Decision Making
• Giving & Receiving Feedback
• Managing Conflict
• Having Difficult Conversations
• Leading Change
• Team Tools/ Team Dynamics

Leadership/Executive Coaching
OD/ Change Management Consulting
Leadership Accelerator for Women Coaching Program
Keynote Speaking

Vice President, Client Relationships

Director of Client Relationships

Athlete Roadmap

Athlete Roadmap is designed to support high-performing student-athletes navigate their way through transitions on the field, in the classroom, and in life.

Through a coaching approach, each program gives participants the integral skills to help them grow personally and professionally with the goal of providing the space, mental skills, and resources to help athletes navigate next steps.

Founder, Leadership & Mental Performance Coach

ACT Performance, LLC

I am an ICF-ACC Certified Coach that works with clients to help them unlock their potential. I provide a safe space for clients to learn about themselves and work on pursuing their dreams and goals. 

ACT (Accredited Coaching & Training) Performance LLC primarily works with two groups of clients: 
1. High School, College, and Pro athletes that are interested in working on the mental game.
2. High performing individuals inside organizations that are interested in early morning, late night, or weekend leadership coaching opportunities.

Associate Director, Business Development

Note this is not a job change, I just updated the company to reflect our standalone status. EAB was part of the Advisory Board Company, and then became a separate company.

Senior Manager, Account Management

Win Within Baseball 

Head Coach, Travel Baseball

The Advisory Board Company

• Develop relationships with key decision makers and main points of contact at member college/universities in the U.S., and Canada, and proactively manage these relationships to optimize the value of the Education Advisory Board research programs
• Work to secure annual renewal of membership contracts and corresponding service terms 
• Communicate and monitor member interests to the education research teams on a regular and ongoing basis
• Plan effective strategies for maintaining visibility of services and deliverables at member institutions
• Execute specific initiatives outlined in member service plans
• Facilitate new member orientations by phone or traveling to member institutions

Manager, Account Management

•	Strategized cultivation of territory and focused outreach campaigns to pursue best opportunities which resulted in scheduling over 150 on-site meetings and follow-ups
•	Recipient of the award given to the new hire that best demonstrates the ability to work through challenges by consistently hitting visit goal for two sales managers at one time
•	Selected to participate in ABC’s highly competitive Business Development Internship Program which included presentations in front of senior management
•	Facilitated a class for new-hires to learn the fundamentals of the Advisory Board Company
•	Effectively and successfully handled multiple responsibilities through optimizing time management coupled with upward management, all while working as a team to consistently achieve ambitious short-term and long-term goals

Senior Sales and Marketing Associate

Sales and Marketing Associate

Willco Companies

•  Conducted industrial and commercial property inspections with aligned managers
•  Enforced accountability and performed financial oversight on incoming rent
•  Calculated property value of perspective parcels using comparative data and research

Intern

Phillips Realty Capital

•  Validated and corrected financial and commercial real estate documents
•  Worked directly and gained exposure to a variety of financial loan structuring models
•  Performed due diligence on various commercial properties

Founder @ Linked Revenue | Sharing insights to help Executives and Sales Professionals generate more revenue from LinkedIn

We work with executives who’ve built impressive networks, and help them turn those relationships into revenue.

At Linked Revenue, we specialize in relationship-based selling. Everything we do is rooted in your voice, your network, and your goals.

We co-create content that feels natural to you, research where your connections can open doors, and send personalized outreach that leads to real conversations.

You don’t need to spend hours on LinkedIn. We keep you accountable to a process that works, while making sure your authentic voice shows up where it matters most.

We handle the content, posting, outreach, and engagement, so you stay focused on what you do best while still generating consistent deal flow.

We have helped our clients generate over $10M in revenue from LinkedIn. 

A little bit about me:

- I have a toddler son and baby daughter who are both the best and exhausting
- I was drafted by the Washington Nationals out of high school but got the yips in college 
- I am a certified leadership coach
- I have been to all 50 states
- I am lucky to have an amazing wife who is the rock for our family

Recent Wins:

✅ Helped the Founder &amp; CEO of a Future of Work SaaS company land enterprise deals and secure Series B funding by optimizing his LinkedIn presence and content strategy.

✅ Drove a 300% increase in inbound opportunities for a NYT best-selling author and keynote speaker, leading to more high-value speaking engagements and book sales.

✅ Scaled the LinkedIn presence of a Chief Revenue Officer at a high-growth AI company, directly contributing to a 7-figure pipeline through strategic content and network engagement.

✅ Partnered with 5 top sales professionals in employee benefits to establish them as thought leaders, leading to direct inbound leads from high target prospects.

✅ Worked with the CEO of a leading HR Tech startup to develop a LinkedIn strategy that resulted in multiple investor introductions and high-profile partnership opportunities.

If you're an Executive who is interested in generating more revenue from LinkedIn, I'd love to connect with you.

We help Executives generate more revenue from LinkedIn. 

We believe that Executives should share their distinct voice with the world so our process ensures it sounds like you (because you say it), but you don't have to spend time on the platform. 

Building your brand on LinkedIn is a huge asset for generating new B2B sales opportunities. 

We help you do that.

taplio

The Battle

Matt Matros

Harris Fanaroff

Followers

Posts

Engagements

Likes

Performance ScoreMatt Matros's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Matros

Harris Fanaroff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Matros's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Matros's LinkedIn Performance