Matt Matros

Founder

National Cleaning Collective (NCC)

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Portfolio includes:
- Cleaning Pros of America (Bradenton, FL)
- American Flooring Solutions (Sarasota, FL)
- WeClean WestCoast (Sarasota, FL)

Founder and General Partner

BrandRock

BrandRock helps consumer brand founders and executives sleep better at night by making sure their business has the insurance coverage that they think they have. We read the fine print.

Co-Founder

McKinsey & Company

External advisor to client service teams and clients in consumer-based businesses with an emphasis on innovation.

Senior Advisor

Qurate Retail Group

'Acqui-hired' by CEO to build new digital businesses for global leader in vCommerce. And according to my final review, I "achieved what many thought was impossible."

SVP and Founder, Qurate Digital Ventures

Keurig Dr Pepper Inc.

Consulting for Keurig Dr Pepper on LIMITLESS and other innovation as part of exiting LIMITLESS in January 2020.

Consulting Entrepreneur

LIMITLESS® (acquired by Keurig Dr Pepper)

I started LIMITLESS® in March 2016 and sold the business to Keurig Dr Pepper (NASDAQ: KDP) in January 2020. I work with KDP on a consultative basis on LIMITLESS and other innovation. 

The LIMITLESS signature product - Lightly Caffeinated Sparkling Water - is helping people all over the country to #ditchdietsoda once and for all. Each can has zero calories, zero sugar, zero artificial flavors and 35mg of clean caffeine.

Available nationwide at Walmart and other fine retailers.

Protein Bar and Kitchen (acquired by L Catterton)

Founder and Board Director of healthy-food quick serve chain. I sold the business to private equity firm L Catterton in winter 2013. Protein Bar & Kitchen® (PBK) focuses on helping people everywhere live the healthy lifestyle they want to live through a balanced menu of blended drinks, wholesome quinoa bowls, salads, raw juices, and our signature Protein Bar-ritos.

Founder & Board Director

Shopflix

I dreamt up Shopflix as a "modern day QVC." Ultimately 'aqui-hired' by QVC parent company, Qurate Retail Group.

Kraft Foods

Sr. Associate Brand Manager

L'Oreal USA

Marketing Intern

Founder with 3 exits in B2C now playing two hands in B2B (insurance and commercial janitorial). | I post daily lessons & learnings that are your shortcuts.

Founder with two 8-figure exits plus an ‘acqui-hire’. My lessons & learnings are your shortcut.

Currently building unsexy B2B businesses in commercial cleaning and insurance. 

My inspirations are Scott Galloway and Fareed Zakaria and The Economist. 

I’d aspire to be the “Rick Rubin for entrepreneurs.”

These opinions are purely my own and not of any of the companies I am affiliated with.

NCC is micro private equity providing capital and support to owner/operators in the commercial cleaning & janitorial industry.

Yesterday in therapy, I admitted something I’ve been hiding for 28 years.

In 1997, when I was a freshman at USC, I did what a lot of freshmen do: I pledged a fraternity.

Two months into the semester, I got “dinged” — kicked out before initiation.

For almost three decades, I’ve told a different story:

 “I left the fraternity to take an internship at a sports agency. Always kind of regretted leaving…”.

That wasn’t true.

I didn’t leave.
I was asked to leave.
I don’t think my mom even knows that.

On paper, it’s a small moment in a long life. 

But for an 18-year-old who had lost his dad at 11, who was craving belonging and male connection, it was a setback.

Worse, there was no explanation. No feedback. No “here’s why.”

Just a brief conversation on a beer-stained floor where an older brother (dude name Blair, from Solana Beach) told me I didn’t belong.

So I filled in the gaps myself:

Maybe I was too chubby
Not attractive enough
Bad at drinking
Too awkward

Whatever the reason, the conclusion I absorbed was:

“You don’t fit in. And that’s your fault.”

For 28 years, I’ve chased belonging in different forms — companies, groups, labels, titles, achievements. 

I’ve also found myself in places where, again, I just didn’t fit: big PE firms, large public media companies, YPO, certain rooms where I felt a little “off.”

Yesterday, finally saying this out loud, I arrived at a different conclusion:

It’s okay not to fit.

“Fit” is not a moral judgment. It doesn’t mean you’re broken. 

It just means that environment, that group, that culture wasn’t built for you — and maybe you weren’t built for it.

The strange irony is that, as an entrepreneur, I’ve had to make these same “fit” calls about employees, vendors, even customers (not to mention ex-girlfriends). 

I’ve told people, “This just isn’t the right fit” — without always appreciating how loaded that phrase can feel on the other side.

I’m 46 years old and just now using a LinkedIn post to say:

I got dinged.
I felt ashamed.
I lied about it for years.
And I’m finally okay with not fitting in.

If this resonates with you: you’re not alone, and you’re not broken.

Sometimes, it’s just the wrong room.

Oh - and in case you were wondering, my usual "Therapy Thursday" was yesterday because of the holiday lol 

📷 Me as a 19 or 20 year old with my closest buddies from USC. It wasn't part of a fraternity, but we def belonged in Vegas that weekend lol

Founder with 3 exits in B2C now actively buying SMBs | I post daily lessons & learnings that are your shortcuts.

One of the big myths American entrepreneurs love to repeat:

“Saudi Arabia (and the Gulf) are overflowing with capital just waiting to be invested in U.S. startups.”

Reality is almost the opposite.

The serious money in Saudi — whether it’s private investors or sovereign wealth vehicles like the PIF — is overwhelmingly focused on Saudi Arabia itself.

It’s not a giant ATM for the rest of the world. 
It’s fuel for a national transformation.

The mandate is clear:
- Build infrastructure.
- Create jobs.
- Support a young, fast-growing population.
- Enable a real middle class and family formation inside the Kingdom.

That means capital going into housing, logistics, tourism, entertainment, healthcare, education, advanced manufacturing — all the pipes and platforms a modern economy needs.

So if you’re an American founder dreaming of “Saudi money,” here’s the mindset shift:

Don’t think, “How do I get Saudi capital to fund my idea back home?”

Think, “How can my company bring capabilities into Saudi — technology, know-how, jobs, training — and help build what they’re trying to build?”

Saudi Arabia isn’t just a pool of capital. 

It’s a country in the middle of a massive buildout. When I was there it made me imagine what it was like in America in the early 1900s. 

If you stop treating it like a checkbook and start treating it like a partner, the conversation changes very quickly.

📷 My in Riyadh last year with the Saudi Ministry of Investment, which oversees the Saudi sovereign wealth fun (PIF)

#entrepreneurship #SaudiArabia #emergingmarkets #startups #mbs #vision2030

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

pov: you become the first millionaire in your family

i never thought I'd get to write this post.

not long ago i was yet another unemployed student. 

struggled with anxiety and depression.
couldn't land an interview at "my dream" company. 

i'd given up on myself, my dreams and future. 

but my dad never did. not once. 

where i saw struggle, he saw opportunity.

see, my dad grew up poor. picking cotton from the fields in mexico. he worked day and night to get out of it. 

just to be able to give me a life worth living. 

and every day i make sure i do. 

because if i can't do it for me, i'm doing it for him. 

can't complain about my plate being full when the goal was to eat. 

grateful to everyone who's given me a platform to grow.
and proud of whoever is on the same journey.

keep going, i believe in you. 

Repost ♻️ to inspire all other entrepreneurs who are doing it for their parents ❤️

PS: Do we look similar???

I just made my most important Gen-Z hire of my career. 

Without even looking at a CV or an interview.

This hire had something special:

A track record proven by her reputation on LinkedIn. 

I hired her over 100s of other applicants.
Because her LinkedIn proved she could do the job. 

Gen-Z isn’t interested in writing the best CVs.
Gen-Z are building their personal brands instead.

And now many don't need a resume to get a job. 

In days Laiba Javed has:

1. Created systems for the entire business
2. Coordinated with every agency and client I work with.
3. Puts off every fire I start and turns it into gold.

The businesses are on track to hit my 2026 goals.

To be honest, I didn’t have to ask Laiba to prove her “experience” 

She did that a few months ago.
Noticed I needed a right hand woman.

She observed, she studied and came with action.

I hate ideas, I hate "suggestions," and she knew that.

So she let her work speak for itself.
And her reputation to close the deal. 

Anyone can learn anything; that's easy.
But having curiosity and bias for action can't be taught. 

Hiring managers...

Your best hire won't be the person with the shiniest resume.
It'll be the person who's willing to learn.

Give people a chance ❤️

PS: Laiba has been on my watch list for a looong time, so it's MY honour to have her be part of this journey.

Big confession: I'm a big fan of "small accounts".

So today, I'm celebrating my favorite LinkedIn accounts. 

Not the "biggest" ones. Not the most "viral".
But the ones who I think deserve it the most. 

Because community is the backbone of this platform. 

Connecting with people.
Commenting and networking.
Collaborating and supporting.

This is the LinkedIn that built this brand.

Took me 1000s of hours, and now I get to giveback.

So in honour of seeing those following my steps.

And spending hours doing the same....

Here are 10 entrepreneurs in my watchlist. 

Ali Amiri, MD = health advice that can change your life 
Aditi Pilania = mum and on a career growth journey
George Draco = how professionals can use AI today
Mischa Collins = fastest growing personal brand
Guy Massey = proof that any topic works, if you work!
Alan Greenin = making mortaging simple for everyone
Jess Coffman = one of the smartest marketers I've seen
Sophia Spadão = how to build an agency in your 20s
Joseph Tannous = how to get featured in PR and grow
Hayden Swerling = the best HR account right now

I need to keep doing these! So the goal is to do it more.

Look, I know LinkedIn may feel hard.
I know it seems cringe to post sometimes.

Sometimes you may feel like no one is watching.
But we are, I am. 

Keep going, your work will be noticed.

You're only one post away from changing your life.

As always my kings and queens. I'm rooting for you. 

P.S. Who are the creators that deserve more recognition? I'll be following ALL of them. 

Happy Sunday!

pov: you’re building a business in london 

(surrounded by 8-figure founders because of LinkedIn) 

building a personal brand changed my life, forever.

sure it built my business… 
but it gave me what I needed the most.

high-value friends who won’t let me quit.

timo & chris are 2 of them. 

they gave me a chance when 99% wouldn’t
they clapped so loud i never noticed who didn’t 

they’ve given me their platforms to shine and grow.

all because i didn't let my fear stop me. 
and when it did, my friends stopped it for me.

specially, Timothy. 

and today is my time to celebrate him, loudly.
but you're coming with me.

join me at his book launch january 10th.
i'll be speaking on stage alongside:

Daniel Priestley, Chris Donnelly, Simon Squibb!

we'll be sharing every single lesson on business and marketing we've learnt along the way.

free to attend, 5 hours straight, $10,000 worth in prizes!

this is your time to finally launch your business, get investment or even, build a brand. 

link is here for anyone who wants to sign up:

https://lnkd.in/e_zeuYeV

PS: I'll be giving away thousands in surprises too. 

PPS: tag that 1 person that claps loudly for you! they deserve it! 

repost ♻️ to win a copy of his book (it changed my life)

My 4-step writing framework is unbeatable.

(If you're stuck at low likes and impressions, read this)

Everyone is talking about the algorithm changing.
But small creators are going viral using this hack.

I called it the SLAY Framework:

1. The first 3 lines of your post should be a story.
2. Then on line 4 lead with a lesson for your audience.
3. Add to the post using actionable advice (listicles).
4. Finish with a question that puts the ball in their court.

Storytelling is the ultimate weapon for LinkedIn growth.

Because in a platform oversaturated with information...
Don't focus on facts, focus on emotions.

They'll remember you forever. 
.
Bonus: Think about the lesson 1st, and the story 2nd.

Your main goal is to educate using stories as the vehicle.

♻️ Repost this to make storytelling easy for everyone.

PS: I've seen the SLAY framework used 2x today on viral posts with 1k+ likes! My job here is done 🤝

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

I got rejected from (nearly) every single job I applied to.

5yrs of Industry experience. 2 degrees. But 0 offers.

The consistent rejections made me feel unemployable.

So, I started writing on LinkedIn daily.

If you're not seeing any luck either:

Swap writing Resumes for writing posts on Linkedin
Quit waiting for opportunities and build your own.
Build an undeniable network that lifts you up.

1 month of writing on Linkedin → 10x more visibility.

Lesson? Become unemployable to others.

Build your own job instead. 

PS: I'm running a GIVEAWAY to celebrate nearly hitting 50k on YouTube! I'm giving away over $1,000 worth in prizes to the next 100 people who subscribe https://lnkd.in/eyMb42iX

To enter:

1. Subscribe to my YouTube Channel
2. Screenshot that you have and comment the photo

Winners will be announced on the 17th of November!

I built my first business to 6-figures after class. 

The reason? I didn't wait until "I felt ready" and you shouldn't either, because you already are. 

You don't need a logo, your first customers won't care.
You don't need a website, your ideal client wants proof.

You don't even need a shiny degree, you just need skill.

We're taught to wait until everything is perfect.
But perfect never comes, procrastination does, though. 

If you want to launch your new business.
Or promote a new offer you've been perfecting. 

Do this instead: 

1. List the 5 key problems you are solving for someone. 
2. Ask ChatGPT to expand on why this needs solving.
3. Create content on LinkedIn using the pain + solution
4. Use social proof wherever you can (can borrow it too)
5. Post case studies of people who you've helped
6. If you haven't yet, write about how this helped you
7. Take 10 people on this offer for free to get real results
8. Create content around these repeating steps 1-5

One fool-proof way to get clients (free or paid):

1. Search for people who look like you can help on Linky.
2. Send them a loom or gamma doc with your system
3. Tell them step-by-step how you can help immediatley 

Do this 20x a week, I guarantee you'll land a client.

Bonus tip: Implement your offer for them for free, so they can see the value of your work instantly. 

Trust me, after 4 weeks coaching next to 8-figure agency owners, this STILL works. 

This is what I did too, and would do again. 

No website, no crazy credentials, not even a logo.

Literally just a calendly link, a canva pitch and content that made people reach out.

Closed clients with the loom approach.

This isn't about virality, it's about making money. 
Your ideal client might not like the post and make it viral.

But they'll 100% reach out if you follow this strategy. 

I'll be expanding on some of the points in the comments.
Which step do you get stuck on the most? I'll help! 

Repost ♻️ so everyone wins in 2026!

How to build a personal brand in 90 seconds.

(The ultimate LinkedIn Content Crash Course)

Step 1: Skill and value
Step 2: Content themes + consistency
Step 3: Hooks and how to write them
Step 4: Leveraged Networking to grow

These are the main 4 key elements of a winning brand.

Watch the video and get the full tutorial!

PS: My Black Friday deal is ON! Get 50% off my programmes and mentorship. 
Here we go: https://lnkd.in/e4RKsGx9


(Please repost this for your network ♻️ Thank you)

I've coached over 3,000+ entrepreneurs and creators.

Today, I want to review your posts for free.

But there are thousands of you here ( and only 1 me) 

So - I’ve got a special gift for you today: 

I built a GPT that behaves like me. 

It grades your posts on 3 specific checkpoints.

1. Clarity
2. Proof
3. Capture

And tells you what to fix in 60 seconds.

If you're ready to get brutally roasted.
And get the feedback on your hooks and content...

I built an FREE AI tool that does this for you. 
I call it the AI Post Analyzer.

(Deleting in 42hrs)

PS: The algorithm rewards what readers finish.

Write for readers first. Optimize for views after.

Profile optimization is overrated. Honestly. 

Focus on your content first. Comment 50x a day instead..

This is something you'll hear me say a lot. 

Because most people waste endless hours here.
Optimizing everything but have no traffic.

But....

If your content is getting traction.
You're commenting and networking daily.

But you're not seeing an increase in conversions.

Then your profile might be the problem. 

Most people will see your post.
They'll go to your profile looking for proof.
And if they're convinced, they'll book a call with you. 

So your next task after nailing content?

Optimizing your profile.

1. Your profile photo = shows warmth 
2. Your banner = shows instant proof 
3. Your featured section = tells them where to go

I made you a guide so you can implement it today.

Follow it step by step and position yourself as an expert.

PS: What colour did we like more black or white?

Repost ♻️ if you want more breakdowns like this

PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

The Ultimate LinkedIn Profile Optimization Guide (1)

This simple LinkedIn funnel made us hit $200k+ 

(In under 2 weeks, without doing outbound).

So let me walk you through exactly what I did for my content strategy.

Watch the 12-minute video for the entire breakdown.

I covered:

1. How do I don't burn my audience while launching offers
2. How to drive traffic to an offer and how to convert it 
3. The secret Linkedin weapon no one is using right now

Now, I rushed to post this because it's black friday.
One of the biggest sales months for businesses.

If you have an offer, and want to monetise it...
This is your perfect chance to launch it. 

This is literally all it takes.

Content to grow, emails to launch and webinars to convert. 

My black friday offer? 50% off everything. 

Get all of my courses in 1 for 50% off today. 

(offer expires in a few days...) 

Grab it here: https://lnkd.in/e4RKsGx9

PS: Is this useful? Should I make more videos like this?

taplio

The Battle

Matt Matros

Lara Acosta

Followers

Posts

Engagements

Likes

Performance ScoreMatt Matros's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Matt Matros

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Matros's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Matros's LinkedIn Performance